“Tools are the one which makes your every task easier.”

Customers and clients are the main pillars of every organization. Taking care of them is a primary area of concern- the more happy customers are, the more products and services they will buy. 

How can you improve customer relationships to diversify your business? How can you improve functionality? A CRM tool that focuses on customer relationships is the answer.

CRM tools can help your company grow. CRM systems may alter and change consumer opinions and buying approaches, making your work life easier.

CRM tools are a way to centralize, utilize, and capitalize your data instead of drowning in it. Research shows that 74% of companies switching to CRM systems improve customer relationships and generate more leads

In this blog, we will zoom into 15 of the best( and top-rated) CRM software tools for making your business more diversified. 


Benefits of CRM Tools

Finding customers for your business is not an easy task. And once you find them, another challenge strikes, i.e., establishing a solid bond with them. So CRM solutions help to gain customer satisfaction.

CRM solutions provide you a wide range of benefits for your small businesses as well as large businesses. From organizing contacts to automating any tasks, it captures everything. 

As per today's work plan, when many organizations shift to remote work, it's quite a plus point to use CRM tools for better management. It's like a perfect software solution that can coordinate with your sales, marketing, and operational activities and introduce better revenue for your organization.


Let's dig in deep into the benefits of CRM tools.

Brings Best Customer Services

CRM tool's primary focus is to maintain good relationships with customers, which will result in a wide range of business opportunities. Tools for CRM manages all your contacts and gathers important information regarding customers like purchase records and messages across different channels. 

This ensures that your employees have all the necessary information in just one click. CRM tools not only focus on maintaining relationships with current customers but also focus on generating potential customers. 

Factors that bring out CRM tools as the best customer service provider:

  • Always keep in touch with customers.
  • Provide a live chat support system.
  • Creates engagement with clients or customers by creating follow-up with email campaigns.
  • Engage your customers through social CRM, as social media is the best platform by which you can coordinate with your clients even after-sales.
  • Helps in providing valuable face-to-face feedback to customers about your product and services.   

Improves Efficiency

CRM solutions have now become a prime suspect to manage pipelines of many organizations. Many organizations work with CRM tools, especially sales and marketing team tasks become easier by adopting CRM solutions.

Some companies even choose CRM in executing their accounting systems into their CRM to achieve a 360-degree view of their customer profiles. This tool also gives remarkable outcomes which help companies to layout a good infrastructure on different aspects such as:

  • Helps in improving customer satisfaction.
  • Improvise outreach with customer retention and revenue generation.
  • Successful sales and marketing initiatives.
  • It helps in bringing out better internal communication.
  • Optimize your marketing efforts.
  • Maximize business performance.

Bring more Transparency

Transparency is the most crucial factor within an organization, as transparency keeps your team accountable and enables each department to access any customer-related information they need.

For, e.g., A salesperson wants to create a follow-up call to a new client. If their organization has an integrated CRM, they have access to all the necessary information the client has issued, like opening up the email you sent and many more. So this type of data helps the salesperson in better outreaching with the client.

Factors by which organizations can earn transparency:

  • Provide proper guidelines concerning the use of the product or service you are providing.
  • Build trust with customers.
  • Introduce a customer feedback system to make complaints and give feedback.
  • Be honest about customer data and collection.
  • Highlight company values on different social media platforms.
  • Always build communication with customers.

Increases Sales & Marketing Strategies

The principal concern of every business is to increase its sales volume. To attain this, companies need to focus on their current customers as well as their potential customers.

CRM tools can help you improve your corporate marketing and sales strategy as it is crucial to understand that the experience of the client will overtake your product and its price. So CRM solutions leverage your marketing campaigns more effectively.

Factors that implements a CRM system to boost your sales: 

  • Automated and customized Email marketing campaigns.
  •  Mobile CRM tracking.
  • Implements social CRM that helps in providing meaningful insights.
  • Promotes search marketing that enhances your search engine standing.

Improved Messaging with Automation

If you receive any lead from a customer, CRM software enables you to save the customer's information and revert to other team members. Automating CRM in your system will reduce the timing spent by salespeople for sales activities.

