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The SaaS industry is growing significantly faster in the digital world, and the competition is becoming tougher and more challenging. Therefore, SaaS businesses are adopting SEO to improve their rank on search engines to cope with this competition.
So, the question is how to improve search engine ranking for SaaS companies.
SaaS companies will first need to conduct a thorough sitewide SEO audit to find and fix canonical issues. Afterward, they will need to conduct a backlink audit, keyword review, content optimization, and extend existing content. Afterward, they will need to generate a content calendar and create unique content consistently.
Let's discuss them in detail right below.
Improving rank for SaaS companies
SaaS SEO deals with large companies with significant numbers of web pages. There are lots of moving parts involved for enterprise SaaS SEO, and all of them need to be conducted properly.
Enterprise SaaS SEO will need a significant amount of technical knowledge and the perfect blend of creativity to help in ranking a website. Here are the 7 best parts of Enterprise SaaS SEO strategies that will help a SaaS website to rank higher in search results.
Conducting a sitewide SEO audit
Like any other SEO campaign, enterprise SaaS SEO starts with an in-depth sitewide SEO audit. This audit checks the site for indexability, site structure, duplicate content, backlink, double or missing title and meta description, site loading speed, responsiveness on different devices, and more.
To help with this audit, businesses can use online SEO audit tools. These tools will find out vital information about Enterprise SaaS SEO to comprehensively understand the website.
Once the audit is done, the first step is to fix the website's technical issues. Some issues can be fixed immediately; some will need time to be fixed.
Here are the issues that can be fixed immediately after the site audit:
- Robots.txt
- Sitemap
- Speed optimization
- Index deindex page setup
- Bad link disavow
- Internal redirect
- 404 pages
- Broken links
Once you have fixed those issues, then content heading, duplicate images, title, and meta can be fixed by browsing content after content.
Finding and Fixing Canonical Issues
When multiple URLs display similar pages or content on a website, it is considered a canonical issue. This kind of issue occurs when the website is not utilizing proper redirects.
Search engines like Google don't prefer to include duplicate or identical content while indexing. Therefore, when content with multiple URLs is detected by Google, it will display only one of them and will eliminate other versions from the search results.
The URL that Google chose might not be the preferred version for the business. Also, other websites may use different URLs while citing the content. Therefore, the equity of the link across multiple pages will dilute the content authority.
Therefore, it is crucial to find out canonical issues and eliminate them as soon as possible, even before conducting SEO. When any duplicate content or pages are found, they will need to be tagged as canonical to avoid this problem.
Backlink Audit
A backlink audit helps check out the status of a website. High-quality authority backlinks help boost future SEO efforts, while low-quality spammy backlinks should be removed as soon as possible.
A site with too many spammy backlinks can eventually trigger a Google penalty, which will hinder its rank despite good SEO efforts. Therefore, it is crucial to conduct backlink audits for websites and submit bad backlinks to Google Disavow to ask Google to ignore those spammy links.
With a thorough backlink audit, it will be possible to analyze all the current links and evaluate if they are suitable for the website or not. Then get rid of all the underperforming, spammy, and bad backlinks and trade them for good-quality ones to boost SEO performance.
Keyword Review
Keywords in a website can significantly determine if the website can generate traffic or not. Therefore a thorough keyword review should be done while conducting Enterprise SaaS SEO.
A website may thrive or struggle to generate enough views and leads depending on the existing keywords. Therefore, the whole website, including current ranking pages, need to be reviewed to include relevant keywords and determine how much optimization the site requires.
When keywords are optimized properly, it will bring better results for the website. This should be done even before starting to strategize the Enterprise SaaS SEO.
Once the keywords are reviewed, the low-ranked ones will need to go through high-scale optimization. Also, the high-ranked keywords should be optimized further to improve the website's SEO results.
Optimizing Content
All the content on a website may not perform well. They might not be as impressive or perform less despite being good. Therefore, all existing content of the website should be optimized to engage the target audience.
First of all, the low-ranked pages found through reviewing content ranking pages will need to be optimized. The reasons for poor content performance should be found, and necessary changes should be made to boost their quality and make them engaging.
Here are a few factors that should be considered while optimizing the content of a website:
- Title optimization
- Internal linking
- Meta description optimization
- Heading optimization
- Image optimization
Content Expansion
The ideal size for a blog post should be around 1200 words and should not be less than 600 words. This can be one of the crucial factors for a website not to rank higher in search results. As a SaaS company website has nearly thousands of web pages, the content may be spread too thin.
So, pick out the pages that have the potential for great performance but are not performing well. Check out if these pages have sufficient content or not. Once it is determined which pages need more work, rebuild them with elevated valuable content.
Generating Content Calendar and Constantly Create Content
Enterprise SEO needs constant work to help rank higher in search results. Therefore, it is crucial that constant evaluation and work are put on web pages to sustain success. Therefore, constantly creating content becomes a must.
Generating a content calendar helps in this manner significantly. This calendar generates a descriptive plan to determine what kind of content should be generated for a certain period. Also, it should consist of when this content should be created and published.
Unique and fresh content is one of the requirements to rank higher on Google's search results. Moreover, it is one of the easier ways to keep Enterprise SaaS SEO in optimum shape.
Bottom line
So, here are 7 crucial factors that can help improve the ranking of SaaS company websites. When done right, Enterprise SaaS SEO is boosted, and companies can generate better leads and sales than before.
However, these are not all the factors that help in ranking better in search results. Companies will also need to analyze their competitors' keywords, backlinks, and content, research new and organic keywords, set goals for the future, prepare a complete SEO strategy, and generate a task list to get better SEO results.
With these factors performing well, SaaS companies can hope to rank higher in search engine search results. It is always wise to let the specialists handle it!
Do you need a hand in optimizing your page and making it discoverable on SERPs? Get in touch with us to get help from our SEO experts.
