As there are increasing businesses around the world, branding is a huge factor. And not just branding; there is a need to stand out. Graphic designing is not limited to just illustrations but to many types of videos, including motion graphics, 2D animation, logo design, etc. 

And one of the major factors in branding is the logo of the brand. And along with the brands, the competition among the best logo makers has also increased.

This blog will tell you about the golden ratio technique in logo design. Also, you will get to know why and how I use it in logo design and how you can start applying it to your work.

What is the Golden Ratio?

Suppose you are a designer or trying to know how a designer uses rectangles and circles to form or refine their logo designs to make them look better. There is a reason that designers are using it, and it is not a random usage.

In fact, they are using an ancient formula according to which we can make any design look harmonic and more pleasant to the eye – the Golden Ratio.

Before I explain the golden ratio in detail, there is a question that you should think about: is beauty subjective? Well, at webdew, we believe it's not all about subjective beauty. 

Why would anyone have to learn design, its principles, colour theory, or proportions if it was? In that case, designing would not be considered a profession. 

But everything around us is bound to one formula – the Fibonacci sequence. Nature, space, flowers, seashells, everything. Because subconsciously, we are so used to seeing it. 

There is a reason that artists, sculptors, and architects have been using the formula for centuries to create their masterpieces.

The ratio is the relationship between two or more elements. It's been called the golden ratio when it equals 1:1.618.

How did we get the number 1.618?

This sequence comes from the Fibonacci sequence: 1, 1, 2, 3, 5, 8, 13, 21, 34, ……………. The next number is the combination (sum) of the previous two numbers.

What is the Fibonacci Series?

First, we must understand the Fibonacci number series to get into the golden ratio. It can be found everywhere, from the number of petals in flowers to the sunflower's spirals and the solar system's patterns. 

Once you become familiar with this sequence, you will see it everywhere. As defined above, This sequence comes from the Fibonacci sequence: 1, 1, 2, 3, 5, 8, 13, 21, 34,… 

The next number is the combination (sum) of the previous two numbers.

Now, let's see the visual representation of this Fibonacci series. Here, we took 1 number as a square shape and reached a number in the order of the Fibonacci series by adding the squares as numbers in square formats.

If you solve this pattern as a puzzle, you will see that these shapes start forming a visual pattern that looks like this.

Do you find it crazy? It is. But wait, it is more than that. 

The Golden Ratio enters the picture at this point.

“The Golden Ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b).”

Now not only is this type of pattern found in nature, but there is also another type of pattern that is found in nature: the Fibonacci spiral. It is also called the Golden spiral pattern. You can form a perfect spiral by adding a circular arc in each square.

This spiral may look very familiar to you as you have seen many shapes like this—for example, the galaxy's shape and the seashells' shape. 

Here is one more representation that includes circles. 

Brands using the Golden Ratio Technique

Now you know about the golden ratio and where it has come from. Let's see where it has been used in logo design.

Here are two famous brand logo designs that use the golden ratio design technique.

  • webdew

webdew is a solid team of growth hackers dedicated to creating the best-in-class ecosystem to ensure that our client's customer base expands often. With top-notch videos, websites, marketing, brand domains, and HubSpot services, webdew helps organizations scale.

  • Twitter

Twitter is a microblogging and social networking website based in the United States that allows users to send and receive messages known as “tweets.”

Using the Golden Ratio in your workflow will help you make faster and better design decisions.

Tips to get started with the Golden Ratio technique

So you want to use the golden ratio in your brand logo design to make it look more harmonious and pleasing? Here are a few tips for getting started with your designs' Golden Ratio. 

  • To understand it better, I suggest you first understand the concept, study the logo as much as the logo, and observe the Golden ratio in their work. The goal is to make your eye trained by the golden ratio view.
  • Trace as many logos as possible and note what you have discovered. Notice if the golden ratio is used in all the logo or some parts. 
  • While studying the Golden ratio, you will start using proportions, better understanding the relationships between the shapes and alignments. As you learn, you see you are making better designs with practice.
  • Use the Golden ratio to fix the proportion of the shapes when your logo designs are completed by 90%. As you start doing this, you will know how to apply that earlier in your design process. 

But don't rush it, though. The motive is to use it as a guide and not force it.

Got a clear understanding of the Golden Ratio Technique?

The Golden ratio is a technique or universal formula that famous and great artists use to make their designs look better and pleasing to the eye. 

The golden ratio is not only used in logo design. Many people also use it in paintings; architects use it in building shapes. As I explained in this blog, when it was introduced in the logo design field, people liked it and appreciated it.

Now in this new world of logo design, it is a quick knowledge booster not only for designers but also for regular people to have a better understanding of the Golden Ratio.

In webdew, we have a team of experts and experienced designers who can give your logo a new fresh look that makes your logo pleasing to the eyes of your audience or customers and also proportional with shapes and spaces. 

So, are you thinking of having a logo that uses the magic of the Golden Ratio? Contact webdew or visit www.webdew.com to get your logo designed!

                                                                                                                               Editor: Amrutha

Frequently Asked Questions

The golden ratio is a mathematical proportion often represented by the Greek letter phi (φ), approximately equal to 1.618. In simple terms, it's a special ratio where the ratio of the sum of two quantities to the larger quantity is the same as the ratio of the larger quantity to the smaller one. This ratio is believed to result in aesthetically pleasing and harmonious proportions in art, architecture, and nature.

The golden ratio is a mathematical concept used for centuries in art, architecture, and design. It's used to create aesthetically pleasing and harmonious compositions. In practical terms, it can be applied to determine proportions, such as the dimensions of rectangles, spirals, or the placement of elements in a design. Many believe designs adhering to the golden ratio are visually appealing and balanced.

A classic example of the golden ratio is the Fibonacci spiral, which is created by drawing quarter circles with radii that follow the Fibonacci sequence (1, 1, 2, 3, 5, 8, etc.). As the spiral expands, its proportions approximate the golden ratio. This spiral is often seen in natural phenomena like the arrangement of seeds in a sunflower or the curve of a seashell.

The term “golden ratio” comes from the belief that this mathematical proportion results in aesthetically pleasing and harmonious compositions. The word “golden” suggests something valuable, beautiful, and ideal, which reflects the perception of the ratio's aesthetic qualities. While the ratio has been used and admired for centuries, its name “golden ratio” was coined in the 19th century.