Officiating relationships and interactions with customers and potential customers is the most crucial aspect of every company. But how to deal with it?

Although many organizations have already adopted one of the leading software that has tremendous benefits to deal with all the strategies related to sales and marketing.

So let's interact with this software, i.e., CRM(Customer Relationship Management) system that provides vast business opportunities that will help you analyze, emphasize, and improve customer relationships.

90% of marketers believe that lead generation is the crucial objective for them. So CRM  software will help you maintain interaction with customers by accessing their details to help your organization in sales growth. 

In the statistics below, you can analyze how many industries have already adopted CRM software. Now it's your turn to make the change happen with such multipurpose and highly automated software for your endeavors.

Importance of CRM for Marketers

The interaction between customers and marketers brings out so many informative strategies that help a company to grow. And the most important thing for every marketer is to keep the customer happy because one unhappy customer will interact with other people and create a wrong impression of your company. So the key to a successful business is keeping the customer happy.

CRM software allows marketers to automatically manage their inbound leads and provide a platform for sales and marketing for better customer engagement. 68% of marketers use CRM to hold their lead data, and 91% believe that CRM generates their leads.

Essential Marketing Features of CRM

The right CRM will help regulate marketing processes and manage a massive number of customer data without interruptions. It easily coordinates with organizations to control customer information, managing marketing campaigns in the office and on the road.

With so many remarkable features of CRM, it is hard to configure the best ones. But we have selected some of the important ones that will help you get in touch with CRM marketing automation.

Contact Management

Managing a vast number of contact details and sending required messages and information to every lead is not easy without an automated system.

Lead Generation

The CRM system provides access to real-time data and assists in the proper follow-up of leads in the whole sales process. CRM platform increases the efficiency of the workflow processes of all the departments by making a synchronization in work.

Opportunity Management

CRM system enables to track all the deals with clients and streamline the sales process. Dealing with current and potential customers across the sales pipeline and creating revenue for the company is the main objective of the CRM platform. The whole process creates opportunities to increase the sales growth of your organization.

Sales Forecasting

By preferring CRM, you can predict the future sales of your company. It helps in giving broad exposure to the business decision and predicts short-term and long-term performance. Sales forecasting also gives insights for managing work-process, cash flow, and resources.

Best Campaign Builder

Campaign building facility allows showing where your leads are within the sales pipeline. If your CRM consists of a digital whiteboard, it helps layout the marketing processes and enables you to track and integrate other marketing or sales software. 

Social Media Integration 

With the help of CRM, the postings on social media platforms become so easy that you don't have to engage yourself for postings.

The whole process is automated; you have to schedule the features for the timing of posting. When you are involved in other tasks, social media posting keeps working in the background.

Mobile App

It is the best feature of CRM for those working remotely and has all the access to log in and keep track of their projects status. It also enables you to check and reply to emails, share posts and update the customer's data.

CRM vs Marketing Automation



Marketing Automation

With respect to business

  • Focus on increasing sales productivity.


  • Track sales opportunities by potential as well as current customers.


  • Helps in improving sales performance.


  • Manage the graph of customer relationships.
  • Helps in generating qualified leads.


  • Quickly moves deals to the pipeline.


  • Marketing campaigns optimization.


  • Contribution to ROI.


  • Maintain workflows of sales and marketing.

Primary features

  • Opportunity management


  • Sales forecasting.


  • Account management


  • Task creation.


  • Sales process reporting.
  • ROI and campaign monitoring.


  • Email marketing and lead nurturing.


  • Scoring and grading.


  • Forms and landing pages.


  • Social media postings.

Benefits of CRM on Marketing Campaigns

  • Provides better segmentation and helps in targeting the audience.
  • Centralized customer data in one place.
  • Delights customers with offers and rewards.
  • Handle marketing campaigns on different channels.
  • Provide services for personalized messages with email marketing.
  • Provide detailed reporting and insights that help in future forecasting.
  • Encourage team productivity.

