Testimonial Video Script Writing 101: 12 essential Do’s and Don’ts

Can anyone really teach you how to write? 

Many believe it's an innate skill that cannot be learned. However, when it comes to writing a testimonial video script, we beg to differ. Unlike other forms of writing, crafting a testimonial video script follows a distinct structure and tone, which can be mastered with practice and guidance.

In this guide, we will share 12 essential do's and don'ts that will help you create an effective and impactful testimonial video script, even if you don't consider yourself a natural writer.

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6 Do's of creating Testimonial Video Script

1. Plan before writing a script

When planning your testimonial video script, it's important to consider the overall purpose of the video and what you want to achieve with it.

Are you trying to increase sales, build brand awareness, or establish credibility in your industry? Understanding your video's purpose will help you create a script that aligns with your goals.

Along with understanding your purpose, it's also essential to identify your target audience. Who are you trying to reach with your video, and what are their specific needs and pain points? By understanding your audience, you can create a script that speaks directly to them and addresses their concerns.

Once you clearly understand your purpose and audience, you can develop the key messages you want to convey in your video. These messages should align with your goals and be communicated in a clear and concise manner.

Regarding visual elements, it's important to choose images and footage that support your message and enhance the viewer's experience.

Use visuals that help to tell your story and add depth to your message. Additionally, consider the use of music and sound effects to engage your audience further.

2. Maintain the structure of the script

Maintaining the structure of your script is crucial in creating a successful testimonial video.

To begin with, you need to grab the viewer's attention with a compelling opening.

An opening that focuses on the customer and the challenges they faced before discovering your product or service. This opening must attract the viewer's interest and provide them with a brief introduction to the product or service you offer.

After setting the stage, move on to the main content. It is where you can focus more on the product or service's key features and benefits.

Use real-life experiences to bring the product or service to life and create a more meaningful connection with the viewer. This approach will make your video more relatable and engaging. Also, the viewers will feel more connected to the product/service.

Finally, at the end of the video, add a strong call to action that motivates the viewer to take action.

When people visit your website, buy something from you, or ask for more information about your business, you should ensure it is easy for them to do. Give clear instruction that makes people want to take action.

A testimonial video can help people learn and understand how to do something so they can reach their goals.

Here, the client named Megan Walker initially shared her concerns about working with an agency located in a different time zone to complete her 14-page website.

However, selecting webdew was the right decision as their team provided her with excellent results. Thus, in the end as a solid CTA, Megan highly recommends webdew as an outstanding inbound marketing company to work with. 

3. Use storytelling 

Using storytelling in a video testimonial script can be a powerful tool to engage and connect with the audience.

Consider why you may have enjoyed your favourite movies, such as Iron Man or Snow White. Likely, it was due to the emotions evoked and the ability to connect with the story.

The same rule applies when creating a  video testimonial. Sharing a relatable and authentic story of a customer's experience with the product/service can help create an emotional connection with the viewers.

It's important to keep the storytelling clear, concise and focused on the key benefits and features of the product/service. The story should be relatable and authentic, and the language used should be understandable for all audiences.

Using storytelling can make the video testimonial more memorable and impactful. This leads to better engagement and conversions.

The video uses a storytelling style that effectively connects with the viewer and highlights weight gain challenges and the motivation to overcome them regardless of age or circumstances.

4. Write a script in clear and concise language

When writing a testimonial video script, it's important to remember that your audience may come from a variety of backgrounds and may not be familiar with technical or industry-specific jargon.

Thus, it's essential to use clear and concise language that everyone can easily understand. Using simple language also helps maintain the video's flow and keeps the audience engaged.

When possible, try to use everyday language and avoid complicated phrasing.

1. It's important to remember that the focus should be on the customer's experience. 
2. It should also tell how the product/ service has impacted their lives rather than using fancy language to impress the audience.

Hence, keeping the language clear and concise will ensure that your message is communicated effectively and that your audience is engaged from start to finish.

The video shows that potential customers are more likely to connect with and act on a product or service when described in basic language without any extra technical jargon.

Do not believe our words? Watch the video below; we guarantee you'll feel the same way.

5. Focus on real-life experiences and specific examples 

When making a video testimonial script, focusing on real-life experiences and specific examples is crucial to make it more relatable and authentic to your audience.

You want your viewers to be able to connect with the person giving the testimonial. Also, you want them to see how your product or service has positively impacted the customer's life.

For example, do not say, “Our product is great for weight loss.” Instead, you could have a customer share their personal experience and say, “I struggled with my weight for years. But after using this product, I lost 10 pounds in a month. It's changed my life, and I highly recommend it to anyone looking to lose weight.” 

Using such real-life experiences, you can show your audience how your product/service can benefit them and inspire them to act.

The testimonial ‘Susan's Forsee Home Success Story' features Susan, a customer who faced a medical challenge with AMD that was an obstacle in her 24-year painting career. 

The video script cleverly illustrates how Forsee Home helped Susan overcome her challenges by providing her with a device that allowed her to monitor her eye condition from the comfort of her own home without requiring anyone's assistance or leaving the house.

Using this real-life example is a plus point to make the viewers believe that nothing is made up and that a person like them has achieved real results after using the product.

6. Highlight the key features and benefits of the product/service

When creating customer video review, it's essential to focus on the key features and benefits of your product/service.

