Like everything around, UI / UX design does not stand still; new trends, improvements, and adaptation to new user needs to appear. Give them what they want, make the application interesting and convenient, then you will win their trust and love.

To achieve an optimal result, it is necessary to implement both UI and UX at the same time; they cannot be separated; only by combining them, you will get an effective application that amazes with its capabilities.

We have selected some of the top mobile app design trends. They will help you implement app modernization and make it even more attractive to users. Let's take a look at the latest trends.

16 Best Mobile App Design Trends


One of the latest mobile app design trends in the user interface has become micro-animation. With its help, it turns out to attract the attention of users to the application and establishes visual feedback. A beautiful graphic effect reduces the load on the small screen of a mobile device, allowing you to hide non-essential functions.


Minimalism remains among the latest trends; it has been relevant for several years and is not going to give up its position. A huge stream of information, endless advertising, and a million notifications calling to buy a product at a discount greatly overload both the application and its users.

Designers around the world are trying to simplify graphic elements by choosing them in the same color scheme and using different compositions. Decorative elements have gone into oblivion, and functionality is at the helm. It is essential to present the main qualities of the product to customers without unnecessary clutter.

Round corners

Not so long ago, Android and iOS rounded out all the corners of app icons. This trend remains relevant because the human brain regards soft corners as a sign of safety. Such a web design is subconsciously attractive and calming, which means it is in demand.

Dark mode

Most users use mobile and computer applications at night. To give the eyes a rest, the designers implemented a dark theme that users have loved all over the world. High contrast provides better readability. They began to use it not only at night; many switched to it on an ongoing basis, so the regime will remain relevant in the future. 


In contrast to the dark background, there is a bright and juicy gradient. Designers are experimenting with a huge palette of colors that provide an interesting look. For example, Facebook Messenger last year replaced the familiar bluish logo with an original gradient.

Today they are relevant not only in the creation of applications but also in the printing industry, on website pages, on the packaging, etc.


Today, special attention is paid to the appearance of icons. For example, Apple and Sketch completely redesigned all system icons, making them more streamlined and minimalistic. It is important that all icons are of the same size and in the same style; this gives integrity to the entire composition.


Despite the conflicting opinions regarding onboarding, it allows you to tell users about all the features of the application at once. This allowed him to keep up with the rest of the UX trends for both app and web development . A concise description and engaging design will quickly show customers the app's home screens, build trust, and ease the onboarding process.

3D Design

3D graphics have become a trend in recent years; they always look great in any application. Today, its use is very different; when 3D models first appeared, they were used universally and more crudely. Designers are making the graphics sophisticated and adding a little. However, some applications still require full-format use of 3D, for example, those related to sales or architecture.

In addition to internal use, some large companies supplement icons with 3D graphics, for example, Apple, and macOS Big Sur.

Complex Typography

Every web designer knows how hard it can be to choose the right font and optimize its size so you can always hire a web designer to hit the goals. Some companies are using their own fonts, which are gaining popularity over time. For example, Google uses its Roboto.

Before the user is interested in the page and the information on it, he scans the whole thing, so the problem of choosing the optimal font is always relevant. It is he who catches the reader. Today, complex typography is relevant, which gives a fresh look to the page and engages in a split second. Designers often combine fonts and implement the most non-standard solutions. 

Speech Interface Design

The speech interface has conquered the whole world; it is used in smart homes and in ordinary mobile applications. It is convenient; therefore it remains relevant. Little helpers make our life easier, and their interface has become intuitive. Over time, all apps will migrate to this type of device.

Individual Customization

Personalized customization allows users to get specific answers to their questions. For example, a weather app allows you to track data not only in your city but anywhere in the world. This principle can be implemented in almost any application, which will make the client feel like a leader in the process.

2D Illustrations

Designers still use illustrations, but today they have become more unusual. Preference is given to informal proportions, ridiculous camera angles, and unusual storylines. The more sophisticated the picture is, the better. The SVG vector format will allow you to keep the high resolution of the image and increase / decrease it without losing quality.

Augmented Reality

The explorer connecting the real and the virtual world has become a favorite of new trends. Augmented reality enhances the user experience by making it interesting and immersive. Today it is not science fiction; AR has entered different areas of our life: medicine, marketing, education, social networks, etc.

Passwordless Authentication

In UX design, authentication without entering a password has become in demand. This allows users who are forever forgetting their passwords to feel a little more relaxed. There are 2 categories: ownership factors (mobile devices, smartwatches, and tokens) and ownership factors (voice/face recognition, retinal scans, fingerprint, and biometric authentication).

In addition to no longer requiring all passwords to be remembered, the What is good mobile app design?, which is driving increased demand and the potential for passwordless authentication across all applications.

Simplified UX

In addition to a simplified design, users want to perform a minimum of unnecessary actions. Reduce the number of fields and unnecessary elements – beauty is in simplicity. Simplify registration and password entry. For example, ask to enter only the phone number to log into your account so that you do not need to remember the password.

Apple, as always, keeps up with the times, so one of the first to implement fast registration.


Neumorphism is a derivative of skeuomorphism; it is used to create a composition of an object's shape, texture, and color so that it resembles the original as much as possible. Previously, it was used only for app icons, and today it is being implemented in UX as well. Neumorphism creates a cross between 2D and 3D graphics; it makes the whole world fall in love with itself. Today, even primitive applications include this method: calendars, calculators, settings menu, etc.


The main task of designers remains to present the product correctly for the benefit of the client. All these UI and UX trends will further improve the user experience and provide an optimal user experience. Use each of them whenever possible and app modernization to achieve maximum results.

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Frequently Asked Questions

Good mobile app design involves creating a user-friendly and visually appealing interface that enhances the overall user experience on smartphones and tablets. It prioritizes simplicity, intuitive navigation, and responsiveness to different screen sizes and orientations. Effective mobile app design also considers the app's purpose, aligning features and visuals with user needs and expectations.

Several elements are crucial in app design. User interface (UI) and user experience (UX) design play pivotal roles. UI design focuses on the look and feel of the app, including layout, typography, colors, and interactive elements. UX design involves understanding user behavior and ensuring that the app meets their goals efficiently. Accessibility, performance, and cross-platform compatibility are also key considerations in app design.

UI design trends in 2023 focus on minimalism and simplicity, with clean and uncluttered layouts. Custom illustrations and bold, high-contrast typography help apps stand out. User interfaces incorporate more natural and intuitive gestures, reducing the need for traditional buttons. Personalization and dynamic content, such as real-time data updates and user-specific recommendations, enhance the user experience.

In UX design for 2023, there is an emphasis on enhanced personalization and user-centered design. AI and machine learning play larger roles in tailoring content and interactions to individual user preferences. Continuous user feedback loops, such as surveys and in-app analytics, inform ongoing improvements. Sustainability and ethical considerations influence UX, with a focus on eco-friendly design and transparent data handling.