Imagine you witness a SaaS landing page that immediately grabs your attention. The design is sleek, the messaging is compelling, and you click that ‘Sign Up' button without a second thought before you know it.

Ever wondered what makes those landing pages so irresistible?

Of course, the clear-cut presentation and uncluttered visuals. Also, the exact alignment of page elements and clear crafting of SaaS benefits. 

In our article, we'll take you on a journey through the 15 best SaaS landing page examples that are guaranteed to hook visitors and skyrocket your conversion rates.

Get ready to unlock the secrets behind these captivating success stories. Also, learn how to craft your compelling landing page narrative.

Trust us! You won't want to miss this captivating ride!

Let's dive in!

15 best SaaS Landing Page Examples for better conversion 

1. Asana SaaS Landing Page

Asana has a standout SaaS landing page for several reasons. Let us check out those reasons,

  • The homepage design is clean and modern. The perfect usage of white space makes the content easy to read.
  • The use of bold typography and colourful images makes the page visually appealing and engaging.
  • Asana's landing page lies ahead in how they communicate their product's benefits.
  • The headline is clear and concise. This immediately tells potential customers what Asana does and why they should care.
  • As you scroll down the page, sections highlight aspects of Asana's product. Each section has a clear headline, a brief description, and a relevant image to help illustrate the point. This enables the audience to understand what Asana offers and how it can help them.
  • Asana's landing page also uses social proof. It prominently displays logos of companies using Asana, which establishes credibility and trust.
  • They also include customer testimonials that speak to the value and impact of using Asana.

Check out how to create an amazing typography.

Asana is a great SaaS landing page inspiration for creating a visually appealing landing page. You can take some inspiration from Asana's page to create your high-converting SaaS landing page.

2. HubSpot SaaS Landing Page

HubSpot's landing page is considered one of the best examples in the SaaS industry. It excels in several areas to create a compelling user experience. Its landing page stays apart because, for various reasons,

  • The page utilizes a minimalist design with a clean and visually appealing layout, ensuring a seamless navigation experience.
  • The page features a concise and attention-grabbing headline that immediately communicates the value proposition of their software. 
  • The messaging is focused and easily understandable. It conveys the benefits and features of HubSpot's CRM platform without overwhelming visitors.
  • HubSpot incorporates eye-catching visuals and videos. It showcases the product's interface and highlights its key functionalities. This visual representation aids in capturing the user's attention and generating interest.
  • The page includes customer testimonials and success stories. It establishes credibility and trustworthiness. This social proof helps potential customers feel more confident in choosing HubSpot.
  • The landing page strategically places prominent and compelling CTAs throughout. It guides visitors to take specific actions like scheduling a demo. 
  • These CTAs stand out and are easily accessible, increasing the likelihood of user engagement.
  • The landing page is highly responsive and optimized for mobile devices, ensuring a seamless browsing experience across various screen sizes.

HubSpot's landing page combines clear messaging, engaging visuals, social proof, and intuitive CTAs to create an exceptional SaaS landing page. It captures visitors' attention effectively and encourages them to act.

3. AirTable SaaS Landing Page

Airtable serves as an ideal SaaS landing page example for several reasons. Let us figure out those reasons,

  • The landing page clearly communicates Airtable's value proposition. It reflects the platform as a versatile and intuitive data management and collaboration platform. It highlights the benefits of flexible organization, customizable workflows, and powerful integrations.
  • The page features a clean and modern web design. It is visually appealing and reflects the user-friendly nature of the platform.
  • The layout is intuitive. The friendly interface makes navigating and understanding the key features and functionalities easy for visitors.
  • Airtable effectively uses concise and compelling headlines to convey its value proposition and key features. The headlines capture attention. Also, it provides a clear understanding of how Airtable can benefit different teams and industries.
  • The landing page incorporates high-quality visuals. It includes images and screenshots to showcase the platform's interface and functionalities. 
  • Airtable includes customer testimonials on its landing page. It provides social proof and showcases the platform's success stories. This helps build trust and credibility, demonstrating the positive impact Airtable has had on real users and their businesses.
  • The landing page includes a prominent CTA encouraging potential visitors to sign up to avail of a free trial.
  • The CTA stands out visually. It uses persuasive copy to drive conversions, making it easy for interested users to take the next step.
  • Airtable effectively highlights its key features and functionalities. It emphasizes the platform's flexibility, collaboration capabilities, and integrations.
  • Airtable's landing page is well-structured, with a straightforward menu and sections. It guides visitors to the most relevant information.

Airtable.com is one of the best landing pages with all its features. Also, it provides a clear path for conversion through a well-designed user experience.

