Did you know that a whopping 93% of online experiences start with a search engine?

Yes, you heard it right! But just knowing this fact won't magically land your SaaS website or content on the first page.

What you truly need is one of the best SaaS SEO checklist, and guess what? You've come to the right place!

Introducing webdew's finest, most valuable checklist that will build the way to success for your SaaS business.

No more waiting around, it's time to take action. Scroll down and start checking off those essential tasks from your SEO checklist.

SaaS SEO Checklist to improve your brand's SEO

A well-defined checklist is crucial when optimizing your SaaS website for better search performance.

Let's dive into the essential tasks you must do to boost your online visibility and attract potential customers:

1. Keyword Research

Keyword research is the foundation of any successful strategy for SEO for SaaS companies. It involves identifying your target audience's specific words and phrases when searching for products or services like yours.

Understand what keywords are relevant to your business and have significant search volume. With this, you can optimize your website to appear in search engine results for those queries.

1. Understanding your Audience

Begin by getting inside your target audience's minds and search intent. What are their pain points? What questions do they have? 

Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find the search terms they use most frequently.

2. Discovering Relevant Keywords

Once you have a list of potential and informational keywords, focus on those highly relevant to your SaaS product or service. Aim for keywords specific to your niche, as these tend to attract more qualified leads.


For the project management SaaS, relevant SaaS keywords could include “cloud-based project management tools” or “task management software for remote teams.”

3. Balancing Search Volume and Competition

Strive to balance search volume and competition. High-volume keywords may attract more traffic, but they are also more competitive.

Targeting long-tail keywords (more specific, less-searched phrases) can effectively rank higher and attract more qualified leads.


Instead of targeting the broad keyword “project management,” you might consider focusing on long-tail keywords like “best project management software for small businesses.”

2. On-Page Optimization

On page SEO optimization is crucial in improving your website's search engine visibility and user experience.

This great ranking factor involves optimizing various elements on individual web pages to make them more appealing to search engines and users.

Let's explore the key aspects of on-page optimization and how to implement them.

1. Meta Titles and Meta Descriptions

Meta titles and meta descriptions are HTML elements that provide concise information about the content of a web page. They are displayed in search engine results pages (SERPs) and are crucial in attracting users to click on your website.

It's essential to craft compelling and descriptive meta tags that reflect the page's content and entice users to visit your site.

Why it's important? 
  • Optimized meta titles and meta descriptions help improve click-through rates (CTR). This can happen by making your search listings more appealing to users.

Users who see relevant and engaging meta tags are likelier to click on your website, increasing organic traffic.


A well-optimized meta title for a SaaS company offering cloud-based accounting software could be “Efficient Cloud Accounting Software for Small Businesses.”

The meta description might highlight key benefits such as “Automate bookkeeping tasks and streamline financial management with our user-friendly accounting software.”

2. SEO-Friendly URLs

In the realm of SaaS SEO, optimizing your website's URLs can significantly impact your search engine visibility and overall user experience.

Crafting SEO-friendly URLs is a crucial step that contributes to better search rankings, user engagement, and click-through rates. Here's why and how to ensure your SaaS website's URLs are optimized for SEO:

Why it's important?
  • SEO-friendly URLs play a pivotal role in conveying meaningful information to both search engines and users.
  • They provide context about the content of a page, making it easier for search engines to understand the topic and purpose of the page.
  • Users are more likely to click on URLs that are clear, concise, and relevant to their search intent. Thus, well-optimized URLs tend to generate higher click-through rates in search results.

Strategies to craft SEO-Friendly URLs

  • Keep it simple and relevant

Choose URLs that reflect the topic of the page. Use descriptive keywords that mirror the content's subject matter. Avoid using random strings of numbers or characters.

  • Use Hyphens to Separate Words

When composing URLs, use hyphens to separate words. This enhances readability for both search engines and users. For example, “SaaS-SEO-checklist” is more informative than “SaaS SEO checklist.”

  • Short and Sweet

Aim for short URLs that get straight to the point. While there's no specific character limit, a concise URL is more user-friendly and easier to share.

  • Avoid Stop Words 

Exclude unnecessary words like “and,” “the,” “of,” etc. These words contribute to longer URLs without providing meaningful information.

  • Canonical URLs 

Implement canonical tags to indicate the preferred URL version if there are duplicate or similar pages. This prevents issues related to duplicate content and consolidates SEO value.

  • Avoid Dynamic Parameters 

Dynamic parameters such as session IDs or tracking codes can lead to messy URLs. Instead, use static URLs that remain consistent and understandable.

Best Practices of SEO-friendly URLs ?
  • 301 Redirects

When changing URLs, set up 301 redirects to guide users and search engines to the new URL. This maintains your SEO efforts and prevents broken links.


Ensure your URLs use HTTPS, as secure websites are favoured by search engines and trusted by users.

  • Sitemaps

Include your URLs in XML sitemaps to help search engines discover and index your content more efficiently.

3. Content structure and readability

A well-structured website with organized content is essential for users and search engines. Use clear headings and subheadings to break your content into easily scannable sections. This improves the user experience, as visitors can find the necessary information.

It also helps search engines understand the context and relevance of different sections on your page.

Why it's important?
  • Properly structured content enhances readability and user engagement. Users are more likely to stay on your website if they can quickly navigate and find relevant information.
  •  Search engines can better understand your content's structure. This leads to improved rankings for relevant search queries.


In a blog post discussing productivity tips for remote teams, clear subheadings such as “Time Management Tips” or “Effective Communication Strategies” break up the content. This makes it easier for readers to find specific advice.

4. Proper use of header tags (H1, H2, H3)

Header tags (H1, H2, H3, etc.) are HTML elements used to show the hierarchical structure of a web page's content.

The H1 tag represents the main title or topic of the page, while H2 and H3 tags show subtopics and subheadings.

Using header tags appropriately helps users and search engines understand the content's organization.

Why it's important?
  • Proper use of header tags creates a clear and logical hierarchy for your content. This helps users navigate your page and find the information they want.
  • Search engines use header tags to understand the context and relevance of different sections. It can influence your rankings for specific keywords.


In a product features page for project management software, using H1  as “Powerful Project Management Tool” and H2 for features – “Task Management” and “Gantt Chart”. This will help users quickly identify the software's capabilities.

3. Create Original and Relevant Content

In the world of SEO, content is king, and crafting original and relevant content and doing content marketing is the secret to unlocking the full potential of your SEO strategy for SaaS.

But it's not just about churning out random blog posts; it's more than that. It is about understanding your audience's needs, pain points, and queries and providing valuable insights that resonate with their interests.

1. Address Audience Pain Points

Put yourself in your audience's shoes and identify their challenges. Tailor your content to offer practical solutions and valuable tips that can make a real difference in their lives.

By becoming a problem-solver and offering genuine help, you establish a strong bond of trust with your audience.


If you offer a time-tracking SaaS tool, create content that delves into “Time Management Hacks for Remote Teams” or “How to Boost Productivity with Effective Time Tracking.”

Let's take a look at a real-life example from Time Doctor, a time-tracking SaaS tool. They used the keyword “Remote work time management tips” to provide valuable information to their audience.

This example demonstrates that just offering your tool as a service isn't enough to make an impact. By focusing on providing helpful tips and solutions, you can establish your brand as an authority among potential customers.

It's all about going the extra mile to provide value and build trust with your audience.


2. Answer audience queries

Expect your target audience's questions and address them proactively through your content. Focus on delivering comprehensive and well-researched answers that position you as an authoritative source in your industry.


If you provide project management software, write a detailed guide on “The Complete Project Management Toolkit: From Planning to Execution” or “Effective Strategies for Successful Project Collaboration.”

3. Regularly update your blog

Keep your blog fresh and dynamic by publishing new and engaging articles. Search engines favor websites that offer up-to-date and valuable content, and by updating your blog regularly, you signal to search engines and users that your SaaS site is relevant and trustworthy.


Share the latest industry trends, best practices, or case studies that showcase your SaaS solution's effectiveness in solving real-world problems.

latest industry blog

4. Show authority in your industry

Stand out as a thought leader and industry expert by producing authoritative content that showcases your in-depth knowledge.

When you provide valuable insights and actionable tipsother websites will likely link back to your content. This helps to boost your website's SEO performance.


Offer unique and data-driven perspectives through comprehensive research papers, expert interviews, or data-backed case studies highlighting your expertise.

5. Diversify content formats

Diversify your content formats to cater to different audience preferences and capture a wider audience.

Incorporate videos, infographics, podcasts, and interactive elements to make your content more engaging and shareable.

Visual content can have a powerful impact and increase your chances of attracting backlinks and social media shares.


Create explainer videos to showcase your SaaS product's features and benefits. You can also design infographics that present industry statistics and trends in an eye-appealing way.

Talking about explainer videos and here is one. In this captivating 2D animated video of Uffizio, the product's benefits are succinctly presented in a point-by-point format. This approach sparks curiosity among users, enticing them to explore how the product can fulfill their goals.

The video's compelling nature also highlights the system's 100% safe and secure tracking, setting it apart from competitors in the market.

This explainer video is a powerful tool that showcases the product's unique value and captures potential customers' attention.

6. User-generated content (UGC)

Leverage user-generated content to enhance your SEO efforts. Encourage satisfied customers to share their success stories, testimonials, or case studies. UGC not only adds authenticity to your brand but also provides fresh and valuable content from a user's perspective.


Host a contest where users share creative ways they use your SaaS product, and feature the best entries on your website and social media platforms.

7. Keyword optimization and topic clusters

Conduct thorough keyword research to identify relevant keywords and phrases. Implement keyword optimization in your content naturally, without keyword stuffing.

Consider using topic clusters to organize related content around a core topic. It can improve search visibility and provide a comprehensive user experience.


If you provide email marketing software, create a topic cluster around Email Marketing Strategies,” with subtopics like “Automated Email Campaigns” and “Email List Segmentation.”

4. Do relevant linking 

Linking plays a crucial role in the success of your SaaS SEO strategy. It improves your website's authority in search engines' eyes and enhances user navigation and experience.

Let's explore the two aspects of linking that can supercharge your website's SEO efforts.

1. Strategic internal linking

Internal linking refers to linking one page on your website to another within the same domain. It serves as a roadmap for users and search engines, guiding them through your website's content hierarchy.

Strategically interlinking related pages creates a cohesive website structure. It also helps users find valuable information effortlessly.


A blog post about “Top Features of Our Email Marketing Software” includes links to relevant product pages, pricing information, or customer testimonials, offering readers more resources.

As a real life example of a testimonial by Mailchimp's customer – Ticket Alternative and Freshtix, an email marketing software that helped a ticketing company by making their targeting more strong by resulting in higher email open rates.

The main intention behind presenting you with a client testimonial example was to demonstrate that incorporating such videos will effectively cultivate trust among potential customers. This is achieved by showcasing your track record of success.

2. High-quality backlinks

Obtaining backlinks from reputable websites in your niche is a powerful signal of trust and authority.

When other websites link to your content, search engines view it as a vote of confidence in your credibility and relevancy.

But focus on quality over quantity. Link building with one high-quality backlink from an authoritative site carries more weight than several low-quality backlinks.


Collaborate with industry influencers, bloggers, or content creators to write guest posts or take part in joint projects, earning valuable backlinks to your website.

Why It matters?
  • Improved user experience

Internal linking allows users to explore related content easily, find answers to their questions, and spend more time on your site. This impacts your SEO metrics in a positive way

  • Enhanced search engine understanding

By linking related content, search engines better understand your website's structure and topical relevance. Thus, leading to better indexing and ranking.

  • Boosting website authority

High-quality backlinks from authoritative sources signal to search engines that your website is trustworthy and relevant. It improves your domain authority.

