When you think about the advertisement of your product or ads, there are lots of things that may pop up in your mind. Your product will need a good platform to get people to know about your product. Your product needs to have perfect visuals and fonts to attract people's attention, whether on social media pages, websites, YouTube ads, posters, etc.
When it comes to advertising and marketing your product, you might choose many ways and mediums, including traditional sources like newspapers, magazines, catalogs and leaflets, signs, billboards, posters, book covers, typographic logos, graffiti, etc.
What has changed over the years? Businesses have moved to a digital platform to promote and advertise their product. A few modern ways of advertising are through social media posts and banners, videos, motion graphics like GIFs, animations, blogs, etc.
The one common thing we will always follow in the product showcases is typography or the art of making the text appealing and readable when displayed. We use multiple typographic styles to make our products engaging, be it in traditional or modern ways of advertising.
One of the typography styles I recently learned is Kinetic Typography. In this blog, we will discuss kinetic typography and ways you can use it in advertising.
What is kinetic typography?
The technique of mixing motion with text for expressing ideas and emotions is termed Kinetic Typography animation. It is an animation technique that uses moving text to set a tone, capture attention, and for entertainment purposes. It seems to be everywhere right now, like mobile apps, commercials, advertisements, movies, and websites use it to make their words more impactful.
Benefits of kinetic typography
Eye-catching and makes content memorable
People are more likely to pay attention to moving objects than still ones. Your advertising video's most significant features may be highlighted using this eye-catching animation of kinetic typography.
Even when the video ends, people tend to easily recall the words and the message conveyed as kinetic typography is a blend of motion graphics and words.
Enhances your brand identity
You can incorporate more of your brand identity when advertising with the help of kinetic typography. It makes it possible for your brand to be presented in a creative manner that will help you stand out through the use of moving text.
As words have a powerful impact, the type of font, color, the way the text moves, etc., give the audience an idea about the nature of your business/brand or product.
Used in different types of content
In terms of how you can incorporate kinetic typography, the options are practically unlimited. Almost every animated or live-action video may benefit from this method due to its very nature.
It can be used in social media animations, explainer videos, educational videos, brand videos, business presentations, internal communication videos, etc.
How can you use kinetic typography in advertising?
You must have noticed many advertisements that are a play of animated words in different forms. When we talk about commercial ads, we follow animation techniques to save time and easily interact with audiences. The purpose of commercial advertisements is to capture the attention of the audience, raise brand awareness and boost sales.
Kinetic typography is one of the best techniques to show your product or brand advertisement with the help of motion text. The example shown in the video below is made by ad agency YCN STUDIO collaborating with LA-based production company BUCK to create a powerful animation in Childline: First Steps.
Movie trailers and feature films
When we talk about kinetic typography in movies, the only name that comes into my mind is Sir Alfred Hitchcock’s movie North by Northwest (1959), which is known to be the first feature film to use kinetic typography. Watch the opening title sequence in the video given below.
While the way the lettering glides on and off-screen now appears crude, it was innovative at the time the picture was produced. From North by Northwest to Spider-Man, kinetic typography has made the promotional trailers, starting and endings of movies and feature films so amazing.
Kinetic typography helps to create an amazing website for your business. You can use kinetic typography on the home page and landing page so that it will look more attractive and engaging to the audience.
GIFs are quite common, and they can be incorporated into the website design. Here is an example of a GIF portraying amazing kinetic typography. This GIF is from the website by Sir Hacker Noon.
Tell your story
Storytelling is quite an attractive strategy to make your business memorable. Storytelling videos can be made by including animated typography along with other animated objects, characters, etc. Believe it or not, words can make a powerful impact on the audience.
Some artists also use kinetic typography to tell the story of anything that can emotionally affect their audience. I have a good example of that too! Check out the video in this link that is made by Sir Eli Guillou.
Not only in motion videos, but I guess kinetic typography is also helpful and make an impact when used to create beautiful animated posters and templates with engaging text. These work better than static graphic posters. It can be used in many places like social media, messaging apps, big screens, etc., and act as a short but effective advertisement for your product.
Mr. Andrie's posters are the best examples as he creates with the help of kinetic typography.
Logo animation is also one of the best examples to show kinetic typography in brand or business advertising. As we all know, a logo is the face of a brand or company, and if it is created by kinetic typography, it will impact differently to your target audience.
It not just makes the brand memorable but instills in the audience the brand nature through the typography used. This is one of the best forms of advertising a product or business using kinetic typography.
The example given below is by the InDesign blog that uses kinetic typography for logo animation.
Kinetic typography is the art of bringing the text to life. You may say actions speak louder than words. But, if you take the case of kinetic typography, words are in action, and the impact doubles.
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