15 Best CRM Tools [For First-Time Buyers]

“Tools are the one which makes your every task easier.”

Customers and clients are the main pillars of every organization. Taking care of them is a primary area of concern- the more happy customers are, the more products and services they will buy. 

How can you improve customer relationships to diversify your business? How can you improve functionality? A CRM tool that focuses on customer relationships is the answer.

CRM tools can help your company grow. CRM systems may alter and change consumer opinions and buying approaches, making your work life easier.

CRM tools are a way to centralize, utilize, and capitalize your data instead of drowning in it. Research shows that 74% of companies switching to CRM systems improve customer relationships and generate more leads. 

In this blog, we will zoom into 15 of the best( and top-rated) CRM software tools for making your business more diversified. 

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Benefits of CRM Tools

Finding customers for your business is not an easy task. And once you find them, another challenge strikes, i.e., establishing a solid bond with them. So CRM solutions help to gain customer satisfaction.

CRM solutions provide you a wide range of benefits for your small businesses as well as large businesses. From organizing contacts to automating any tasks, it captures everything. 

As per today's work plan, when many organizations shift to remote work, it's quite a plus point to use CRM tools for better management. It's like a perfect software solution that can coordinate with your sales, marketing, and operational activities and introduce better revenue for your organization.

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Let's dig in deep into the benefits of CRM tools.

Brings Best Customer Services

CRM tool's primary focus is to maintain good relationships with customers, which will result in a wide range of business opportunities. Tools for CRM manages all your contacts and gathers important information regarding customers like purchase records and messages across different channels. 

This ensures that your employees have all the necessary information in just one click. CRM tools not only focus on maintaining relationships with current customers but also focus on generating potential customers. 

Factors that bring out CRM tools as the best customer service provider:

Improves Efficiency

CRM solutions have now become a prime suspect to manage pipelines of many organizations. Many organizations work with CRM tools, especially sales and marketing team tasks become easier by adopting CRM solutions.

Some companies even choose CRM in executing their accounting systems into their CRM to achieve a 360-degree view of their customer profiles. This tool also gives remarkable outcomes which help companies to layout a good infrastructure on different aspects such as:

Bring more Transparency

Transparency is the most crucial factor within an organization, as transparency keeps your team accountable and enables each department to access any customer-related information they need.

For, e.g., A salesperson wants to create a follow-up call to a new client. If their organization has an integrated CRM, they have access to all the necessary information the client has issued, like opening up the email you sent and many more. So this type of data helps the salesperson in better outreaching with the client.

Factors by which organizations can earn transparency:

Increases Sales & Marketing Strategies

The principal concern of every business is to increase its sales volume. To attain this, companies need to focus on their current customers as well as their potential customers.

CRM tools can help you improve your corporate marketing and sales strategy as it is crucial to understand that the experience of the client will overtake your product and its price. So CRM solutions leverage your marketing campaigns more effectively.

Factors that implements a CRM system to boost your sales: 

Improved Messaging with Automation

If you receive any lead from a customer, CRM software enables you to save the customer's information and revert to other team members. Automating CRM in your system will reduce the timing spent by salespeople for sales activities.

Activities such as data entry, data updates, call logs and sending emails and follow-ups. CRM provides automation, which reduces working time and pushes the focus into more meaningful and strategic work.

How to choose the Right CRM Software?

Defines Company's needs

The CRM software that you adopt for your business must depend on the company's needs and objectives. As there are many options available in the market, you have to choose from one of them. 

So it is essential to map out the objectives and goals of your company. It will make your process easy while choosing the right one.

Prioritize Quality over Budget

The CRM that you finalize must satisfy your company's needs and objectives. The software tool that you want for your business needs to grow tends to be very expensive sometimes. 

The all-in-one CRM that includes additional features like marketing automation and customer support would be the best choice for your business. There are also many free editions of CRM available in the market, so you can also book a trial of them before purchasing.

User-Friendly

Selecting a CRM which is difficult to use and not convenient for the user will negatively impact your sales process. So go with an easy-to-use system that is beneficial for both the customer and employer.

Provides Customer Support

Ensure that the CRM system you are buying offers you customer support and helps your customers to configure any issues they face while operating it.

