If you're reading this, you're probably curious about HubSpot, what all it has to offer, and oh, if the price is worth it. Well, you're in luck because that's exactly what we're going to be talking about today.

In this blog, we'll be breaking down the pricing options for HubSpot, a leading all-in-one business tool in the market. The tool is commonly used by marketers, HubSpot developers, and designers. From its free offerings to its enterprise-level packages, we'll help you understand which plan is the best fit for your business based on your specific needs and goals.

So, buckle up and get ready to dig deeper into HubSpot pricing plans.

Introducing HubSpot Packages

Whether you're just getting started or looking to upgrade your current plan, HubSpot offers a wide range of HubSpot pricing options to meet your growing needs.

But before we dive into the nitty-gritty of pricing, let's start at the beginning. The free HubSpot service is a great place to start, providing you with all the essential tools you need to kick off your marketing and sales efforts. But as your business grows and evolves, you'll need more advanced features to keep up with your expanding needs.

That's where HubSpot's three pricing tiers come in – Starter, Professional, and Enterprise.

Each tier offers a unique set of tools and capabilities to help you streamline your operations and drive growth.

  • Starter: As the basic tier, it is suitable for small businesses and startups with the basic features. With this plan, you get all the features of the free plan, but with more limits.
  • Professional: This tier is for mid-size businesses that are already established, but are looking for growth opportunities. This plan includes all the features of the starter plan and more advanced ones like additional support.
  • Enterprise: This tier is specially designed for large enterprises with advanced marketing and sales needs. It's the best option for large businesses with a huge budget and a large team and includes all the professional tier features.

In addition to the three HubSpot pricing tiers, the inbound pioneer platform also offers a bundle package that includes all three tiers at a discounted price. This is a great option for businesses that need access to specific plans. You can also customize and enhance your plan with additional features.

Let's have a closer look at the pricing of each plan to find out which one fits your business the best. Keep reading to find the perfect match for you!

HubSpot Free Tools

HubSpot is a popular marketing, sales, and service software that offers a variety of tools for businesses of all sizes. One of the best features of HubSpot is that it offers a wide range of free tools that can help businesses improve their marketing, sales, and customer service efforts.

Some of the free tools that HubSpot offers include a CRM, contact forms, live chat, email marketing, and a content management system. The free CRM tool allows businesses to track and manage their contacts, deals, and tasks all in one place.

The contact forms tool allows businesses to create and customize forms on their website to capture leads. The live chat feature enables businesses to communicate with their website visitors in real time. The email marketing tool allows businesses to create and send professional-looking emails to their contacts.

And finally, the content management system enables businesses to create and manage their website content easily. In short, HubSpot provides a complete set of free tools for businesses to improve their digital presence, sales, and customer service.

HubSpot Marketing Hub 

Marketing is the bridge that connects your business to your target audience. It helps you build relationships with potential customers and persuade them to choose your offerings over those of your competitors.

HubSpot Marketing Hub is a centralized platform that allows businesses to manage all their marketing activities in one place. It is a comprehensive solution for businesses looking to streamline and optimize their marketing efforts.

HubSpot Marketing Hub Pricing

HubSpot Marketing is a software package designed to help businesses with their marketing efforts. There are several pricing options available, including a free version, a starter package, an enterprise package, and a professional package.

The free version of HubSpot Marketing includes basic marketing features such as contact management, email marketing, and lead capture forms. It also includes integrations with popular social media platforms.

hubspot-marketing-hub-pricing-plan.

Source: HubSpot

The screenshot above was taken from the HubSpot pricing page on 18th January 2024.

HubSpot Marketing Hub Starter Package:

The Marketing HubSpot pricing for the Starter plan includes basic marketing automation capabilities, as well as the ability to create and publish website content, and conduct A/B testing. The annual cost for the Marketing Starter package is $216 per year, and it includes 1,000 marketing contacts. Additional marketing contacts are available in increments of 1,000 from $18 per month.

You can also purchase it monthly for $20, including 1,000 marketing contacts. Additional marketing contacts are available in increments of 1,000 from $20 per month.

