webdew-logo-new_v2-1
   
webdew-logo-new_v2-1
Close
  • Services
  • Work
  • Resources
    • Knowledge
    • Ebooks
    • Tools
      • Website Audit
      • Website Grader
      • HubSpot ROI
  • Blog
  • About
Let's talk

  • fb-icon-01
  • tw-icon-01
  • insta-icon-01 (1)
  • linkedin-icon-01
  • youtube-icon-01
website-green-icon
Websites
  • Website Designing
  • Website Development
  • Website Migration
  • HubSpot Website
  • WordPress Website
  • Growth-Driven Design
video-blue-icon
Videos
  • 3D Videos
  • 2D Animation
  • Whiteboard Animation
  • Video Ads
  • Explainer Videos
  • Testimonial Videos
  • Onboarding Videos
  • Tutorial Videos
  • Social Media Videos
  • Product Demo Videos
marketing-yellow-icon
Marketing
  • Inbound Marketing
  • Inbound Consulting
  • Marketing Automation
  • Search Engine Optimization
  • Brand Domains
hubspot-red-icon
HubSpot
  • HubSpot Apps
  • HubSpot Themes
  • HubSpot Migration
  • HubSpot Onboarding
  • HubSpot Management
  • HubSpot Development
  • HubSpot Audit
  • Free HubSpot Demo
  • HubSpot Diamond Partner
webdew-logo-new_v2-1
  • Services
  • Work
  • Resources
    • Knowledge
    • Ebooks
    • Tools
      • Website Audit
      • Website Grader
      • HubSpot ROI
  • Blog
  • About
Let's talk

8 Tips to ensure your website logo design packs a punch

8 Tips to ensure your website logo design packs a punch-vbh
Tag: Websites
Author: Divya Verma
Divya Verma
Quick Links

Subscribe to Our Blog

Never Miss Any Update From Us !

What comes to your mind when you think of famous brands like Puma, Mcdonald's, Apple, and Starbucks?

Most likely, you will get a picture of their logo in your mind. You might also be identifying certain things based on their logos.

These logos will be used on their website, which acts as an address for any business today. Whenever someone visits your website, purchases your products, or looks at your marketing materials, they will see your logo. It doesn't matter how big, or small your brand is—the logo will help define you from everyone else.

10 impressive about us page examples

So, it is of utmost importance that your web design logo should pack a punch—tell a story and make an impression. It should immediately communicate the characteristics of your brand and appeal to your target audience. 

In this blog, let us discuss a few tips to help you design a website logo for your business that people will not forget. 

Tips for a designing logo that packs a punch

To create an effective logo, there are some website logo design elements you will want to understand. You can make a logo yourself when you know what you are going after.

Take note of your target audience

To create a custom logo that can enhance your brand identity, you need to understand who you are as a brand.  If your logo is going to speak to your audience, you have to know who they are.

You can’t assume you know what your audience wants or needs. Start by building buyer personas. 

Choose 3-5 of your top customers who have distinctive perspectives and roles. Give each buyer a name to help distinguish the different people. To create your buyer persona, you will need to define each buyer:

  • Age range
  • Professional occupation/title/industry
  • Geographical region
  • Likes/dislikes
  • Hobbies and interests
  • Behavior traits
  • Pain points
  • Motivators

You will use these personas to better dial in on your branding before you create your own logo. These buyer personas will also help you communicate your needs if you outsource content or marketing tasks in the future.

Scope out the competition

Before getting started on the logo design, you should check out the competition. You may find that your competitors are already using the imagery or shape you imagined in your head. Part of a good branding decision is to make sure you aren’t going to be confused by your competition.

Scope out the competition

Only generic brands and knock-offs try to look like popular brand that already exists. For a long time, Pepsi-Cola looked a lot like Coca-Cola. It added blue to the logo in 1950 and then dropped the “Cola” to go with just Pepsi in 1961.

This has helped define it as a very different brand of soda. Other generic brands tend to look like those two leaders, like Sam’s Cola, RC, Shasta Cola, Cola Soda, and others.

