How to create email template in HubSpot with 10 simple steps

Are you frustrated with your email campaign process? Are you spending a lot of time in creating and sending the same emails time and again? Are you looking forward to the best way to improve your email marketing game? Well! That's where HubSpot email templates come into play. 

With the help of email templates, you can save a lot of time in creating repetitive email content. Indeed there are various HubSpot email templates available both for free and paid, but customizing your email template can actually take your campaign to the next level. 

Now, you might be thinking that to design and develop email templates, you need to have good coding. Are you still pondering over how to create email templates without any technical skills? All thanks to HubSpot. It provides us an effortless way to develop an email template. It offers drag and drop functionality, that allows us to design email templates without any coding. 

Want to know how? Well! This article will surely help you make email templates in HubSpot. By simply following the steps added below will help you know how it works, and you will be able to design templates with zero coding knowledge.

Steps to create Email Template in HubSpot without Coding

Let's begin… 

Step-1 Login your HubSpot account and go to Marketing > Email.

Step-2 Click on Create Email button at the top right of the screen.

Step-3 A block will open where you will see different email types. Here I have selected "Regular" email type and move further but you can choose email type as per your needs. 

Step-4 Now, you will redirect to a dashboard, where you have to select a template. Now, there are two options, the first is custom, and the second is drag and drop. And, for making template easily we go with drag and drop option. 

Step-5 Now, select one of the best HubSpot email templates that fulfill your needs from the list of all HubSpot drag and drop templates. 

Step-6 Here, I have chosen Promotion template. Well! You can select any template as per your choice.

Step-7 You will redirect to the blog editor page. Here you can now create an email template without zero technical knowledge as per your own requirements. 

Just navigate to the left side of the page and use these drag and drop modules to create an excellent email template. It includes image, button, text, social, divider, video, footer, etc. 

Now, let's understand the usage of each module in detail. 

Image Module

The image module is basically used for adding images to your email template. Just drag and drop the module in the template and choose your image by clicking browse image or upload at the left side.

Text Module

With the help of the text module, you can insert text into your template. Simply drag the text module and drop it where you want to add to the template. 

To know-how, simply follow the below-added video. 

Button Module

It is another module that you might have to use in every email template you create. It is commonly used for adding button Link in your template. This module provides all button options like font, link, size, color, etc. Just drag and drop it in the template from the left-side module list.

Divider Module

It is another module that is commonly used for showing separation between two sections or blocks. It's like a line that separates two different sections. So, if you want to show separation in your blog template, you can always use a divider module by following the below-added video. 

Social Module

By using this social module, you can redirect the user from email to your social media page or profile. Just drag and drop it and add links to your social media in your email with this module. Look at the below-added video to know-how. 

Video Module

If you want to insert some video in your email template, then you can make the best use of the video module using the drag and drop option. In this, you can also add embedded code of YouTube videos and style the play button on the video.

The best part is that all the module adding criteria are the same i.e., just drag and drop and edit. That's why HubSpot CMS is preferred by many. 

Footer Module

Whenever we select an email template, the footer is the area that is set in the template by default. But you can edit, delete default footers and can even design new footers by using this module. So, start using this content and add content as your design requirements.

More Module

Furthermore, you can use more custom modules in your email templates. Just click on "More", and you will see all the custom modules that are stored in the backend.

You can search the module name and then just drag and drop the module. But personally, I don't recommend you to use a custom module if it's not too necessary because templates have their default width and responsiveness. If you add a custom module, make sure the module should match the working way of the HubSpot email template. But firstly, try to make your email template design by using HubSpot default predefined modules.

Step-8 Besides modules, you can also drag and drop layouts of columns. 

The drag and drop templates provide a maximum of four columns for adding modules in a single row. It means that in a single row, you can add a maximum of four blocks and a minimum of 1. You can drag and drop your module according to these columns. 

Step-9 In your email template design, you can also set the background color, font families for text and text color for the template, etc. You can also do this step in the starting of your process.

Step-10 Once you are done with all the updation, simply click on the Save button and send it to your email. But make sure you preview the final design before saving. Also, you can send the email template to your id for testing purposes. Thus, make sure you test the email template before sending the email. Just follow the steps to proceed with the email testing. 

Prefer reading- HubSpot Email Drip Campaign- How to create one with the best example

The Final Verdict

Congratulations! You have successfully created your HubSpot responsive email template without the assistance of the developer. 

Indeed, email marketing is an integral part of a marketing strategy. So, if you want to see good results, start harnessing the power of email templates. Still, if you face any hurdle in designing emails in HubSpot, feel free to jump on a call with us. 

                                                                                                                        Editor- Divya Verma