HubSpot Marketing Hub Professional Package:

The Marketing Hub Professional package includes features such as contact management, email marketing, and lead capture forms. It also includes integration with Sales Hub, Service Hub, and CRM.  The annual cost for the package is $9,600 per year, while you can purchase it monthly for $890 per month.

The annual plan includes 2,000 marketing contacts. Additional marketing contacts are available in increments of 5,000 from $225 per month. While for the monthly plan, additional marketing contacts cost $250 per month.

HubSpot Marketing Hub Enterprise Package:

This is the top-tier plan for marketing and is inclusive of everything in a professional package and more advanced features.

The enterprise package includes all features of Marketing Hub Starter, as well as advanced email marketing, lead nurturing, and content creation tools. The annual cost for the Marketing Enterprise package is $43,200 per year. It includes 10,000 marketing contacts. Additional marketing contacts are available in increments of 10,000 from $100 per month.

HubSpot Sales Hub

Managing sales can be a daunting task, especially when you have a large team and multiple deals in the pipeline. It's easy to get overwhelmed and lose track of important details, which can lead to missed opportunities and lower sales.

That's where HubSpot Sales Hub comes in. This powerful sales management platform is designed to help you streamline your sales process, track key metrics, and close more deals.

With HubSpot Sales Hub, you can easily manage your sales pipeline, set up automated tasks and emails, and track customer interactions in one place. This helps you stay organized and on top of your sales efforts, freeing up time to focus on what really matters – closing deals.

HubSpot Sales Hub also helps you optimize your sales efforts through advanced analytics and insights. You can see which strategies are working, which ones need improvement, and where you can make the most impact.

HubSpot Sales Hub Pricing

HubSpot Sales Hub is a game-changer for sales teams. It helps you stay organized, track key metrics, and make informed decisions, all while saving you time and effort.

The free HubSpot pricing sales package is a great option for small businesses and startups that are looking to get started with the platform. It includes basic features like lead capture forms, which allow businesses to easily collect contact information from website visitors, and email tracking, which allows businesses to see when their emails are opened and clicked.

hubspot-sales-hub-pricing-plan

Source: HubSpot

The screenshot above was taken from the HubSpot pricing page on 18th January 2024.

HubSpot Sales Hub Starter Package:

Sales HubSpot pricing Starter is a basic sales software package designed for small businesses. It includes features such as email tracking, lead capture forms, and customizable sales pipelines. 

The annual cost for the Sales Hub Starter package is $216 per year, with 2 paid users. If you wish to add more users, you can purchase for $9 per month per additional user. While for the monthly plan, you can purchase the Sales Hub package for $20 per month with 2 users. For additional users, HubSpot charges $10 per month per user.

HubSpot Sales Hub Professional Package:

Sales HubSpot pricing Professional is for businesses that require more advanced sales features and integrations. It includes all of the features of the Starter package, as well as advanced lead routing, sales forecasting, and integrations with CRM systems.

The annual cost for the Sales Hub Professional package is $5,400 per year, with 5 paid users. If you wish to add more users, you can purchase for $90 per month per additional user. While for the monthly plan, you can purchase the Sales Starter Hub package for $500 per month with 5 users. For additional users, HubSpot charges $100 per month per user.

HubSpot Sales Hub Enterprise Package:

Sales Hub Enterprise pricing is for businesses that require even more advanced features and integrations, such as predictive lead scoring and customer journey mapping. It includes all of the features of the Enterprise package, as well as advanced sales analytics and integrations with marketing automation platforms.

The annual cost for the Sales Hub Enterprise package is $18,000 per year, with 10 paid users. If you wish to add more users, you can purchase for $150 per month per additional user.

HubSpot Service Hub

Effective customer service is vital for any business to thrive. It not only keeps customers happy but also helps to build brand loyalty and maintain a positive reputation. That's where HubSpot Service Hub comes in as a comprehensive solution.

