From automating mundane tasks to analyzing data with laser precision, these tools have one goal in mind: to elevate your marketing efforts and help you reach your target audience like never before.
Say goodbye to manual spreadsheets and hello to streamlined workflows that will leave you wondering how you ever survived without them.
Join us as on this journey as we'll break down each tool's unique features, discuss their benefits, and share real-life success stories to inspire you along the way. 📈
13 SaaS Marketing tools that would be right for your SaaS business
HubSpot is a comprehensive all-in-one inbound marketing platform that caters to the needs of businesses. It does so across marketing, sales, and customer service domains.
It offers integrated tools and functionalities designed to attract, engage, and delight customers throughout their journey.
Best services/features of HubSpot 👌
HubSpot, an effective CRM tool, provides a robust system that assists businesses. It helps to manage their contacts, track interactions, and gain valuable insights into the behaviors and preferences of their SaaS customers.
The platform offers a powerful email marketing tool that enables businesses to create and send personalized email campaigns, automate workflows, and track engagement metrics.
HubSpot's social media management tools assist businesses in managing and publishing content across various social media platforms. It also lets them engage with their audience and track social media interactions.
One of the best features of HubSpot is its CMS. Through this businesses can create, manage, and optimize content for their websites. This includes blog posts, landing pages, and website pages, helping to attract and engage their target audience.
HubSpot is one of the best SaaS marketing automation tools. Its capabilities allow businesses to automate repetitive marketing tasks, nurture leads through personalized workflows, and deliver targeted messages based on customer behavior and preferences.
This is one of the best marketing tools that provide comprehensive reporting and analytics features. It also offers insights into marketing performance, lead generation, and customer interactions. This data-driven approach helps businesses make informed decisions and optimize their marketing strategies.
HubSpot marketing and sales tool includes lead nurturing tools that help businesses in many ways. This includes building relationships with prospects, delivering targeted content, and guiding them through the sales funnel.
Pros of HubSpot 👍
✅ HubSpot provides a wide array of features across different marketing areas. This allows businesses to merge their marketing efforts into one platform. It also integrates with various third-party tools, enhancing its capabilities.
Cons of HubSpot 👎
Pricing of HubSpot 💲
HubSpot's pricing plan varies due to its different services. These are as follows:
💰 CRM - Starter - $45/ month | Professional - $2100/ month | Enterprise - $5000/ month
💰 CMS - Starter - $23/ month | Professional - $360/ month | Enterprise - $1200 /month
2. Brevo (Formerly Sendinblue)
Brevo is a flexible SaaS email marketing and automation platform that caters to businesses of all sizes. It provides comprehensive tools and features for effective and successful marketing campaigns.
Best services/features of Brevo 👌
Brevo provides a user-friendly email editor, customizable templates, and segmentation options. This helps to create personalized and engaging email campaigns. It also offers features like A/B testing and advanced reporting to optimize campaign performance.
With Brevo, businesses can send SMS messages directly to their customer's mobile phones. Thus, enabling targeted and time-sensitive communication to reach their audience effectively.
Sendinblue's marketing automation capabilities allow businesses to create automated workflows based on user behavior, triggers, or predefined conditions. This feature helps nurture leads, automate follow-ups, and deliver personalized messages at scale.
This marketing tool for SaaS allows businesses to send transactional emails easily , such as order confirmations or reset passwords. These emails can be customized to maintain brand consistency and improve customer engagement.
Brevo provides a simple drag-and-drop editor to create landing pages without the need for coding skills. This feature helps businesses design eye-appealing pages to capture leads and drive conversions.
It integrates with popular customer relationship management (CRM) systems. Thus, enabling seamless data synchronization and providing a holistic view of customer interactions.
Pros of Brevo 👍
✅Brevo's intuitive interface makes it easy for users of all levels of technical expertise to navigate and use its features in an efficient way.
Cons of Brevo 👎
Pricing of Brevo 💲
💰 Free - $0
💰 Starter - $19.20/ month
💰 Business - $49.69/ month
💰 Brevo Plus - Custom pricing
Wistia is a SaaS marketing tool designed specifically for video marketing. It empowers SaaS companies to create, host, and analyze videos to enhance their marketing efforts and engage with their target audience.
