There's no arguing about the fact that whiteboard animation videos are the future of marketing and sales. It's just like giving water to green plants. The more you showcase, the better you get. That's why companies choose whiteboard animation videos to take their business digitally to the next level. 

Are you new to the concept of whiteboard animation? If yes, then this blog is for you! Now without any further ado, let's discuss about whiteboard animation and its benefits for your business.

What is Whiteboard Animation?

Whiteboard animation is basically the process of showcasing a story with pictures that are drawn on a whiteboard, which is further used to communicate and advertise. It is one of the unique ways to engage the viewers by creating content right in front of the viewers. 

Presenting the information by drawing in real-time will not only build trust but also help in explaining complex information easily, which is great for both SEO and social media. 

According to the statistics, it is estimated that visual content is processed 60,000 times easier than normal text. Thus, if you want your messages to be processed easily, then you can go for customizing video animation and win the audience's heart. 

Are you still pondering over when is the right time to use whiteboard animation? Have a look at the points below…

When to go for Whiteboard Animation? 

Usually, we might get stuck while deciding when we should go with the creation of whiteboard animation. Are you the one? If yes, then I would suggest you to opt for the option for whiteboard animation in the following conditions:-

  • Create a whiteboard animation if you want to convey complicated ideas in a simple and elegant way. This video style will help you to explain the concept directly to the audience. It will make people feel like they are sitting in front of a blackboard and listening to a teacher who is explaining the concept in an easier way. 
  • You can also use whiteboard animation if you want to explain ideas through written words with a sound and voice-over. It's indeed true that written phrases and keywords have more power to put emphasis on a specific concept. So, if you want to avail the power of explanatory words, then it's nothing better than whiteboard animation videos.
  • Many times, we go with the creation of whiteboard animated videos when we have to produce a bit longer video than 90 seconds. It will allow you to take the viewer's right to the point besides keeping the content engaging. 

Now that you know the right time to create a whiteboard animation video let's figure out the benefits of a whiteboard animation video that inspires the business to make the one for their audience. 

8 Reasons why make Whiteboard Animation Video

Let's begin…

Generate Organic Traffic

Whiteboard animation video helps to reduce your website's bounce rate and get organic traffic from the Google search engine. Using this particular video style on your website will allow people to spend more time in comparison to others. 

According to the statistics, people spend 2.6x more time on video websites than others. So, if you want to increase the conversion rate of your website, then you can go for creating whiteboard videos.

Grab the Viewer's Attention

Capturing visitors' eyes in this digital world is something next to impossible. But all thanks to animated characters. Whiteboard animation videos help you to grab your viewer's attention to your brand, product, or services. You will get a higher call to retention ratio for your business. 

Easy to explain

With the help of a whiteboard animation video, you can easily describe your product or services. People love to watch these types of entertaining and informative videos. That's why organizations tell their company story and ideas in the form of video content. 

Build a Strong Connection

Another advantage of creating animated videos is building stronger bonds with the audience. People love to watch and learn with fun-type videos. Whiteboard videos are the best for that category. People feel so connected while watching whiteboard-type videos.

Remember, the more you connect, the easier it becomes to capture leads. So, start connecting with people on deeper levels with the help of whiteboard animation video. 

Can be used Anywhere 

Usability is another factor that inspires people to use animated whiteboard videos. It is one of the video styles that can be placed anywhere on your website products page, YouTube for your social networks, etc. 

The more you use, the better you get. So, simply add whiteboard videos anywhere in the system, and generate ROI. 

Do conversions Easily

Whiteboard videos are well designed to get the best attention from viewers and can bring the maximum amount of clients to your business. Capturing visitors' eyes via visuals is one thing and converting them to another is another. 

Thanks to whiteboard videos. It owns the power to connect with the audience and convert them into loyal customers. 

High click-Through Rate

Do you know people are more likely to click on whiteboard animation videos?

By making whiteboard animation videos, you can inspire people to make a click. Remember, the more the number of clicks, the higher the traffic and the better the conversions. So, if you want to get high click-through rates and a good amount of traffic to your website, then make the best of whiteboard videos. 

Highly trending & Shareable 

Offering the services in what people actually do is something that increases the chances of getting more conversions. So, if you want to follow the trend besides showcasing your products/services, then you can create whiteboard animation videos. 

Well explained, whiteboard animation videos are always trending and get a huge amount of organic views on YouTube. So, start increasing the attention of viewers with the help of stunning whiteboard videos. 

Moreover, if you are looking for a video style that best suits the marketing, then whiteboard video is for you. These types of videos are more shareable on social sites, so you can get a high amount of traffic to your website/ product pages with this specific video style. 

The Final Say 

Well! Whiteboard animation videos aren't just a novel way to make sales. It's the best marketing asset that makes a sustainable and far-reaching impact on all areas of your business.

If you are new to the creation of whiteboard videos, then you can avail yourself of ROI whiteboard video creation services, just like us. 

We provide eye-catching whiteboard video that is both affordable and the best for your product.  

Are you still having any concerns? Feel free to contact us. 

                                                                                                                                      Editor: Divya

Frequently Asked Questions

To craft a whiteboard animation in After Effects, you'll want to start by importing your chosen graphics and setting up your composition. Then, arrange your elements on the timeline, ensuring they're in the right sequence. Next, apply the ‘Stroke' effect to your graphics layer, adjust its settings to resemble a hand-drawn effect, and animate it using keyframes. This way, it'll simulate the drawing process as the animation progresses.

Yes, creating a whiteboard animation is entirely possible and can be achieved through various software and tools designed specifically for this purpose. These platforms often come equipped with features that allow you to easily animate elements as if they were being drawn on a whiteboard, giving your content an engaging and informative visual style.

While there are free tools and software available for whiteboard animation, it's important to note that the level of functionality and features may be limited compared to paid versions. Free options are a great starting point for beginners or those looking to experiment with whiteboard animation. However, for more complex and professional-grade animations, investing in a premium software might be a more suitable option.

Yes, you can create whiteboard animation in PowerPoint. While PowerPoint isn't specifically designed for animation, it does offer basic animation features that can be used to simulate a whiteboard effect. By adding elements one at a time and using the ‘Appear' or ‘Wipe' animation effects, you can create a step-by-step drawing effect. While it may not offer the same level of detail as specialized whiteboard animation software, PowerPoint can still be a useful tool for creating simple and straightforward whiteboard-style presentations.

Nancy Sharma, an Associate Graphic Designer, explores graphic design principles, branding and identity design, typography, color theory, and digital illustration. Her creative expertise enhances visual communication strategies, inspiring others with insightful perspectives on design aesthetics and effective communication through art.