It's no secret that video has become an integral part of our daily lives; however, it's not just limited to entertainment anymore. The video has become a crucial component of any successful video marketing strategy for any product or service.
In fact, research shows that video marketing has become so effective that 87% of businesses now use video as a marketing tool.
But have you ever thought about why videos are so effective for marketing?
They're highly engaging and can evoke emotions that text or images simply can't. Videos also allow brands to showcase their products or services in action. In addition, with the rise of social media platforms like TikTok, Instagram, and YouTube, videos can be created and shared easily.
So, whether you're a small business owner or a marketer at a large corporation, it's important to understand the power of video marketing. Here, we'll be showcasing 19 must-see video examples that highlight the power of video marketing. Let's dive in!
Feast your eyes on the best 19 Video Examples
1. 3D Explainer Video – The Story of Our Workflow (3D Animation Video Example)
Kasra Design's “The Story Of Our Workflow” is the initial video in the queue, which showcases their exceptional use of 3D animation to represent their 3D animation process.
To clarify, the Kasra Design animators utilized three-dimensional animation technology to illustrate their entire work of developing a 3D animated video for a client.
We watched a complete film in 1 minute and 25 seconds, from meeting the client in person or virtually to delivering the final high-quality video. This proves to be an amazing illustration of a business Intro video to attract customers in one go.
What sets this video apart
The seamless integration of 3D animation to show the process of making 3D animation makes it overall aesthetic. This impacts the animation studio and how prospects get attracted to the kind of work they do.Â
2. HubSpot Culture (Onboarding Video Example)
HubSpot's 3-minute and 30-second welcome video effectively illustrates the company's culture of embracing new team members.
To truly make newcomers feel like they belong, the company needs to create an environment that fosters a sense of community rather than relying solely on words. This successful integration strategy can be instrumental in achieving this objective.
What sets this video apart
Combining animation and live-action in a video creates an engaging and captivating experience for all employees, allowing them to learn about HubSpot company until the end. This makes it one of the excellent Live-Action Video Examples
3. Get Started with Spotify (Demo Video Example)
If you're curious about how your favourite music app works, check out this one of the impressive demo video examples. “How to get started with Spotify” is a captivating animated video that reveals the secrets to attracting viewers. Join us and discover what makes it so appealing.
What sets this video apart
The feature of being speechless sets it apart from others. As many individuals prefer to watch videos on mute, conveying information through visuals proves to be a valuable asset in the market.
4. webdew Client Review | Travelopia | – #webdew (Testimonial Video Example)
Customer feedback in the form of testimonial videos can greatly aid companies in attracting and converting visitors into leads. The satisfaction and achievements of happy customers are particularly noteworthy.
For instance, Travelopia's technology director, Sreekandh Balakrishnan, shares how webdew assisted in navigating Hubspot and its automation. Additionally, she highlights how webdew tackled challenges, provided high-quality video services, and enabled her to achieve impressive outcomes.
What sets this video apart
The video's key feature is its simplicity. It doesn't have extra music or effects, so viewers can focus on how the brand helped the customer in the video and how it can help others in the future.
5. Crypto video presentation for InCrypto blockchain-based platform (HUD Video Example)
InCrypto provides secure and efficient solutions for managing your digital assets through its blockchain-based platform. The platform features a user-friendly interface that uses HUD animation to visually convey information about your cryptocurrency portfolio and trades. In addition, InCrypto stays up-to-date with the latest market trends, giving you peace of mind that your digital assets are always safe and secure.
What sets this video apart
The video's motion carries the viewer to the destination of Blockchain technology, while its robotic voiceover highlights the advantages and attributes of InCrypto, encouraging the audience to try it.
6. Take Your Paper from B to A | Write Your Future With Grammarly (Live-Action Video Example)
This creative explainer video creatively showcases how Grammarly, a grammar-checking software, can provide amazing career results. Incorporating a protagonist and weaving a compelling storyline around their present and future success effectively communicates the benefits of using Grammarly.
