Any successful marketing plan must now include video. You may use many different sorts of videos and motion graphics to promote your business. 

So what video should you use? This question can be answered in a variety of ways, depending on the product or service you're promoting and the audience you're attempting to target.

Motion graphics videos, an important part of animation, are particularly useful for businesses looking to pitch an idea, explain a concept, advertise a product, or demonstrate a process.

To put it another way, the phrase “motion graphics” refers to graphic design in motion. It can also be described as a form of animation in which text plays a significant part. Graphic design elements and icons in motion are all examples of animated logos and computer-generated designs that can be utilized for a wide range of purposes.

What's the difference between motion graphics and animation?

While animation is an umbrella term, motion graphics is one of its subdivisions. Many businesses and industries utilize motion graphics animation to deliver a message, market or advertise a product or service, and explain how a product/process works.

In this blog, I will introduce you to the different types of motion graphics for effective video marketing of your business, product, or service.

Types of Motion Graphics for effective Marketing

Motion graphics may be used in nearly any sort of video as long as it serves the purpose. Because of its wide range, so many different types of videos can be made with it. 

Ultimately, where and how you utilize it depends on the message you're trying to get through to your audience, the purpose of your video, and what you hope to accomplish with it.

With that in mind, here are the types of motion graphic videos they are best suited for effective video marketing.

Explainer Videos

Clearly and simply explaining what your business does, or how a specific product or service operates, is not always simple. In particular, this is true for businesses operating in emerging or novel fields where customers may not fully comprehend the science or rationale behind what you do, or the value of what you have to offer them.

An explainer video is a great way to do just that! The purpose of explainer videos is to provide viewers with a concise and digestible explanation of how your product operates. Explainer videos are extremely popular in the world of digital marketing nowadays.

These types of videos are typically utilized for marketing and sales efforts. These are excellent resources for assisting in the development of potential customers' confidence as they progress through your sales funnel. 

Current customers will benefit greatly from their guidance in order to maximize the value of your product or service as well. It will increase the visibility of the brand, as well as sales and engagement, as it enables you to establish a connection with your customers.

Instructional Videos

These videos, which are very similar to explainer videos, instead guide viewers through the process of using your product. If you are marketing your own brand, you will need to demonstrate to your audience how to incorporate it into a recipe through the use of an instructional video.

These videos are intended to generate significant responses from the audience. It is most effective when used for long-form stories that are linked to the brand or when you need instructional material.

It is possible to create instructional videos that provide thorough information on how to overcome a certain difficulty. Instructional videos are utilized as the primary form of material delivery in learning environments, as well as to enrich and explain course content.

In terms of visual appeal and personality, a motion graphics version of this video would be far more appealing and engaging.


Your brand's logo is an identifying sign or symbol that helps people remember it. What makes your brand even more memorable than its logo? A moving logo!

You can experiment with how it is put together in order to make an animated video. Keep in mind that all types of motion graphics are simply static images that have been modified to appear to move.

For example, if your logo consists of pieces or shapes, you can manipulate their positions by spinning or rotating them before bringing them all together to form the final image. It is also possible to avoid making it complicated entirely by simply using your logo and having it hover over the screen to give it a touch of life and movement.


The use of images, graphics, charts, graphs, text, and other items that are animated to highlight movement may be a method of visualizing information using an information graphic video.

You will also be able to ensure that your audience's attention is focused on the appropriate subjects. Consequently, you will be able to convey the knowledge in the manner that you like. 

These types of motion graphics are best suited for platforms such as LinkedIn, where thought leadership is valued above all other considerations. When you animate different elements of an infographic, you'll be able to reach the audience you're looking for.

If you're giving a presentation in front of an audience and the screen is absolutely flat, the audience will feel bored, which will negatively impact your presentation's outcome. If you want your audience to enjoy your presentation, it is imperative that your graphics, such as a bar chart, move. These kinds of motion graphics take visual elements from a presentation and incorporate them into a video.


For the most part, everyone loves GIFs. This is one of several kinds of motion graphics. Live-action footage has been converted into GIFs in many cases.

It's quick and simple to develop, even when compared to other sorts of motion graphics videos. Your friends and coworkers will like it because they can share it on social media.

Landing Page Video

A video on a landing page can increase conversions by up to 80%. Ideally, you will want to include a concise description of your company's services on the homepage of your website. 

Product or service videos may be the best fit for this situation. Nonetheless, if you're trying to persuade customers that your product or service is worthwhile, a motion graphics video is a better choice.

Due to the unique nature of motion graphics, it gets the attention of the audience, and they will, if they find it interesting, stay on the website. This helps you increase the search engine ranking of your landing page website. 

Wrapping Up

Listed here are only a few of the most efficient types of marketing movies and motion graphics available. You can create a motion graphic videos for your product or service and boost your marketing campaigns.

If you want a custom motion graphics video that can help you use marketing techniques and boost sales, we can help. Contact Us!

                                                                                                                               Editor: Amrutha

Frequently Asked Questions

The Three Types of Motion Graphics: Motion graphics can be broadly categorized into three main types:

  • Kinetic Typography: This type focuses on animated text and typography, often used to convey a message or narration dynamically. It's commonly seen in promotional videos, title sequences, and explainer animations.
  • Infographics: Infographic motion graphics use animation to visually represent data, statistics, or complex information. They are effective for making data more engaging and understandable.
  • Logo Animation: Logo animations bring brand logos to life with motion and effects. They are frequently used for branding and intros/outros in videos.

There are numerous styles within motion design, including:

  • Flat Design: Characterized by minimalistic and two-dimensional visuals with bold colors and simple shapes.
  • 3D Animation: Involves three-dimensional objects and environments, offering depth and realism.
  • Liquid Motion: Emphasizes fluid, organic, and smooth animations, often resembling liquid or water movements.
  • Minimalism: Strips down visuals to the essentials, focusing on simplicity and clarity.
  • Retro or Vintage: Draws inspiration from past eras, incorporating nostalgic elements and aesthetics.
  • Illustrative: Utilizes detailed illustrations and drawings in animations.
  • Cutout Animation: Involves characters or objects created from cutout-style artwork.

Motion graphics are versatile and used across various media, including:

  • Television Commercials: Advertisers often use motion graphics to convey messages succinctly and creatively.
  • Online Marketing Videos: Motion graphics are prevalent in explainer videos, social media content, and product demonstrations.
  • Title Sequences: Films and TV shows use motion graphics to create captivating opening credits.
  • E-learning Modules: Educational content benefits from motion graphics to explain concepts visually.
  • Interactive Websites: Motion graphics add interactivity and engagement to web design.
  • Corporate Presentations: Companies use motion graphics to enhance presentations and reports.

Motion design encompasses a multitude of styles to suit different purposes and preferences. Whether you're looking for a sleek and modern look or a nostalgic and retro feel, motion design allows for creative expression and effective communication through animation.