Activities such as data entry, data updates, call logs and sending emails and follow-ups. CRM provides automation, which reduces working time and pushes the focus into more meaningful and strategic work.

How to choose the Right CRM Software?

Defines Company's needs

The CRM software that you adopt for your business must depend on the company's needs and objectives. As there are many options available in the market, you have to choose from one of them. 

So it is essential to map out the objectives and goals of your company. It will make your process easy while choosing the right one.

Prioritize Quality over Budget

The CRM that you finalize must satisfy your company's needs and objectives. The software tool that you want for your business needs to grow tends to be very expensive sometimes. 

The all-in-one CRM that includes additional features like marketing automation and customer support would be the best choice for your business. There are also many free editions of CRM available in the market, so you can also book a trial of them before purchasing.


Selecting a CRM which is difficult to use and not convenient for the user will negatively impact your sales process. So go with an easy-to-use system that is beneficial for both the customer and employer.

Provides Customer Support

Ensure that the CRM system you are buying offers you customer support and helps your customers to configure any issues they face while operating it.

Consists Unique Features

CRM software should include marketing automation features such as:

  • Email marketing
  • Building landing pages
  • Helpdesk
  • Mobile access
  • Metrics and reporting
  • Social CRM software

Trustworthy Provider

Choose an industry-specific vendor partner who has worked with different companies and industries which are similar to yours. You can get this idea by simply studying the vendor's websites and studying reviews about their services. Another thing you have to go through is the vendor's local partner network.

15 Best CRM Tools to Choose from

After analyzing all the details about CRM tools, it's time to go through some best CRM tools that you can use to switch your business.

Salesforce CRM

Salesforce is a cloud-based platform and the most widely used CRM software. It connects sales to service providers and finds selling opportunities throughout your business. This tool gives you an accurate view of your business strategies with comprehensive facts.

Main features

  • Contact management
  • Lead management
  • Einstein analytics
  • Dynamic dashboards and custom reports
  • Email integration with salesforce lightning
  • Partner and channel management


Essentials -$25 USD/user/month(billed annually)
Professional- $75 USD/user/month(billed annually)
Enterprise- $150 USD/user/month(billed annually)
Unlimited- $300 USD/user/month(billed annually)

HubSpot CRM

HubSpot is a software platform that includes marketing, sales, and service software that helps you grow your business without any compromise.

HubSpot CRM  is a cloud-based system that offers a whole stack of software for managing your business paradigms. It also consists of a completely free CRM as its core.

Main Features

  • Efficiently manages the pipeline of your business with complete visibility.
  • Automated log sales activity.
  • Have access to all the details of lead in one place.
  • A customizable deals dashboard for better visibility of the entire sales pipeline.
  • It consists of G-mail & outlook integration and email templates to help you quickly email and communicate with leads.


Marketing Hub- $0
Sales Hub -$0
Service Hub- $0

Marketing Hub-$45 per month
Sales Hub -$45 per month
Service Hub- $45 per month

Marketing Hub- $800 per month
Sales Hub – $450 per month
Service Hub- $450 per month

Marketing Hub- $3600 per month
Sales Hub – $1,200 per month
Service Hub- $1,200 per month

Zoho CRM

Zoho CRM  is an online customer relationship management software that helps you manage sales, marketing, and support in one place. It also contains all business processes with features like marketing automation, sales pipeline management, analytics, and more.

Main features

  • Salesforce automation
  • Lead management
  • Marketing automation
  • Customer support
  • Inventory management
  • Reports and dashboards
  • Google apps integration
  • Multi currencies
  • Workflow


Freshsales Free- $0
Growth- $14.00 per user per month
Pro- $23.00 per user per month
Enterprise- $40.00 per user per month

Freshsales CRM

Freshsales CRM, which was earlier known as Freshworks CRM, is a kind of sales-driven CRM built around enhancing the communication between users and contacts.

It ultimately aims to accelerate the customer journey. It also offers free plans that are ideal for small businesses and beginners.

