Are you a marketer who is looking for a software solution to automate your marketing and email campaigns? Well, you must have a lot of options to consider, maybe too many. With all the solutions promising the same thing, it must get challenging to decide which one to choose. But, not to worry, as we have drawn a detailed comparison between the two most popular email automation tools: HubSpot vs. Mailchimp. So, let's settle this confusion once and for all.
HubSpot is not just an email automation tool. It is a growth platform that brings marketing automation, email, and a collection of other flexible marketing tools under one roof, integrating them with the power of CRM. Thus, you can get a clear end-to-end view of your marketing campaigns and gain insights into how they affect your customers through their entire buyer's journey.
Mailchimp is the standard email application that has been around for a long time and is widely used by individuals and small businesses to connect with their audience. Users usually add integrations to expand Mailchimp's marketing functionalities.
Once you are familiar with HubSpot and Mailchimp and their approach to catering to their client needs, you need to understand how these software solutions work. In the next segment of our blog, we will discuss the features and functionalities you can leverage in HubSpot and Mailchimp, respectively.
Email marketing is a fine way to engage your leads and nurture them to move them forward in the sales funnel. Besides its cost-effective and generates excellent ROI. It is usually the first thing that marketers seek while going for marketing automation. It would be better to ensure that the tool you use is flexible enough to fit the growing needs of your company.
Mailchimp has been out there for longer and have functionalities like drag and drop email editor and custom coded email templates. It also supports features like A/B testing and dynamic send times as you move to a paid tier.
HubSpot's email tool has all the features that Mailchimp offers and more. Besides a slew of attractive templates, you can combine the email tool with CRM and the marketing automation platform to enhance its marketing tool's power.
You can create detailed email campaigns that offer a personalized experience to each contact, leveraging the information gathered through CRM.
With a growing company, growing a database is inevitable; instead, it is desired. Being a marketer, you need to monitor how these contacts interacted with your brand and then take the necessary actions based on the data you have collected. When you use a marketing automation tool that offers you a complete insight into every step of your buyer's journey, taking action becomes simplified. You can manage your contact, personalize marketing efforts, and scale your business at the same time.
HubSpot not only provides you with a marketing tool but offers you the power of CRM. You have a full view of your customers' experience with your brand or company. Thus, you have the flexibility to control and manage your contacts your way.
HubSpot does not merely provide you with information on your marketing activities, but additional data on the customer's actions, their status in the sales funnel, etc.
HubSpot CRM lets you create as many custom properties as you will. You can use these properties' values to make lists and use them across all your marketing campaigns. You can further segment your list by combining an unlimited number of properties using HubSpot's marketing tools, whether you are using a free version or their Enterprise offering.
Mailchimp, too has a marketing CRM. Its audience system utilizes segments and tags that can be used to manage customer outreach.
Segments: they will create groups of contacts automatically, based on a single variable.
Tags: you can use tags to create groups and name them manually.
Mailchimp's free version allows users only five conditions to create a segment, but premium users can utilize advanced segmentation features and combine unlimited conditions to filter their audience.
Sending follow-up or nurturing emails manually may be possible when you are starting as a business. However, as you begin to scale upwards, the growing number of subscribers, prospects, and clients become a tremendous task to manage, let alone sending personalized emails. Marketing automation becomes almost mandatory for companies when running, managing, and monitoring various marketing campaigns.
As already mentioned, HubSpot and its functionalities are not limited to email automation. It sends automated emails based on your contact's action, but that's not all: HubSpot comes with workflow tools that you can use to manage your contact database, rotate leads among your sales team, and create support tickets. HubSpot also allows you to add delays and conditional logic to the automation so that you can personalize your workflows and meet the exact requirements of your team.
If you use Mailchimp's marketing automation tool, you can trigger marketing emails depending upon your contacts' actions. You can send abandoned cart emails, birthday wishes, order completion, etc., but that's all you can do.
Comparing Mailchimp vs. HubSpot email marketing, HubSpot provides all the email automation functionalities and more, but with Mailchimp, your options are limited to sending automated emails. You cannot automate your contact management or internal notification through the Mailchimp's automation tool.
Social Media and Ads
In today's social media-oriented world, companies must create a compelling social presence. When it comes to ads, they help you target your customer niche more effectively and reach out to them across both search and social.
HubSpot is the one-step-solution to your organic and paid strategies. You can connect all your social accounts, Facebook, LinkedIn, Instagram, Twitter, etc., to HubSpot. This will enable you to schedule your posts for each channel and report on their performance. You will receive updates on your performance irrespective of the platform you use for marketing.
HubSpot's social monitoring tool also lets you keep an eye on the latest trends and keyword phrases that are important for your brand. Besides, you can comment on your social media posts directly from your HubSpot account.
You also have HubSpot's ad tool that lets you monitor and manage your ad campaigns on multiple platforms from one central location. Any leads that get generated through social media platforms then automatically get synced over to HubSpot.
Mailchimp also has a social tool that lets you post on Facebook and Instagram organically. You can manage your Google display ads and Facebook ads using this ad tool. They also include several reports that connect your ads spend back to the revenue. However, targeting is limited on Mailchimp: You can not use a contact list for your Google ads to refine or filter your audience; there are no opportunities to specify a particular page or group of pages.
As your business grows and operations start exceeding the boundaries, you will require more than one language to interact with your customers and prospects. Therefore, you need a solution that supports more than one language to effectively execute your marketing campaigns and reach out to customers worldwide.
Besides, you may have a remote team whose native language is not English. You need to make sure they can coordinate without any difficulties.
Although Mailchimp offers documentation in several languages, their product is only available in English.
On the other hand, HubSpot offers its products in local languages along with documentation.
Thus, you can support a growing team without any difficulty on your part.
The ultimate verdict
It is evident that with HubSpot, you can do a lot more than Chipmunk. So, without any delay, make up your mind and contact a HubSpot partner right now. They can provide you with a demo and guide you through the next steps.
For any HubSpot related query or assistance, contact us!