Today’s buyers need information, and they want it now, and that too over the channel that works best for them. They expect to kick start a conversation over live chat, follow-ups via email, and discuss the details over call— all without skipping a beat.
Communication with your prospects needs to be seamless. However, most businesses use various tools that aren't linked, which wastes time and ultimately leads to poor customer experience. But, not anymore!
With the HubSpot Conversations tool, you can manage all your conversations in one place. Besides a shared inbox, the HubSpot Conversations tool provides free tools for live chat, chatbots, Facebook Messenger, and team email. And on top of that, you also get a universal inbox that provides your sales, marketing, and customer service teams a commonplace to view, manage, and reply to all conversations — irrespective of what messaging channel they came from.
Keep reading to find out what all this tool has in store for you!
As important as lead generation is for a business, managing those leads through conversation is crucial, so it has to be fluid. With a sincere and timely conversation, you can foster a good relationship with your clients.
View, reply, manage all your messages coming from multiple channels in HubSpot with the help of the conversation tool. You can manage all the conversations coming via email, or websites, or Facebook messengers in conversation Inbox.
Oh, did I tell you that you get all these amazing features for free? Yes, you read that right!
Now, let’s dig deeper into the communication channels offered by the HubSpot communication tool.
Inbox is the location where all the messages via connected channels will appear. Here you can see all the conversations with the customers, reply to them, and create tickets.
Channel is the means by which the conversation will appear in your inbox. These channels can be Chatflow, Form, Team Email, or Facebook Messenger.
Team email is the shared email address that various team members can access and use to communicate with the contacts.
The form is a document that we use on our website or emails to capture leads for our business. Any contact that submits the form connected to the inbox communication for that contact will appear in the inbox.
Facebook messenger is the channel that you can use to add chat flow to your Facebook Business page.
With the chat channel, you can create chat flows for your website visitors. Your website visitors can start a conversation with you or your team members on that chat. There are two types of chat flows: live chat and bot.
Live chat is a kind of chat flow. The visitors on your website can have a real-time conversation with you or your team members.
Bot chat consists of some pre-decided series of questions that are used to gather information about the contact.
HubSpot conversation management
In HubSpot, you can create multiple inboxes for different teams. Like, you can create a sales inbox to manage inquiries about the pricing of your products and a customer support inbox for your support team to manage tickets.
Set up your Conversation Inbox
Before you start conversing with your customers, you have to set the conversation inbox where all your conversations with the customers fall.
Give a name to the inbox and add the team members. From this conversation inbox, you can route your messages to specific users and teams.
After setting up the inbox, you can start connecting more channels to the inbox. Once you connect a channel, messages will start appearing in the inbox.
Below are the channels that you can connect with your inbox:
If you connect a Team Email channel, the emails sent to your shared team email address will appear in the inbox. You can connect your Office 365, Gmail, or hosted email account to your inbox.
The chat channel is connected to add chat flows to the website pages. There the team availability and chat flows’ can be customized.
By connecting your Facebook Messenger channel, you can add a chat flow to Facebook Business Pages. Whatever messages you will receive on Facebook will be sent to your inbox.
Connecting a Form channel will show you the form submissions in the inbox. There you can respond to the submission like any other incoming conversation.
Create a Chatflow
Once you have connected a chat channel with your inbox, you can create chat flows for your website. There are two types of chat flows: Live chat and chatbot. Depending on your need, you can create a chat accordingly.
You can also manage the appearance of the chat flow on your pages by using targeting rules. Besides, you can customize the overall appearance of your chat flow by adding an avatar, name, a meeting link that will display when a visitor will click on the chat flow.
You can also track the chat flow on website pages hosted outside HubSpot by installing HubSpot tracking code on those external website pages.
How to use the Inbox?
When a visitor submits a form or starts to chat with you on your website chat flow or Facebook chat flow or email you or chat, the messages start appearing in your inbox. From the inbox, you can reply to those messages. You can also create a record for that visitor that will be added to your database. If a contact is already added to your database, you can see its associated records, past conversations in your account.
Besides, you can also manage your tickets from your inbox. For any incoming conversation, you can create a ticket, manage those tickets, see the records in the right sidebar of the conversation inbox, and manage the customer issues more efficiently.
Well, there you go! That was all about the incredible HubSpot Conversations tool.
Get ready to connect with prospects in real-time via live chat and Facebook Messenger, automate and scale your conversations using chatbots, and connect your team email addresses for effortless collaboration and efficiency.
So what are you waiting for? Build better relationships with your contacts every step of their journey.
Need help setting up your HubSpot conversations tool? New to HubSpot CRM and don't know where to start or what HubSpot Tools (HubSpot social tool, HubSpot lead capture tools) to use? Well, get in touch with us now and let our team of HubSpot experts handle everything for you!
Editor: Richa Sharma