Main features

  • 360-degree customer view.
  • Leads are scoring.
  • Auto-profile enrichment.
  • Introduce segmentation and organize your teams.
  • Unique features like appointments, tasks, notes.


Freshsales Free- $0
Growth- $15 per user per month
Pro- $39 per user per month
Enterprise- $69 per user per month

Pipedrive CRM

Pipedrive is a popular sales CRM in the market and is ideal for small teams that mainly focus on sales principles. It's convenient, easy to handle, and affordable as well. It also assures you that essential activities and conversations won't get dropped.

Main features

  • Access to contact history.
  • Email integration and tracking.
  • Google apps integration.
  • Ease-to-use solution.


Essential- $14.90 per user per month 
Advanced 0$24.90 per user per month
Professional -$49.90 per user per month
Enterprise- $99.00 per user per month 

Pipeliner CRM

Pipeliner CRM offers zestful visualization of the pipeline, sales, processes, and sales activities. Its primary focus is to deliver a service that feeds the relationship between sales management and sales people through easily understandable and actionable software. It is essentially an efficient sales management tool.

Main features

  • API access
  • Contact management
  • Funnel reporting
  • Pipeline management
  • Performance reporting
  • Pipeline management
  • Task assigning
  • Performance rating


Starter-$65.00 per user 
Business-$85.00 per user
Enterprise-$115.00 per user
Unlimited-$150.00 per user

Creatio CRM( formerly bpm’ online)

Creatio CRM is a single platform to accelerate sales, marketing, and services. It is also a unified path that connects the dots between marketing, sales, and customer services.

Main features

  • Provides a complete view of the customer journey.
  • Reporting/ Analytics
  • Email Marketing
  • Alerts/notifications
  • Third-party easy-to-use integrations
  • Account and contact management
  • Activity dashboard


Creatio Studio free version is available for an unlimited number of users. 
Studio Enterprise is available for $25.00 per user per month.

NetHunt CRM

NetHunt is a Gmail CRM that brings sales automation and drip campaigns straight to your inbox. It consists of Web forms, LinkedIn, Facebook Messenger, and Intercom Integration. 

It also covers a full set of features to capture leads automatically, nurture them, manage the sales pipeline, and close deals faster.

Main features

  • Automated Notifications
  • Invoicing
  • Centralized ticketing system
  • Event notifications


Basic- $24.00 per user per month
Business- $48.00 per user per month
Advanced- $99.00 per user per month


EngageBay is an all-in-one sales and marketing tool built especially for small and medium businesses to help them engage and grow their audience.

Main features

  • Email Marketing
  • Marketing automation
  • Free CRM & sales
  • Helpdesk


Free- $0
Basic- $8.99 per user per month
Growth- $29.99 per user per month
Pro-$47.99 per user per month


Scoro CRM is a cloud-based software that provides professional services solutions to small and medium-size businesses. 


Main features

  • File sharing
  • Communication
  • Team dashboards
  • Mobile application


Essential- $26.00
Standard- $37.00
Pro- $63.00

monday.com CRM

Monday CRM is a cloud-based work operating system offers a simplified way to manage your team in any project and provides a transparent work culture.

Main features

  • Marketing campaigns
  • Sales pipelining
  • Video production planning
  • Recruitment process
  • Progress tracking
  • Product roadmaps
  • Business processes
  • Bug tracking
  • Event management


Basic- $8.00 per 4 users per month
Standard- $10.00 per 3 users per month
Pro- $16.00 per 3 users per month


Daylite helps you and your team keep track of communication with clients, track deals, and manage projects in one app. Also very easy to customize and provides flexible permission controls. It is specially made for professional services and agencies using Mac devices, iPhones, and iPads.

Main features

  • Mobile app
  • Task management and delegation
  • Project management
  • Checklist templates
  • Milestone tracking
  • Shared calendar
  • Recurring tasks and appointments


The CRM is available for $39.99 per user per month.

NetSuite CRM

NetSuite CRM is the cloud-based ERP system in the market that helps businesses run more efficiently and cost-effectively. It provides complete visibility into upcoming opportunities and a rich set of forecasting tools.