HubSpot Service Hub is a customer service platform that streamlines support processes and enhances the customer experience. It offers features such as ticketing, chat, and knowledge management, all of which can be seamlessly integrated with the rest of the HubSpot platform. This means that customer data, interactions, and support tickets are all in one place, making it easier for teams to collaborate and resolve customer issues efficiently.

In addition, HubSpot Service Hub includes a comprehensive knowledge base, allowing customers to find answers to common questions and issues on their own. This frees up time for your team to focus on more complex issues and further improve the customer experience.

HubSpot Service Hub Pricing

The Service Hub is designed to help businesses improve their customer service operations by providing a range of powerful tools and features.

The free pricing package of HubSpot's Service Hub is a great option for small businesses and startups that are looking to get started with the platform. It includes basic features like ticket management, chat, and CRM integration.

It also comes with a range of integrations with HubSpot's marketing, sales, and operations hubs, allowing businesses to get a holistic view of their customer service operations.

hubspot-service-hub-pricing-plan

Source: HubSpot

The screenshot above was taken from the HubSpot pricing page on 18th January 2024.

HubSpot Service Hub Starter Package:

Service Hub Starter is a basic customer service software package designed for small businesses. It includes features such as a help desk, a knowledge base, and customer feedback tools.

The annual cost for the Customer Service Hub Starter package is $216 per year, with 2 paid users. If you wish to add more users, you can purchase for $9 per month per additional user. While for the monthly plan, you can purchase the Service Hub package for $20 per month with 2 users. For additional users, HubSpot charges $10 per month per user.

HubSpot Service Hub Professional Package:

Professional pricing is for businesses that require even more advanced features and integrations, such as customer journey mapping and advanced analytics. It includes all of the features of the Starter package, as well as integrations with marketing automation platforms and advanced reporting capabilities.

The annual cost for the Customer Service Hub Professional package is $5,400 per year, with 5 paid users. If you wish to add more users, you can purchase for $90 per month per additional user. While for the monthly plan, you can purchase the Service Starter Hub package for $500 per month with 5 users. For additional users, HubSpot charges $100 per month per user.

HubSpot Service Hub Enterprise Package:

Enterprise pricing is for businesses that require more advanced customer service features and integrations. It includes all of the features of the Professional package, as well as advanced customer segmentation, omnichannel support, and integrations with CRM systems.

The annual cost for the Customer Service Hub Enterprise package is $14,400 per year, with 10 paid users. If you wish to add more users, you can purchase for $120 per month per additional user. 

HubSpot CMS Hub

As a business owner, your website serves as a crucial tool for creating a positive customer experience and driving growth. But that growth is not going to come your way if you have just content posted on it.

Various functionalities such as forms, automated emails, live chat, analytics, etc., play a huge role in driving growth. This is especially true if you are looking to generate leads through inbound marketing strategies.

A powerful content management system like HubSpot CMS can help you with that. It comes with a range of features that make it an ideal choice for businesses of all sizes, from small startups to large enterprises.

HubSpot CMS Hub Pricing

HubSpot offers a free version of its CMS. The free version includes basic features such as customizable templates and SEO tools and is suitable for small businesses or individuals just starting out with a website. However, it does not include advanced features or integrations that are available in the paid packages.

hubspot-cms-hub-pricing-plan

Source: HubSpot

The screenshot above was taken from the HubSpot pricing page on 18th January 2024.

HubSpot CMS Hub Starter Package:

This is the most affordable HubSpot pricing CMS option. It is perfect for small businesses or startups who are just getting started with their website and online marketing efforts.

CMS Starter is the basic pricing tier for the HubSpot CMS platform. It includes features such as customizable templates, drag-and-drop content editing, and responsive design for mobile devices. The annual cost for CMS Starter is $270 per year, while you can purchase monthly for $25 per month.

HubSpot CMS Hub Professional Package:

This plan is a step up from the starter plan and includes all of the same features, plus a few extra perks.

CMS Hub Professional package is ideal for businesses that are looking to take their website and online marketing to the next level and want more advanced features and tools. The annual cost for the CMS Professional package is $4,320 per year, while you can purchase it monthly for $400 per month.

