9 best Social Media Video Ideas to drive more traffic for business

Social media has emerged as the center of video content, where people compete to engage their audience and attract them towards their brand or business.

But what if your efforts are not that effective? 

What would be your next step then? 🤔

As a marketer, you would attempt to find new and innovative ideas to enhance the quality of your video content. However, this is a time-consuming task that could disrupt your workflow.

To simplify your job, webdew has created a list of nine market-proven social media video ideas.

These ideas can work wonders in your video marketing strategy, helping your business in generating more traffic and stay ahead in the game.

Training people refers to imparting knowledge or skills to individuals in a specific area or subject matter.

Social media has become a popular platform for people to share information, and it can be a great place to share your knowledge and expertise with others.

Creating informative and short-form videos related to your niche can teach your audience something new and valuable. For example, if you are a fitness expert, you could create a video demonstrating a new exercise or providing tips for achieving fitness goals.

From making people learn about new products or services to sharing knowledge about your niche, you can help position yourself as an expert in your field and build credibility with your audience.

As people engage with your this type of content on social media and see your value, they are more likely to trust you and turn to you for advice or guidance in the future.

Additionally, as your content is shared and reaches more people, you can grow your audience and expand your reach within your niche.

A Q&A video is a format where you answer questions from your audience, either live or pre-submitted. This different type of video content can be used to connect with your viewers and build a deeper relationship with them. 

By taking the time to answer your audience's questions, you are showing them that you care about their thoughts and concerns. This can help to establish trust and credibility with your audience.

Additionally, creating video content with a Q&A session can be a great way to provide valuable information to your viewers and showcase your expertise in a particular subject.

According to this social media strategy, you can create a sense of community and foster a deeper connection with them; by engaging in a conversation with your audience.

Sharing client testimonials is a powerful video marketing strategy to help you build credibility and trust with potential customers.

Make a video for social media featuring satisfied clients, their feedback, and how you helped them achieve their goals.

With this you can showcase your expertise and the value of your services in a more engaging and persuasive way than simply listing your credentials or services.

This type of video content can be particularly effective because it allows potential clients to see and hear directly from people who have already used and benefited from your services.

By hearing their stories and feedback, viewers can better understand what you offer and how it can help them achieve their goals.

In short, using client testimonials in a video format like Instagram reels or YouTube Videos is an effective way to showcase your credibility, build trust, and persuade potential clients to choose your services.

5. Tell about upcoming events and programs

If you have any upcoming events or programs related to your niche, creating a short video to promote them can be a very effective way to get the word out and encourage people to attend.

By creating teaser videos or announcement videos, you can share the details of the event or program in an engaging way that is more likely to capture people's attention than a simple text announcement or social media post.

In your video to announce the event, you can provide information about the event or program, such as the date, time, location, and any other pertinent details that attendees need to know.

You can also highlight what attendees can expect from the event or program, such as speakers, activities, workshops, or networking opportunities.

It's also important to explain how attending the event or program can benefit attendees. For example, you might emphasize that they will have the chance to learn new skills, network with other professionals in their field, or gain insights and inspiration to help them advance their careers. 

With a video creation that promotes your giveaway or contest, you can easily grab your audience's attention and encourage them to participate.

To get your audience involved, you can ask them to like, comment, or share your great video. This helps increase engagement and spreads the word about your giveaway or contest to a wider audience.

Additionally, you can provide a prize related to your niche to the contest winner, which helps incentivize participation and increase excitement.

In essence, the statement suggests that if you have expertise in a certain area, making a video to share your knowledge can be a great way to demonstrate your authority in that field.

For example, if you're a digital marketer with some tips on optimizing a website for search engines, you could create a video tutorial explaining your strategies and techniques.

By doing so, you can help establish yourself as an expert in your niche, leading to increased credibility, visibility, and, ultimately, more business opportunities.

Creating social media content also allows you to share your knowledge in fun and attractive way, which can help attract and retain viewers' attention.

Creating content that features your employees means showcasing them in a visual format that can be shared with your audience.

This approach can help humanize your brand, making it more relatable and accessible to your target audience.

It provides an opportunity for your audience to see the people behind the brand, to get a sense of their personalities, skills, and unique talents, and to understand how they contribute to your brand's success.

By featuring your employees through behind-the-scenes videos and employee review videos, you can build a connection with your audience, which can help increase their loyalty to your brand.

Your audience or social media users will feel like they know the people behind the brand, which can create a sense of familiarity and trust. This can lead to more engagement, higher conversion rates, and a better overall brand reputation.