Are you tired of explaining your complex services to potential customers with lengthy text descriptions or boring PowerPoint presentations?

Look no further than explainer videos! These short, engaging, animated explainer videos can capture your audience's attention, explain your offerings in a way that's easy to understand, and, most importantly, include them on a landing page, which can increase conversion rates by up to 80%.

That's because they offer a fun and memorable way to communicate complex ideas in a short amount of time. And with the average attention span of online viewers shrinking, explainer videos have become a vital tool for businesses looking to stand out.

And the best part? You don't have to start from scratch to create an effective explainer video. With so many excellent online examples, you can learn from the 11 best video examples and tailor their techniques to fit your unique needs.

Watch these 11 great Explainer Video Examples to boost your traffic

With a rapid increment in the demand for videos, you cannot afford to spend much time developing a brand-new concept unless you want to create something unique like Avatar or Avenger. 

The best thing you can do to produce explainer videos your audience wants is to observe multiple awesome examples. 

1. How Google Wifi keeps your Wi-Fi fast

One great animated explainer video example shows how Google Wifi uses a network of access points to create a seamless mesh network that eliminates dead zones and keeps your Wi-Fi fast.

The animation shows how each access point communicates with nearby devices, creating a strong and stable connection throughout your home. With Google Wifi's advanced network technology, you can enjoy fast and reliable Wi-Fi anywhere in your house.

  • With Wi-Fi's advanced network technology, you can enjoy fast and reliable Wi-Fi anywhere in your house.
  • The video provides a clear and straightforward explanation of how Google Wifi works to keep your Wi-Fi fast. The language is easy to understand, and the animation visuals make it easy to follow.
  • The video makes excellent use of animation to explain the technical aspects of the Google Wifi system. 
  • The video has engaging visuals that keep the viewer's attention. The smooth movement of animations makes it look satisfying, making it easy to stay engaged throughout the video.
  • The video pays close attention to detail, which helps to clarify complex technical concepts. For example, the video utilizes visual cues to show the viewer how to navigate the Google Wifi app, making it easier to understand how to use the product.
  • The narration in the video with clear, natural, and professional voiceover is well-paced, allowing the viewer to absorb the information without feeling overwhelmed. 

What sets this video apart

Using animations to explain such a technical process makes it really interesting for the viewers to understand the concept easily and move toward purchasing the service, making it an attractive marketing tool. 

2. Crazy Egg Animated Explainer Video

Crazy Egg is a fantastic product that allows users to analyze their web page to know the lower conversion rate reasons. Digital marketers know this tool, but not all small website owners are techy.

This amazing video is one of the top explainer video examples, and it caters to both tech and non-tech people and explains its use. It demonstrates the problems many small business owners face and how easily they can use Crazy Egg to solve lower conversion rate issues.

  • The video includes a variety of visual metaphors to explain the concept of Crazy Egg's website optimization services, such as a magnifying glass to represent insights, a mouse pointer to represent clicks and a heat map to represent user behaviour. This makes the video more engaging and easier to understand for the viewer.
  • The video employs a consistent colour scheme of blue and orange, which makes it visually appealing but also helps to reinforce the branding of Crazy Egg.
  • The animation in the video is simple and easy to follow, which is essential for an explainer video. However, it is still visually interesting and engaging, with elements such as the animated characters and the dynamic movement of the various graphs and charts.
  • The script for the video is clear and concise, with straightforward language that is easy to understand. Short sentences and bullet points help break up the information and make it more digestible for the viewer.
  • Effective storytelling explains the benefits of Crazy Egg's services, following a hypothetical business owner as they use the platform to improve their website. This approach helps to make the video more relatable and engaging for the viewer.

What sets this video apart

Although it may be a little longer than usual, this video is definitely worth watching to fully grasp how Crazy Egg, a powerful combination of various tools, can effectively analyze and generate results for your website and web pages in real time.

By taking the time to watch this informative video, you will gain a thorough understanding of the solution Crazy Egg provides.

3. The Animated Guide to Artificial Intelligence (Explanimators: Episode 1)

Understanding cloud service is challenging for many business people, even tech guys. They understood that not all of their audience would know about technical terms.

For this purpose, Microsoft developed an explainer video to educate businesses about the benefits of using their Hybrid Cloud Service. The video uses simple animation and addresses all critical issues for a business owner, like cost, security, scaling, etc.

  • The engaging and colourful animation simplifies complex AI concepts and makes them easy to understand. The animations are visually appealing and illustrate the concepts being discussed, making the content more accessible to the viewer.
  • The video explains AI concepts clearly and concisely without being overly technical or complex. This makes it easy for viewers to grasp the concepts and understand how AI is used.
  • The video blends humorous elements, such as the personification of AI as a friendly robot, which makes it more entertaining to watch. The humour also helps break down perceived barriers to understanding AI and makes the subject more approachable.
  • The video highlights real-world examples, such as the use of AI in self-driving cars and facial recognition technology, to illustrate the practical applications of AI. This helps viewers understand how AI is used in the world around them.

