"Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process." – @jill_rowley
Indeed, a small picture can explain a thousand words. A topic can be as vague as software or as exciting as an entertainment genre. However, a short explainer video can help you express the beauty of your product or services in a gripping yet informative and crisp form.
Earlier, I used to believe that these small videos are just to entertain people, but after I hunted around and began having a conversation with marketing experts, I realized there's a lot more.
A short animated explainer video helped SaaS businesses to generate over 25m views, $48m in revenue, and 10m+ account sign-ups. This is something huge and unbelievable at the same time. Isn't it?
Do you want to see the same magic for your SaaS company? Are you planning to create a video that helps you drive more traffic, conversions, and sales?
Then the 2D explainer video is for you. It is one of the most productive and cost-effective ways to transfer ideas and take the business to the next level.
Now, let's jump into some of the best SaaS explainer video examples that will win your heart.
13 Best SaaS Explainer Video Examples
SaaS Explainer Video for Xcell host Azure stack
It is one of the great examples of how Xcell host Azure stack has used an explainer video to describe how you can protect your business data easily and cost-effectively in less than two minutes. Usage of simple and branded colors gives the video a clean and appealing look that will further catch the visitor's eyes.
Also, the placement of logos and the addition of voiceover is done in such a professional way that it helps the audience to visualize the concept quickly. The concept of the 3-2-1 backup rule used by the experts of webdew makes it easy to convince viewers and escalate ROI.
SaaS Explainer Video for Dropbox
Before using an explainer video, the team was desperately trying to explain dropbox and generate sign-up beta users- primarily through paid ads. But after they decided to explain dropbox through an explainer video, they saw immediate results.
This video is showing its age by giving an overview of its features by using a minimal line stroke-based style. Keeping the end-user experience in mind, the team of Dropbox tried to explain the concept in a short yet compelling way.
The selection of the right language, empathy, character, and color gives an enticing look to the video and make the marketing strategy more powerful.
SaaS Explainer Video for datahug
This explainer video created by Demoflick is another great example of how datahug can help you perform the reality check of all sales activities within or outside the CRM with such ease.
The usage of white background color and placement of request demo CTA is accurately done. The clean look of video and voice quality attracts visitors and helps the organization to get more clicks.
The animated characters used in the video, especially in the starting, inspire them to stay on it for longer. If you also want to demonstrate your SaaS product's functionality in a much impressive and informative way, then all you need is an alluring explainer video.
SaaS Explainer Video for Upsend
This video clearly explains how Upsend-all-in-one customer engagement and communication platforms can help you attract customers with instant chats and messages.
The way, What a story team has explained its features in a short time is something that appeals to the viewers. In this case, the entire video is created by keeping the targeted audience in mind.
In this video, motion graphic animation style is used to communicate the ideas in an extremely engaging manner. This video does a great job in selecting a color, script, charters, and voice over.
Moreover, if you want to know how you can utilize screenshots in an explainer video, then you can refer to this saas explainer video example for sure.
SaaS Explainer Video for Uffizio
With a simple minimal visual style, clear characters, and appropriate animation, this video is a great example of how to bring Uffizio- the best label GPS provider, in an appropriate way.
In this video, the respective product's benefits are clearly mentioned that further inspires the users to know how the product can help them achieve their goals.
This video created by the experts of webdew clearly describes the areas in which the product can be used in an excellent way. The straightforward view of the concept makes it easier for the user to understand and make an informed decision.
SaaS Explainer Video for Rent Vine
Pixel Digital is another explainer videos and animation agency that created this great saas explainer video. In this example, it is clearly defined that rent vine- property management software.
The way it started with a problem and gave a proper solution makes it ordinary and powerful. Simple and sophisticated characters along with visual themes of the video help users to clearly understand the concept.
Utilization of icons on the screen and time management clearly break down complex pieces of information that win the hearts of the visitors. So, if you also want to gain your customer's popularity and loyalty, you can also showcase your product benefits via such inspiring SaaS explainer videos.