4. SEMRush SaaS Landing Page 

SEMrush is widely regarded as having a great SaaS business. Its landing page is also very unique and compelling. Here's an explanation of why SEMrush's landing page stands out as an ideal SaaS landing page example:

  • SEMrush's hero section effectively communicates its value proposition immediately.
  • The headline immediately conveys the primary benefit of the product or service. This concise and straightforward statement instantly tells visitors what the product offers and who it is designed for. 
  • SEMrush's landing page features a visually appealing design and well-organized layout.
  • The page uses a combination of compelling imagery, concise text, and vibrant colours to capture attention and maintain user interest.
  • The use of screenshots and visuals throughout the page helps visitors visualize the product in action.
  • The landing page emphasizes the key benefits. It showcases the features of SEMrush clearly and concisely. 
  • A brief description accompanies each benefit. This then makes it easy for visitors to understand the value they will receive.
  • SEMrush leverages social proof elements to establish credibility and build trust with potential customers.
  • The landing page prominently displays logos of well-known brands that use SEMrush. 
  • The landing page incorporates a prominent and compelling call to action at the bottom, encouraging visitors to take action.
  • The CTA button stands out and grabs the user's attention using contrasting colours and persuasive text. 
  • SEMrush's landing page is designed with user experience in mind. The navigation is intuitive and straightforward. It allows visitors to find the relevant information they need quickly.

SEMrush's landing page demonstrates a strong understanding of practical SaaS landing page design principles. 

5. Canva SaaS Landing Page

Canva is a graphic design platform that enables users to easily create stunning graphics. It has one of the most fantastic landing page examples to inspire. Here is why,

  • Canva's landing page uses bold, colourful visuals. 
  • The variety of stunning designs on the page showcases the platform's capabilities. This immediately captures the visitor's attention and communicates the product's value.
  • Canva's landing page uses a concise headline that communicates the value proposition quickly. 
  • A series of sections on the page highlights the different features and benefits of using Canva.
  • Each section is visually engaging, with clear and concise copy that effectively communicates the value of the product. This helps in generating quality leads.
  • The use of icons and bullet points also makes the information easy to digest.
  • Canva's landing page includes clear calls to action on the entire page. It encourages visitors to sign up for a free trial or to create an account.
  • The sign-up procedure is straightforward and easy to complete, making visitors more likely to convert. 

Canva's landing page is one of the great SaaS landing page examples. It lets you create a visually stunning and effective SaaS landing page that quickly communicates the value of your product.

6. Moz SaaS Landing Page

Moz is a software platform that provides SEO tools to help agencies improve search engine rankings. Moz has the best SaaS landing page design inspiration to create a high-converting landing page. Let me tell you why,

  • Moz's landing page showcases social proof to gain the trust and credibility of the visitors. 
  • You'll see a prominent banner highlighting Moz's impressive customer base. It showcases logos of well-known brands. 
  • Moz's landing page makes smart use of clear and concise copy. The headline quickly communicates the value of the product: “There's a smarter way to do SEO.” This immediately tells visitors what Moz can do for them and why they should care.
  • Scrolling down the page, you'll see sections highlighting Moz's SEO tools' different features and benefits. It showcases clear explanations and visual examples of how the platform works.
  • The copy is concise and simple, and icons and bullet points make the information digestible.
  • Moz's landing page also includes a clear CTA to sign up for a free trial. The CTAs are prominently displayed throughout the page.
  • The sign-up process is straightforward to complete. It accelerated the likelihood that visitors would convert.

Moz's landing page is one of the great examples of creating an effective and high-converting SaaS landing page. You can take inspiration for your next design project. 

7. Help Scout SaaS Landing Page

Help Scout provides customer service software. Help Scout has a killer SaaS landing page that is informative and visually appealing.

  • Help Scout's page uses bold and eye-catching visuals.
  • The page features large and high-quality images that showcase the product in action.
  • Also, it also uses subtle animations that help draw the visitor's attention to key features and benefits.
  • Another great feature of Help Scout's landing page is the use of social proof.
  • Scrolling down the page, you'll see quotes from satisfied customers. It also includes logos of well-known brands that use Help Scout's software.  
  • Help Scout's landing page also features clear and concise copy that effectively communicates the value of their product.
  • The copy throughout the page uses plain language that is easy to understand.
  • Help Scout's landing page also includes helpful resources for visitors, such as case studies and a free ebook on customer service. This helps to position Help Scout as a thought leader in their industry. It also provides value to visitors even if they don't purchase the product.
  • Help Scout's landing page includes a clear call-to-action that motivates visitors to sign up for a free trial.

Help Scout's landing page is a great example of creating a visually appealing and informative landing page that efficiently communicates the value of your product. 

8. Shopify SaaS Landing Page

Shopify has one of the most popular SaaS landing page examples. Here's why,

  • The visuals are stunning. They've incorporated a beautiful hero image with a bold headline that immediately draws you in.
  • The page makes great use of white space to keep the page clean and uncluttered.
  • Their copy is spot on. They've clearly defined their target audience. They have also addressed their pain points in a relatable way.
  • Plus, the page has highlighted the benefits of their product with compelling bullet points. They are easy to read and understand.
  • They've featured customer testimonials and logos of well-known companies that use their platform. This helps build trust with potential customers. 