What sets this video apart

The video is well-paced and structured, with each concept building around using AI. The use of Microsoft logo-related colours is the major advantage of this video, letting the spectators keep the brand in mind throughout. This makes it easy for viewers to follow along and understand the progression of ideas.

4. Med Mart App

Using cleverly designed animation, the Med Mart App's explainer video effectively communicates the benefits of their healthcare application, allowing the company to experience professional growth.

The video's relaxed and engaging tone captures the audience's attention, starting with a relatable scenario of someone seeking medical cosmetic attention before transitioning into a comprehensive demonstration of the app's features and functionalities.

  • The video uses simple graphics and animations to explain how the MED MART APP works, making it easy for viewers to understand its benefits and easy-use process.
  • The detailed visuals with smooth animated characters‘ movements add to the overall appeal of the animation by reminding the viewer that healthcare can be made more accessible and user-friendly through technology.
  • The video utilizes simple graphics and animations to explain how the MED MART APP works, making it easy for viewers to understand its benefits and easy-use process.
  • The video content effectively communicates the key features and benefits of the Med Mart app clearly and concisely. The messaging is simple and easy to understand, making it accessible to a wide audience.
  • The video maintains consistent branding throughout, using the same colour palette, font, and style as the Med Mart app. This consistency helps reinforce the brand and make it more recognizable.

What sets this video apart

The soothing music, cartoon animated world and the uncomplicated storyline with clear voiceover are the major plus points that perform to gain potential customers. 

5. McDonald’s Wants to Know Your Order Before You Do – Bloomberg Businessweek

The animation here showcases McDonald's futuristic approach to customer service, where advanced AI technology predicts a customer's order before they can speak.

The use of vibrant colours and sleek, modern graphics in this video brings a sense of innovation and excitement as the fast-food chain looks ahead of the curve in an increasingly competitive market.

The animation effectively captures McDonald's vision for a more efficient, personalized ordering experience.

  • Effective explainer videos employ clear and concise language to explain complex ideas. If this video is well-made, it may clearly explain McDonald's new ordering process and why it benefits customers.
  • Good animation can make even the most mundane topics more engaging. If this video features dynamic animations or other visually interesting elements, it may help keep viewers engaged and interested in the content.
  • Sometimes, it can be difficult to understand a new process or technology without seeing it in action. If this video includes demonstrations of the new ordering process, it may be particularly effective at showing customers how it works and why it is worth using.
  • This less than 2-minute video focuses on personalized ordering and may make it more engaging for viewers.
  • By highlighting how McDonald's is working to make the ordering experience more individualized for each customer, the video may make viewers feel more connected to the brand and more likely to use the new ordering system.

What sets this video apart

The colourful graphics and animations create a hypnotizing effect for the audience by using a storyline that tells how McDonald's came along the journey from 1968 to the present. With this, it gave users personalised experiences. This tactic shows how the brand developed itself for the customer and urges them to trust and try the brand.

6. Spotify Promo U.S. Launch

The Spotify Promo, U.S. Launch animation, showcases a vibrant and colourful world that brings music to life. Through dynamic motion graphics and playful illustrations, the visual captures the energy and excitement of discovering new music on the Spotify platform.

The animation's fluid transitions and lively visual storytelling make it a captivating and engaging piece for music lovers of all ages.

  • The animation used is simple, clear, and easy to follow. It uses motion graphics and typography to convey the message effectively. The visuals are minimalistic but communicate the brand's message engagingly and memorably.
  • The animation focuses on the smallest details, such as the sound waves' movement, the text's placement, and the transitions between scenes. This attention to detail makes the video feel polished and professional.
  • The colour palette used in the video is bright and playful, which helps to create a sense of fun and excitement. The colours also align with the brand's identity, as the music app is known for its vibrant and youthful aesthetic.
  • This amazing explainer presents information clearly and concisely, making it easy for viewers to understand the brand's message. Using a narrator helps guide the viewer through the video, which also helps to maintain engagement.
  • As Spotify is a music streaming service, the video perfectly aligns with the brand's message. The upbeat and lively music in the video helps create a sense of excitement and sets the tone for the brand's message.

What sets this video apart

From the musical band character to the entertaining music with no voiceover, it creates a film-like environment for the viewer. The use of grooving typography along with music makes it simple for the audience to understand the message the brand wants to give them.

Last but not least, its call to action, including ‘Free' service, gives it an edge over other videos to gain more customers.

7. SafeDrive – get rewarded for not texting while driving

The SafeDrive animation showcases a clever and entertaining way to encourage safe driving practices. It depicts a car ride where the driver resists the temptation to check their phone while driving, earning rewards for their safe behaviour.

