The campaign is one of the most common and overused words in the field of marketing, if not in business. If you are from a marketing background, then you might be familiar with the term campaign.
From launching the business to a sending emails to the target audience, campaigns can mean different things to different audiences or businesses.
It's not just only marketers who can avail of this tool, but in HubSpot marketing Hub, a campaign is one of the fundamental building blocks to execute a successful strategy. Even if you are from a sales background, then also you can leverage this campaign HubSpot tool to execute the task more professionally.
Basically, campaigns are acute and focused marketing efforts that allow the team to reach a singular goal. By setting up your campaign in HubSpot, you can easily build and manage campaigns from a single place.
Now, before we take a deeper insight into the HubSpot campaign tool, let's first know more about the HubSpot marketing hub.
What is a Marketing Hub?
The marketing hub is one of the commonly chosen hubs from HubSpot. It aims to increase the overall traffic on the website through SEO suggestions, social media promotional posts, online ads, marketing emails, campaigns. In broader terms, it helps you to create and publish content that helps in engaging with as many prospects as possible.
Now that you are familiar with the HubSpot marketing hub let's know more about HubSpot campaign tools.
What is a Campaign Tool?
The campaign tool in HubSpot has everything that you need to manage your business well. Campaigns are a key growth accelerator for the business.
The primary objective behind designing is to help marketers to invest their time, effort, and hard work towards a specific goal and then create a result that goes with the overall development of the organization. It helps the marketers to build, manage and engage on campaigns from one central place.
When you are approaching your audience through a campaign, you don't act as an individual marketer, but as a unified organization, with one powerful voice, which further helps in reducing the friction along the buyer's journey. Also, it escalates the chances of converting your prospect into a customer.
One of the biggest advantages of running a campaign in HubSpot is that you can track your Return on Investment (ROI) of the marketing campaigns. With this, you can make a decision about when and where to invest your money. Overall, it's an attempt to drive audience attention to take meaningful action towards your business.
Great campaigns commonly follow a smart goal-setting structure. For example, it is specific, measurable, attainable, relevant, timely. Thus, if you wish to make your campaign a successful one, then you should surely leverage this campaign tool in HubSpot lead capture tools.
Now that you know why your business should create a campaign in HubSpot let's learn how to do that.
How to create a campaign in HubSpot?
Step-1 Login to your HubSpot account and navigate to Marketing, and select campaigns.
Step-2 Now, click on the create campaigns at the upper right corner.
Step-3 Now, you will redirect to the page where you have to enter a little information in the box. Here you have to enter the name of the campaign ( original and simple to understand), campaign owner, start date, end date,—select campaign color, goal, audience, budget, notes (if required).
Step-4 Once everything is done, click on the Create button.
Step-5 Now, you will redirect to the page like below:
Step-6 Next step is the addition of actions to your campaign. Click on the Actions drop-down menu and select Edit goals.
Step-7 A dialog box will appear on the screen, where you have to enter the goal numbers for sessions, closed deals, new contacts, influenced contacts, and influenced revenue.
Step-8 Furthermore, you can add existing marketing assets to your campaign like blogs, emails, landing pages, etc. Navigate to the top right corner and click on Add assets.
Step-9 A dialog box will appear where you can add a specific type of asset to the campaign. You can also use the search bar to find the assets that you want to add to your campaign.
Step-10 Once you are done selecting your assets, click on the Save button.
Now there you go! That's how you can create a campaign in HubSpot with these ten simple steps.
Over to you
Creating effective marketing campaigns isn't easy, but if you follow these steps properly, then you can easily create a campaign in HubSpot that will further help you group your business and brand.
Remember, campaigns are the set of deliverables that will touch your audience in exciting and creative ways. Thus, if your campaign is created efficiently, then you can easily align your team towards one goal and offer valuable content to your audience.
So, what are you waiting for? Start giving lifeblood to both your company and campaign with the HubSpot campaign. Still, if you need free HubSpot expert advice, feel free to contact us.
Editor- Divya Verma