SaaS Explainer Video for Index
The eye-pleasing and clear, animated cartoon style allows the viewers to understand the benefits of using Index. The way script and animation are linked with each other is something that made this video extraordinary.
The creative team of breadnbeyond explained the entire concept of Index in less than 3 minutes that further creates an overwhelming experience.
Its smooth sailing process is targeted towards specific markets that are clearly understandable for the target audience. The background voice used in the video, along with the simple animation style, grabs the audience's attention and converts them into potential customers.
SaaS Explainer Video for JDA Software
JDA Software is another SaaS software that helps you manage store operations much efficiently. After watching this video, you can easily understand this concept because the way the Picto design studio explains the information via an excellent story is really inspiring.
The explanation of features with their amazing benefits is something that makes this video more productive. It is specially created by keeping the target audience in mind. The usage of appropriate colors, clear characters, icons, and flowing information in a magical way engages the audience and boosts conversions.
SaaS Explainer Video for Hewlett Packard's AppPulse
This video created by the Demoflick team is another great reference of how SaaS-based products named App Pulse can be explained in much more detail within 2 minutes. The 2D animation, sleek design, and exciting character made this video more impactful and exciting.
The way it explains various features of a product helps users clearly understand how they can utilize it to solve their problems quickly. Less time means less investment, more productivity.
SaaS Explainer video for Tacklebox
Notice how a complex SaaS product named Tackle Box becomes simple and productive by utilizing screenshots in a motion graphic video. The way Optious explains the product with colorful illustrations and simplified characters in an extremely engaging manner.
The way it utilizes flat icons is something inspiring and explains the concept in a much more simplified way. Moreover, this explainer video is an excellent holistic example of how users can utilize the product to generate leads and boost their sales performance.
SaaS Explainer video for Tidemark
The utilization of a vibrant color palette, and screen animation style, made it one of the best SaaS explainer videos. The experts of Rocketwheel helped Tidemark to highlight all the benefits of their respective products.
A demo of their user interface is used in this video to boost the performance and ensure that each user understands the product in the best possible way. The steps are clearly described that further help the viewer to use the product without any challenge.
SaaS Explainer video for Archdesk
Craftoon helped Archdesk in explaining their services through this awesome 2D explainer video in less than minutes. The character design, amazing automation, amazing color scheme hook the audience to stay on it for longer.
It is entirely focused on the construction company, which further gives a clean look to the video. The 2D explanatory animation used in this video makes it more satisfying to the viewers and helps them visualize why they should opt for the tool.
SaaS Explainer video for Xendle
This motion graphic animation explainer video for Xendle created by Rip Media Group is a stunning example of bringing SaaS-based products to the market.
The features explained in this video give a clear idea about how online file management can be done in a much effective and professional way.
The streamlined way of solving the problem is expressed in an excellent way. Its amazing design style and simple animation will make your business more productive.
SaaS Explainer Video for Xobin
Colorful illustrations and effective transitions made this video more powerful and entertaining. It's one of the best Saas explainer video collections of What a story creators.
This video does a great job of explaining how Xobin- the ultimate screening platform, can be used by organizations in multiple formats.
The way it simplifies the problems and solutions for the audience without actually using any screenshots makes it more exciting. Moreover, the color scheme, characters, script, and sound effects make the video more engaging and awesome.
In a Crux
All the above-added videos are proven to be the best way to explain complex concepts in a much more effective, precise, and informative way. SaaS explainer videos not only drive your target audience but also allow you to generate excellent results.
So, if you also want to create a unique brand value and generate high-quality leads, then don't miss the chance to leverage the power of explainer videos in your marketing strategy.
If you are new to all this, you can always hire the right explainer video production company to have successful videos.
Still, if you want any suggestions to make a next-level explainer video for your brand, please contact us. Our experts will help you achieve your business goals with excellent explainer video ideas.