Social media videos have become a necessity rather than a passing trend, occupying a significant portion of our daily routines.

Marketers recognize this and work hard to create compelling videos that engage their target audience. However, the fear of high production costs often hinders businesses from pursuing this powerful marketing tool.

At webdew, we aim to reduce this stress by sharing 9 practical tips for creating an affordable social media video.

It's important to remember that it is not necessary to feel mentally low if you feel low on a budget. Social media videos can still serve as a powerful video content marketing tool for businesses.

Best 9 tips for making cost-effective Social Media Videos For Business 

The wait is now over! As here are the nine tips to help you create and upload eye-catching and good quality videos on social media without breaking the bank.

1. Film the Videos Yourself

Video content being the best marketing tool, has increased the demand for professional videographers. Their expertise in shooting and editing videos can elevate the quality of your content and provide a polished finish.

But, not all businesses have the budget to hire a professional videographer. That's where filming videos yourself can be a cost-effective alternative.

Being a videographer yourself, you can save money on production costs and have more control over the creative process.

This DIY approach lets you add your unique brand personality and vision to your videos. This results in authentic and engaging content that resonates with your audience.

2. Use Your Smartphones

Using your smartphone is not only a convenient way to shoot videos in a pro way, but it can also save you money.

Unlike traditional video cameras, most smartphones have high-quality cameras built-in. This eliminates the need to invest in expensive equipment.

Additionally, smartphones are portable and easy to use. It makes them perfect for capturing spontaneous moments and behind-the-scenes footage.

You don't need a dedicated video crew or a large budget to create engaging videos for your social media channels.

With your smartphone, you can create high-quality videos on your own. It also provides a cost-effective and accessible option for businesses of all sizes.

So, grab your smartphone and start filming the next time you're thinking of creating a video!

3. Make Short Videos

Creating the short type of social media videos can be a cost-effective strategy for your business.

They are perfect for capturing your audience's attention and are easier and less expensive to produce. Also, it can be done without investing in expensive equipment or elaborate setups.

With attention spans getting shorter and social media platforms catering to this trend, short videos that are 30 seconds or less are perfect. As they convey your message in an impactful way.

Short videos are also more shareable and likely to go viral, which can help increase your brand's visibility and reach on social media.

4. Use Stock Video Footage

Using stock video footage is an excellent way to create social media videos that are affordable for your business.

Do not spend time and money on filming original footage. You can browse a wide range of royalty-free footage available on various websites.

These websites, like Pixabay, Videvo, Pexels, Videezy, Storyblocks, etc., offer diverse video footage. These can create engaging videos for your business.

From people, places, and things, you can find a variety of clips that fit your specific needs and help to enhance your message.

This option also saves time. You can find footage that fits your vision and use it to create high-quality videos that grab your audience's attention.

5. Use a Budget-Friendly Video Maker and Editing Software

You don't need expensive video editing software to create the best videos for social media. Several less expensive options offer features like easy-to-use editing tools, customizable templates, and stock music libraries.

Some of the best options available in the market are – Canva, InShot, Quik, ClipChamp, etc.

These software options are perfect for small business owners who want to create engaging content. And without investing in expensive equipment or hiring a professional video editor.

6. Create a Testimonial of Your Happy Customer 

Creating customer testimonial videos is an excellent way to build credibility and trust with your audience. Showcase your happy customers' experiences with your product or service.

By doing so, you can provide valuable social proof to influence potential customers' buying decisions. 

It is a cost-effective and powerful marketing tool to promote your business. Also, it adds value to your brand and establishes an emotional connection with your audience.

Customer testimonials can be shared at various stages of the buyer's journey, from consideration to decision-making.

Feature real people sharing their positive experiences with your brand. With this, you can create a sense of trust that can help convert potential customers into loyal ones.

Shooting customer testimonials on camera doesn't have to be complicated or expensive. With a smartphone, you can capture compelling footage of your happy customers sharing their stories. 

