Everyone is aware that Instagram is fast becoming one of the most popular social media platforms. However, that does not mean that the platform does not have any fault or inadequacies.

Remember that proactive marketers always make an effort to use Instagram more effectively for engaging the followers.

If you are keen to safeguard your profile on this social network, you need to dive into deep waters for choosing the best strategy. Even though social media strategy moves with a blazing speed, the significance of audience engagement cannot fade.

instagram as social media

Note the following points that tell you how to improve Instagram as a reliable social media platform in 2024?

Different ways to improve Instagram 

Let's get some Instagram marketing tips… 

Creating a calendar for content 

One of the most significant steps to maximize the outcome from Instagram is staying consistent with content publication. Therefore, you must create a calendar for content to allow the marketers to post on specific schedules.

Moreover, you need to keep the audience engaged with formats and types of content, such as texts, videos, images, graphics, memes, quotes, and infographic.

Using a content calendar helps you plan ahead and allows you to publish the previous content. Be sure to plan your content at least a couple of weeks ahead of time so that you can make the necessary changes in the calendar flexibly. 

Using curated content

Marketers often feel stressed when creating content that captivates the mind of the audience. If you want to ensure that the creativity stays intact when designing content for Instagram, using curated content can help repeal the repetitive and monotonous approach.

For Instagram, you need to pick content that is relevant and things that can keep the mind of your audience engaged. Using curated content is another way to address those spaces or deficiencies that are otherwise hard to fill.

For curating the content, you need to check the content that you are keen to repost from relevant profiles and use a suitable Instagram caption that describes your intent clearly. 

Balance, convenience, and consistency 

When you plan to make the Instagram strategy exclusive, you need to get something with a balanced approach. Remember that the audience can feel annoyed when viewing the same content again and again.

Think about your goals and objectives and the content will help you accomplish them. Furthermore, you need to know the uniqueness and design content to engage the followers. You can also buy Instagram followers on Upleap to give a boost to your social media strategy. Ask yourself whether you have the resources to garner and publish new content. 

You need to state the location of your business clearly and the products or service you deliver. Furthermore, you need to mention your contact details, such as mobile, number, address, ad email.

You need to stay uniform with the posting schedules on Instagram and help with the algorithm. For better visibility among the target audience, connecting to Blastup.com can help you buy real Instagram likes. 

Tell stories instead of imparting lessons

You must allow the viewers to go through texts, images, and videos instead of throwing marketing materials at them.

If you are eager to boost the rate of engagement, try to tell stories through the videos, caption, Instagram stories, and the profile.

With more and more people looking forward to positive interaction and connection, storytelling is the best way to target those people and let them share everything with their peers. 

If you are wondering how to insert stories in the Instagram account, look forward to user-generated content that is relevant to your brand. The longer is the caption, the better it is for storytelling.

Moreover, long captions with storytelling elements create a human connection with the target audience. 

Make the content visually catchy

Even though glittering style is out of date right now, Instagram is one of those platforms, where the eyes describe the mind. Therefore, diversity in perspective and genuineness in expression is one of the key assets to consider.

Making the photos more vibrant and reducing the highlights is all about making it natural. Be sure to make the photograph match the identity of the brand.

Strategic use of hashtag and making caption creative

When the aim of your business is to appeal to more audience and grab potential clients, you need to choose captions that are creative and do not lose vigor easily.

When choosing a caption, you should avoid sticking to a rule. Everything about the captions caters on the audience and the things you want to include. For instance, you may try to use a self- explanatory caption or it may just be sharing an update. 

While using a hashtag, think strategically. You need to focus on the following when using the hashtag.

  • Use a hashtag with heavy use and stay away from unpopular hashtags.
  • Include hashtag in the first comment, especially for lengthy captions. When using a hashtag in the caption, you need to disintegrate them for the best outcome. 
  • Focus on hashtags that are relevant for the audience or allow quality to score over quantity.

More interaction on Instagram Stories

The official launch of Instagram in 2016 initially for keeping the followers updated with minor activities in the business and evolving into a more interactive platform shows how it has grown in popularity over the period.

For instance, posting polls can keep the users of a community engaged. Besides, if you have just launched a product or updated the process of your products, you can make the declarations on stories and receive question stickers from those customers who have logged in.

Usually, the Instagram stories disappear after 24 hours but you can stop a few stories to disappear automatically, such as the highly engaging posts. Instead of letting the posts go, you can save the content in the Story highlights and allow it to stay permanently

Stealing followers and using geotags

You can get your competitors’ audience through engagement. You need to figure out how the same users followed the competitive brand, which allows you to access top-notch audiences who can represent your business.

Why not steal the followers from your competitors to make them your own and develop the brand. 

Have you ever wondered that associating location to the content and stories allows you to access more audience who are likely to come across your content?

Geotagging is one of the preferred ways for local promotion of your business and reaching the relevant audience. Besides, you can also add stories and posts that are relevant to the location. 

Know the trends 

Staying in touch with the popular trends is one of the ways you can boost the visibility and location. Be sure to make your content more meaningful so as to grow the interest of the audience.

The key Instagram metrics are just like social media as they go up and down very fast. In 2020, the changes in Instagram have stayed vigorous due to the global pandemic.

Revving up the Instagram strategies require the attention and presence of your business. The Instagram strategy that may have been prevalent in 2020 is no longer applicable in 2024.

So, the creators need to work on the strategies they plan and align it with the trends to get better outcomes in making Instagram truly work as a social media platform.

Prefer reading- How Video Marketing on social media is the next big thing.

However, the points mentioned above are just right to represent your brand on this platform and get likes and followers. If you want to stay ahead of your competitors on Instagram, you are sure to take action right now to realize the impact. 

Frequently Asked Questions

Using Instagram as a marketing strategy involves setting up a business account, optimizing your profile, planning a content strategy, and posting regularly. Engage with your audience, use relevant hashtags, and consider Instagram Stories, Reels, and influencer partnerships. Analyze performance, run ads if needed, and encourage user-generated content. Instagram can be a powerful tool for building your brand and engaging with your target audience.

A successful social media strategy hinges on clear goals, audience understanding, engaging content, and platform selection. Regularly measure and adapt, consider paid ads and influencers, and maintain a consistent brand voice and values to effectively engage and grow your online presence.

An Instagram strategy is crucial for businesses because it enables audience engagement, boosts brand visibility, and facilitates visual storytelling. It helps in building a community, targeting specific demographics, integrating e-commerce, and gaining a competitive edge. The platform's data insights and user-generated content possibilities further enhance brand trust and growth.

Instagram marketing is effective for boosting brand awareness and engagement, particularly among younger audiences. However, success depends on content quality and tailored strategies.

Danish Wadhwa is an entrepreneur driven by a passion for continuous learning. With over a decade in Data-Driven Marketing and certifications from HubSpot in Inbound, Content, Email, and Contextual Marketing, he specializes in driving business growth online. Besides, he writes extensively on topics ranging from digital transformation and SEO to customer engagement and business innovation.