  • Higher search engine rankings

As your website gains authority through relevant linking, search engines are likelier to rank your pages higher in search results. Thus, increasing organic traffic.

Best Practices for backlinking
  • Keep links contextual

Ensure that your internal and external links are contextually relevant to the content they are placed in.

  • Avoid over-optimization

Balance your anchor text with natural language and avoid over-optimizing keywords in your links.

  • Perform regular audits

Regularly audit your internal and backlinks to identify any broken links or opportunities for improvement.

  • Use backlink checker

backlink checker provides valuable insights into your website's backlink profile, such as the domains linking to your site, anchor text distribution, and the authority of linking websites.

3. External linking

External linking, or outbound linking, refers to including hyperlinks on your website or SaaS platform that direct users to other websites or web pages outside of your domain.

These links connect your content to external sources. Thus providing more information, references, or resources for your users.

The websites or pages you link to are authoritative, reputable, and relevant sources that complement or support the content on your platform.

Why it's important?
  • Credibility and trustworthiness

By linking to reputable and authoritative sources, you show both users and search engines that your SaaS platform is a reliable source of information. This helps build trust with your audience, as they can see that reliable references back your content.

  • Enhanced user experience

External links can add value to your users by directing them to further information or related content that complements what you provide. This improves the user experience on your platform and encourages visitors to spend more time engaging with your content.

  • SEO Signal for Search Engines

Search engines consider external linking a positive signal. Linking to reputable sources shows search engines that your content is well-researched and connected to valuable information. This can positively impact your search engine rankings and visibility.

  • Establishing Relationships

Outbound linking can help you build relationships with other websites or businesses. If you link to their content, they may notice and potentially reciprocate the gesture by linking to your SaaS platform. This can lead to mutual SEO benefits.

  • Relevance and Context

External links provide context and relevance to your content. Linking to authoritative sources that expand on the topic or provide supporting evidence enhances your content's understanding and credibility.

  • Avoiding Duplicate Content

Instead of duplicating content that already exists elsewhere, you can use external links to direct users to the original source. This helps you avoid duplicate content issues and potential SEO penalties.

Best Practices for external linking
  • Relevance

Ensure that your external links are relevant to the topic and add value to your content.

  • Authority

Choose authoritative and trustworthy sources for your external links to maintain your website's credibility.

  • Open in New Tab

Set external links to open in a new tab, so readers can return to your content after exploring the linked resource.

5. Use Schema Markup

Schema markup is a powerful tool that can boost your SaaS SEO efforts by giving search engines more context about your website's content.

It involves adding structured data to your web pages. This helps search engines better understand the information you present.

Let's delve into the benefits of schema markup and how it can improve your website's visibility in search engine result pages (SERPs).

How Schema Markup works?

Schema markup uses a standardized vocabulary of tags, known as “schemas,” to categorize and label different elements on your web pages.

These schemas include specific information such as product details, ratings, reviews, event dates, and more.

When search engines crawl your website and detect schema markup, they can display rich snippets in the search results. It offers users more context and makes your listing stand out.


Suppose your SaaS website offers various subscription plans. Thus, implementing schema markup with product pricing and descriptions can help search engines showcase this information directly in the search results.

Benefits of using schema markup

  • Enhanced visibility

By displaying rich snippets with extra information, schema markup draws more attention to your website in search results. Thus, increasing the likelihood of users clicking on your link.

  • Improved click-through rates (CTR)

Rich snippets give users valuable insights into your content. Thus, making them more likely to click on your website than others lacking such context.

  • Better search engine understanding

Schema markup enables search engines to comprehend your content more accurately. It helps to improve indexing and potentially higher rankings.

  • Structured data for voice search

As voice search becomes more prevalent, schema markup can make your content more accessible and relevant for voice queries.

Best SEO practices for using schema markup

  • Select Relevant Schemas

Choose the most appropriate schemas that align with your content, such as Product, Review, Article, or Event schema.

