Animation videos have gotten a lot of love from users, which is why many businesses are now opting to promote their product/service via animated videos. A great video can bring you many leads and sales, but only if you do it right.
According to the prediction made by the Facebook executive, the platform will soon turn into a no-text platform. It shows the immense popularity of videos.
Hers is a chart that shows the love for videos among people in the years mentioned.
Image Source: Business Insider
The common types of animation are 2D animation and 3D animation. However, a new kind of animation is gaining popularity, and that is 2.5D animation. In the upcoming blocks of this article, we will cover some important facts about these types of animation 2.5D animation examples and reveal three compelling reasons to go for animated videos.
Understanding 2D, 3D, and 2.5D animation
1. 2.5D animation
Most of you must have heard much about 2D and 3D animation but not much about 2.5D animation. The 2.5D animation stands in the middle ground between 2D and 3D animation. In this type of animation, we use 3D objects in a 2D environment. We base the background in 2D, but the characters and hero objects are 3D.
We can emphasize objects in this type of video as they are the centre of attention. It provides a unique feel and texture, which is something that users would love to observe. Wondering how to create how to create a 2.5D Animation? There are plenty of 2.5D animation examples; later, we will post one 2.5D video.
How to make 2.5D animation?
The same software that you use for creating 2D and 3D animation will work out for you. Before that, you need to know the fundamentals of animation. After you master the fundamentals, you should focus on various techniques to help you create a 2.5D animation video. Start with the basic video before you jump into an advanced one.
2. 2D animation
It is the most straightforward type of animation you can create and is still useful for many projects. You will have a flat background and character, but it is a great medium for storytelling and productively displaying images and stats. To create a 2D animation video, you can use editing software to attract customers and reach the business goals.
3. 3D animation
It is the most sophisticated form of animation among the three I’ve listed and the most visually immersive animation. It offers great depth, and it is incredibly entertaining to watch. That said, it is also the most expensive animation among the three types of animation.
Check out an amazing 3D animation video of Mbits.
Why should you create Animated Videos?
The type of animation video that you create depends on your requirements. You may need to use 3D animation tools often when dealing with corporations. However, that may also vary depending on what the business wants.
As per the study, it is possible to boost your conversion rate by 80% by integrating a video. You can get a massive return on investment if you publish the right video type. Video is compelling, and the use of videos is one of the fastest-growing tactics in marketing strategies.
1. Simplifying Complex Techniques
Not every product/service is easy to understand. For instance, you must give away much information before convincing someone to purchase a weight loss product or software. It can be tough to make them understand your product without any demonstration.
Thanks to an animated video, you can easily convey your message and break down complicated processes. You do not need to rely on your voiceover when creating an animated explainer video. Your characters and other visuals will help you do the heavy lifting.
A study has found that the human brain processes visuals 60k times faster than texts. The visuals you put in can show your potential customers a step-by-step method to achieve something or show them the impact of problems and how your product can help them.
Moreover, a 2.5D animation After Effects video can also capture users’ attention. This means a great animated video can get people to see your video and make them stay until the end.
2. Low cost and Less Time Required
Creating videos was only for corporations with a huge marketing budget in the past, but not anymore. You can now see that even a solopreneur publishes their video online and gets a lot of love from users.
You do not need to wait months to shoot the video and hire highly professional videographers. You only need software and superior animation skills to create a video that will do the trick.
Even the animation cost of a 3D video will be less than live-action videos, as there is no cost of lighting, hiring videographers, cameras, shooting pieces of equipment, and so on.
Even hiring an agency to create animated videos is affordable for small businesses.
3. Coming out of the monotony
The advertisers are always trying to put all kinds of messages to us. They want us to check out their billboards and see celebrities endorsing some products. Most people expect those advertisement videos and are used to them.
However, an animated video is different from all other advertisement videos, and it helps companies come out of the monotony. It is not a pushy video asking users to purchase the product immediately.
The animated video is fun to watch and educational, which gives enough reasons for the viewers to act on the offer.
Go through this fantastic character animation video created by webdew for Freedom Food. It helped them achieve their business goals quickly.
All set to make the best use of 2.5D animation?
If you manage to pull off a single great animated video, it can bring you an influx of traffic, leads, and profit. It does not take much money to create a cost-effective animated video, even if you hire someone else to do the video production.
The craze for animated videos is not going anywhere. You can expect the demand for animated videos to grow further. Technology is evolving, and there are always new trends on the market that keep gaining users’ attention. There is no limit to the creativity that you can integrate into your videos if you master video animation skills.
I hope I’ve presented convincing reasons for you to go with animated videos. Want to create one for your business? Wondering how to make 2.5D Animation? Feel free to contact us. Also, If you have more reasons to add, you can do that by commenting below.