What sets this video apart
A student's present and future storyline acts like a short film that impacts the viewer's mind, where the person craves to watch the video ad on a loop. In no time, it expressed all the advantages and effects that Grammarly can have professionally.
7. How to manage your time better (How-To Video Example)
Are you searching for a video that offers tips on managing your time? Look no further than “How to Manage Your Time Better by WatchWellCast.” This video has gained popularity, with over 2 million views on YouTube, making it an engaging marketing and animation resource for various purposes.
What sets this video apart
Providing a summary to the audience before wrapping up instructional videos is crucial. WatchWellCast incorporates this approach to help viewers grasp time management skills, enabling them to manage essential tasks while avoiding delays effectively.
8. Introducing the new SurveyMonkey (B2B Video Example)
Although surveys can often make people feel bored and disengaged, Survey Monkey offers a refreshing solution. As a cloud-based survey tool, it allows users to create, analyze, and send surveys in a visually appealing and engaging manner. Watch the attached video better to understand the platform's upbeat and dynamic vibe. Let's check it out!
What sets this video apart
The music and the matchstick animation game enhance this video's appeal. A captivating introduction increases the likelihood of viewers remaining engaged until the end. Survey Monkey successfully employs this strategy to keep their audience watching.
9. Terminus’ Morgan Gillespie – Acme (Sales Video Example)
Morgan Gillespie delivers a dynamic video pitch that is both clear and energetic. The video's opening shot, which doubles as its thumbnail, is particularly striking.
Morgan appears in the shot, holding the customer's product in one hand and a whiteboard bearing the prospect's name in the other while wearing a broad smile. This shot exemplifies how props can be employed to personalize videos, and Morgan executes this concept flawlessly.
What sets this video apart
By utilizing a conversational tone throughout the video, Morgan successfully captures the interest of both Rebecca and other viewers who may be watching.
With her expert display of marketing skills, Morgan effectively communicates Terminus' potential value proposition, leaving potential customers eager to connect with the company.
10. Zomato – Squid Game Reel
Zomato's Squid Game-themed Instagram Reel is a clever example of how animation and marketing can come together to create a compelling social media post. The use of Squid Game, the hugely popular Korean web series on Netflix, is undoubtedly a major factor in the post's viral success.
What sets this video apart
Zomato has capitalized on the popularity of a drama series by using 2D animation to recreate a scene with identical background music. This successful effort has demonstrated why the reel went viral on Instagram, a popular social media platform.
11. Work, simplified. | Slack (2D Animation Video Example)
If you think about how a messaging app can portray itself fantastically, you should watch this one of the great corporate video examples that is an excellent way to get inspired.
The company culture has been highlighted through the key features of the Slack platform, such as the ability to create channels for different teams and projects, share files and messages, and integrate with other apps and tools.
What sets this video apart
The main concept that sets it apart is the way of promoting the app without creating a direct promotional video. Every business trying to create an effective marketing video can consider this a tip.
12. Every product carbon neutral by 2030 | Apple (Corporate Video Example)
It's impossible to be unaware of Apple, the high-end technology brand. Therefore, this animated corporate video adds a star to the brand's popularity. It is a remarkable demonstration of how animation can effectively convey a company's brand identity and message with a straightforward yet memorable approach.
What sets this video apart
The corporate animated video opted not to rely on character design to add visual appeal but instead utilized colour variations, text, and a polished voiceover to convey its message effectively. This demonstrates that incorporating vibrant characters and other flashy elements is not always a requirement for a successful marketing video.
13. Play Station VR setup tutorial (Tutorial Video Example)
By providing a step-by-step guide on setting up and utilizing the console, the tutorial format enables even those unacquainted with gaming systems to access and use it. This positions the PlayStation as a user-friendly, state-of-the-art entertainment system that promotes social interaction.
What sets this video apart
Using bold colours with cool 2D and 3D animation creates a mesmerizing experience for the viewers by making them feel like they are inside a game. This altogether makes this video stand out.
