Not all fingers are alike. In the same way, not all salespeople are alike. Every salesperson works differently, in a way that is so unique to them. 

There is no definitive approach to sales, but everyone can explore and do what works best for them according to their needs and the situation. 

The pandemic has changed the sales approach on a bigger scale. Or let's put it this way, COVID-19 has shifted the way many sales representatives deal with sales matters as the business changes its nature from in-person to remote. Post pandemic, there are rising needs for new strategies to boost sales. 

In this blog I will introduce to you some sales approaches that you can incorporate into our sales for effective selling. These are some of the must know and effective sales approaches that every salesperson should use, especially in this changing post pandemic era. 

Sales approaches that boost business

Be well-organized about generating leads

This is the most critical stage in the job cycle of a sales representative. It is necessary to manage leads in an appropriate manner. It is important to ensure that your organization has enough leads to meet the next month's sales targets

Prepare yourself for what's coming down the pipeline. A sales representative must begin working on their pipeline for the next month in the middle of the month in order to meet their sales target or goals.

It has happened many times that a sales representative has forgotten about the upcoming task and their profits. They are preoccupied with the present, which is the worst strategy for a salesperson. 

If they want to expand, they must have a robust pipeline of potential customers. We have no way of knowing what will happen in the future. 

When compared to the prior month, it's possible that we're not getting as many leads. As a result, they must continue to improve the pipeline in order to achieve more growth. You can accomplish this by following the procedures outlined below:

  • Try to create a goal for yourself, such as bringing in a certain number of leads and then converting 80 percent of those leads into sales.
  • Make an effort to bring in around 5-6 offers every week to the system.
  • Take some time to relax and concentrate on your current work.

Understand your sales patterns

The second critical stage is to understand your sales pattern and the way you perform. As we all know, each sales representative has their unique set of strategies for completing a job. 

You just need to record someplace how much time you are devoting to a single client and whether or not it is a worthwhile investment. Are you in a position to complete the project or not? If you have begun to maintain this record, you have a significant amount of power in determining where we have gone wrong.

There are several customer relationship management systems (CRMs) where you may keep track of this. As a result, it would be ideal if sales representatives began utilizing such customer relationship management systems. 

These are the actions you need to take in order to determine your time: 

  • Make a note of all of the leads that you have converted in the past week
  • Make a note of how much time you have dedicated to each lead.
  • Evaluate your work. 

Implement your sales skills

The third and most critical stage is to make an effort to put your skills to use while interacting with clients.

When a sales representative is in a meeting with a customer, they should be aware that this is the time during which they may put their skills to use. The ideal method to demonstrate your abilities is to attempt to approach the customer for a variety of services while constantly mentioning that you can assist others on their team with any difficulties that arise. 

Make an effort to get the customer to provide additional information about his requirements. If they referenced a third party, keep that information in mind for future sales.

Connect with a client for a meeting when everything is successfully completed, or when you are nearing the end of the project. During your discussion of the ongoing project, try to pitch them on why you believe that the client might in future require it. If the client requires any assistance with that service, inform them that you will be pleased to provide it. 

Client handling

Every sales person is well aware that if they don't know how to deal with their customers, their company would suffer greatly. To provide excellent service to our clients, you must always pay attention to what they have to say. When you are on a client call, attempt to take notes on your conversations, what you and your client discuss, and what they want you to accomplish. 

Their every need is to be met because, when you do things like this, it will help you grow as a salesperson and help you establish a good connection with your customer. When the client sees that you are paying attention to them and taking notes, it has a positive influence on the customer's mood.

Listening, writing, and following up are all important skills. These are the three most crucial actions a sales representative must do. 

Pay close attention to what they are attempting to communicate to you. You should write it down for your reference so that in the future, when working on the project, you can go to the notes and confirm that they stated the same. Maintain communication with the customer by sending follow-up emails on a regular basis to demonstrate that they are essential to you.

Closing lines

Life of a salesperson is not as easy and fun as it sounds. They have to come up with approaches and strategies that work effectively so that they can close deals. 

They have to work closely with the team and clients and handle them efficiently. With the changing patterns in the post Covid-19 era, there are a lot of things that have changed in sales. And the approaches I have listed in this blog are some of the effective ways to ace your career as a salesperson. 

To know more visit If you are looking for opportunities, make sure you check out webdew’s career page.

Frequently Asked Questions

The six active steps in selling involve prospecting to find potential customers, preparing by researching their needs, approaching them positively, presenting your product or service effectively, handling objections, and finally, closing the sale. These steps guide the sales process, from identifying leads to securing a successful deal.

To boost sales, businesses can employ four strategies: 1) Implement effective marketing and promotion to expand reach and build brand awareness. 2) Prioritize strong customer relationships and exceptional service to encourage repeat business and referrals. 3) Diversify offerings with new products or services to attract different customer segments. 4) Optimize sales processes, train the sales team, and leverage data analysis to identify growth opportunities and refine pricing strategies.

A good sales approach is one that focuses on building trust, understanding customer needs, and providing tailored solutions. It involves active listening, asking relevant questions, and demonstrating genuine interest in helping the customer rather than just making a sale. A consultative and customer-centric approach that emphasizes value and benefits is often considered effective in today's sales environment. Additionally, a good sales approach adapts to individual customer preferences and needs while maintaining professionalism and ethical conduct throughout the sales process.

The “sales first” approach refers to a strategy where the primary focus is on closing deals and generating immediate sales revenue. In this approach, the sales team may prioritize aggressive tactics to secure sales quickly, often at the expense of building long-term customer relationships or considering broader business objectives.

                                                                                                                                  Editor: Amrutha