Tactics to create CRM Marketing Strategy

A right marketing crm strategy is vital for successful marketing. Let's firstly illuminate what a marketing strategy is. Marketing strategies help in defining business objectives that attract customers and act as a critical differentiator.

But how will it be beneficial? We have highlighted some features below to emphasize your knowledge.

Implement your Business Strategy and High-Level Business Goals

Estimate the vision of what you want to achieve by adopting a CRM strategy. In this way, you can build a clear purpose for using it and quickly implement it in your business.

Attract your Target Customers with Buyer Personas

Create a persona for buyers that represent your current customer and make it as detailed as possible. Having a clearly defined buyer profile is essential to hold the customer towards your business. It also helps your team in the actual needs and expectations of your customer.

Identify your Customer Journey

Map your every customer's details from the moment they first discover you. It can be done by taking follow-ups on digital marketing campaigns, email marketing, direct contact with other team members, or other processes.

Follow the Process of a 360-Degree Customer View.

360-degree customer view will give you a more profound analysis of customer information. By following this approach, you can easily handle all the lead generation processes efficiently.

Study of the Market and know your Business Positioning

Studying market aspects will help you better land in business and address you to achieve positioning in the market. It will allow you to track all customer touchpoints into a single digital profile. By judging the marketing strategies mentioned below, you can target the market type for your business.

Examples of CRM Marketing Strategies

CRM system enables you to promote your market products and services efficiently to existing and potential customers. It helps in tracking the customer data and interactions that will help to boost your marketing initiatives.

Its remarkable existence to help businesses to grow has led to an increase in its demand. As per facts, the CRM software market size is predicted to grow to $40.26 billion by 2023.

Coca Cola’s ‘Friendly Twist’ Campaign


Coca-Cola has launched a campaign to impact friendship where college freshers were given coke bottles on the first day on campus. The caps of the bottle can only be opened by clicking together with another cap.

This campaign encouraged students towards team bonding and leading conversations between strangers on the first day of college. This initiative is made successful with the help of CRM software.

Airtel open network ad- “Bharti Airtel launches ‘Open Network’”

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The open network makes available information to users about network coverage and signal strength across the country, in addition to network site and status. This initiative was undertaken by a CRM tool to establish transparency with customers and gather customer feedback and security.

IndusInd Bank

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The bank introduced fingerprint banking to allow customers to transact using their fingerprints instead of passwords. This initiative was also taken by CRM software.

The 5 best CRMs for Marketing

HubSpot CRM

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G2 ranks HubSpot CRM as #1 in the top CRM ranking. It also achieved 97% satisfaction by different organizations' users. It has tremendous benefits, which makes it the best CRM tool for marketing. 

It is automated and intuitive, as compared to other systems which are difficult to configure. HubSpot CRM looks after all the little details such as logging emails, recording calls, and managing your data. It is one of the leading CRM software which is free up to 1,000,000 contacts building.

Its topmost features include-

  • Free CRM
  • Landing pages
  • List segmentation
  • Personalized Emails
  • Workflows
  • Paid ad tracking
  • Social media integration and management
  • Dashboards

Zoho CRM

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Zoho is a cloud-based CRM solution designed to satisfy the needs of small and medium businesses. It includes features- such as sales and marketing automation, customer support and help desk, product configuration and reporting, and customer analytics. Its starting price is $50/user/month.

Its main features include:

  • Salesforce automation
  • Lead management
  • Marketing automation
  • Customer support
  • Inventory management
  • Reports and dashboards
  • Google apps integration
  • Multi currencies
  • Workflow

Pipedrive CRM

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Pipedrive CRM impacts 91% satisfaction score as per the users. If you are operating a small business or a part of a marketing team, then Pipedrive is the best easy-to-use CRM that boosts small marketing tools and helps you actively sell your products and services.