Best services/features of Wistia 👌
➡️ Video Hosting
Wistia provides reliable and secure video hosting. It allows businesses to upload and store their videos on their platform. It ensures high-quality playback, smooth streaming, and customizable video players.
The platform offers detailed video analytics, providing insights into viewer engagement, play rates, drop-off points, and audience behavior. This data helps businesses understand the effectiveness of their videos and make data-driven decisions for future campaigns.
This SaaS tool for video marketing allows businesses to customize their video players with branding elements, interactive features, and calls-to-action. This helps create a cohesive and engaging viewing experience for their audience.
Wistia supports video search engine optimization (SEO) by providing the necessary metadata and structured data to optimize videos for search engines. This enhances visibility and increases the chances of videos appearing in search results.
Wistia makes sharing videos across various channels, including websites, social media platforms, and email campaigns. It also provides embed codes and integration options for seamless video integration into websites and landing pages.
Pros of Wistia 👍✅ With Wistia, you get straightforward analytics to see how your videos are doing and where people are most interested.
Cons of Wistia 👎
❌ While Wistia excels in video marketing, it may have limited features compared to all-in-one marketing tools that provide a broader range of marketing functionalities.
Pricing of Wistia 💲
💰 Advanced - $319/ month, billed annually
💰 Premium - Custom pricing
Zapier is one of the best SaaS marketing tools that allow businesses to automate workflows by connecting different web applications and services.
It enables seamless integration and data synchronization between various platforms. Thus, simplifying repetitive tasks and improving productivity.
Best services/features of Zapier 👌
➡️ Integration Hub
Zapier provides a vast library of pre-built integrations with popular web applications and services. This, makes it easy to connect different tools without the need for complex coding or development.
With Zapier, businesses can create automated workflows called "Zaps," which trigger actions automatically when specific events occur in connected apps. This eliminates manual tasks and allows for efficient data transfer and communication between platforms.
Zapier allows the creation of complex workflows that involve many steps or actions. Thus, providing flexibility and customization options to meet specific business requirements.
The platform offers conditional logic. It enables businesses to create rules and criteria for when specific actions should be triggered or data should be transferred between apps. This helps businesses tailor their automation based on specific conditions.
Zapier's extensive app directory includes a wide variety of applications across different categories. Thus, ensuring compatibility with a vast range of tools that businesses use in their workflows.
Pros of Zapier 👍
✅ By automating repetitive tasks and data transfer between applications, Zapier helps businesses save time and resources.
✅ Zapier's pre-built integrations and user-friendly interface make it accessible to users with minimal technical expertise. It eliminates the need for custom coding or extensive development work to connect different applications.
✅ Zapier accommodates businesses of all sizes, allowing them to scale their automation efforts as needed.
Cons of Zapier 👎
❌ Zapier relies on different applications' APIs (Application Programming Interfaces) for integration. If an application doesn't offer an API or restricts its usage, it may limit Zapier's integration capabilities.
❌ While Zapier provides a user-friendly interface, setting up more complex workflows may need more time and effort. This is required, especially when dealing with intricate conditions or multi-step Zaps.
Pricing of Zapier 💲
Hotjar is a powerful SaaS marketing tool that provides valuable insights into user behavior on websites. It also helps businesses optimize their online presence.
It combines various analytics and feedback features to provide a holistic view of user interactions. Thus, allowing businesses to make data-driven decisions to improve their website's performance and conversion rates.
Best services/features of Hotjar 👌
Hotjar's heatmaps visualize user interactions on web pages. It highlights areas that receive the most attention or engagement. This helps businesses understand how users navigate their websites and identify areas for improvement or optimization.
This effective tool allows businesses to record and replay user sessions. Thus, providing a detailed view of how users navigate through their websites. This feature helps uncover usability issues, user frustrations, and areas that need optimization.
This marketing research tool with conversion funnels enables businesses to track the user journey through specific conversion paths on their website. This feature helps identify drop-off points and optimize the conversion process as per the marketing funnel to improve conversion rates.
Hotjar allows businesses to gather user feedback through on-site surveys and polls. It helps them understand user preferences, pain points, and suggestions for improvement. This valuable feedback aids in making informed decisions to enhance the user experience.
Pros of Hotjar 👍
✅ Hotjar provides deep insights into user behavior. It allows businesses to understand how visitors interact with their website, what elements attract their attention, and where improvements are needed.
✅ Hotjar provides a tool that is quick to integrate into your website or product, and it's simple and easy to use.
✅ It's easy to learn and helps you quickly understand what your users are doing on your website.
✅ Hotjar offers guides, tutorials, and good customer support to help you understand how to use it effectively.
Cons of Hotjar 👎
❌ Hotjar is mainly designed for websites or web apps and is not compatible with mobile apps.
❌ Unfortunately, you can't create custom reports to summarize data with Hotjar.
Pricing of Hotjar 💲
💰 Basic - $0/ forever
💰 Plus - $32/ month
💰 Business - $80/ month
💰 Scale - $171/ month
Unbounce is a leading SaaS marketing tool specializing in creating high-converting landing pages without coding or design skills.
It empowers businesses to create and optimize landing pages to gain benefits. These befits include driving conversions, capturing leads, and enhancing their marketing campaigns.
Best services/features of Unbounce 👌
➡️ Landing Page Builder
Unbounce provides a user-friendly drag-and-drop editor that allows businesses to create eye-appealing and responsive landing pages without any coding knowledge. It offers a wide selection of templates, customizable elements, and integration options.
It enables businesses to conduct A/B tests to compare different landing page versions. This leads to determining which performs better according to conversion rates. This feature helps optimize landing page elements and improve overall campaign effectiveness.
The platform offers a variety of conversion-focused tools, such as customizable forms, pop-ups, and sticky bars. These can be strategically placed on landing pages to capture leads, encourage engagement, and drive conversions.
It integrates with popular marketing tools and platforms. Thus, allowing businesses to connect their landing pages with CRM systems, email marketing software, and other analytics tools. This integration helps track and analyze visitor data, conversion rates, and overall campaign performance.
Pros of Unbounce 👍
✅ Unbounce's drag-and-drop editor makes it easy for users of all technical levels to create professional-looking landing pages without the need for coding skills or design expertise.
✅ You can find excellent templates and additional templates from third-party sources like ThemeForest.
✅ It provides you with a 14-day free trial.
Cons of Unbounce 👎
❌ The form builder is missing some important features.
❌ You cannot perform split testing on landing pages created outside of Unbounce, unlike platforms like VWO and Google Optimize.
❌ It is not possible to add custom classes to buttons, so we had to rebuild them using HTML, which made it difficult to track goals in Unbounce.
Pricing of Unbounce 💲
💰 Launch - $99USD/ mo
💰 Optimize - $145USD/ month
💰 Accelerate - $240USD/ month
Semrush is a comprehensive SaaS marketing tool that offers a wide range of features to help businesses optimize their online presence, conduct competitive research, and improve their digital marketing strategies.
It provides valuable insights and tools for search engine optimization (SEO), SaaS content marketing, social media, advertising, and competitor analysis.
Best services/features of Semrush 👌
➡️ Keyword Research
Semrush provides robust keyword research capabilities. Thus, allowing businesses to identify relevant keywords, assess their search volume and competition, and optimize their content for better search engine rankings.
The tool enables businesses to analyze their competitors' digital marketing strategies. This includes their organic and paid search tactics, backlink profiles, and social media presence. This information helps businesses benchmark their performance and discover new opportunities.
It offers a site auditing feature that evaluates website health and identifies technical SEO issues, such as broken links, duplicate content, and page load speed. It provides actionable recommendations to optimize the website for better visibility and user experience.
Semrush includes social media tools that help businesses check and manage their social media presence, schedule posts, track engagement metrics, and identify trending topics to improve their social media marketing efforts.
Pros of Semrush 👍
✅ Semrush provides a holistic view of a business's online presence, offering valuable insights across various marketing channels, including SEO, content, social media, and advertising. This comprehensive perspective allows businesses to develop effective strategies.
✅ Semrush offers support through three channels: phone, chat, and email. This is a more extensive customer service compared to what competitors provide.
✅ You can get a 30-day free trial as long as you know where to find it.