14. Red Bull’s Whiteboard Series (Whiteboard Video Example)
The Red Bull series is a prime illustration of whiteboard animation done right, showcasing how animation can effectively engagingly communicate complex ideas. The series highlights Red Bull's dedication to pushing the boundaries of human capability, making for an enthralling viewing experience.
What sets this video apart
The use of whiteboard animation with a modern design and a humorous storyline makes this video stand apart in the crowd.
15. How Google Wifi keeps your Wi-Fi fast (Explainer Video Example)
A superb demonstration of one of the best explainer video examples depicts how Google Wifi utilizes a network comprising access points to establish a continuous mesh network that eradicates Wi-Fi dead spots and maintains swift connection speed.
The animation illustrates how each access point interacts with nearby devices, resulting in a robust and stable connection throughout your residence. You can relish speedy and dependable Wi-Fi coverage in every corner of your home by utilizing Google Wifi's state-of-the-art network technology.
What sets this video apart
Utilizing animations to illustrate a complex procedure makes it captivating for the audience to comprehend the idea easily. It leads them to consider procuring the service, rendering it an appealing marketing resource.
16. Pepperfry motion graphics video (Motion Graphics Video Example)
Pepperfry is the largest online marketplace in India for furniture and home decor, catering to millions of users with its extensive product range. Utilizing motion graphics animation videos to showcase your services and offerings can simplify the process for customers by visually demonstrating what you can provide.
Check out this entertaining motion graphics video to discover what sets Pepperfry apart as India's ultimate destination for furniture and home products.
What sets this video apart
The combination of its plot and music gives the impression of a Rom-Com web series preview. It effectively draws viewers to watch until the conclusion and consider exploring Pepperfry for their top-notch furniture needs.
17. The official rebrand introduction video for Burger King (Kinetic Typography Video Example)
The Burger King advertisement demonstrates the effective application of kinetic typography, resulting in visually captivating promotional material. The typography's ingenuity conveys the advertisement's message, and its synchronized movement with the background music enhances its overall impact.
What sets this video apart
The Burger King commercial exemplifies the impact of kinetic typography in advertising through its use of a dynamic font that complements the word's expression, captivating animation, a combination of live-action, the incorporation of billboards and graffiti walls, and upbeat music. Together, these elements create an eye-catching advertisement.
18. Med Mart App (Cartoon Video Example)
A smart cartoon animated video to make the audience feel relaxed and the company experience professional growth.
What sets this video apart
Viewers can truly experience a cartoon-like feel through the seamless motion of the characters and visually appealing background. Additionally, incorporating cartoon animation into the healthcare sector provides a lighthearted element that helps keep the audience at ease, making the video stand out.
19. Netflix (Logo Video Example)
The streaming entertainment industry is now associated with the Netflix brand, and the company's animated logo is vital in conveying its brand image.
To elaborate, the Netflix animated logo initially features the well-known red N, then progresses to display the remaining letters, which spell out the brand name. Moreover, the “ta-dum” sound incorporated into the logo's audio design further reinforces the brand's identity and is now closely linked with the Netflix name.
What sets this video apart
In just a few seconds, this brief animation successfully communicates the brand's core values of accessibility and simplicity. The Netflix logo is composed of the brand's signature red lettering, and its concise length and clever use of sound contribute to a memorable and emotionally impactful viewing experience.
Want to win the race of video marketing?
Video content is vast and constantly evolving, with new and innovative creations shared daily. We have presented 19 incredible video examples demonstrating this medium's power and potential to capture our imagination and emotions.
These videos span various genres, including animation, music, comedy, sports, and more, and will leave a lasting impression on anyone who watches them. With the ever-increasing accessibility and popularity of online video hosting platforms, we can expect to see even more incredible video content, and we can't wait to see what comes next!
If you still have any doubts, feel free to contact us.
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Editor: Vaishnavi Jain
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