Hey there, fellow creatives!

Let us ask you this – have you ever watched a video that left you feeling mesmerized and inspired? Perhaps you couldn't quite pinpoint what made it so captivating. Well, let me introduce you to the secret ingredient – Kinetic Typography!

I know what you might be thinking – “Kinetic what? That sounds way too technical for me.” But trust us, it's not as complicated as it sounds. In fact, it's simply the moving text that gets added stylishly to your video to make it extraordinary!

So buckle up and get ready to make that plain text groove with the engaging script and visuals to make your videos stand out, grab attention and leave a lasting impression on your audience. And don't worry, even if you don't have the skills to create Kinetic Typography animations, you can hire a team of artists, videographers, and other skilled professionals to turn this vision into reality.

Let's start by watching the best 11 Kinetic Typography Video Examples that will blow your mind and inspire you to feel inspired.

Catch the sight of the 11 best Kinetic Typography Video Examples

1. The official rebrand introduction video for Burger King

The Burger King commercial is a great example of kinetic typography that can be used to create a visually engaging advertisement. The typography is cleverly used to convey the commercial's message, and the text's movement is timed perfectly with the music.

  • The commercial cleverly uses different fonts, colours, and sizes to bring the text to life and create a sense of motion and energy. The typography is visually appealing and helps convey the commercial's message effectively.
  • The use of kinetic typography animation is attention-grabbing and makes the commercial stand out from traditional static advertisements. The text movements are timed perfectly with the music, making it hard to look away.
  • The combination of upbeat music, creative typography, and fun visuals make this commercial memorable. The commercial leaves a lasting impression on the viewer, making them more likely to remember the Burger King brand.
  • The typography highlights Burger King's speciality of enhancing the quality and quantity of the food to rule like an original king.
  • The use of kinetic typography animation makes this commercial versatile and easy to adapt to different mediums. The commercial can be used on social media platforms, websites, and in-store displays.

What sets this video apart

The use of creative typography that moves along with the expression of the word, attention-grabbing animation, a mix of live-action, billboards and graffiti walls, and groovy music make the commercial stand out. Overall, the Burger King commercial is a great demonstration of the power of kinetic typography in advertising.

2. Eyemart Express – Right Fit v3

The Eyemart Express – Right Fit v3 video effectively uses text and animation to convey its message. Using bright colours and clean typography creates an engaging and modern feel, while the well-timed animations add interest and highlight important information. Overall, the video successfully promotes the brand's products and services visually appealingly.

  • Using white text on a changing background and black text in the footer during the first 35 seconds adds visual interest and depth.
  • The commercial effectively communicates the benefits of the “Right Fit” program offered by Eyemart Express, making it one of the great tutorial video examples.
  • The text is well-written and clear, with each line building on the previous one to create a compelling argument for the program.
  • The commercial ends with a strong call to action, encouraging viewers to visit an Eyemart Express location to get the right fit for their spectacles. The text is displayed in a large font and is timed perfectly with the music to create a sense of urgency.
  • The use of animation in this commercial is creative and adds interest and excitement to the text. The animation is subtle but effective, with text sliding into place to create a sense of movement.
  • This commercial is versatile and can be used in various mediums, including social media platforms and website banners. Its strong visual design and messaging make it a great marketing tool.

What sets this video apart

The video becomes a powerful marketing tool for Eyemart Express by employing bold, contrasting colours and clean typography to create a visually striking and cohesive design.
It first presents the directions for finding the perfect fit and then, with the right call-to-action, guides customers to try out Eyemart Express.

3. FORD F-150

The animation is sleek, dynamic, and visually stunning, highlighting the key selling points of the F-150. The bold typography and motion graphics perfectly capture the truck's rugged and powerful nature while emphasizing technological advancements. 

  • The commercial's message is conveyed clearly through kinetic typography, with each word and phrase appearing on the screen deliberately and effectively. This helps to reinforce the key selling points of the Ford F-150 memorably.
  • The kinetic typography animation in this commercial is visually striking and dynamic. The use of bold typography, bright colours, and creative transitions keep the viewer's attention throughout the ad.
  • The typography style used in the commercial is unique and memorable, helping to create a strong visual identity and differentiate the Ford brand from its competitors.

What sets this video apart

By incorporating dynamic typography that exudes strength and solidity, the advertisement becomes highly engaging for the audience.

This could potentially lead to increased consideration of the Ford-150 as an excellent choice, ultimately enhancing the likelihood of a purchase or generating a favourable brand perception.

4. Find Your Focus with this Mini Meditation

The “Find Your Focus with this Mini Meditation” kinetic typography commercial is a great example of how motion graphics can enhance a brand's message. The use of calming colours, simple but effective animations, and an easy-to-read font help to create a relaxing and immersive experience for the viewer.

