Great News! HubSpot announced a new CMS Hub a few months ago that helps you mitigate all the challenges related to website development and management.

Indeed, websites are the storefront of every business. If you want to build a positive customer experience, you need to work on the things that really matter, and it's your website. 

It cannot be denied that developing and managing websites, especially without developers' help, is not a cakewalk. You always need the developer's help to make the edits and grow.

But now, HubSpot CMS hub makes it effortless even for the marketers to edit and create the website on their own by keeping security in mind. 

You might be thinking about the fantastic features offered by HubSpot CMS that traditional HubSpot CMS does not provide, and why should you opt for HubSpot CMS Hub? 

Hence, this article is all about HubSpot CMS Hub. Here, you will get an in-depth understanding of the updated features of HubSpot CMS. 

Before you move to HubSpot CMS HUB's features, let me take you through a webinar that will undoubtedly give you clear insights into HubSpot CMS Professional and HubSpot CMS enterprise. 

In this webinar, you will get a demo of using the HubSpot CMS HUB features. Also, the Q&A section added in this webinar will help you choose the HubSpot CMS HUB right away. Being a HubSpot Diamond agency solution partner, I tried to share my customers' experiences globally. 

I believe you've understood the HubSpot CMS HUB; let's dig a little deeper into what HubSpot CMS for marketers has in store. 

Amazing Features of new HubSpot CMS Hub

Let's get started!

Drag and Drop Page Editing 

If you work on website creation, you can understand how difficult it is to create the website and look the way you really want. 

Sometimes it becomes a real hassle in updating columns that are narrow, CTA's of accurate size, content font, and other icons that make the website optimized. With traditional HubSpot CMS, all the changes are impacted on every single page. 

But now HubSpot CMS hub helps you create new website pages via themes. Directly by using this drag and drop editing feature, you will be able to make the changes on specific pages to give an entirely new look to your website.

The best thing is that you don't need to create new templates for each page specifically.

It can be said that HubSpot CMS Hub has reduced the need for custom development for updating and changing the pages. So, start publishing the changes quickly and efficiently; that has never been easier than before.

Create Dynamic Content 

If we talk about growing the website at large scale, then dynamic content plays an essential role. Indeed, HubSpot CMS Hub offers a win-win situation. Want to know how? Continue reading…

Keep HubDB in mind for creating the web pages for the reference content within your database. It will update the information within that specific page and streamline the information wherever it is stored in the database across your entire website. 

By considering the HubSpot Inspire website, you can have an in-depth understanding of how HubDB works. It includes the listing of all the websites that are built on CMS Hub. Moreover, it allows you to update easily and publish the content.

HubSpot CMS Hub professional includes all these features besides other features that are backed by the HubSpot CMS.

Furthermore, this new CMS Hub helps you create personalized content easily. The best part is that it can easily be created with sales, marketing and service hub, and other CMS Apps. 

Say if you are a growing company and investing huge time in managing the systems but want to focus more on the customer experience, HubSpot CMS professionals can help you reach your goals. 

If we talk about HubSpot CMS enterprise, it allows scaling organizations to create powerful web app experiences, which further helps you grow your business on a large scale.


Source: HubSpot

So, start creating dynamic content on your website that helps you grow better. 

Create a Custom Theme 

Are you looking forward to making a simple change to your website? Such as updation of brand color, the addition of events to your website, and many more. Are you waiting for the help of your developers, but they are unavailable?

No worries! This is where the theme features of HubSpot CMS Hub come into play. 

A theme is basically a set of assets such as CSS files, templates, modules, etc., that help the developers to customize and create a user-friendly content experience. To make the development experience more effective, HubSpot offers different types of themes. 

Once you have downloaded a theme according to your requirements, you can edit the website and prioritize your website updates quickly and without any hassle. 

New Hubspot CMS Custom ThemeSource: HubSpot

Know more about- List of best handpicked HubSpot Templates from Marketplace.

Multi-language Page Testing 

Another amazing feature that will make you choose HubSpot CMS Hub is its multi-language page testing. This feature allows you to manage the content across multiple different languages.

It will also help you run the tests on your pages easily by using adaptive page testing and A/B testing. 

Know more examples of usability testing.

But this feature was not available in the HubSpot CMS. Earlier, it becomes difficult to run tests on the language variants on your website pages.

If you have a HubSpot CMS professional, you can quickly run the A/B tests on all the languages on various variations. Furthermore, if you want to run adaptive page tests on the content, you should migrate your plan to HubSpot CMS Hub enterprise.  

By using adaptive page testing, you can use machine learning. It will help you automatically test five variations of a page. Once you implement these features, you don't have to worry about serving the page version because it will be done automatically. 

If you want to benefit from a multi-language page and optimize each one for SEO, then the new HubSpot CMS Hub is for you. 

New Hubspot CMS Multi Language

Source: HubSpot

Activity Logs

If you are running a small business, then it's really easy for you to handle the tasks, perform the business activities and track the changes made on your live website. 

But as the number of people grows in a team, then keeping track of all the things like who is updating what sometimes becomes more difficult. But need not worry! New HubSpot CMS Hub makes it possible.