The colourful and dynamic visuals and upbeat music create an enjoyable and memorable viewing experience. Overall, the app's marketing strategy first brings attention to the problems and then itself as the solution.

  • The colourful, fun, and engaging animation is used in the video. Using characters, icons, and graphics is visually appealing and keeps the viewer's attention throughout the video.
  • The video clearly explains the benefits of the SafeDrive app and how it works. The messaging is concise and easy to understand, even for those who may not be tech-savvy.
  • Its storytelling approach helps to connect with viewers emotionally. The use of relatable scenarios and characters helps viewers to see themselves in the situation, making it more impactful.
  • The video ends with a clear call to action, encouraging viewers to download the app and earn rewards for safe driving.
  • SafeDrive's unique value proposition – earning rewards for not texting while driving – is highlighted throughout the video. This sets it apart from other driving safety apps and gives viewers a compelling reason to try it.

What sets this video apart

The concept of switching smoothly from serious accident news style to animated visuals of showing SafeDrive as the solution creates a special space for this video in the video marketing area.

8. What is Pinterest? | An Animated Video By Breadnbeyond

In this creative explainer video by Breadnbeyond, we get a fun and engaging introduction to Pinterest. It takes us on a visual journey through the platform's main features, highlighting how it allows users to discover and save creative ideas around the web.

With colourful and playful animations, the video captures what makes Pinterest such a popular and unique social network.

  • The colourful and engaging visuals make the information more accessible to viewers. Using characters and icons to represent different ideas and concepts makes the video more visually appealing and helps viewers quickly understand the information.
  • The video shows Pinterest's features and benefits in simple language. The narrator speaks moderately, allowing viewers to absorb the information without feeling overwhelmed.
  • The animation used in the video is simple yet effective. The use of motion graphics, transitions, and other visual effects helps to emphasize key points and keeps viewers engaged throughout the video.
  • The video is well-paced, with each section flowing smoothly into the next. The transitions between different topics are seamless, making it easy for viewers to follow along without losing interest.
  • The video ends with a clear call to action, encouraging viewers to sign up for Pinterest and use the platform, making it one of the great marketing videos.

What sets this video apart

In the beginning, the video shows how the animated explainer video will showcase the personality of Pinterest in a mere 90 seconds. This keeps the audience awake and connected until the end of the video.

9. Work, simplified | Slack

If you think about how a messaging app can portray itself fantastically, you should watch this one of the great corporate video examples that is an excellent way to get inspired.

The company culture has been highlighted through the key features of the Slack platform, such as the ability to create channels for different teams and projects, share files and messages, and integrate with other apps and tools.

  • The video puts a clear, concise, and easy-to-understand message. It explains the benefits of Slack in a straightforward manner that doesn't overwhelm the viewer with technical jargon or unnecessary details. This simplicity helps viewers quickly understand Slack and how it can help them.
  • The use of humour engages viewers and keeps them interested. The use of quirky characters and playful animations makes the video more entertaining, which helps keep viewers' attention.
  • The animation style used in the video production is colourful, fun, and visually appealing. Using simple illustrations and bold colours helps convey the message in a way that is easy to understand and memorable. 
  • Its storytelling helps viewers understand the challenges Slack can solve. The story of the characters struggling to communicate and collaborate effectively without Slack is relatable. It helps viewers understand the need for a tool like Slack in their work lives.
  • The video focuses on the benefits of using Slack rather than the technical features. This approach helps to make the messaging more relatable to the viewer.

What sets this video apart

Promoting the app without creating a direct promotional video is the main concept that sets it apart. Every business trying to create an effective marketing video can consider this a tip.

10. Wall Street Journal – GDPR: What Is It and How Might It Affect You?

EU recently implemented GDPR (General Data Protection Regulation), which is probably one of the essential policies that will affect online businesses. Not complying with GDPR can get companies into serious legal trouble.

The explainer video by GDPR Legal Services points out all the anxiety and shows how viewers can get rid of the hassles of GDPR. It also shows you what to do if there are cases when your data gets stolen or damaged.

  • The video uses clear and concise animations to explain the complex GDPR laws and how their services can help businesses comply. The well-designed and appealing visuals make the video engaging and easy to follow.
  • The video uses metaphors and analogies to explain complex concepts in a simple and easy-to-understand way. For example, they use the metaphor of a maze to explain the complexity of GDPR laws and how their services can help businesses navigate them.
  • The video starts with an attention-grabbing intro that immediately draws the viewer in. The intro is well-designed and sets the tone for the rest of the video.
  • The video is professionally produced and high-quality. The audio is clear, the visuals are well-designed, and the overall production value is impressive.
  • The video ends with a clear call to action that encourages viewers to contact GDPR Legal Services for assistance with their GDPR compliance needs.