Cons of Semrush 👎
❌ Semrush provides data only for one search engine, which is Google.
❌ The free trial is useful but requires you to enter your credit card details before accessing it.
Pricing of Semrush 💲
AeroLeads is a powerful SaaS marketing tool designed to help businesses generate leads and build targeted prospect lists.
It offers a comprehensive solution for finding and capturing contact information from various sources. Thus, enabling businesses to streamline their lead generation efforts and speed up their sales process.
Best services/features of AeroLeads 👌
➡️ Lead Generation
AeroLeads allows businesses to find and extract contact information from various platforms and websites. These include emails, phone numbers, and social media profiles. This feature saves time and effort by automating the process of finding potential leads.
The tool enable businesses to enrich their lead data by finding more prospect information. These include job titles, company details, and social media activity. This helps businesses gain deeper insights into their leads and tailor their marketing efforts.
It includes an email verification feature that helps businesses ensure the accuracy and deliverability of the collected email addresses. This improves the lead data quality and increases the effectiveness of email marketing campaigns.
It integrates with popular CRM systems and marketing tools. Thus, allowing businesses to transfer their lead data for further nurturing and conversion. It also offers export options to download prospect lists for other marketing activities easily.
Pros of AeroLeads 👍
✅ It's easy to use and is simple to organize the contact information of my leads.
✅ The software is great because it gives accurate leads or prospects.
✅ It also has a plugin that makes it easier to find prospects and add them to your list.
Cons of AeroLeads 👎
❌ On one side, AeroLeads provides access to various platforms and websites for lead generation. But on the other side, the available data sources may not cover all industries or geographies, resulting in potential limitations for certain businesses.
❌ Using automated email-finding software can make it easy to send lots of emails at once. But if you're not careful, it can lead to sending unwanted emails, which may cause people to accuse your company of spamming and damage your reputation.
Pricing of AeroLeads 💲
💰 Take Off - $49 / mon
💰 Cruise - $499 / mon
Userlist is a powerful SaaS marketing tool designed to help businesses manage and engage their user base through personalized messaging and automation.
It focuses on customer messaging and behavior tracking. Thus, allowing businesses to create targeted and relevant communication that enhances the user experience and drives customer retention.
Best services/features of Userlist 👌
➡️ Behavioral Segmentation
Userlist allows businesses to segment their user base based on specific behaviors and actions taken within their product. This enables personalized messaging and targeted communication to cater to different user needs and preferences.
The tool enables businesses to send targeted messages and notifications directly within their web or mobile app. This feature helps deliver relevant information, product updates, onboarding guidance, and customer support directly to users in real-time.
Userlist provides an intuitive workflow builder that allows businesses to automate personalized customer journeys. These journeys can be based on user behavior and triggers. This feature helps streamline communication and ensures timely engagement with users throughout their lifecycle.
It integrates with popular email marketing tools. This enables businesses to create and send personalized email campaigns based on user segments and behavioral data. This also helps businesses nurture leads, onboard new users, and drive conversions through successful email marketing strategies.
Pros of Userlist 👍✅ You can save time by adding entire teams at once during onboarding.
Cons of Userlist 👎
❌The app doesn't work on mobile devices.
❌ It doesn't provide analytics or reports on user behaviours.
❌ There are no in-app user guides available. Thus, it could be somewhat difficult for the new users.
Pricing of Userlist 💲
MeetEdgar is a SaaS marketing tool that simplifies social media management. It also lets users automate content scheduling.
It offers businesses a streamlined solution for managing and maximizing their social media presence across various platforms0.
Best services/features of MeetEdgar 👌
➡️ Content Scheduling
The tool allows businesses to schedule and automate social media content posting. It helps to save time and effort in manually publishing posts. It offers a calendar-based interface for easy content organization and scheduling.
MeetEdgar offers a unique feature that allows businesses to categorize their social media content and create content libraries. It recycles and repurposes evergreen content. Thus, ensuring a consistent presence on social media and maximizing content reach.
It adds content based on specified time slots to a posting queue in an automatic way. This feature ensures a consistent posting schedule and optimizes content distribution across different social media platforms.
MeetEdgar provides analytics and reporting features that allow businesses to track the performance of their social media posts. It offers insights on engagement, clicks, and shares. This helps businesses analyze the effectiveness of their social media marketing strategies.