Consists Unique Features

CRM software should include marketing automation features such as:

Trustworthy Provider

Choose an industry-specific vendor partner who has worked with different companies and industries which are similar to yours. You can get this idea by simply studying the vendor's websites and studying reviews about their services. Another thing you have to go through is the vendor's local partner network.

15 Best CRM Tools to Choose from

After analyzing all the details about CRM tools, it's time to go through some best CRM tools that you can use to switch your business.

Salesforce CRM

Salesforce is a cloud-based platform and the most widely used CRM software. It connects sales to service providers and finds selling opportunities throughout your business. This tool gives you an accurate view of your business strategies with comprehensive facts.

Main features

HubSpot CRM

HubSpot is a software platform that includes marketing, sales, and service software that helps you grow your business without any compromise.

HubSpot CRM  is a cloud-based system that offers a whole stack of software for managing your business paradigms. It also consists of a completely free CRM as its core.

Main Features

Zoho CRM

Zoho CRM  is an online customer relationship management software that helps you manage sales, marketing, and support in one place. It also contains all business processes with features like marketing automation, sales pipeline management, analytics, and more.

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Freshsales CRM

Freshsales CRM, which was earlier known as Freshworks CRM, is a kind of sales-driven CRM built around enhancing the communication between users and contacts.

It ultimately aims to accelerate the customer journey. It also offers free plans that are ideal for small businesses and beginners.

Main features

Pipedrive CRM

Pipedrive is a popular sales CRM in the market and is ideal for small teams that mainly focus on sales principles. It's convenient, easy to handle, and affordable as well. It also assures you that essential activities and conversations won't get dropped.

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Pipeliner CRM

Pipeliner CRM offers zestful visualization of the pipeline, sales, processes, and sales activities. Its primary focus is to deliver a service that feeds the relationship between sales management and sales people through easily understandable and actionable software. It is essentially an efficient sales management tool.

Main features

Creatio CRM( formerly bpm’ online)

Creatio CRM is a single platform to accelerate sales, marketing, and services. It is also a unified path that connects the dots between marketing, sales, and customer services.

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NetHunt CRM

NetHunt is a Gmail CRM that brings sales automation and drip campaigns straight to your inbox. It consists of Web forms, LinkedIn, Facebook Messenger, and Intercom Integration. 

It also covers a full set of features to capture leads automatically, nurture them, manage the sales pipeline, and close deals faster.

Main features

EngageBay

EngageBay is an all-in-one sales and marketing tool built especially for small and medium businesses to help them engage and grow their audience.

Main features

Scoro

Scoro CRM is a cloud-based software that provides professional services solutions to small and medium-size businesses. 

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monday.com CRM

Monday CRM is a cloud-based work operating system offers a simplified way to manage your team in any project and provides a transparent work culture.

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Daylite

Daylite helps you and your team keep track of communication with clients, track deals, and manage projects in one app. Also very easy to customize and provides flexible permission controls. It is specially made for professional services and agencies using Mac devices, iPhones, and iPads.

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NetSuite CRM

NetSuite CRM is the cloud-based ERP system in the market that helps businesses run more efficiently and cost-effectively. It provides complete visibility into upcoming opportunities and a rich set of forecasting tools.

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Zengine by WizeHive

It is the most flexible solution for managing grants, scholarships, fellowships, and many more. Harness all the data you collect to operate your entire process, keep in touch with constituents, track impact and continually improve your program.

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vtenext CRM

vtenext a fully-featured CRM software that allows you to manage all marketing sales and after-sales activities on a single platform. All the features of classic CRM are automated optimized to the Business Process Management Engine.

It also provides the possibility to create and schedule automatic reports and graphics to gain complete insight into the performance, which results in boosting sales activities.

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Final Verdict

Hopefully, now you understand the whole picturization of CRM tools and found some potential options for your company. Now the next step is to start your exploration with these tools and find the most suitable one!

And always remember one thing: the choice of any software totally depends on the nature of your business, company size, workflow, current software, business approaches. Make sure the decision should be right and favorable for your business.

For further information, you can contact us.

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