What sets this video apart

Using various scenarios, the video effectively illustrates how GDPR affects different businesses, allowing viewers to understand better how these laws apply to their operations.

This approach simplifies the often-complex language of GDPR and ensures that viewers remain engaged and invested in the subject matter throughout the video.

11. Tech Insider – This Incredible Animation Shows How Deep The Ocean Really Is

The final video among the best explainer video examples is the Tech Insider explainer video. It is a perfect sample that teaches you how to create a video according to your audience's nature. Tech Insider usually answers technical, or we can say geeky, questions.

The explainer video software helps create a fantastic video that adequately explains the concept by adding an element of fun.

This video has a great hook, proper flow, superb animation, and the “Twilight Zone” font. Some people may even Google “dumbo octopus” by pausing the video.

  • The clear and concise language explains complex ocean depth concepts. The narration is straightforward, and the visuals support the explanation well, making it easy for the viewer to understand.
  • The animation in the video is well-designed, engaging, and informative. The visuals are colourful, and the transitions between scenes are smooth, making it visually appealing and entertaining.
  • The data visualization techniques visually represent the ocean's depth in a visually appealing way. The animation shows the viewer the different depths of the ocean, from the shallowest to the deepest, with corresponding visual representations of the creatures that inhabit each layer.
  • The video also uses sound effects to enhance the viewer's experience. The sound of the narrator's voice is clear and crisp, and the background music and sound effects add to the overall immersive experience.
  • The video also integrates real-life footage of marine life and underwater landscapes, providing the viewer with a sense of the vastness and beauty of the ocean.

What sets this video apart

By positioning the brand as a leading provider of educational videos, Tech Insider can align its services with the needs of potential customers and cultivate a strong reputation within the industry.

Ultimately, their goal is to create content that informs but leaves a lasting impression on viewers with visual learning techniques that are both engaging and effective.

Want to boost your video marketing game with animated Explainer Videos?

Most of the fantastic videos you see are inspired by tried and tested videos in the past. Indeed, you can create your explainer video with a whole new idea now and then, but it is not always feasible in this fast-paced world.

Suppose you learn and follow the principles of the best explainer video examples mentioned in this article. In that case, you have a higher chance of developing a successful video to achieve your goals.

With that said, you cannot simply copy the whole video. There is a need for creativity and the addition of your style.

I hope the list will prove to be helpful to you. Is there something missing in this article? Do let us know by leaving your thoughts below.

Or, if you also want to make such informative and entertaining types of videos, feel free to contact us. Our professionals will help you to reach your business goals.

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Frequently Asked Questions

A compelling explainer video should contain a clear and concise message that explains a product, service, or idea simply and engagingly. The video should start with a strong hook that captures the viewer's attention and clearly states the problem the product or service is solving. The main body of the video should be focused on demonstrating the benefits of the item used, using visuals and examples to make it easier for viewers to understand. The video should end with a clear call to action that motivates viewers to take the desired action, whether making a purchase, signing up for a trial, or contacting the company for more information. 

An explainer video is a powerful marketing tool that can help businesses communicate complex ideas, products, or services simply and engagingly. The primary purpose of an explainer video is to create awareness and generate interest in a product or service.

It can help businesses capture the attention of their target audience and convey the benefits of their offering in a way that is easy to understand and remember. Explainer videos can also help businesses improve their website's SEO ranking by increasing visitors' time, reducing bounce rates, and increasing engagement. A compelling explainer video can lead to more sales, improved customer satisfaction, and a stronger brand image.

Businesses can communicate their message with several types of explainer videos, including whiteboard animation, motion graphics, 2D animation, 3D animation, and live-action videos. Whiteboard animation videos include a hand-drawn whiteboard to illustrate the message, while motion graphics videos involve moving images and typography to convey the message.

2D animated videos utilize flat graphics and characters to tell the story, while 3D animated videos employ three-dimensional graphics and animation to create a more immersive experience. Live-action videos involve real people and environments to showcase the product or service. 

It would be best if you started by identifying the problem your product or service solves and the benefits it offers to your target audience. Then, you'll need to craft a clear, concise message that engages and memorizes this information. Use simple language and avoid jargon or technical terms that may confuse the viewer.

It's also essential to have a strong hook at the beginning of the video that captures the viewer's attention and motivates them to continue watching. Finally, end the video with a clear call to action that tells the viewer what to do next, such as signing up for a trial, purchasing, or contacting the company for more information. Test your script with a focus group or friends and family to get feedback before finalizing the script.

Divya Verma is an experienced content creator dedicated to crafting SEO-friendly and engaging content. As a HubSpot certified writer, she excels in attracting visitors through high-quality content creation and publication. Her passion for assisting others drives her to conduct thorough research and deliver content that effectively converts.