Customers are a priority for any business. And retaining customers in this competitive market is a tough job.
Promotions alone are not enough to sustain in this digitally advanced world. There is a demand and need for new innovative ideas that can offer a unique experience for the customers. This takes us to the question of the ingredient to successful marketing in this age of digital technology.
There are, in fact, many powerful tools of engagement that will help you achieve your marketing goals and boost sales. And one of the best strategies is video marketing.
Undoubtedly, videos are an unavoidable tool for marketing for businesses today. It is quite evident from the fact that people consume videos on an everyday basis for all purposes, from finding how to cook to comparing products and services.
Even while using the video marketing strategy, making any videos is not enough. The video needs to convey to the audience an emotion that will make your product or service memorable.
One of the best ways to do this is by telling a story in an animated form. Animations and stories interest people of all ages and get the attention of even the least interested audience. In this article, we will explore how animated explainer videos can become an effective intermedium for brand storytelling.
What makes an animated brand story?
As a term on the verge of varying concepts, animated brand storytelling is particularly fascinating. It is an entirely new approach to explainer marketing that combines the three most powerful tools for gaining customers' attention: animation, storytelling, plus video content. Considering their contribution to the video animation concept, let's look at each one in turn.
Despite its widespread appeal among children, animation continues to hold a special place in the hearts of adults as well. It is common for adults to recall their childhood animation videos and have a sense of nostalgia after watching them. Consumers are drawn to cartoony videos for businesses because they grab their attention, make a lasting impression, and reinforce their desire to identify with a certain brand.
In an animated video, your company's style, tone, and personality are conveyed effectively. An animation is a great tool for distinguishing a firm as one that is forward-thinking, imaginative, and unique. The concept is a simple and playful way to communicate the values, goals, and missions of various brands.
Incorporating narratives into business presentations is a proven method of communicating concepts. Storytelling is what we like doing most. In the event that a brand communicates with us, we pay close attention to what they say. The easiest technique of informing people about your organization, goods, and services is to tell them about them through the use of narratives.
When it comes to storytelling, it is also about providing value and being useful to the audience, and a brand may act as a storyteller by taking on this position. Companies who go above and beyond to earn their consumers' confidence and encourage them to purchase their products are more successful in the long run. When storytelling and animation are combined, it allows businesses to present themselves in a unique and memorable way.
When it comes to learning about new organizations, goods, and deals, video content is favored by current customers. Their time is saved, and they acquire all of the necessary information within a few minutes, thanks to this technology.
It is not necessary to read lengthy and tedious tutorials or instructions in order to use our service or understand how a product works. Watching an explainer video may help you grasp the concept of a product in only a few minutes, virtually instantaneously.
The use of video formats allows customers to obtain information fast and simply. Furthermore, promotional videos may be used as a component of a marketing plan in a variety of ways, including on a website, social media, online advertising, email marketing, and other channels.
How to create an animated brand story?
There are many different types of online material that you can use to grow your brand, but animated marketing videos are among the most effective: they will help you reach your goals in a way that no other content can:
Create a buyers persona
First and foremost, understanding your target audience and developing a buyer persona (an in-depth portrayal of your target customer) based on what you discover is essential to developing a trustworthy explainer video brand.
Learn everything you can about your target audience. Use your newfound knowledge to develop a fictitious character who represents an ordinary person from your intended demographic. You should decide on the following:
- Approximately how old they are on average?
- Where they originate from?
- How they speak (language, accent)?
- What kinds of places they search for services and which websites they like to browse?
- What are their favorite brands, and why?
- Any other important information about them.
An individual's name, age, personal background, and occupation will be assigned to the virtual character created.
Choose your brand colors
Colors are an essential part of every brand's identity. It's important to use your brand's colors and style throughout all of your marketing channels - including your website, landing pages, and social media - but using it in a video increases the overall effect of your branding. Animation is a great way to connect with your target audience and build a strong brand.
Choose your video style
Animated marketing videos may come in various forms, including whiteboard animation, cartoons, and motion graphics - all of which involve character animation. In order to establish your own brand, you may use character animation to express your narrative without having to employ actors.
Animated marketing videos show a lot about your brand's character. Animated character videos can be used to introduce your brand in an interesting way. In the end, it's all about getting your brand in front of the people you want it to reach.
Employ social media
For social media marketing, you need a strategy that goes beyond the videos you produce. Isn't social media video the best and most cost-effective kind of online content?
According to a recent poll, 52% of marketing experts throughout the world believe that video marketing on social media has the greatest return on investment. Increasingly, video advertising relies on social media sharing of those content.
Don't be afraid to be yourself
Finally, be yourself in order to develop trust with your potential clientele. You need to be yourself and stand out if you want to be noticed. Set up the correct marketing material for your internet business and get it working for you.
In this blog, I have explained to you what makes an animated brand story and how you can start creating it. If you employ what is in this blog for your brand, you are likely to see an upward growth in your sales and revenue.