Are you a SaaS business owner looking to boost your brand's marketing efforts?
Do you believe that videos can be a powerful tool to attract and retain customers?
If you answered 'YES' to these questions, then you've come to the right place.
Because we're here to help you harness the power of videos and elevate your SaaS brand's marketing game. In this blog, we will guide you through the entire process of creating impactful SaaS video. Additionally, we'll highlight common mistakes to avoid when producing such videos.
Don't miss out on this opportunity to gain valuable knowledge. Stop waiting and dive into the insights that await you. Let's get started!
10-step process to create impactful SaaS Videos
1. Know your audience
Understanding your target audience is crucial for creating impactful SaaS videos. To truly connect with your viewers, you must delve into their world, comprehend their pain points, and discover what motivates them.
Here are some steps to help you better understand your audience and tailor your video content as per it:
➡️ Conduct thorough market research
2. Plan your video content
Planning your video content is a crucial step in creating amazing SaaS videos that effectively communicate your message and engage your audience. Here's an elaboration on how to plan your video content:
➡️ Outline the main ideas
3. Create a storyboard for your video
Creating a storyboard is an essential step in the process of crafting amazing SaaS videos. It allows you to visually plan and structure your video, ensuring a coherent and engaging narrative. Here's an elaboration on how to create a storyboard for your video:
4. Write a compelling script
Writing a compelling script is a crucial step in creating amazing SaaS videos that effectively deliver key messages and engage viewers. Here's an elaboration on this step:
➡️ Define your key messages
5. Pre-plan your filming process
Pre-planning the filming process is an important step in creating amazing SaaS videos that result in high-quality footage. Here's an elaboration on this step:
6. Start filming
Now, this is what you must be waiting for?
So here's an elaboration on this step of filming your video to create an amazing SaaS videos that effectively convey your message and engage your audience.
➡️ Follow the storyboard and script
➡️ Direct the talent
➡️ Shoot multiple takes
➡️ Capture additional footage
➡️ Monitor audio quality
➡️ Review and make adjustments
7. Carefully edit your video
8. Choose the right format to export your video
Compress your video file using appropriate video compression techniques or software. This helps to reduce the file size without significantly compromising the visual quality.
Remember that larger file sizes may result in longer upload times, potential playback issues on certain platforms, or slower internet connections.
➡️ Store backups of the exported video
9. Publish your video
10. Promote your video for maximum reach
6 common mistakes to avoid while creating the best SaaS Videos
1. Overwhelming complexity
2. Lengthy duration
3. Lack of storytelling
Stories are powerful tools for connecting with your audience. Avoid merely listing features or benefits without a compelling narrative. Incorporate storytelling techniques that engage viewers emotionally and help them visualize how your SaaS product can solve their problems or improve their lives.
3. Shaky footage
Avoid shaky video footage as it can be distracting and diminish the quality of your video. Use a tripod or stabilize your camera to ensure smooth and professional-looking shots.
✅ Taking an example of live action video would be best to show you the importance of using stable video. Thus, here you have "Turn ideas into action, Get your tone just right" by Grammarly video.
4. Unrelatable soundtracks
Be mindful of the soundtrack selection for your video. Avoid using unnecessary or overpowering soundtracks that can distract or disrupt engagement. Choose background music that complements the tone and message of the video without overpowering the main content.
✅ This onboarding video from Square - "How Square Works" is a clear example of using relatable and gentle background music. Here, with gentle we mean something that is not overpowering. The soundtrack used here is energetic and vibrant but not that hides the essence of actual meaning and purpose of the video.
5. Unsuitable background
Select a visually appealing background relevant to your SaaS product. Avoid cluttered or distracting backgrounds that might remove your message's focus. Keep it simple, clean, and consistent with your brand aesthetics.
✅ Before saying anything else I'll say just look at the background of the video.
Though not widely utilized, the video - "The Squrespace Guide to Web Design Basics" cleverly incorporates moving text and engaging animations. Moreover, the background in the Squarespace employees' space perfectly matches the video's color scheme, making the content more attractive and visually appealing.
6. Disturbing noise in background
To ensure clear audio, find a quiet location or schedule recording with minimal background noise. Background disturbances can distract viewers and diminish the quality of the audio and . Consider using a microphone or lapel mic to capture crisp and professional-sounding audio.
✅ In the "What is Zoom Webinar?" SaaS onboarding video, you'll hear a speaker with a clear voice, which makes a big difference. You'll be able to understand every word clearly and accurately.
The video helps prospective users understand how to use Zoom Webinar's features effectively for hosting webinars that meet their needs.
7. Neglecting call-to-action
Don't forget to include a clear and compelling call-to-action (CTA) at the end of your video. Without a CTA, viewers may not know what steps to take next.
Whether it's directing them to sign up for a free trial, visit your website, or contact your sales team, a strong CTA guides viewers toward the desired action.
✅ The "Upsend: Product Explainer Video" stands out because of two main things: a strong voiceover and a clear call to action with benefits.
Let's talk about the call to action in this video. It's a powerful way to guide viewers to take the next step, which is to consider getting the product or service.
8. Ignoring quality and branding
Low production quality can negatively impact the credibility and professionalism of your SaaS video. Avoid using poor audio, blurry visuals, or unappealing graphics.
Ensure your video aligns with your brand's identity, using consistent colors, fonts, and messaging. A polished and well-branded video helps establish trust and showcases your commitment to excellence by creating a unique brand value.
✅ We were talking about branding and production quality, and here you have the best suited example of "Monday.com Commercial" for that.
The ad is designed to show what people want to see. The video starts with the main goal is to grab the viewer's attention and make them think about the service as a solution in their life.
When you watched the video set in a small workplace, you felt captivated and could relate to it. You eagerly watched until the very end to see how the service could genuinely help you maintain a smooth daily workflow.