Its main features include:

  • Pipeline management
  • Email integration
  • Activities and goals
  • Lead generation
  • Sales reporting
  • Sales forecasting

Insightly CRM

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Insightly CRM is the unified platform for business growth across all industries such as manufacturing, professional services, media, education, construction, etc. It helps in centralizing customer, sales, and business data.

Quickly search, track and manage millions of different products and services. Its starting price is $29/user/month.

Its main features include-

  • Salesforce automation
  • Marketing automation
  • Customer support
  • Mobile & Social
  • Reporting Analytics

Streak CRM

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Streak CRM is built into Gmail that allows users to perform everyday sales tasks directly accessing the inbox. It also helps facilitate pipeline management so that users track leads, follow up, collaborate and close deals.

Its main features include:

  • Pipelines
  • Boxes
  • Customizable Workflows
  • Alerts
  • Mail Merge
  • Send later
  • Snippets
  • Reporting and permissions

The Final Interpretation

Expectantly you have gained knowledge about CRM marketing and how it will be beneficial for you to achieve your specified marketing targets. Impact CRM marketing in your organizations. It will help you manage your customer journey across marketing, sales, digital commerce, and customer service as a customer is the pillar of every organization.

The goal of every business is straightforward: Maintain good customer relationships that will impact your business growth and increase sales. So, if you are still confused about marketing strategies, then take a step further to CRM tools and let the change happen.

For further information, you can contact us.

Frequently Asked Questions

What is a CRM in marketing?

CRM in marketing, which stands for Customer Relationship Management, is a strategic approach and technology-driven solution that helps businesses effectively manage and optimize their interactions with customers and prospects. It is a comprehensive system that focuses on collecting and analyzing customer data to develop deeper insights into customer behavior, preferences, and needs. CRM in marketing typically encompasses various tools and practices, such as database management, customer segmentation, lead nurturing, and personalized marketing campaigns. The primary goal of CRM in marketing is to create and maintain strong customer relationships, drive customer loyalty, and ultimately increase sales by delivering more relevant and tailored marketing messages and experiences.

CRM plays a vital role in marketing by enhancing the efficiency and effectiveness of various marketing activities. It allows businesses to understand their customers better, segment them based on various criteria, and deliver more personalized and targeted marketing campaigns. CRM systems provide a centralized platform for collecting and storing customer data, enabling marketers to track customer interactions, preferences, and purchase history. With this information, businesses can design marketing strategies that resonate with their audience and drive higher engagement. CRM also streamlines lead management, allowing marketers to identify and nurture potential customers more effectively, ultimately increasing conversion rates. The data and analytics provided by CRM systems empower marketers to make data-driven decisions, refine their strategies, and measure the ROI of their marketing efforts.

There are primarily three types of CRM systems: operational CRM, analytical CRM, and collaborative CRM.

  • Operational CRM: This type focuses on streamlining and automating various customer-facing processes, including sales, marketing, and customer service. Operational CRM is all about improving efficiency in day-to-day interactions and transactions with customers.
  • Analytical CRM: Analytical CRM is centered around analyzing customer data to gain insights into customer behavior and preferences. It helps in making informed decisions, improving marketing strategies, and identifying areas for customer relationship enhancement.
  • Collaborative CRM: Collaborative CRM emphasizes communication and collaboration within an organization to improve customer interactions. It ensures that everyone involved in customer relationships has access to relevant data and can work together seamlessly to meet customer needs.

No, CRM and marketing are not the same, but they are closely related. CRM, which stands for Customer Relationship Management, is a broader concept that encompasses all customer interactions and relationships throughout the customer lifecycle. It includes various functions like sales, marketing, and customer service. Marketing, on the other hand, is a specific component of CRM. Marketing focuses on activities related to promoting products or services to attract and retain customers. While CRM provides the overall strategy and technology to manage customer relationships, marketing within CRM specifically deals with creating and delivering marketing campaigns, content, and strategies to reach and engage customers. In summary, CRM provides the foundation for managing customer relationships, and marketing is one of the key functions that operate within the CRM framework to acquire, nurture, and retain customers.