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People consume videos on a daily basis now more than ever before. Video views will account for 82% of all internet traffic by 2022.
There are many types of video content available almost everywhere we look!
But what works better? That depends on the objectives and goals of your business. However, in the era of digital marketing, keeping up with the trend is also as important.
What would be better for your brand or business in 2023?
Let's look at a blend of explainer videos and motion graphics; the combination is growing in popularity.
Explainer Videos
In the world of marketing, an explainer video is unique since it is brief, to-the-point, and full of graphics that introduce a viewer to a specific brand.
Furthermore, be it through any platform, including websites, social media, etc., the impact of a short video is tremendous. For this reason, most businesses use an explainer video marketing strategy to achieve success.
Explainer videos exist in various styles and formats, including whiteboard presentations, animated characters with backstories, live footage, and more.
Regardless of its style, an explainer video can easily achieve its specified goals when appropriately made; nevertheless, one format outperforms almost all others in terms of practicality and ease of application. This is the explainer video for motion graphics.
Motion Graphics? What's that?
Graphic design is, of course, the foundation of motion graphics. These animation or digital footage segments create the illusion of motion or rotation and are used in multimedia projects with a soundtrack. Electronic media technology is generally used to present them.
Motion graphics is one of those concepts that does not have a universally accepted definition. It encompasses such a wide range of mediums and disciplines that it is impossible to explain it in a single word adequately.
Over the past few years, motion graphic design has progressed from GIFs to three-dimensional graphics. Designers have pushed the edges of what is possible, experimenting with new trends that delight us or make us think, heavily influenced by pop culture.
Pretty cool, right?
Motion graphics are a unique technique to communicate with the audience and can help to deepen the story or content. It may also convey a message by combining music and attractive writing.
Motion graphics are also utilized for advertising, explaining concepts, and distributing product videos that help them communicate their message.
Why Motion Graphics for Explainer Videos?
Motion Graphics Explainer videos are used for professional, moving graphics instead of animated characters. It is also known as infographic videos.
These videos worked by giving moments to graphics; graphics will morph, shift and transaction into new scenes. It extends the most commonly used procedure of frame-by-frame footage and animation.
Motion graphics can be dignified from typical animation. They are not strictly character-driven or story-based and often represent animated abstract shapes and forms such as logos or logo elements.
Here are some reasons to consider creating this type of video rather than in another style:
Less complicated
It is an excellent way to explain complex ideas. It makes unreal and complex concepts easy to explain.
Motion graphics determine the start and finish points of data and complex graphs, allowing non-tech-savvy viewers to digest information more linearly, without having to move back and forth between different sets of data to get a sense of what's going on.
Professional
Many professional brands and companies don't want a too cartoony look. So motion graphics can help with that as it can look professional.
Motion graphics is an excellent tool for efficiently presenting a business and its services. Such videos can assist marketing operations across all platforms, including professional business communities since they are ideally adapted to the demands of the digital world.
Easy to execute
In contrast, videos with characters often need all the rigging and time-consuming animation mixed with characters. Motion graphics are also easier to create.
Designers don't spend time animating or creating characters, or working with photorealistic CGI, for example, in this environment.
Cost-effective
It helps gain good results on a limited budget. As opposed to character-based explainer videos, these explainer videos allow businesses to retain their investments at a reasonable level.
You don't need to spend a lot of money on character design or animation. A small crew can create motion graphics videos in a reasonable amount of time.
Stand out
Many companies use animation videos with characters while considering various explainer video topics. In this scenario, choosing motion graphics over static images can help to set the company apart from the competitors.
Increases Sales
Motion graphics are adaptable, which means they may be used at any point in the sales funnel. Increased audience reach is accompanied by an increase in conversion rates, which leads to increased sales.
Reusable
Explainer videos with motion graphics go hand in hand with creating a wide range of visual and textual information, such as graphs, illustrations, text copy, and so on. Once the motion graphics explainer is made, these components can be recycled and used in multiple mediums or application areas.
We advise that your decision be driven by your company, brand identity, and target for the video. It all relies on your objectives and brand image.
In Short
Motion graphics are experiencing a surge. Explainer videos using motion graphics have recently become popular.
Almost all social media video advertising features motion graphics. The days of simply overlaying text on video, on the other hand, are long gone. As the competition for more views on films heats up, motion graphic techniques are becoming increasingly advanced.
I hope these insights have been helpful for you with regard to understanding the combined concept of motion graphics explainer videos for your business.
As a graphic designer, I see massive spurge for motion graphics explainer videos in 2023. With the rising demands, motion graphics explainer videos are among the top digital marketing techniques.
Feel free to contact us if you face any kind of problem in creating motion graphic videos. We will help you solve any queries that you may have.
Editor: Amrutha A. Varma
