If you think content is the king, then a video is the king of all the kings. With the growing popularity of video as a medium, it would not be very reasonable not to make an educational video. When used correctly, the outcomes can be remarkable.
Video has become fundamental in the eLearning world, primarily due to the pandemic. Educational video is one of the finest delivery approaches irrespective of your industry. If you're serious about educating others, expanding your business, or creating an online course, educational videos are perhaps the best way to go.
If you want to level-up your video skills and expertise, you've come to the right place.
What is the first thing you do when you need to learn something new? Do you go to a library to find a book, or do you take your phones out and do what every millennial does?
Google! It won’t be wrong to say that it knows everything about everything! Just type in what you want to know about and get answers to all your questions, even the weird ones.
Interestingly, there's another habit that the millennials have picked up. They despise reading; instead, they love watching videos. So if a millennial has to look for answers, they won't click on the first article or blog on the page. They will look for videos to get answers.
What are Educational videos?
An educational video is any video that exhibits a process, clarifies an idea, or tells somebody the best way to accomplish something. Educational videos are the fundamental point of the digital learning method. Since humans are instinctively visual learners, they comprehend videos better than text.
However, making educational videos isn't restricted to instructional plan experts. Not anymore, all thanks to the global pandemic. Anybody, in any industry, can (and presumably ought to) make educational videos.
Need for Educational Videos
Guide to make an Effective Educational Video
Now that you know the benefits of educational videos, you must be wondering; how-to make educational videos?
Shockingly, it very well may be a test for many educators, students selling their skills online, small entrepreneurs, and business visionaries to figure out how to make video content Don't worry, we're here to help! Furthermore, it's a lot simpler than you may suspect.
Planning and Designing a Creative Brief
What's the purpose of a video if it doesn't communicate adequately? When someone watches a video and doesn't comprehend the message or the video production process is chaotic and amateurish, all the time put into the task goes into the drain – a situation best avoided!
The creative brief defines the main message, the target audience, the objectives, and other vital aspects that should be considered to make an educational video. Stick to one learning objective for a video.
It ought to be extremely clear, so when the video ends, the audience can address what the video was about with certainty without much of a stretch.
Planning and picking the audience and objectives for the video aren't hard; however, they require a little concise time of focus. The potential gain is, the more time you invest in planning, the less work you need to do later.
Select the Type of Educational Video
You've chosen to make a video; now it's an ideal opportunity to pick which style. ‘Talking-head' style where a moderator is on the screen being recorded talking, or symbolism and voice over only, (photographs and images and text with a voice narrating the message), or pictures and text, in particular, with no voice-over.
Some of the most prevalent types of educational videos are:
A script is considered a blueprint for filmmaking – it flows from the Creative Brief and conveys the real story. Furthermore, a script saves you a ton of time in editing and recording. When shooting, it's not generally essential to remember the script in the same words, but rather as a guideline that gets you to the ultimate objective.
The fundamental guideline is that one page of ‘appropriately organized script' text is around one moment of on-screen camera time. So a two-page script ought to be roughly 2-minutes for the educational video.
Tip: The shorter the video, the better. Because longer videos are disregarded because viewers' abilities to focus are short, thus if a concept can be passed on effectively with a short video, it's all that is required.
Visual Storytelling with a Storyboard
A storyboard is a page with a few blank boxes that address singular shots or ‘frames' from your educational video. Each frame represents an individual shot – comic books utilize this strategy to convey a story in a sequence.
You are practically prepared to start the real video production. In anticipation of recording or shooting, ensure you have a list of the on-screen interviewees, the props, the recording equipment, and access to all the areas you require.
There is no uncertainty that visual content – and all the more explicitly video, colossally affect user engagement. Not exclusively can it incredibly improve your course's quality and learning value, however it additionally helps your marketing endeavors.
Recording your educational video is fun and energizing! This is the second where you will make the idea that you've planned come to life. Make sure you have printed versions of every one of your rundowns, scripts, creative brief, and storyboard.
Double-check your equipment and show up before the expected time to the area you're planning to film at.
Editing is where the story gets told. If somebody watches your video without knowing the reason, can they get it? The editing style and stream of the video may suggest it's a promotional video with a business plan.
No video is final before it experiences the editing stage. Consider it your draft record. Any material you use should be rechecked before it can be introduced as excellent content.
The Script and Creative Brief had an arrangement and are essential to adhere to; however, eventually, the video needs to bode well all alone. Keep the end viewer in mind consistently.
Uploading videos online is free and straightforward. While there are many online video hosting websites you can choose from, YouTube is often the ideal choice because of its broad scope of features.
The best part? YouTube works on almost every device that has a screen and supports the internet.
Note: Be sure to have the rights to any music, photographs, or video clips that you use in your youtube educational videos.
If your videos are not engaging, people are less inclined to watch the whole video and this defeats the purpose of making them aware of what your brand is all about.
Here are a couple of tried and tested techniques you may follow to increase engagement: