Have you watched video ads?

It seems like I am asking a 5th grade child to count from 1 to 10. Because yes who mustn't have watched them.

But today I am asking this question to get an answer not from a viewer point of view but from a marketer point of view. 

If you have watched video ads, then as a good observer and a marketer, you must have noticed the elements that make an advertisement stand out and stick in a viewer's mind like nothing else.

Even if you have a SaaS business where the product is not physically touchable, using a product video ad, with its concise ideation and shorter duration in the customer journey can help drive more traffic to your website and prove to be a great marketing strategy.

I'm sure you all agree, right?

Having a theoretical discussion about video ads is one thing, but how about a practical approach?

Worry not, you don't have to go a long way because we've compiled a list of 10 amazing SaaS video ads that will undoubtedly inspire you to give your best efforts.

Must-watch 10 SaaS Video Ads to get inspired

1. Travel Case App

The promotional video for the “TripCase Travel App” is spot on! It captures the essence of travel and addresses the common challenges travelers face in their journeys.

By focusing on your target audience's problems and presenting your service as a natural solution, you can avoid coming across as too salesy .

This approach resonates with viewers and establishes a genuine connection. It also increases product engagement, sign-ups for SaaS subscriptions, and conversion likelihood. 

So, let's look at the “TripCase Travel App” video. While watching this, remember that effective promotion involves addressing real-life challenges and showcasing your SaaS service as the ideal solution . In an indirect way, it can also be considered an onboarding video that tells you how exactly this app helps.

  • Through captivating visuals and storytelling, the video paints a vivid picture of how the app solves the pain points of travelers.
  • This specific example of SaaS product video highlights the app's features and benefits. It shows how it is a comprehensive solution to streamline and simplify the travel experience .
  • It could also be seen as a short SaaS explainer video. The main idea here is to highlight the significance of making promotional content that is genuine and easy for people to connect with.

What sets this video apart

This video focused on creating a sense of relatability with the character in the video and move one step forward to use this app as the solution for existing travelling problems.

2. Spotify 

Spotify, a top SaaS brand, has created an amazing way to enjoy music on its app. It provides a fantastic experience that takes you into a world of high-quality music.

This is the best product video example of SaaS video ads. It entices users to explore the vast musical offerings and features of Spotify's platform. This leads to more signups for the product.

  • The video showcases a series of unique graphics. These graphics represent different aspects of Spotify's functionality in users' everyday lives. It highlights the key benefits and features of the streaming service in an effective way.
  • It utilizes bold and imaginative visual styles with vibrant colors. These styles capture the attention of the viewers and create an eye-captivating experience.
  • This video production promotes Spotify's new features. These features include ad-free listening, offline functionality, great sound quality, and on-demand access. Thus, upgrading to a paid subscription emphasizes the value users can gain.
  • The video communicates the “Go Premium” message by presenting a clear call to action. It also showcases the benefits that paid subscribers can enjoy.
  • It employs a fast-paced editing style. This ensures that the video maintains an energetic and exciting atmosphere and reflects the nature of the Spotify platform and the enjoyment it brings users .
  • The video targets potential customers in a strategic way. This happens by presenting Spotify as an essential part of their daily lives. Ultimately, it offers a compelling reason to upgrade to a premium subscription.

What sets this video apart

The video's unique graphic worlds and bold visual styles differentiate the brand. It creates a memorable viewing experience, differentiating it from traditional and generic video ad examples of SaaS.

3. Instacart

This Instacart video creates a Bang! among the viewers and this is all because of the whole story used in the video.

The narrator who took the son on the line of exaggerated imagination and makes everyone realize the importance of personal feelings.

The cinematic ambiance and well-crafted narrative structure elevate it beyond a mere advertisement. Thus, giving it the essence of a captivating short film. This achievement in video marketing is truly commendable.

  • The video starts with an attention-grabbing shot of sizzling short ribs. It immediately entices the viewer's senses and creates anticipation.
  • It uses high-quality visuals to showcase the cooking process, capturing the rich colors and textures of the ingredients and the final dish .
  • The video utilizes a clear and concise voice-over narration. The voiceover makes it easy to provide step-by-step instructions and highlights the key features and benefits of the product .
  • It incorporates catchy background music. Thus, enhancing the viewing experience and adding to the video's emotional appeal.
  • The video employs well-designed graphics and text overlays to emphasize important points. These points include highlighting the unique ingredients or showcasing the product's value proposition.
  • It maintains a brisk pace throughout the video. Thus, keeping the viewer engaged and preventing lulls or moments of disinterest.
  • The use of close-up shots and varying camera angles add visual interest. It also helps the viewer feel more connected to the cooking process.

What sets this video apart

The storyline and exceptional voiceover in this piece. The tone strikes the perfect balance to enhance the cinematic experience, while the clever infusion of humor adds an extra layer of enjoyment.

4. Pipe

After reading the name of the brand people will think that it must be a sanitary related thing.

But, Ooops!

This isn't the case guys. This brand is all about trading and finances, a pipeline that keeps everything sorted. This video is all about to get you started with your trading in some easy to follow steps.

Do not believe us? Watch this 25 second video ad now. 

  • The video communicates Pipe's platform's value proposition, providing personal finance service. This enables companies to grow and strengthen themselves through recurring revenue financing.
  • The video shows the simplicity and convenience of using Pipe's platform. This has been done by emphasizing its accessibility with just a button click. Thus, highlighting the ease of use and accessibility for users.
  • This YouTube ad for SaaS product utilizes concise and focused messaging to convey key information within a short duration . This demonstrates that it is possible to deliver a compelling message in a quick way.
  • The video explains the problem-solution dynamic by highlighting the challenge of accessing up-front capital and showcasing how Pipe's platform solves this problem by connecting founders and operators with institutional investors .
  • It utilizes a concise and engaging script. This script helps to deliver the necessary information in a clear and compelling manner without overwhelming the viewers with excessive details.

What sets this video apart

The video's ability to convey a significant amount of information in less than half a minute shows the effectiveness of concise messaging. It also helps to show the concept of “less is more” in capturing the attention of viewers.

5. Monday.com

Every SaaS company should learn how this SaaS video in commercial form is a must-watch. The “Monday.com Commercial” embodies everything viewers desire in an advertisement. It includes a captivating concept that hooks them and positions the service as the ultimate solution in their lives.

Transporting you into a miniature world of your workplace, the video creates a mesmerizing and relatable experience . You eagerly expect the final seconds, curious to uncover how this service can enhance and streamline your daily workflow.

  • The Monday.com commercial video utilizes stop-motion animation. This is a captivating technique known for its expertise in creating stop-motion films, music videos, and commercials.
  • It highlights the tagline “Work without Limits” by showcasing the platform's ability to build, run, and scale workflows on a single platform . Thus, addressing a key pain point for many users.
  • The video serves as an educational tool. It demonstrates the extensive range of tools offered by Monday.com. It also showcases their functionalities in an engaging and informative manner.
  • It employs miniature set design and construction, utilizing small props and visually appealing aesthetics that grab the viewer's attention . Thus, contributing to the video's uniqueness and memorability.
  • The video communicates the value proposition of Monday.com. This is done by demonstrating how the platform can help users manage their work and improve productivity through its comprehensive tools and features.

What sets this video apart

The use of stop motion animation and appealing elements to the commercial sets it apart. It also makes it stand out in the video ad of SaaS landscape.

By miniature set design, construction, and carefully designed small props, it creates an unusual and fun atmosphere. The video engages viewers on an emotional level and fosters a positive connection with the brand. It also increases the likelihood of engagement and conversion.

6. TestBox

SaaS company videos have become popular for businesses to showcase their brand identity. The animated video stands out with its creative animations and minimalist theme.

It captures the essence of TestBox's operations. Also, it skillfully addresses the target audience's pain points and provides a compelling solution to fulfill their needs.

  • The Testbox video is a great example of a video ad for SaaS, effectively promoting the product's value proposition and features. It also shows how product works.
  • It showcases the key functionalities of Testbox, a SaaS testing platform. The video provides a clear understanding of how it can benefit users.
  • It utilizes visuals that show the testing process of a software and the platform's user interface. This helps viewers visualize how Testbox can be utilized in their projects.
  • The video presents real-world scenarios and showcases how Testbox can help users identify and resolve issues while testing the software before purchase . Thus, enhancing the product's credibility and reliability.
  • It highlights the ease of use and accessibility of Testbox. Thus, ensuring that potential users understand that no coding knowledge is required to use the platform .
  • The video incorporates compelling visuals and animations. Thus, maintaining viewer engagement and creating a visually appealing experience.

What sets this video apart

The Testbox video stands out with its focus on demonstrating real-world scenarios and showcasing the practical benefits of the platform. This approach helps viewers understand the relevance and value of Testbox in their projects.

The video communicates that Testbox is accessible to users with varying levels of technical expertise. Thus, making it suitable for a wide range of professionals and teams.

7. Gusto

Animation offers incredible flexibility, allowing for the creation of captivating worlds using a combination of compelling scripts, dynamic visuals, impactful music, and sound design.

The Gusto spot exemplifies this flexibility by utilizing 3D animation to construct a bold and vibrant world . It conveys an engaging story within a mere 30 seconds.

A special mention goes to the remarkable range of characters, scenes, and intricate details. These contribute to the immersive world-building and storytelling experience. These elements enhance the spot's impact, making it a standout example in the realm of animated advertisements.

  • The SleepyPlanet video by Gusto is a great SaaS video ad example. It showcases the product's value proposition.
  • It highlights the benefits of using Gusto's payroll benefits, HR management and what not. Thus, providing a solution to help users to relax and leave all these tasks on it.
  • The video employs an eye-captivating and appealing animation style that engages viewers from the start.

What sets this video apart

The SleepyPlanet video stands out due to its stunning carton style animation. This captures the viewer's attention and creates an immersive viewing experience.

8. IBM

Unlike many traditional tech companies, IBM is not associated with a youthful and contemporary personality. But, this spot marks a significant shift in the brand's direction. Say goodbye to the outdated 90s stock photo vibes because this spot exudes boldness, liveliness, and energy.

  • The Cloud Coordination video by IBM Hybrid Cloud is an excellent example of a video ad for SaaS. Thus, showcasing the benefits of their cloud coordination solution.
  • It highlights the key features and functionalities of IBM Hybrid Cloud's platform. It emphasizes its ability to streamline coordination and collaboration processes.
  • The video utilizes eye-appealing and professional graphics that enhance the visual experience. This makes it engaging and informative for the audience.
  • It highlights real-world use cases and scenarios. Thus, showcasing how businesses can benefit from adopting IBM Hybrid Cloud's cloud coordination solution.
  • The cool looks of the characters and the use of different environments lets it be different. Also, the video incorporates clear and concise messaging with no technical aspects of it being a technical company. This ensures that viewers grasp the core concept and benefits of the product within a short timeframe.

What sets this video apart

The thing that makes it special is its impeccable execution of seamless transitions that carry us from one scene to another in exciting ways. These transitions add an extra layer of excitement and contribute to the spot's impact. 

9. Fiverr

The “Need a Freelancer? Obviously , Fiverr” video is one of the best SaaS product video ad examples from a marketing and visuals standpoint.

Using YouTube to launch videos is a great option that Fiverr uses to reach more and more audiences.

The video's engaging style, diverse showcasing of freelancers and services, emphasis on simplicity and convenience, the inclusion of testimonials, and clear call-to-action make it an effective tool for promoting Fiverr's freelance platform.

  • The video is one of the best examples of SaaS ad, effectively promoting their freelance platform.
  • It highlights the key value proposition of Fiverr. It helps to connect businesses with skilled freelancers to meet their various needs.
  • This marketing video utilizes a great storyline that is 100% relatable . It helps to capture the audience's attention and maintain their interest.
  • It mainly showcases the need of Fiverr due to the challenges the companies in daily life face. Thus, demonstrating the wide array of skills and expertise that can be accessed through Fiverr.
  • This ad campaign communicates the simplicity and convenience of using Fiverr's platform. It emphasizes the ease of finding and hiring freelancers for specific projects.
  • The video includes a clear call to action. It helps to direct customers to take action by visiting Fiverr's website and availing of its services.

What sets this video apart

The idea that makes that stand out in the crowd is the portrayal of real challenges with the perfect expressions and dialogue delivery of the protagonist.

Another thing is the clear call to action at the end of the video directs viewers to take immediate action. It also encourages them to visit Fiverr's website and explore the possibilities of hiring freelancers.

10. Asana

The “Teamwork better Asana – 15-second ad” video's concise storytelling, visually appealing and relatable visuals, effective communication of benefits and features, and strong call-to-action set it apart. These also make it an effective tool for promoting Asana's team collaboration platform.

  • The “Teamwork better Asana – 15-second ad” video, effectively promoting the benefits of using Asana for team collaboration and productivity.
  • This animatical video captured the attention of audience within a 15-second timeframe.
  • It perfectly does the job of showcasing the smooth performance of the platform with the smooth movement of the balls in the video.
  • This easy to understand video effectively communicates the value proposition of Asana, emphasizing improved communication, increased efficiency, and better overall teamwork.

