Email is one of the most influential and traditional ways to share information and make a sale for your business. According to the statistics, it is found that 80% of the business believe that email marketing is an effective approach to generate revenue.
But what do you think a single email newsletter is enough to convince people to go on a date with you? Of Course not. It needs a bunch of text to effectively communicate with the prospects and inspire them to make a purchase.
As customers prefer to connect with the brands through emails; therefore, it is vital for every business to run an email campaign that must resonate. It will not only provide value to the prospects but also helps you nurture leads and increase sales.
Now without any further ado, let's dive into the concept of HubSpot email drip campaign. Using it in the right way will help you move the individual from one stage of the buyer's journey to another.
What is an email drip campaign?
An email drip campaign is basically a series of emails that are automatically sent to the audience to transfer the information and inspire them to take a specific action. Automated sales outreach is one of the forms of email drip campaigns. All the emails that are created to be sent will be predefined in a specific order.
For example, if someone is added to your email list, then he will receive the first email as sign up, second emails after two days. Third email after five days and so on. And most probably, the last email of the drip campaign will include a CTA to request a demo for your product/service or take specific action to make a purchase.
When to use email drip campaigns?
Organizations use email drip campaigns to make different marketing strategies powerful. This campaign is run in the cases where the entire set of emails can be automated to convert the leads into loyal customers.
Like you can create drip campaigns for bloggers, welcome customers, promote specific products/services, upgrade from one account to another, communicate, send tailored messages, build sales pitch, etc.
So, if you want to guide your leads in a better way, and customize it accordingly, and take your campaign to another level, then you can create email drip campaigns effortlessly.
Are you thinking about how to create one? Need not fret!
Below are some of the steps by considering which you can easily create email drip campaigns for your business. Continue reading…..
Steps to create an effective email drip campaign
Identify your goal
Firstly, you need to understand what actually you want to achieve? What is your goal? Do you want to nurture leads and inspire to buy your product? Or something else?
Always be sure about your end goal. If you know what you actually want to accomplish, you can easily measure it and align your tasks accordingly. Many marketers are successful in making their email campaign successful just because they decide their actions before.
So, whenever you plan to create a drip-email campaign, make sure you have a clear idea about what you want to accomplish. If you determine your goals, then you can easily reach your targets effortlessly.
Understand your target audience
Once you are clear with your target, it is also important to distinguish your target group. If you have a clear idea about your target audience, then you can deliver them the right content that they are actually looking for.
Always remember, delivering the right information to the right audience will not only help make your email drip campaign successful but also helps you build strong relations with your customers.
By having a deeper knowledge of your target group, you can easily frame the content.
Yes! To have a deeper idea about your buyer persona, you have to put yourself in their shoes. You have to ask yourself some specific questions such as:
- What actually matters to your buyer personas?
- How do people get inspired to subscribe?
- How will this campaign benefit them in the long run?
All such questions will help you realize what your target audience is really looking for and how you can inspire them to take a specific action.
Decide the number of touches for your drip campaign
Now that you know who you are targeting and what actually you wish for, it's time to build the segment.
According to the research conducted by CoSchedule, it is found that there are over 60% of the customers who prefer reading emails from the brand at least once in every week. By keeping this thing in mind, companies create appealing emails and send them to the prospects at least five times a month.
So, whenever you create your drip campaign, it is vital to have a clear idea about how many emails you want to create and the number of spades you want to add between each email. Say if you are creating a drip campaign of 11 emails, then mostly, all the emails are spaced between two, four, eight and fourteen days.
The number of touches you want to add in your drip campaign depends on the number of emails and the objective. So, always define your enrollment criteria before the creation of content.
Create personalized email content
Now that you specify the number of touches for your content, it's the time to frame the content. By creating relevant and personalized content, you can easily make your email drip campaign more powerful and productive. Moreover, it will also boost open rates and clicks.
Whenever you create an email, make sure every piece of content is fresh. It should not make the reader feel that they are reading it time and again. Every email should include its benefits that will further inspire the people to choose the respective product or service.
So, make sure the content you create has the power to convert your audience into leads and then into customers.
Monitor and optimize your email
Last but not least, monitoring and optimization of your email drip campaign. It's true that once you set the drip campaign, it will be sent automatically but it doesn't mean that you completely forget about it. To run a successful campaign, you must track your email drip campaign on a regular basis.
If you will monitor your campaign on a regular basis, then you can easily realize its challenges and can optimize it accordingly.
Remember, the more you pay attention to your campaign, the easiest it becomes to understand what's working and what's not.
The best way to run a successful HubSpot workflow email campaign is by going through the examples.
Email Drip Campaign example
Below is one of the examples of email drip campaigns that I have implemented to nurture Digital Marketers whose information is added in our HubSpot CRM.
If you are also having the same target audience, then you can also create a similar workflow in HubSpot and reach the target.
Touch-1) Created email one and added delay of 1 day, 1hour for the next action to take place.
Touch-2) Created email two and added delay of 1 day, 1hour for the next action to take place.
And this list of emails and delays for the actions goes on and on. Make sure you know when to take someone out of the drip and end the process of email.
Click here for similar examples.
The Last Say
Now that you understand the term HubSpot email drip campaign and how to create one, hopefully, you can create your own campaign quickly and without any hassle.
What are you waiting for? Start sending email drip campaigns with Sequences by using a powerful tool-HubSpot
Still, need any technical assistance? Feel free to contact us. Our team of professionals will ensure to offer you the best at an affordable cost.