It provides activity logs feature in HubSpot CMS enterprise, which helps you grow your business by having a clear understanding of what is happening across your website. 

You will have a record of who made the changes, and when, what is happening on the website, etc. So get yourself updated with all the tasks by using activity logs in mind. 


Source: HubSpot

Serverless Functions

Just wait a moment and think, what are the biggest pain points of running a website? Personally speaking, managing servers online is a real hassle. Do you also want to get rid of this issue?

But don't worry I have got a perfect solution for this. Get your HubSpot CMS plan updated to CMS Hub Enterprise.

In the enterprise plan, you will get an opportunity to build powerful web apps. It allows you to extend your website functionality. Moreover, your development team don't have to worry about generating website traffic and managing servers. 

With CMS Hub Enterprise, you can provide an excellent and unforgettable experience to your website visitors. 

A Hot Tip- You can improve the power of server less functions by combining it with memberships and HubDB.


Source: HubSpot


In 2021, if we talk about creating a personalized website, people are more attracted to the tailored content. By offering premium content to the right people, you can easily convert the visitor into leads. 

Providing each visitor with tailored content will allow you to match a specific site's industry and provides your visitors with customized recommendations based on past interactions. Also, it helps you provide access to premium content to the best customers at the right time. 

Well! Membership features of CMS Hub enterprise will make this possible. It allows you to create tailored content to grab the attention of visitors. So, if you want to add this functionality to your CMS, then the new HubSpot CMS Enterprise is for you. 


Source: HubSpot

Offers Brand Domains

If you are thinking about growing your brand, then you are looking forward to creating multiple websites. It can be either be a new website or a microsite that helps you achieve your business goals.

Well! If you purchase the HubSpot CMS hub enterprise, then you get an opportunity to purchase as many websites as you need because it includes two brand domains. 

If I am not wrong then you might be wondering about what is the role of brand domains? The advantage of using this feature is that you can host various domains and host multiple websites just by using one specific CMS. If you have a new HubSpot CMS, you don't have to struggle with multiple websites. 


Source: HubSpot

Know more about how to use brand domains with your HubSpot tools.


The last and most important point that we all consider while making any decision- Yes, it's pricing. New HubSpot CMS is divided into two different domains including, HubSpot CMS Hub Professional and HubSpot CMS Hub Enterprise. 

If you just want to get started with the professional tier, it costs around $300 per month, but if you want to take advantage of all the features added above, you should migrate to the CMS hub enterprise. It will cost you around $900 per month.  

By paying this specific amount, you don't have to make extra investments in users, storage, visitor's, etc., that you might have to spend while using traditional CMS. If you really want to remove the pain of managing and designing the websites, then investing this amount of money is really worth it. 

The Bottom Line 

To attract, engage and delight the customers, it's essential to build a powerful website that actually converts. Indeed, HubSpot takes a great step to help marketers grow better by producing and updating websites without the help of developers. 

The features offered in the new HubSpot CMS Hub will allow you to build powerful and responsive websites. No matter whether you are an existing HubSpot CMS customer or not, the above-listed features will definitely compel you to upgrade to HubSpot CMS enterprise. 

If you really want to provide endless experience to your site workers, roll up your sleeves and start working on your website. 

Click here to know more about HubSpot CMS Hub.

Still, if you have any queries and want further assistance in using HubSpot, feel free to contact us.

Our HubSpot professionals will help you to resolve all your queries without putting extra time and effort. 

Frequently Asked Questions

HubSpot CMS is a user-friendly platform for building and enhancing website pages. It's designed for both developers and non-developers, making it accessible to everyone. What sets it apart is its integration with the HubSpot CRM platform, which means you can leverage customer data to create an outstanding website experience. In essence, HubSpot CMS offers simplicity, versatility, and the power of data to help you craft an exceptional online presence.

HubSpot CMS Hub offers a powerful platform for building and managing websites. Its integration with HubSpot's CRM and marketing tools simplifies data management. With an intuitive drag-and-drop interface, even non-technical users can design and customize their websites. The unified themes ensure consistency in branding. The platform provides in-depth contact attribution reports, helping you understand customer interactions. SEO recommendations are easily accessible. Content creation is user-friendly, and HubSpot's CRM can personalize content. These benefits make HubSpot CMS a valuable choice for businesses looking to create and maintain effective websites with seamless integration and user-friendly tools.

Content Management Systems (CMS) offer several advantages over static HTML websites. They are user-friendly, making it easier for non-technical users to update content. CMS websites can be deployed swiftly, reducing development time. Maintenance is simplified, with easy updates. CMS platforms often provide cost-efficiency, particularly with open-source or freeware options. They also allow you to expand functionality using plugins and extensions. Additionally, CMS websites typically come with built-in SEO-friendly features, enhancing search engine visibility. These benefits collectively make CMS a preferred choice for many websites.

Yes, HubSpot CMS is designed for ease of use. It's user-friendly, much like an iPhone in the smartphone world. Built by marketers, it's intuitive and streamlined, making it accessible for those without extensive technical expertise. While it might cost a bit more, its simplicity and efficiency make it a valuable tool for businesses looking for a straightforward and efficient content management system.