You want to be the leader and have your own identity. So, learn what the competition is doing so you know how to be different with your colors, imagery, and font choices.

Research and get inspired

Look at other brands that are attracting your target audience in other industries. Your target audience doesn’t just need the product or service you offer—they are out there buying other things. So, seek out the brands and influencers who are popular with your crowd.

Look at the aesthetic that appeals to your audience before nailing down your branding. Take a look at our library of logo designs made according to client requirements in the video below.

 

You may also find inspiration in your own products, services, area, industry, and more. Jot down notes for all imagery, colors, artistic styles, and characteristics that you may want to incorporate in your branding and showcase in your logo.

Need more inspiration? Browse logos at sites like Behance, Pinterest, Logo of the Day, Logo Gala, and Logopond.

Decide on the type of logo

There are a number of different logo types you can go with. Consider what kind of logo you want to use before you start figuring out the specifics of style, imagery, color, and other details.

  • Pictorial marks that literally depict part of your brand (like Apple, Target, or Twitter)
  • Abstract marks that give a feel for your brand, but aren’t literal (like Pepsi, Nike, or Airbnb)
  • Mascots take on the face of your brand as part of your logo (like Wendys or KFC)
  • Logotype is a design using only your brand name with a special font (like Google or YouTube)
  • Monograms or abbreviations are just a few letters making up the design (like CNN or IBM)
  • Letterforms are one letter that creates the icon (like the Pinterest “P” icon or McDonald’s “M”)
  • Emblems are a logo confined within a shape (like Starbucks, UPS, Ford, or Bertolli)
  • Combinations may contain imagery and logotype or letters (like Crown Royal or Adidas)

Experiment with typography

The font you choose is very important in a professional logo design. It has to be easy to read, even when very small. It needs to feel professional, well-spaced, and consistent.

 

The font also needs to have visual characteristics that support the nature of your brand. Do not choose a soft and flowy font if you are an edgy company appealing to a more aggressive and active crowd.

You don’t choose an old-timey font if you are a cutting-edge tech company. Ignore using a technical font if you are a nature-based brand.

Try different fonts to see how they play with your colors, composition, and imagery. You can narrow it down to your top 3-5 choices before moving on to finalizing your unique logo design.

Ultimately, you will probably only want one font in your logo, though some brands will use two fonts to help set apart the brand name from the initials, letterforms, or emblem details. Harley-Davidson and Heineken are examples of logos using two fonts in their designs.

New call-to-action

Explore color combinations

Color is going to be a huge factor for your brand as a whole—and it’s all defined by the logo. Use your logo to establish the colors that represent your brand.

Explore color combinations

In most cases, you will want between 1 and 3 colors, though some brands do use more. You will want to know the meaning behind colors before you decide which ones best represent your brand.

Here is what colors are identified to represent:

  • Red is fiery, symbolizing passion and sparking action.
  • Blue is calming and represents dependability.
  • Yellow is sunny and provides happy energy.
  • Green represents life, growth, and potential.
  • Black and white logos are classic and showcase power through minimalism.

Make sure your colors help you stand apart from your competitors. Similar color combinations can make it harder for your audience to recognize your brand right away.

Creating multiple versions helps!

Don’t just go with one version for your logo. This is an amateur design move.

An expert graphic designer will often start with tons of little thumbnails to test out ideas and very loose compositions. Then, the designer (or client) will choose the top 3-5 versions to be turned into larger roughs. These start to show the color use and more specific composition.

You may find yourself doing many versions before you find the perfect logo. There are almost always major design flaws in the first several versions until you work out the bugs.

What if you swap out one color for a slightly more saturated version or a different hue altogether? What if you move that logotype up just a couple of pixels? What if it is curved to follow the design or straight across to contrast against it?

How to design your Corporate Career Page to attract better hires

There are so many options when you customize your logo. You can easily explore slightly different versions when you create a logo in Photoshop. 

You can even use free online logo generators or online logo makers to design free logos in minutes. With lots of AI tools, and free logo creator or logo maker tools available online, you can design a logo on your own as well.

But we recommend this only if you are on a tight budget. Professional designs made by a design studio or logo designers with exclusive design tools can surely stand out from the ones made using a free logo maker online.