  • Implement Correctly

Implement the schema markup on your website to ensure search engines can interpret it in an accurate way.

  • Regular Updates

Update your schema markup to reflect changes in your content, product offerings, or events.

6. Create Mobile-Friendly Design

In today's digital landscape, mobile devices have become the primary means of accessing the internet.

As a result, ensuring that your SaaS website is mobile-friendly and responsive has become an essential aspect of a successful SEO strategy.

Let's explore the significance of such design and how it can positively impact user experience and SEO rankings.

The importance of mobile-friendly design

  • Enhanced user experience

A mobile-friendly website provides users with a seamless and enjoyable experience, regardless of their device. It ensures that your content, images, and navigation adapt fluidly to different screen sizes, making it easy for visitors to access information and interact with your site.

  • Mobile-first indexing

Search engines, including Google, have adopted mobile-first indexing, meaning they primarily use the mobile version of a website's content for indexing and ranking.

Having such a design signals to search engines that your website is optimized for the growing number of mobile users.

  • Improved SEO rankings

Mobile-friendly websites are more likely to rank higher in search engine results. Google and other search engines focus on mobile-friendly sites because they offer a better user experience. It aligns with their commitment to delivering relevant and user-centric results.

Creating a mobile-friendly design

  • Responsive design

Implement a responsive design that automatically adjusts the layout, images, and fonts based on the user's device. Thus, ensuring a seamless experience across various screen sizes.

  • Fast loading speed

Optimize your website's loading speed for mobile devices, as faster load times contribute to better user experience and SEO performance.

  • Mobile-friendly navigation

Ensure your website's navigation is easy to use on mobile devices, with clear menus and intuitive icons to guide users.

Testing and optimization

  • Mobile-Friendly Test

Use Google's Mobile-Friendly Test tool to assess your website's mobile compatibility and identify any issues needing attention.

  • User Testing

Conduct user testing on various mobile devices to gain valuable insights into how visitors interact with your site and identify areas for improvement.

7. Maintain the Loading Speed

In today's fast-paced digital world, users have little patience for slow-loading websites. Maintaining a swift loading speed is crucial for providing a seamless user experience and improving your SaaS website's SEO performance.

Let's explore the significance of loading speed and discover effective strategies to optimize your website's performance.

The importance of loading speed

  • User experience (UX) improvement

A fast-loading website ensures that users can access your content quickly. Thus, reducing the likelihood of frustration and abandonment. A positive user experience encourages visitors to stay longer on your site, explore more pages, and engage with your brand.

  • Reduced bounce rates

Slow-loading websites often lead to higher bounce rates, which is when users leave your site shortly after arriving. High bounce rates signal to search engines that your content may not be relevant or engaging. It potentially impacts your search rankings.

  • Search engine rankings

Search engines, like Google, consider loading speed when ranking websites. Websites with faster loading times are likelier to rank higher in search results. This is due to search engines focus on delivering the best user experience.

Strategies for optimizing loading speed

  • Image compression

Optimize images on your website to reduce their file size without compromising quality. Compressed images load faster, contributing to page speed improvement.

  • Enable browser caching

Use browser caching to store temporary copies of your website's pages on users' devices. When users revisit your site, the cached version loads. It reduces server requests and improves loading times.

  • Minimize HTTP requests

Reduce the number of elements that need separate HTTP requests, such as images, scripts, and CSS files. Fewer requests lead to faster loading times.

  • Content Delivery Network (CDN)

Consider using a CDN to distribute your website's content across servers worldwide. This ensures that users access your site from a server geographically closer to them, enhancing loading speed.

Analyzing and optimizing loading speed

  • Google page speed insights

Use Google's Page Speed Insights tool to assess your website's loading speed and receive suggestions for improvement.

  • Web performance testing tools

Use tools like GTmetrix, Pingdom, or Lighthouse to conduct detailed website performance tests and identify areas for optimization.

8. Do Technical SEO

Technical SEO is crucial in ensuring that search engines can crawl, index, and understand your SaaS website.