What sets this video apart

The “Team work better Asana – 15 second ad” video stands out because it can quickly convey a concise yet impactful message.

And most importantly, the use of visually appealing motion graphics makes this video visually appealing and memorable.

What is the need to create Video Ads for SaaS marketing?

There are a few reasons that will let you understand that why creating SaaS video ads are really necessary for your business.

  • Reason 1  Video ads don't make the audience feel bored. It allows the audience to see the product in action and, at the same time, feel entertained. This showcases its user interface, functionalities, and real-world applications.

Instead of reading lengthy descriptions or static content, video advertisements bring the product to life and show how it can solve their specific challenges or meet their needs.

It lets you visually show its features, functionality, and benefits. Thus, making it easier for potential customers to understand and connect with your offering.

  • Reason 2  People prefer video ads as they also save time and effort for the audience by presenting information in a concise and visually appealing manner.

They can quickly grasp the key points of the SaaS product and its value proposition without digging through extensive written material or navigating complex technical details.

  • Reason 3 These video help to evoke emotions and storytelling elements that can resonate with the audience . They create an emotional connection by addressing their pain points, inspire trust, and build brand credibility.

Adding customer testimonials, success stories, or relatable scenarios, leads to establish a sense of relevance and authenticity . It makes the audience feel confident about considering the SaaS product.

  • Reason 4 Using SaaS ads is helpful and easily shareable. When people find something useful, they tend to share them with their friends and family.  

Ads as a marketing tool can be distributed across various platforms, including social media, websites, and video-sharing platforms, reaching a wide audience and increasing your brand's visibility.

  • Reason 5  They can be optimized for mobile viewing, capturing the attention of users on their smartphones and tablets.
  • Reason 6  Additionally, video advertisements allow for better tracking and analyzing performance metrics. You can measure views, engagement, click-through rates, and conversions, gaining insights into the effectiveness of your marketing campaigns and making data-driven optimizations.

Ready to create viral-going SaaS Video Ads? 

So there you have it – 10 best video advertisements for SaaS sure to make you say “wow”!

Each ad showcases the incredible potential of SaaS products through captivating storytelling and stunning visuals. They remind us of the importance of creativity and thinking outside the box in marketing SaaS products. 

Remember, the power of SaaS video marketing is real, and when combined with the innovation and ingenuity of SaaS, the possibilities are endless. 

Get ready to be amazed, inspired, and perhaps even motivated to take your effective marketing efforts to the next level.

But if you are still confused about creating captivating videos and need some expert to help you with that,  contact webdew. Being a professional video production and marketing company we would love to provide you with the best video production.

Frequently Asked Questions

A SaaS (Software as a Service) product video is a promotional video that effectively showcases the features and benefits of a software product delivered as a service. It is designed to highlight the product's unique selling points and engage potential customers by demonstrating how it can solve their problems or meet their needs. Through visuals, animations, and engaging content, the video aims to convey the value and advantages of the SaaS product.

To create a compelling SaaS product video, it is important to identify your target audience and understand their needs and pain points. Next, craft a well-written script that clearly communicates your SaaS product's key benefits and features. Use visuals, animations, and screen recordings to demonstrate the product in action. Keep the video concise, ensuring it captures the viewers' attention. Finally, include a clear call-to-action at the end of the video, guiding viewers to take next step, such as signing up for a trial or purchasing the product.

Businesses can use several types of video ads to reach their target audience effectively. In-stream ads are ads that play before, during, or after online video content, allowing businesses to capture viewers' attention while they are engaged with video content. Social media ads are designed for platforms like Facebook, Instagram, Twitter, or LinkedIn. Native ads seamlessly blend in with the surrounding content on a platform, matching its style and format to make them less intrusive. Explainer videos provide concise explanations of a product or service. Product demos showcase a product's functionality and use cases, often featuring screen recordings or animated demonstrations. Testimonials and case studies feature satisfied customers sharing their positive experiences as social proof.

Various types of videos have gained popularity based on their purpose and context. Explainer videos are highly sought after, as they provide clear and engaging explanations of a product, service, or concept. Tutorial and how-to videos are also popular, offering step-by-step instructions on using a product or performing specific tasks. Product review videos, where detailed analyses and comparisons are made between products. Vlogs and personal videos featuring individuals sharing their experiences, opinions, or daily activities have gained immense popularity due to their authenticity. Streamed in real-time for events, webinars, or interactive sessions, live videos provide real-time engagement and interaction opportunities.