HubSpot CMS Hub Enterprise Package:

This is the top-tier plan and includes everything in the professional plan, plus even more advanced features like multilingual support, custom modules and templates, and advanced analytics and reporting.

The CMS Hub Enterprise package is ideal for large businesses or organizations that need the most comprehensive and advanced CMS tools available. The annual cost for the CMS Enterprise package is $14,400 per year.

Whether you're a small business just starting or a large organization in need of advanced features, HubSpot CMS has a suitable solution for all your needs.

HubSpot Operations Hub

Managing operations in organizations can be a complex and time-consuming task, but with the right tools, it can be made much easier. That's where HubSpot Operations Hub comes in – it's a comprehensive platform designed to help businesses streamline and automate their operations, making it easier to manage and grow their businesses.

As a powerful all-in-one solution, HubSpot Operations Hub helps businesses streamline and automate their operations, making it easier to manage all aspects of their business. With features like order management, inventory tracking, and customer service tools, HubSpot Operations Hub has everything a business needs to run smoothly and efficiently.

HubSpot Operations Hub Pricing

HubSpot's Operations Hub is a comprehensive platform that helps businesses streamline their operations, automate workflows, and manage customer relationships more effectively.

The free pricing package of HubSpot's Operations Hub is a great option for small businesses and startups that are looking to get started with the platform. It includes basic features like task and project management, document management, and CRM integration.

hubspot-operations-hub-pricing-plan

Source: HubSpot

The screenshot above was taken from the HubSpot pricing page on 18th January 2024.

HubSpot Operations Hub Starter package:

The starter package of HubSpot's Operations Hub is ideal for businesses that are looking to scale up their operations and take their customer relationships to the next level. It includes all the features of the free package, as well as advanced features like custom reporting, integrations with popular tools like Slack and Trello, and the ability to automate workflows.

The annual cost for the Operations Hub Starter package is $216 per year, while for the monthly plan, you can purchase the package for $20 per month.

HubSpot Operations Hub Professional Package:

The professional package of HubSpot's Operations Hub is perfect for businesses that need a fully customized solution to manage their operations. It includes all the features of the enterprise package, as well as dedicated account management, on-demand training, and priority support.

This package is ideal for businesses that need a tailored solution to meet their specific needs. The annual cost for the Operations Hub Professional package is $8,640 per year, while for the monthly plan, you can purchase it for $800 per month.

HubSpot Operations Hub Enterprise Package

The enterprise package of HubSpot's Operations Hub is perfect for large businesses that need a robust and scalable platform to manage their operations. It includes all the features of the starter package, as well as advanced features like advanced reporting, customizable dashboards, and integrations with popular enterprise tools like Salesforce and NetSuite.

The annual cost for the HubSpot Operations Hub Enterprise package is $24,000 per year.

Is HubSpot not for you? Discover the top Alternatives on the Market

Are you looking to expand your options and explore what the market has to offer? While HubSpot is a powerful tool, it may not be the perfect fit for every business. Luckily, there are several alternatives out there that offer unique features and integrations to fit your specific needs.

From affordable options to advanced marketing automation capabilities, you're sure to find a CRM that's the perfect fit for your business. Don't settle for a one-size-fits-all solution, discover the top HubSpot alternatives on the market and elevate your customer relationships to the next level.

Salesforce

Salesforce is a powerful software that has redefined the way companies handle their customer relationships. It offers a comprehensive set of tools and features that makes it easy to manage sales, marketing, and customer service.

This cloud-based software is a perfect fit for companies of all sizes, whether you are a small business looking to expand your customer base or a large enterprise looking to streamline your operations. The ability to access real-time data, automate repetitive tasks and collaborate with your team has never been easier with Salesforce. 

Asana

Asana is a powerful project management tool that helps teams stay organized and on track. Whether you're working on a small project with a few team members or a large enterprise initiative, Asana can help streamline your workflow and keep everyone informed and on the same page.

With features like task assignments, calendars, and progress tracking, Asana makes it easy to stay on top of your projects and achieve your goals.