7. Make Unboxing Videos of Your Products

Unboxing videos are an engaging and popular content creation on social channels. By creating an unboxing video, you can showcase your products and highlight their features and benefits.

This kind of video content helps promote your products and creates excitement around them. Thus, making it a valuable addition to your social media strategy.

Creating videos like these is an excellent way to showcase the unboxing experience. Thus, giving your audience an up-close and personal look at your product with unique packaging or design elements.

By highlighting your product's key features and benefits in an unboxing video, you can communicate its value to your audience.

Smartphones or other affordable cameras can help to shoot these videos. Thus, making it a cost-effective way to promote your products. Creating a well-produced unboxing video requires attention to detail and creativity.

When you present your products in a way that is interesting and attractive, it can make your brand look more impressive than others. This will help you to get noticed more and stay ahead of your competitors.

8. Add Captions to Your Videos

Captions are a cost-effective way to increase the reach of your social media videos. Not everyone watches videos with sound.

Thus, by adding captions, you can make your content accessible to people who cannot watch videos with sound.

This is particularly useful for those who are hard of hearing or in a noisy environment. Additionally, captions can make your videos more engaging for viewers scrolling through their feeds without sound.

Last but not the least, adding captions also lets you ensure that your message is delivered in an effective way.

9. Repurpose Your Videos

Repurposing your videos is best for creating more content for your social platforms without much hard work.

Instead of starting from scratch, you can use existing videos to create new social media video content in various formats. 

For example, you can cut a longer video into shorter clips or use screenshots to create static images for your Instagram account.

You can also create GIFs from your videos, which add extra personality to your social media posts. With this video idea, you can save time and money while creating engaging content for your audience.

Ready to make engaging Social Media Videos on a budget?

With these nine valuable tips for creating amazing social videos, you can now bring your video marketing game to the next level.

But if you feel like you're not ready to tackle this task alone. Also, you have enough resources to invest in a professional yet affordable video creation and marketing agency; webdew is here to help.

Our expert marketers and skilled video editors are ready to guide you. This involves developing a successful social media marketing strategy and creating high-quality videos to help your business stand out from the competition.

Don't hesitate to contact us for getting help in achieving your marketing goals.

Frequently Asked Questions

To make social media content for your business, you must first identify the platform you want to use and its video specifications. Then, you can create a script and storyboard that conveys your message and captures your audience's attention. Next, you can shoot and edit the video using a smartphone or camera and video editing software like iMovie or Adobe Premiere. Once you have the final product, optimize it for the platform you are using, including adding captions, hashtags, and a call to action to encourage engagement and shares.

Videos that perform well on social media are short, visually appealing, and engaging. Some popular formats include how-to videos, tutorial videos, product videos, behind-the-scenes content, and user-generated content. Additionally, videos that evoke emotions like humor, inspiration, or empathy tend to perform better for your video marketing strategy and drive more engagement and shares.

The principle of mise-en-scene is to use visual and auditory elements to convey meaning, emotions, and atmosphere in a film. It involves carefully selecting and arranging all the elements in the frame, such as setting, props, lighting, sound, and actors' performances, to create a coherent and expressive whole.

The principle of mise-en-scene emphasizes the importance of visual storytelling instead of relying solely on dialogue or plot exposition. The principle of mise-en-scene lets filmmakers or directors to convey a distinctive visual style, enhance the narrative's impact, and engage the audience's senses and emotions.

The most important part of mise en place is organization and preparation. Mise en place is a culinary term that refers to the process of prepping and arranging all the necessary ingredients and tools before starting to cook. It is crucial to have everything ready and within reach to ensure a smooth and efficient cooking process.

The most important part of mise en place is to have a clear plan and system for organizing and prepping ingredients and tools, such as chopping vegetables, measuring spices, and arranging cookware. By doing so, the chef can focus on the cooking process and avoid errors or delays affecting the dish's quality. Overall, mise en place is a fundamental principle of professional cooking, emphasizing the importance of preparation, organization, and attention to detail.