It only makes sense to say that motion graphics is taking over the design and video industry. From music videos to GIFs to logo animations, motion graphics are everywhere.
Businesses are constantly in search of making efforts to stand out, and animated logos are one of the best ways to do it.
In this blog, I will introduce you to 25 best animated logos of various businesses, brands and organizations. I hope you get a lot of inspiration from these logos in motion.
25 best animated logos
Let us explore some of the most famous and best animated logos:
Google's animated logo isn't only a visual treat. It's about scalability and engagement and highlights the importance of branding in a digitally advanced world.
Google uses animation to transform the word "Google" into a microphone, a pulsating wavelength, bouncing dots, and a "G" with four colors.
LUX
As an investment company, Lux Capital has the major goal of making large profits.
Changing the angle of the "X" in Lux entailed taking advantage of addition, multiplication, and profit. When the "X" rotates, it marks a nod to profit as it is seen in the way that it rises upwards and to the right.
Gaint Owl
A different approach is taken by the Giant Owl animated logo regarding its rotation. In these circular forms, the forms rotate like film reels, and then they blink like owl eyes.
The movement is an essential part of animation; otherwise, you wouldn't be able to recognize what those shapes were. With animation, logo designs can be represented from angles that would not be possible with static art.
Captain Paris
An animated logo for this French high-end cruise company brings a captain's portrait together with an Eiffeltower-inspired anchor.
Beyond Plastic
With this beautifully crafted animated logo, Beyond Plastic looks towards the future. This logo conveys a powerful message through its emphatic animation of a hand grasping a bottle in triumph.
Bullhide Belts
The animated logo for Bullhide Belts, created using a brush stroke style, shows a belt twisting into the head of a bull and snorting smoke as the animal grows.
Alphabetical
Who says animated logos are only for adults? With cartoon characters, they make them perfect as a kid's brand too. It is not uncommon for fun brands to create animated logos, and this logo for Alphabetical is a perfect example of how to do it.
Kwickr
Kwickr's logo by designer Milos Zdrale uses quickly appearing letters and a minimalist and modern style to perfectly reflect the fast-paced identity of the brand.
Boro
Animating a logotype in this manner can enhance its character, whether it has rigid geometry, sharp angles, or rounded curves. Boro, a UI design agency, developed for itself this animated logo.
The type is shown rolling out of the letters, enhancing the rounded shapes of each letter. The full stop at the end pops up from the curve of the 'r' after a slight hesitation, making this a nice finishing touch. The agency is made to seem fun, hip, and approachable.
Frameline
Take a look at the animated logo of Frameline. In this animated logo, which is meant to be reminiscent of the framing mechanism of a film camera, the frame is evoked. Initially, there is only a camera focus, and then the brand name is shown simply and artistically, in a straight line.
Allvit
Logos with animations can also be used to draw attention to something that may have been overlooked in the original. Some logos convey meaning through the use of symbols that are hidden within the negative space of their designs.
Those who have seen the famous FedEx logo will attest to how persistent this can be. A moving version can capitalize on and make these features more evident. With this animated logo, Nikita Melnikov highlights the site's searchability by emphasizing the magnifying glass in the negative space of the 'a'.
Sello
In the logo stamp, the "o" is replaced by a set of circular objects people can sell on the platform via animated transitions.
Lighthouse No. 6
Brien Hopkins cleverly incorporates a lighthouse beam that flashes across the logo from left to right and the negative space that completes the six digits of the number.
Echo
The logo, designed by Truf Creative for Echo Capital Group, moves along from left to right, creating a visual sense of motion that leaves us believing that we are moving or traveling across each letter.
Fujio Studio
Animating the logo enabled Adam Muflihun to explain what Fujio Studio does while creating and drawing the logo itself.
Eat
Animation is useful for other concepts, too. Fable made this logo that literally grows with every "bite" as the typographic characters grow bigger and bigger.
Impact a Hero
Impact A Hero's animated logo is reminiscent of a patriotic medal, incorporating a red, white, and blue star iconography and a simple motion.
Octopus
The animated logo by designer Sava Stoic will enthrall you with a cheeky octopus that blinks, stretches, and ultimately pops out from within the letter O.
The Doorman
Designer Musique cleverly disguises a door within a gentleman's tophat to reveal an animated logo for The Doorman-the design is simple yet memorable.
500px
The photography network 500px was rebranded with this sleek and playful animated logo. It is designed to evoke a fingerprint with a focus on the turn of a camera lens.
Sim Smith
The Sim Smith logo features a frame filled with re-arranged content–the perfect idea for an art gallery! The logo plays with the letters and keeps the audience interested.
Tutor Reactive
To be a successful education app, Tutor Reactive used an animated mascot. This adorable robot has a blinking eye animation that takes care of the job!
Delfina Foundation
The Delfina Foundation represents the interests of its residents through a bold and modern monogram. The logo shifts from a prominent underline to nothing during its cycle and then reveals the letters "D" and "F" again.
It has a utilitarian feel and is quite simply effective. Delfina Foundation aims to make art more accessible to artists by providing straight-forward functionality.
Design Torget
This dynamic logo for Scandinavian interior design store Designtorget, designed by Stockholm design studio Kurppa Hosk, shows us more about the business and its logo.
The 'D' and 'T' are employed to build the store's numerous items – furniture, tableware – in a way that showcases the brand's attractive, typically minimalist Scandinavian look. It's a terrific illustration of how animating a logo can help tell a brand's narrative.
Simon Pengelly
Adding lines or layers to Simon Pengelly's logo represents plywood layered on top of another. The materials used in the products not only make the logo relevant but it helps the logo fit into various spaces throughout the company's branding.
Wrapping up
In this blog, I shared with you some of the best animated logos of various companies and organizations that have caught the attention of people. Animated logos are here to stay and are one of the must-have marketing strategies of every company, brand or organization.
Need a hand in animating your brand logo? Contact us to get assistance from our professional logo designers.
Editor: Amrutha