Read our blog on HubSpot vs. Asana for a detailed comparison.

Insightly

Insightly is a powerful CRM and project management tool that helps businesses streamline their sales, marketing, and customer service efforts. With its user-friendly interface and robust features, Insightly makes it easy to manage your contacts, tasks, leads, and projects all in one place.

Whether you're a small business owner or a team leader, Insightly can help you stay organized and on top of your game. So, if you're looking for a CRM and project management tool that can take your business to the next level, Insightly is definitely worth checking out.

Read our blog HubSpot vs. Insightly for a detailed comparison.

Zoho

Zoho is a one-stop solution for all your business needs, offering a wide range of software solutions to help streamline your operations and improve your bottom line. From CRM to marketing automation, accounting to project management, Zoho has something for every business. 

The platform's intuitive interface and powerful integrations make it easy to connect all of your business systems and workflows, giving you a comprehensive view of your entire operation. Whether you're a small startup or a large enterprise, Zoho has the tools you need to take your business to the next level.

Read our blog on HubSpot vs. Zoho CRM for a detailed comparison.

Mailchimp

Mailchimp is a popular email marketing tool that helps businesses create, send and track their emails. It offers a variety of templates and automation options to make the process of creating and sending emails a breeze.

The platform also includes features such as A/B testing, list segmentation, and advanced analytics to help businesses measure the success of their campaigns. Overall, Mailchimp is a great option for businesses looking for an easy-to-use and affordable email marketing solution.

Read our blog on HubSpot vs. Mailchimp for a detailed comparison. 

Do you consider HubSpot to be worthwhile?

Choosing the right pricing plan for your business on HubSpot is a crucial decision that can impact the growth and success of your company. The platform offers a wide range of options to meet the requirements of businesses of all sizes, from the free HubSpot service to the Starter, Professional, and Enterprise plans.

By breaking down the features and limitations of each plan, we hope you can now determine which plan is right for your business. From streamlining your marketing and sales efforts to streamlining your operations, each plan offers its own unique set of tools and capabilities.

But remember, your business is constantly evolving and your needs may change over time. Keep this in mind as you make your decision and don't be afraid to reach out to our HubSpot experts for help and guidance. We’re here to help you succeed and achieve your business goals.

If you are still thinking about customized pricing for your business or organization, you can calculate it with the HubSpot pricing calculator.

Contact us to know more!

Frequently Asked Questions

HubSpot CRM offers essential tools at no cost for all team members, and it's genuinely free. These tools help streamline your work, making it easier to manage customer relationships. This means you can use HubSpot CRM without any financial burden, but there are also paid versions available with more advanced features for businesses with specific needs. So, while HubSpot offers a powerful free CRM, there are paid options for those seeking additional capabilities.

HubSpot CRM offers a free plan that's always free. If you're looking for more advanced features, the Starter CRM Suite starts at $30 per month with an annual commitment or $50 per month without one. For professional-grade tools, HubSpot Professional plans start at $1,600 per month. If you have extensive needs, Enterprise plans begin at $5,000 per month. Costs depend on your chosen plan, the number of users you're paying for, and the size of your contact list. While the basic CRM is free, more robust features come at varying costs, tailored to your specific requirements and budget.

The most affordable HubSpot package is the basic CRM Suite, which is entirely free and has no time restrictions. For other HubSpot hubs, like Sales and Service, or the Marketing Hub, pricing begins at $18 per month for two users or $18 per month for 1,000 contacts, respectively. These costs can provide small businesses or startups with essential tools for managing customer relationships, marketing, and sales without a significant financial investment.

HubSpot's free CRM offers basic marketing automation features, which can be useful for small businesses. However, it has limitations, and as your needs grow, you'll likely outgrow the free plan quickly. To unlock the full potential of HubSpot's marketing automation and access advanced tools, you'll need to upgrade to a paid subscription. So, while the free version is a good starting point, serious marketers may find it necessary to invest in a paid plan to fully leverage HubSpot's capabilities.

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