  • The message of the commercial, promoting mindfulness and relaxation, is perfectly conveyed through the combination of visual and audio elements.
  • The soothing colors let the viewer dive deep to gain relaxation while meditating.
  • This type of commercial can be a great tool for promoting health and wellness brands or products and can be used across various platforms, from social media to website banners.

What sets this video apart

The video's simple wavy text movement, soft background music, and voiceover make this video more impactful for a person looking for a meditation video. These elements create an alluring marketing video that promotes inner peace and mindfulness.

5. iPhone X Trailer – Apple

The Apple iPhone X kinetic typography video showcases the features of the phone using visually stunning and dynamic text animations. Each feature is presented through the creative use of typography, where the text moves and transforms to emphasize the product's benefits.

The kinetic typography approach adds an element of excitement and energy to the video, making it engaging and memorable for the viewer.

  • The kinetic typography video features the same sleek and modern aesthetic synonymous with Apple's brand image. This consistency helps to reinforce Apple's brand identity and values.
  • The kinetic typography video effectively highlights the iPhone X's key features, such as facial recognition, augmented reality, and the edge-to-edge display. The typography is designed to draw attention to these features and make them memorable.
  • The video's kinetic typography is accompanied by powerful and entertaining music emphasizing the benefits of owning an iPhone X. 
  • The kinetic typography video is highly shareable and has the potential to go viral on social media platforms. The video's dynamic typography and engaging visuals make it a perfect fit for sharing and promoting the iPhone X.

What sets this video apart

This commercial uses kinetic typography to maintain and elevate Apple's brand image by promoting the iPhone smartly. The visually stunning design and animation capture viewers' attention and leave a lasting impression.

6. Wyzowl Brand Update 2019

The Wyzowl Brand Update 2019 kinetic typography video is a captivating and dynamic piece that showcases the company's rebranding efforts. The bold colours, playful animations, and fluid transitions stand out from traditional corporate branding videos.

The kinetic typography adds a sense of energy and movement, emphasizing the company's forward-thinking approach and commitment to staying ahead of industry trends. 

  • The video effectively communicates the key updates and changes in the Wyzowl brand clearly and concisely, thanks to its well-written script and effective use of kinetic typography.
  • The video's use of creative visuals and bold, dynamic typography helps to grab and hold the viewer's attention, making it visually engaging and memorable.
  • The use of consistent brandings, such as the company's logo and colors, throughout the video helps to reinforce brand recognition and create a cohesive visual identity.
  • The video's kinetic typography animation style makes it easy to adapt to various platforms, including social media, email marketing, and website banners, making it a versatile marketing tool.

What sets this video apart

The video uses upbeat music and attractive typography to promote the Wyzowl brand. It provides educational information on the importance of staying up-to-date with brand updates, making it a valuable resource for businesses and marketers.

7. The Convergence of Beauty and Ugliness

Thibault de Fournas, a highly skilled graphic designer, created this masterpiece, which got a lot of appreciation and good feedback from its viewers. In this animated video, he combines Bodoni and Didot, modern typefaces.

  • If you carefully analyze this kinetic typography video, you will realize that he has coherently combined two extremes in this animated clip.
  • The video revolves around the expanding and disappearing hairlines, where we can observe breaks that support the editorial typography.
  • The video's use of emotive language and imagery, such as the artist's sketches and drawings, creates a strong emotional connection with viewers.

What sets this video apart

This video distinguishes itself through a combination of unique typography, a shift in the tone of the voiceover, and a well-crafted script.

8. Meet Google Home

The “Meet Google Home” kinetic typography commercial stands out due to its simple yet effective design. The animation and typography are kept to a minimum, emphasizing the product and its features. The typography is large and easy to read, making it accessible to viewers of all ages.

https://www.youtube.com/watch?v=r0iLfAV0pIg
  • The commercial creatively uses typography to convey the features of Google Home. The typography is well-choreographed with the voiceover, which makes it engaging and memorable.
  • The typography highlights the main features of Google Home, making it easy for the viewer to understand what the product can do.
  • The messaging is clear and concise, which is important in marketing.

What sets this video apart

Using typography and not a voiceover plays a key role in making this video stand out, as it solely gathers the audience's attention toward the Google product.

9. Fusion Design

The video is a remarkable example of combining motion graphics and kinetic typography to create an engaging video. You would enjoy listening to music and viewing the artistic work that the artist embedded in the video.

  • Dusan Tatalovic uses incredible text movements to communicate the message, combining it with dazzling animation and a cool song to stay and watch the video till the end. If you want to create a music video, you can take some ideas from this work.
  • The text is presented in a way that is easy to follow and read, making it an effective tool for communicating the video's message.
  • The visual design of the commercial is clean and professional, using bold typography, simple graphics, and clever animation.
  • The text follows the idea of expression that comes along with the meaning of the words. 
  • It has a timeless design that is still relevant today, even though it was created several years ago. This is a testament to the effectiveness of kinetic typography as a marketing tool, as it can be used to create contemporary and timeless designs.

