Create Custom Objects in HubSpot using API with this easy Guide

An organization’s success is directly dependent on the way they represent and organize their data. It is evaluated that many successful organizations have a more streamlined and organized database. Thus, to help all types of businesses, HubSpot provides the ability to create custom CRM objects to define and manage their data more efficiently. 

If you are a HubSpot Enterprise user, then you can surely leverage this feature of custom objects. Well! In HubSpot, there are four standard CRM objects, including tickets, deals, companies, and contacts.

Say if you want to create more properties that will allow you better manage your data, then defining a custom object via API is the only way to fulfill your goals. 

But before we jump into the steps of creating a custom object in HubSpot, let’s first know about the importance of using custom objects in HubSpot.

People using custom objects can easily; 

Are you excited about creating custom objects for your business? Now, let’s learn how it actually works.

Steps to create Custom Objects in HubSpot using API

Let’s get started… 

Note- To get started with the creation of custom objects in HubSpot, it is vital to have a HubSpot key. 

How to get the HubSpot key?

Follow the steps below to get the HubSpot key.

Code with Request and Response

Once you get the API key, it’s time to create a custom object in HubSpot using API code. If you need to automate data extraction to integrate with your HubSpot CRM, Apify can simplify the process

The name and key are “custom_users.” If you don’t have any requirements, then you can also use this key. This code is created in PHP, and the method used is POST

Have a look at the below Curl Request- 

Note- Many of you might be wondering about the association. The good news here is that you don’t need to perform extra steps. When you run the above code of API, the association will be done automatically. 

With this PHP code, you can get the custom object layout to get more details. 

Method- GET

Curl Request- 

Here, the method used is PATCH.

Here, you have to use your own portal ID and the name of your custom object. 

Curl Request:

Here the method used is DELETE.

Curl request- 

How to create Association Definition? 

The below code is created using PHP, and the method here is- POST.

Make sure you use your own portal ID. 

Curl request:

How to create an Association to an object Instance? 

Here the method used is POST.

Curl Request:

Note– Many times; people don’t know where to find the custom object ID. Well! You can refer to the below screenshot to know where you can get this ID. 

Read more about- How to use HubSpot contact API.

Final Thoughts

It’s well said that” Custom objects are a game-changer. They provide the flexibility to store any kind of data in HubSpot, maintaining all of the power and ease-of-use that teams need to scale and grow.”

Well! Creating custom objects in HubSpot is not easy, but hopefully, the above steps will help you in creating custom objects in HubSpot using API without any hassle. By following each point and exact code, you can easily create custom objects for your unique business case. 

Still, if you face any challenges in creating custom objects in HubSpot, feel free to reach us. 

Editor– Divya Verma