Choose the right file format

Designing a brand logo is one thing, but you also need to ensure your logo files are saved in the right format.

The correct format will allow for high-resolution colors, translucent backgrounds, and scalability, making the images seem great on any device. For online use, logos work best in JPG, PNG, or SVG format.

Choose the right file format

All logos are vector or raster files. Vector files feature accurate mathematical points, thus they can be scaled. Despite scaling up, the image keeps sharpness and resolution.

 
Raster is pixel-based. When you enlarge an image too much, it becomes blurry and blocky. The best results come from using vector files to save and distribute huge image files.

Also, we recommend using the PNG file format as it has a lot of advantages. Downloading your logo in PNG makes it easier for you to resize it without compromising on its high quality. It is ideal especially if you have put design skills to create the perfect logo that has sharp features.

Ask for feedback

You can even test your versions on your audience or stakeholders. This can be tricky because some people will always have something to say, while others will be fine with just about anything.

It’s best if you can get the opinion of a professional. You might also consider polling your audience or testing your logo options out with A/B testing. Make sure to do a check wherever you use it, be it on documents, business cards, websites, apps, etc.

Sometimes, it’s hard to be honestly critical of your work when you’ve been looking at it for a long time. Professional designers spend hours and hours in group critiques for their projects during graphic design school. Getting fresh eyes on your design will help you make sure you are communicating the things you want to express with your logo.

Have you made your logo yet?

Logo creation and finalizing your company logo can be tricky, but these tips will help you start off on the right foot. You can even make a logo for free using a free logo generator nowadays.

Quick reminder: The best logo for any business would be a custom logo design that aligns with the brand identity/ company values.

Even if you are creating a new logo or making changes to your existing logo styles, once you’re done, you will have a much stronger brand. Still, if you have any queries, don't hesitate to contact us. 

                                                                                                                 Editor: Amrutha Varma

Frequently Asked Questions

Which type of logo is the best?
The majority of logos today use some form of combined mark. Each component works well on its own or in tandem with the others to convey the spirit of the brand or the services offered by the business.
What does it mean to animate a logo?
Simply said, a logo animation (or animated logo) is your logo with some sort of motion graphics or animation added to it. They outperform static logos in terms of brand recognition and are more memorable.
Should you copyright your business logo?
Yes. Because a logo is legally considered to be a work of artistic production if it has artistic or design components in addition to the name of the company, it will be protected under copyright legislation if it does not simply consist of the name alone.
Can a logo just be a name?
It's important to remember that a logo doesn't have to be an image; it can just be words. Whether the logo includes the full company name, initials, or only symbols is up to you. Branding your company involves more than just a name and a logo, no matter how essential the name may be.
improve your website usability and UX

Related Blogs

Clean and maintain your website: 7 Tips to prevent website bugs-vbh
Websites

Clean and maintain your website: 7 Tips to prevent website bugs

10 Landing page creator tools that will do wonders for your website-vbh
Websites

10 Landing page creator tools that will do wonders for your website

Should you use a page builder and CMS to build online shop?-vbh
Websites

Should you use a page builder and CMS to build online shop?

review-star

Based on 1000+ Reviews on

footer-dot-logo-img
  • Hubspot_Logo-icon
  • clutch_Logo-icon
  • upwork_Logo-icon
  • designrush_Logo-icon
  • goodfirms_Logo-icon
  • g2_Logo-icon
WE ARE GLOBAL
  • US-flag
  • CA-flag
  • IN-flag
  • GB-flag

Copyright © 2019 - 2021 Webdew, Inc. All Rights Reserved

Copyright © 2019 - 2021 Webdew Labs Inc. All Rights Reserved

Copyright © 2016 - 2021 Webdew Private Limited. All Rights Reserved

Copyright © 2019 - 2021 Webdew, Inc. All Rights Reserved

WE ARE SOCIAL
  • fb-icon-01
  • tw-icon-01
  • insta-icon-01 (1)
  • linkedin-icon-01
  • youtube-icon-01
Terms of Services
Privacy Policy