Main features

  • Provides a streamlined view to initiating cash processes.
  • 360-degree view of the customer.
  • Promotes forecasting, upsell and commission management
  • It also offers additional features like delivering quotes, sales forecasting, order management, and e-commerce capabilities.


Note: Pricing is available on request.

Zengine by WizeHive

It is the most flexible solution for managing grants, scholarships, fellowships, and many more. Harness all the data you collect to operate your entire process, keep in touch with constituents, track impact and continually improve your program.

Main features

  • Events management
  • Activity dashboard
  • Membership management
  • Reporting & statistics
  • Data import/ export
  • Alerts/notifications
  • Third-party integrations


Starts from $3995.00 /year
No free trial
No free version

vtenext CRM

vtenext a fully-featured CRM software that allows you to manage all marketing sales and after-sales activities on a single platform. All the features of classic CRM are automated optimized to the Business Process Management Engine.

It also provides the possibility to create and schedule automatic reports and graphics to gain complete insight into the performance, which results in boosting sales activities.

Main features

  • Customer management
  • Email/ SMS marketing
  • Task management
  • Mobile app
  • Lead segmentation
  • Workflow management


Pricing model: Free, Open Source, Subscription
Free Trial Available (No Credit Card required)
Further pricing details are provided on request.

Final Verdict

Hopefully, now you understand the whole picturization of CRM tools and found some potential options for your company. Now the next step is to start your exploration with these tools and find the most suitable one!

And always remember one thing: the choice of any software totally depends on the nature of your business, company size, workflow, current software, business approaches. Make sure the decision should be right and favorable for your business.

For further information, you can contact us.

Frequently Asked Questions

CRM in marketing, which stands for Customer Relationship Management, is a strategic approach and technology-driven solution that helps businesses effectively manage and optimize their interactions with customers and prospects. It is a comprehensive system that focuses on collecting and analyzing customer data to develop deeper insights into customer behavior, preferences, and needs. CRM in marketing typically encompasses various tools and practices, such as database management, customer segmentation, lead nurturing, and personalized marketing campaigns. The primary goal of CRM in marketing is to create and maintain strong customer relationships, drive customer loyalty, and ultimately increase sales by delivering more relevant and tailored marketing messages and experiences.

CRM plays a vital role in marketing by enhancing the efficiency and effectiveness of various marketing activities. It allows businesses to understand their customers better, segment them based on various criteria, and deliver more personalized and targeted marketing campaigns. CRM systems provide a centralized platform for collecting and storing customer data, enabling marketers to track customer interactions, preferences, and purchase history. With this information, businesses can design marketing strategies that resonate with their audience and drive higher engagement. CRM also streamlines lead management, allowing marketers to identify and nurture potential customers more effectively, ultimately increasing conversion rates. The data and analytics provided by CRM systems empower marketers to make data-driven decisions, refine their strategies, and measure the ROI of their marketing efforts.

  • Operational CRM: This type focuses on streamlining and automating various customer-facing processes, including sales, marketing, and customer service. Operational CRM is all about improving efficiency in day-to-day interactions and transactions with customers.
  • Analytical CRM: Analytical CRM is centered around analyzing customer data to gain insights into customer behavior and preferences. It helps in making informed decisions, improving marketing strategies, and identifying areas for customer relationship enhancement.
  • Collaborative CRM: Collaborative CRM emphasizes communication and collaboration within an organization to improve customer interactions. It ensures that everyone involved in customer relationships has access to relevant data and can work together seamlessly to meet customer needs.

While Microsoft Excel can be used to store and manage customer data, it is not a dedicated CRM tool. Excel is a spreadsheet application that can be customized to create simple databases for basic contact management. However, it lacks the advanced features and capabilities of specialized CRM software. A CRM tool offers functionalities like automation, analytics, sales tracking, marketing campaign management, and customer support, which go beyond the capabilities of Excel. Small businesses with limited needs may use Excel as a makeshift CRM, but for more comprehensive customer relationship management, dedicated CRM software is recommended.