By highlighting these elements, you can show prospective clients or customers how your product/service can solve their problems or meet their needs.

It's important to state the benefits and follow up with examples of how it helped solve customers' problems in their own words. 

This can help create a sense of trustworthiness with your potential customers. As, they can hear firsthand how your product/service has benefited others.

Emphasizing the key features and benefits of your product/service can help increase their interest in your product/service. Thus, can lead to higher conversion rates.

Incorporating images and video clips helps to showcase the service and the practical application of the Chinese language by Andrew, making this video a must-watch.

6 Don'ts of creating Testimonial Video Script

1. Don't be too salesy

A great customer testimonial video script should be customer-centric. It should focus more on the client's experience rather than promoting the product/service.

The script should convey the message that the product/service is valuable and has helped the customer in a meaningful way.

In order to avoid sounding too sales-oriented, it's important to balance the promotional aspects with value-based content.

For example, do not just list the features and benefits of the product. Try to include real-life scenarios that show how the product solved a particular problem for the customer.

These stories can be told through customers' words, which can help build authenticity and credibility for the brand.

Remember that when people watch the video, they are trying to decide between buying the product. They want information rather than being told to buy it. The script can help educate prospects and build trust in the brand by providing helpful and informative content.

2. Avoid making false claims or exaggerating

Making false claims or exaggerating a product's or service's benefits can lead to disappointed customers.

It can also damage the reputation of the business. Thus, it is important, to be honest and transparent in the testimonial video script.

One way to avoid making false claims is to focus on specific examples and experiences that highlight the benefits of the product/service.

Using solid examples of how the product/service has helped real customers can be much more effective than making broad, unsupported claims for prospective customers.

The Managing Director of Enate India explains how webdew helped create their website. They also mention that even when webdew included some minor ideas that did not meet their requirements, the team made sure to make it right.

This type of authentic feedback without any false claims or exaggeration is considered valuable and trustworthy for any viewer.

3. Do not use industry jargon or technical terms

Technical jargon or industry terms may be appropriate when communicating with industry experts or professionals. However, it can be confusing for an average viewer.

This is why it is important to use simple and clear language. It ensures that the language used is not too complicated and can be understood by the average viewer.

Clear and concise language can also ensure that your message is effectively communicated to your audience. This can lead to greater engagement and interest in your product or service.

It can also help build trust with your audience as they perceive you as transparent and authentic.

4. Avoid lengthy scripts that may bore the audience

Your audience's attention span is limited. Thus, you want to avoid lengthy scripts that may cause your viewers to lose interest.

Instead, focus on delivering your message in a concise and engaging way that captures their attention from the very beginning.

One way to do this is to break up your script into shorter sections that are easier for viewers to follow.

You could also consider using visual aids or animations to help illustrate your points and keep your audience engaged.

The bottom line is that you should keep your script short and to the point. With this, you'll increase the chances of your viewers sticking around until the very end.

The captivating visuals, confident speaker, and interesting storyline make this testimonial video a must-watch.

The main concept to learn here is how a short and engaging video can motivate a potential customer to watch till the end and take action to meet their needs.

5. Do not sound scripted or insincere

One of the most important things to avoid when creating a video testimonial script is sounding scripted or insincere.

Your audience wants to hear genuine and authentic feedback about your product/service, not a rehearsed sales pitch. Avoid using extra formal language and, instead, write in a conversational tone that sounds like the way people actually speak.

Use natural language that is easy to understand and relate to. Also, ensure that the person delivering the testimonial is genuine and relatable.

Practice with them to ensure they are comfortable speaking in front of the camera and that their message comes across naturally.

The Churn Zero team member sets a conversational tone at the video's beginning, giving it a natural, unscripted feel. In the middle, the Fiscal Note team members provide natural and authentic reactions as they describe their experience working with Churn Zero. Finally, towards the end of the video, the Fiscal Note team members express their collective excitement and satisfaction after working with Churn Zero.

6. Avoid using irrelevant or distracting visuals

When it comes to creating customer testimonial videos or client testimonials, visuals can be a powerful tool to help convey your message and engage your audience. But, it is important to choose the right visuals that complement the script and add value to the complete presentation.

Using irrelevant or distracting visuals can detract from the message and cause viewers to lose interest in the video. Ensuring that the visuals are directly related to the product/service being discussed in the testimonial video is crucial.

The pictures in the video can help explain the important ideas and show people why they should use the product or service.

Choosing the right visuals also involves considering the complete aesthetic of the video. The visuals should be eye-catching, well-designed, and of high quality to create a professional and polished look.

Poor-quality visuals can detract from the video's credibility and reduce its impact.

The video has a bright background, which doesn't distract viewers due to its relevancy with the video content. This video is a perfect example of the balance between text and visuals, making it easy to understand and engage with the content.

Ready to gain more customers by writing an engaging Testimonial Video Script?

A well-crafted and perfect testimonial video script is a powerful tool for building credibility and trusts with prospects. 

By implementing the 12 essential dos and don'ts outlined in this guide, you can create a testimonial that effectively showcases your product or service and resonates with your audience.

So don't hesitate to put these tips into practice and start reaping the benefits of a compelling video testimonial for your business. Get started today and see its positive impact on your marketing efforts!

But if you still find yourself confused regarding the video creation process, feel free to contact webdew.

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