By conducting a thorough technical SEO audit and addressing potential issues, you can optimize your website's performance and boost its visibility in search engine results.

The importance of technical SEO

  • Website health check

Technical SEO (Search Engine Optimization) is like a health checkup for your website. It helps identify and rectify underlying issues that might hinder search engine crawlers from accessing your content. One can use free SEO tools like Google Analytics to analyze what is going right or wrong with your website.

  • Improved crawlability

By optimizing your website's technical aspects, you ensure that search engine bots can easily navigate and crawl your site's pages. This enables your content to be indexed correctly and promptly.

  • Enhanced indexability

It aids in presenting your content in a well-organized manner, making it easier for search engines to index your pages appropriately.

Strategies for technical SEO

  • Conduct a comprehensive audit

Conduct a technical audit of SEO using tools like Google Search Console, Screaming Frog, or SEMrush. Identify broken links, crawl errors, and duplicate content that need attention.

  • Optimize robots.txt and XML sitemap

Ensure that your robots.txt file allows search engine crawlers to access essential pages while blocking irrelevant or sensitive content. Also, optimize your XML sitemap to provide a clear roadmap of your website's structure to search engines.

  • Fix Broken Links

Broken links can negatively impact user experience and search rankings. Regularly check and fix broken links to maintain a smooth user journey.

  • Implement redirects

If you have changed URLs or removed content, set up proper redirects (301 or 302) to ensure that users and search engines are directed to the correct pages.

Ready to improve the SEO game of your SaaS company?

The effective SEO Checklist for SaaS companies (Software as a Service) offers a comprehensive and effective guide to improve your SaaS website's search performance. 

Implementing these essential tasks can enhance your online visibility and attract organic traffic. It can also help to achieve greater success for your SaaS business. 

Conduct keyword research, optimize on-page elements, create valuable content, and follow technical best practices. This will help to boost search rankings and improve user experience.

Consistently apply these effective SEO strategies and continuously check and optimize your SEO efforts. With this, you can stay ahead of the competition and establish your brand as an authority in the SaaS industry. 

So, get started with the ultimate SaaS SEO Checklist and embark on a journey of improved search performance and organic growth.

If you need help with your SaaS brand's SEO, contact webdew. Their expert team will take your SEO to the next level and help your business succeed online.

Frequently Asked Questions

Conduct thorough keyword research for SEO for a SaaS business to identify relevant search terms your target audience uses. Optimize your website's content, meta tags, and headings with these keywords. Create high-quality, informative content that addresses your audience's pain points and showcases your SaaS product's benefits. Focus on building quality backlinks from reputable websites in your industry. Regularly monitor your website's performance using web analytics tools and adjust your SEO strategy to stay ahead in the competitive SaaS market.

SEO content for SaaS refers to creating website content optimized to rank higher in search engine results for relevant keywords. This content includes blog posts, articles, case studies, product comparisons, and informative resources that provide value to the target audience. The content should address potential customers' needs and pain points and showcase the SaaS product's unique selling points. By incorporating target keywords naturally and providing valuable information, SEO content for SaaS helps increase organic traffic and generate leads.

SEO for SaaS differs from traditional SEO as it targets a specific niche – Software-as-a-Service. The focus is on promoting a digital products rather than physical goods. SaaS SEO often involves educating the audience about the product's functionalities and benefits through informative content. Additionally, SaaS businesses may emphasize free trials, demos, and testimonials to build trust and credibility. The SEO strategy also involves positioning the SaaS product as a solution to the target audience's problems and highlighting its unique features.

An ideal SEO checklist includes essential tasks to optimize a website for search engines effectively. It typically includes keyword research and optimization, on-page SEO elements (meta tags, headings, URLs), internal linking, mobile optimization, page load speed, and responsive design. It also involves creating high-quality, valuable content, building quality backlinks, and optimizing images and multimedia elements. Regular website audits and tracking performance using web analytics tools are essential for an SEO checklist.