Pros of MeetEdgar 👍
✅ You can create a collection of your favorite or popular content and schedule them at different times throughout the week. Organize them into categories for easy management.
✅ You can also set specific time slots for random content. If there are certain pieces of content you don't want to include in the random slot, you can adjust it based on categories.
✅ Edgar can integrate with your RSS feed to automatically review and add content to your posting schedule.
✅ It also provides a user with 7-day free trial.
Cons of MeetEdgar 👎
Pricing of MeetEdgar 💲
Eddie Annual Plan - $ 24.91/ month
Edgar Annual Plan - $ 41.58/ month
Typeform is a versatile SaaS marketing tool that allows businesses to create interactive and engaging online forms surveys, quizzes, and more.
It offers a user-friendly interface and customizable templates, enabling businesses to collect valuable data and insights from their audience.
Best services/features of Typeform 👌
➡️ Customizable Forms
Typeform offers a wide range of form customization options. Thus, allowing businesses to create eye-appealing and branded forms that align with their marketing strategy.
The tool allows businesses to incorporate logic and branching into their surveys, quizzes, and forms. This feature enables personalized experiences for respondents. With this, one can adjust the questions based on their previous answers.
Typeform provides built-in analytics and reporting capabilities. These allow businesses to analyze and visualize their collected data. It offers real-time results and comprehensive reporting options. Thus, helping businesses gain actionable insights and make data-driven decisions.
Pros of Typeform 👍
✅ Typeform offers a range of advanced question types. Thus, including multiple-choice, rating scales, and open-ended questions. This allows businesses to gather detailed and actionable insights from their audience.
✅ It also provides a good customer support to all its new and existing users.
✅ The platform also provides smooth integration with various tools like HubSpot, Airtable, Slack, Google Analytics, and more.
Cons of Typeform 👎
❌ Typeform's free plan has limitations on the number of responses and advanced features available.
❌ The customization feature provided by this tool is too simple for surveys.
Pricing of Typeform 💲
💰 Free - $0/month
💰 Basic - $25/ month
💰 Plus - $50/ month
💰 Business - $83/ month
Livestorm is a comprehensive SaaS marketing tool that specializes in hosting and managing webinars, virtual events, and live video meetings.
It offers businesses a user-friendly platform to engage with their audience and generate leads. It also deliver impactful presentations in a virtual setting.
Best services/features of Livestorm 👌
➡️ Webinar Hosting
The tool allows businesses to host live webinars. It enables them to present their content, engage with attendees through interactive features, and capture valuable leads.
Livestorm offers customizable registration pages, automated email reminders, and a user-friendly interface for seamless webinar experiences.
Livestorm enables businesses to host virtual events, conferences, and summits. It provides a dedicated space for various sessions, interactive Q&A, networking opportunities, and sponsor promotions. The platform ensures a professional and immersive event experience for attendees.
Livestorm offers various interactive features during webinars and virtual events, such as polls, surveys, chat, and Q&A. These features enhance audience engagement, encourage participation, and provide valuable insights for presenters and organizers.
The platform provides robust analytics and reporting features that allow businesses to measure the success of their webinars and events. It offers data on attendance, engagement, and conversion metrics. Thus, helping businesses understand the effectiveness of their virtual marketing efforts.
Pros of Livestorm 👍
✅ The platform is easy to use and has great customer support for all plans.
✅ It integrates with over 1,000 mobile apps and offers live and automated webinars.
✅ The landing pages are user-friendly, and you can have multiple sessions in one webinar.
✅ It's a great tool for interviews and testing candidates.
Cons of Livestorm 👎
❌ The tool has lower webinar replay quality.
❌ The absence of a slideshow upload feature in webinars.
❌ There is a need to be connected to the internet to use the platform.
Pricing of Livestorm 💲
💰 Free - $0
💰 Pro - $79/ month, Billed annually
💰 Business - Get a quote
Buzzsumo is a popular SaaS marketing tool that enables businesses to discover, analyze, and check trending content across various online platforms.
It provides valuable insights and data to inform content marketing ideas and strategies, identify influential content creators, and improve content performance.
