There are three possible responses you can likely get for every video you make - Good, Bad, or Wow! Now, if you want your video to get a Wow, you need something that is bound to dazzle your prospects.
Wondering what that can be? Well, one such video type that is seeing a considerable boom today is motion graphics videos, which are animated videos representing data visually and engagingly. This animated illustration of data is easier to understand. In fact, you can mold any complicated or abstract idea into a more straightforward form simply using creative graphics and illustrations.
Motion Graphics videos are visually flourishing and are often used to explain a product, process, or concept. Besides, these videos encourage visual learning, and the creator's imagination is free to run as wild as possible.
Wondering which videos are ruling the motion graphics industry today? Well, we did a fine-tune research of the best ones for you. Of course, it wasn't an easy task because, believe me, there is a whole other world of multiple good ones out there. Still, I have managed to pick the best 15 motion graphic video examples for you. So, without further ado, let's dive in!
15 best motion graphic video examples
Here is a curated list of 15 of my favorite animated motion graphics video examples for your creative inspiration. Watch them right away.
Pepperfry motion graphics video
Pepperfry is India’s biggest furniture and home decor online marketplace that offers millions of users a wide range of products. Selling products using motion graphics animation video makes things easier since it shows what your services are and how you can provide these services.
Watch this fun animated motion graphics video to see what makes Pepperfry India’s one-stop furniture and home products store.
ICT motion graphics video
This animated motion graphics video displays how ICT helps you integrate business-sensitive information into your production process. This animation video shows the need to combine visibility into real-time production status, traceability, and extraction of manufactured products.
This paperless management of operations is an excellent example for anyone who wants to stay on top of trends and weaknesses of production processes.
Eurika motion graphics video
Eurika is an online marketing company centered around the needs of small business owners. It helps companies get found online, convert customers, and track results using content creation, distribution, and mobile marketing. This fantastic animated motion graphics video showcases how Eurika empowers businesses to build a brand name in the digital space.
Google cloud IoT solutions (Google)
Sometimes concepts can seem pretty hard to convey visually. However, this video from Google tackles a highly vague concept of data collection, distribution, and storage, using only a combination of regular graphics, movement, and abstract shapes. This motion graphics video is, beyond a doubt, a cornerstone in Google's videos.
Why? Why not? After all, it's not just simple and easy to understand but is equally mesmerizing as well.
Industry 4.0 (Deufol)
Explaining an industrial revolution is no less than a cumbersome task, but Deufol certainly made understanding it a piece of cake with this amazing motion graphics video. While the graphics stand pretty impressive, the front-and-center copy is what makes it stand out.
Besides, the video has a sound voiceover to communicate about a complicated topic and delicately weave in their solution. This video is a fabulous illustration of how essential copy can be in delivering your message through video.
Welcome to humancare (Seton)
This video says it all in their first line itself! Seton launched a marketing campaign focused on providing “human care,” an approach to healthcare that puts people at the center to stand out from the competition. This video excellently sums up the concept and highlights Seton as a people-first brand, all within a minute.
The deep web explained by Keanu Reeves (Duncan Elms)
If you wish to create a top-notch, compelling animation video, having the voice of a celebrity will definitely help. However, this video still shines irrespective of its Hollywood voiceover. While Keanu Reeves defines the deep web and its origins, the eye-catching, high-contrast motion graphics form a technical, dark, yet eerie vibe.
This one-of-a-kind video shows the actual range of emotions you can evoke with motion graphics.
Imagine what you could do (American Express)
This American Express video uses a fun and exciting animation for explaining credit card values. This video proves that commercial videos aren't only for increasing sales or just for launching products. In fact, you can see features on careers in technology, big data, and social media.
The animated motion graphics video by Digital Ocean is short yet compelling. The concept is creatively explained with this incredible motion graphics video in under a minute. It makes use of isometric illustrations and a monochromatic color palette, coupled with an energetic voiceover. This is one of the perfect examples of how short videos can be as impactful.
The video perfectly demonstrates how animated motion graphics can use a light-hearted style. The script has a delicate touch of humor to it, followed by enjoyable and candid illustrations. The animator has certainly done an exceptional job in making it look as vibrant as possible.
If you wish to promote a mobile application, or a website, etc., this stunning motion graphics video can be an excellent referral.
Better light, better life
The Better light, better life have perfectly used the lighting effect to convey the message of how important light is in our lives. Videos like this can help you to have a great understanding of your product and gain more engagement.
If you need any inspiration for your animated motion graphics video, watch this incredible video by Slack. It is a classic example of how even a basic idea can create a huge impact.
These videos are creatively animated with simple geometric shapes derived from the logo colors to complement the script. It is perhaps one of the best video examples of how strongly you can represent a concept.
This animated motion graphics video for Scribble live uses simple illustrations and mockup screens to explain the concept without any chaos. The narrative aptly complements the appearance and guides you through the software.
This exciting video can easily hold the viewer’s attention throughout.
The rise of bitcoin
Do you also have a hard time wrapping your head around the concept of cryptocurrency? Say no more and watch this video that explains the concept in only two minutes.
Besides explaining a complicated concept that has left almost everyone around the world scratching their heads, this video explains to viewers with remarkable visuals. Not to forget, the futuristic nature of Bitcoin is flawlessly translated into a cutting-edge illustration form in this video. It’s an excellent example of how motion graphics styling can create a particular visual tone to strengthen a video’s message.
This animated motion graphics video for Quadro has a very fresh and young look to it. A very vibrant and dynamic storyboard guides the viewers through their journey. The simplistic illustration and stunning animation showcase how Quadro makes your tasks more manageable.
This video is relatively smooth to perceive and is bound to provide excellent results.
The Bottom Line
With the above motion graphics examples, it's pretty evident how widely businesses have started integrating videos in their marketing campaigns. So, if you are also planning to create these kinds of videos, a great start would be to develop a brief tone and style for your videos, followed by a clear message you want to convey through the video.
Having created a myriad of videos for businesses, our Creative team can help you come up with the right fit. So, reach out to us now and tell us your upcoming video requirements.
Editor: Richa Sharma