All in all, Shopify's SaaS landing page is a unique example of how to build a visually appealing, well-written, and persuasive landing page. Its unique value proposition and customizations make it one of the best SaaS pricing pages as well.

9. Figma SaaS Landing Page

The Figma SaaS Landing Page is a prime example of an effective landing page for a Software as a Service (SaaS) product. Figma is a popular web-based design and prototyping tool. The designers and teams use Figma to streamline the design process.

Here are some key elements and characteristics that make the Figma SaaS Landing Page stand out:

  • The landing page starts with a bold headline that immediately grabs the visitor's attention. It communicates the primary value proposition of the product.
  • A visually striking hero section is featured prominently on the landing page. It showcases the Figma interface and demonstrates the product in action. It allows visitors to envision themselves using it.
  • The landing page focuses on highlighting the key benefits and features of Figma. It uses concise and persuasive copy to communicate the value of the product, such as collaborative design, real-time feedback, and seamless prototyping.
  • The landing page prominently displays multiple CTAs throughout the page. These buttons are strategically placed to capture visitors' attention and encourage them to take action. 
  • To build trust and credibility, the landing page incorporates customer testimonials, case studies, and recognizable logos of companies that use Figma. 
  • The page uses visual cues like icons, images, and illustrations to highlight key features and functionality of Figma. This lets visitors quickly understand the product's capabilities and how it can benefit their workflow.

The Figma SaaS Landing Page effectively captures the attention of its target audience. It communicates the product's value proposition. Also, it provides a clear path for visitors to take action. 

10. Talon.One SaaS Landing Page

Talon.One is a powerful SaaS platform. It gives companies the tools they need to create and manage personalized promotions, loyalty programs, and referral campaigns. When it comes to its landing page, Talon.One exemplifies several key elements that make it an effective SaaS landing page. Here's a description of Talon.One's landing page,

  • Talon.One's landing page features a clear and concise headline. It immediately communicates the value proposition of the platform. 
  • The hero section of the landing page includes a visually appealing and engaging image. It showcases the platform's features or benefits. It captivates the visitors' attention and compels them to explore further.
  • Talon.One's landing page includes a prominent call-to-action (CTA) button that stands out from the rest of the page. 
  • The landing page highlights the key features and benefits of the Talon.One platform. It uses concise checklists to explain how the software helps businesses create personalized promotions. Also, it tells about how they manage loyalty programs and drive customer engagement.
  • Talon.One leverages customer testimonials or case studies on its landing page to showcase the positive experiences of existing users.  
  • The landing page incorporates visual representations such as screenshots or product images to give visitors a glimpse of the Talon.One platform. These visuals help users understand the interface and visualize how the software works.

Talon.One's landing page persuasively presents the platform's value proposition, features, and benefits. It aims to convert visitors into leads or trial users by providing them with the necessary information and compelling reasons to take action.

11. Evernote SaaS Landing Page

Evernote is a software-as-a-service company that provides a digital note-taking and organization platform. It has a unique SaaS landing page. Here are the reasons,

  • The design of the landing page is clean and straightforward. It immediately catches the visitor's eye.
  • The use of a calming colour scheme and plenty of white space creates a sense of clarity and organization.
  • The page's copy is also well-written and concise.
  • The headline communicates the product's value proposition. Also, the subheadings explain what the product can do.
  • Another great feature of Evernote's landing page is that it includes social proof in the form of customer testimonials. Seeing positive reviews from other users can help to build trust with potential customers.
  • The page also includes an explainer video describing the functionalities of the software Evernote offers.
  • It also showcases the pricing plans for the users to make instant decisions.
  • The call-to-action (CTA) is clear and prominent. The green colour of the CTA button stands out against the white background.
  • Using a personalized CTA, such as “Sign up for free,” also helps create a sense of urgency. 

Evernote's landing page is a great example of a SaaS landing page. It covers everything that an ideal SaaS landing page must incorporate. It showcases one of the best ways to create a killer SaaS landing page.

12. Dropbox SaaS Landing Page

Dropbox has been one of the most trending cloud storage solutions for quite some time now. It has a great SaaS landing page if you consider the overall design of its home page. Let me tell you why,

  • The top of the page has a clear value proposition that quickly explains what Dropbox does. It also tells how it can help you.
  • It also includes a call-to-action button with a bright blue colour. It invites users to try out the service.
  • The page showcases unique features that keep Dropbox ahead of the crowd.
  • The page also tells how to use Dropbox for work and personal use. It incorporates a clear heading and subheading followed by a CTA.
  • The SaaS landing page then showcases the partner integrations that the users will get.
  • Another great feature of the Dropbox landing page is social proof. It contains a section that highlights some of Dropbox's well-known clients. 