Best services/features of Buzzsumo 👌
➡️ Content Discovery
The tool allows businesses to search for relevant topics, keywords, or domains to discover popular and trending content. This feature helps marketers gain insights into the type of content that resonates with their target audience and identify opportunities for creating engaging content.
Buzzsumo enables businesses to identify key influencers in their industry or niche. By analyzing social media engagement and authority metrics, businesses can connect with influential individuals who can amplify their content and reach a wider audience.
Buzzsumo provides detailed analytics on the performance of specific content pieces. These include social media shares, backlinks, and engagement metrics. This data helps businesses check the success of their content marketing efforts. It also helps to identify top-performing content and optimize future strategies.
The tool allows businesses to analyze the content strategies of their competitors. By understanding what content resonates with their audience, businesses can gain insights, refine their own strategies, and stay ahead of the competition.
Pros of Buzzsumo 👍
✅ Buzzsumo provides comprehensive analytics and data on content performance, social media shares, and backlinks.
✅ This tool is also good for social listening and to know about the trends on social media.
Cons of Buzzsumo 👎
Pricing of Buzzsumo 💲
💰 Basic - $119 /month
💰 Content Creation - $249 /month
💰 PR & Comms - $249 /month
💰 SuiteMost Popular - $499 /month
💰 Enterprise - $999 /month
How to choose the right SaaS Marketing Tool?
➡️ Define your marketing goals
Start by clearly defining your marketing objectives and goals. Determine what specific outcomes you want to achieve, such as lead generation, customer engagement, or improved conversion rates. Understanding your goals will help you check whether a particular tool aligns with your needs.
➡️ Identify your requirements
Make a list of the specific features and functionalities you need from a SaaS marketing tool. Consider your current marketing processes and workflows, and identify areas that need automation or improvement. This will help you narrow down your options and find a tool that meets your requirements.
➡️ Consider scalability and flexibility
Assess whether the tool can accommodate your business's growth and changing needs. Consider factors such as the maximum number of contacts or users allowed, the ability to integrate with other tools and systems, and the availability of different pricing plans to scale as your business expands.
➡️ User-friendliness and ease of implementation
Check the tool's user interface and ease of use. A user-friendly interface can reduce the learning curve and allow your team to adopt and use the tool in a quick way.
Additionally, consider the implementation process and whether the tool provides adequate support or training resources to get started.
➡️ Integration capabilities
Check if the SaaS marketing tool integrates seamlessly with your existing systems and tools. Integration with your CRM, email marketing platform, analysis tools, and other essential systems can streamline your marketing operations. They can also and enable data synchronization across different platforms.
➡️ Analytical capabilities
Look for a tool that provides robust analytics and reporting features. The ability to track and measure the performance of your campaigns, of marketing, generate actionable insights, and make data-driven decisions is essential for optimizing your marketing efforts.
➡️ Consider customer support and resources
Check the level of customer support provided by the SaaS marketing tool provider. Look for resources such as documentation, tutorials, webinars, or a knowledge base that can help you make the most of the tool. Prompt and reliable support can be valuable when you encounter any issues or need help.
➡️ Pricing and ROI
Consider the pricing structure and plans offered by the tool. Assess whether the cost aligns with your budget and the potential return on investment (ROI) the tool can deliver. Calculate the value it can bring to your marketing efforts and weigh it against the cost.
➡️ Reviews and recommendations
Research and read reviews from other users or trusted sources. This will help to gain insights into the tool's performance, reliability, and user satisfaction. Pay attention to reviews from businesses like yours, as their experiences can provide valuable insights.
Note: Consider these factors and conduct thorough research. With these, you can choose the right marketing tool for your SaaS in 2023 that best fits your business needs, supports your marketing goals, and helps you succeed in your marketing endeavors.
Ready to ace your SaaS business with impactful marketing?
Using the best SaaS marketing tools in 2023 can enhance your online marketing efforts.
These tools for your SaaS empower businesses to streamline processes, gain valuable insights, and deliver impactful results.
By selecting the right tools for your needs, you can optimize your marketing strategies, engage your audience, and stay ahead of the competition in today's digital landscape.
Choose wisely, unlock their potential, and propel your business toward growth and success.
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