What sets this video apart

This video proved right that providing motivation just through speeches is unnecessary. This 2-minute and 20-second video, with its professional typography and motion graphics style, stands out in the crowd.

10. Husbands – Dream

This music video makes good use of black ground and kinetic typography. It is fresh music with a black background and lights up the lyrics, using bright fonts. Cauboyz is behind the creative style of presenting individual boxes and putting words inside them.

  • The way the animator designed the whole animation in the video is cool, as it perfectly matches the nature of the song. We can see the wires in each box that is handy when turning on the light when the word pops up.
  • The typography in this commercial is not just used to display the lyrics but is creatively designed to match the tone and mood of the music. The typography is animated in a way that complements the melody and adds to the song's emotional impact.
  • Using kinetic typography in this commercial helps convey a narrative and tell a story. The text is displayed to create a sense of movement and progression, mirroring the song's themes.
  • The visual design of the commercial is visually stunning, with the use of bold colors, contrasting fonts, and clever animation. The text is presented in a way that is easy to read and follow while still being visually engaging and interesting.
  • Using kinetic typography in this commercial helps promote the song uniquely and memorably. The visual design and animation are attention-grabbing and memorable, making the viewer more likely to remember the song and seek it out after watching the video.
  • The commercial is a great example of how kinetic typography can be used to convey cultural and social messages. The use of English and French lyrics in the commercial, combined with the creative typography, adds to the video's overall cultural relevance and impact.

What sets this video apart

Its creative use of typography, strong visual storytelling, engaging visuals, effective marketing, and cultural relevance make it a standout example of how kinetic typography can be used in marketing and advertising.

11. The Light in the Dark

Eli Guillou is behind this beautifully animated typography. We must notice and learn how this video puts the text to the audience.

  • The movement of texts is fascinating to watch, combining dazzling music and beautiful animation. The entire purpose of this kinetic typography video is to encourage anyone going through a tough time in their lives.
  • The movement of texts is fascinating to watch, combining dazzling music and beautiful animation. The entire purpose of this kinetic typography video is to encourage anyone going through a tough time in their lives.
  • The video's primary mission is to show that light is waiting for us in the darkness, and we all need to wait for it. It is a classic example of how kinetic typography videos can portray a severe message, not only for fun-filled videos.
  • The video's use of poignant quotes and emotional themes, such as overcoming fear and finding hope, evoke emotions and create a strong emotional connection with viewers.
  • The typography is bold and dynamic, using color and movement to grab and hold the viewer's attention throughout the video.

What sets this video apart

The use of colour gradients and the kinetic typography perfectly align with the theme of the video, making it impactful for every viewer out there. 

Ready to use Kinetic Topography to bring your marketing videos to life?

Have you found the examples I’ve mentioned good enough for you to learn from? Well, most viewers have found it amazing, and these works have received much love from people in various communities.

I listed out the kinetic typography examples not to provide you with samples you can imitate.

The real goal should be to learn and take inspiration from them, which can help you create incredible motion texts that work for your business. Keep in mind that no sample fits all the projects. I hope you liked my article, and if you want to share something with our audience, leave a comment below.

If you need to solve your query regarding video creation, feel free to contact us.

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Frequently Asked Questions

Kinetic typography video is a type of animation that combines motion and text to convey a message or idea. It uses animated text, typically set to music or a voice-over, to create a visually engaging and dynamic presentation. The motion and animation of the text are synchronized with the audio to enhance the message's meaning and impact. This type of video can be used in various contexts, including marketing, advertising, educational materials, and entertainment.

Kinetic typography is a powerful tool that can be used to communicate information, ideas, and emotions visually compellingly. It is often used in advertising and marketing to create engaging and memorable promotional videos. It can also be used in educational materials to present complex information in a more accessible and engaging way. Kinetic typography can also be used in music videos, movie titles, and television commercials to enhance the content's visual impact and emotional resonance.

Kinetic typography effects are the visual and emotional impact created by using animated text in a video. This type of effect can enhance the message's meaning and impact by adding emphasis, rhythm, and emotion to the text. Kinetic typography effects can range from subtle animations highlighting keywords or phrases to more elaborate and dynamic animations creating a sense of movement and depth.

Kinetic typography is important because it can enhance the communication of ideas and messages visually, compellingly and engagingly. It can help to capture and hold the viewer's attention, convey emotion, and make complex information more accessible and understandable. Kinetic typography is a versatile tool that can be used in various contexts and is particularly effective in digital media where attention spans are short. Competition for the viewer's attention is high. Additionally, it can help to create a memorable and impactful experience for the viewer, making it a valuable tool for advertising, marketing, and educational materials.