Dropbox is one of the famous SaaS landing page examples. It's clean, simple, and easy to navigate. Also, it incorporates a clear value proposition and social proof. Hence, Dropbox inspires your next SaaS landing page.

13. ExpressVPN SaaS Landing Page

 Let me tell you why ExpressVPN is one of the great designs out there,

  • ExpressVPN's landing page is spotless and simple.
  • The page isn't cluttered with unnecessary text or images that could distract the user from the main goal.
  • A clear and short video explainer unlocks all the doubts about VPNs. Users feel more excited about watching the product demo.
  • One thing that stands out about ExpressVPN's landing page is the use of social proof. They prominently display customer testimonials. 
  • Seeing that other people have had a positive experience with the product can be very reassuring to someone considering making a purchase.
  • Another great thing about ExpressVPN's landing page is that it's mobile responsive.
  • ExpressVPN's landing page also does a great job of highlighting the product's key benefits. 
  • They use clear and concise language to explain what sets their services apart from the competition. This is important as users want to know what they get for their money.
  • ExpressVPN's landing page has a clear call to action. The bright green “Try ExpressVPN Risk-Free” button stands out on the page. 

ExpressVPN is one of the ideal SaaS landing page examples. It tells you clearly how to create an effective SaaS landing page. So, if you're seeking inspiration for your next landing page design, check it out.

14. CloudTalk SaaS Landing Page

CloudTalk is a cloud-based call centre application that provides a seamless communication solution for businesses. When examining CloudTalk as a SaaS landing page example, several key elements can be highlighted,

  • The landing page clearly states the primary benefit of using CloudTalk: to “Deliver Exceptional Customer Experience.”
  • This value proposition immediately communicates the main advantage of the software.
  • The landing page briefly overviews CloudTalk's features and benefits. It highlights key features such as virtual call centre functionality. 
  • One section is totally dedicated to highlighting the features of the Virtual call centre. It includes call routing and queuing, comprehensive reporting, and integrations with popular CRM systems.
  • The content is concise, engaging, and focuses on the most critical aspects of the software.
  • A prominent call-to-action (CTA) button, such as “Schedule a Demo” or “Try for Free,” encourages visitors to take the next step. 
  • The landing page utilizes relevant and engaging visuals. It includes screenshots of the software's interface to provide visitors with a visual representation of what they can expect.
  • The best part is the page asks visitors to Contact Us if they need any specific feature. It gives visitors a sense of concern. Thus, Contact Us CTA makes the landing page perfect, giving a sense of completion. 

These elements collectively contribute to an effective SaaS landing page that communicates the value, features, and benefits of CloudTalk. 

15. Hiver SaaS Landing Page

Hiver is a SaaS landing page that provides email collaboration and helpdesk solutions. As a SaaS landing page example, Hiver's landing page is designed to attract potential customers. It provides them with crucial information about the product.

Here's an overview of Hiver's SaaS landing page and its key elements,

  • The landing page starts with a hooking headline that immediately grabs the visitor's attention. It typically highlights the main value proposition. Also, it focuses on the benefits of using Hiver's services. 
  • A sub-headline expands on the main message. It provides a brief description of how Hiver solves a particular challenge for the user. 
  • The landing page then overviews Hiver's features and functionalities. The section showcases a short paragraph highlighting the critical capabilities of the product. 
  • Hiver leverages social proof by including customer testimonials or success stories. These testimonials often feature quotes from satisfied customers. It highlights the positive impact Hiver has had on their businesses.
  • The landing page includes a clear and prominent CTA encouraging visitors to act.

Hiver is one of the unique SaaS landing page examples. You can take inspiration for creating your SaaS landing page.

Which of the SaaS Landing Page best practices would you choose?

Landing pages are the central element to the success of SaaS companies online. The above-mentioned landing page examples have commendable highlights for you to find inspiration.

Hence, you can take inspiration from these 15 examples to build a great landing page. It demonstrates how every SaaS business wins in the digital world by showcasing its value proposition, social proof, and CTAs. 

Create a landing page that follows the example of these companies, and watch your conversion rates soar in 2024.

Also, to create a professional website that keeps you ahead of your competitors, contact our professional website designers.

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Frequently Asked Questions

A SaaS landing page is a web page specifically designed to promote and provide information about a Software as a Service product or application.

To create a SaaS landing page, define your target audience, craft a compelling headline, highlight key features and benefits, use visuals, and include clear call-to-action buttons.

A landing page in cloud computing refers to a web page that is particularly designed to promote and provide information about cloud computing services or solutions.

A startup landing page is a web page created by a startup company to introduce its product or service, capture user interest, and encourage further engagement or conversion.