There are so many things you can do to boost your brand’s or business’s first look. In today’s world, the competition to stand out in the crowd in business is very important. People, therefore, use various types of marketing strategies to do so. 

Graphics and videos have in the new marketing a big role to play. With social media pages like Instagram and other social media that promote photography, packshot is something that is a must-know. This is especially a wonderful aspect in Video animation.

What is Pack-Shot?

A packshot video is a collection of still or moving photos of products that are typically created for use on websites. In advertising and other media, pack-shots represent a product’s reputation through its packaging and labeling. 

It is an integral part of influencing sales and is designed to help brands build recognition on retailer shelves. It is where customers will get their initial impression of your product; thus, it must be of excellent quality.

A pack-shot is also a product placement in a film or television program. A television commercial is usually dominated by pack shots, generally taking up two to five seconds of time. There have been a number of occasions when fabricated or leaked pack-shots led to controversy or increased interest in unreleased products.

A pack-shot can leave a lasting impression on potential buyers. The presentation of products is an essential component of e-commerce. The return and complaint rate will go down by providing a well-presented product to the end-user with all the details (deep colors, Real Shape, Perspective View) and features. Business owners and e-commerce owners benefit from pack-shots that are attractive and useful to their customers.

How to make a Pack-Shot Animation in After Effects?

  • Step 1: Add a solid layer as a background on the timeline.
  • Step 2: Create a composition of 1920 x 1080 px as it will be the front side of the pack-shot name FRONT. This will make it easy to recognize the side.
  • Step 3: Duplicate the Front composition. This will be the backside of the pack-shot. You can name it BACK. 
  • Step 4: Now, create a new composition of 400×1080 for the left side of the composition and name it accordingly.
  • Step 5: Repeat the same step as you did with creating BACK Composition, Duplicate the left side composition to get the right side of the pack shot. 
  • Step 6: Again, create a new composition for the top side of the pack-shot with a resolution of 1920×400.
  • Step 7: Repeat the same step. Duplicate the top composition to get the bottom of the pack shot.
  • Step 8: Now, all the sides of the pack-shot are ready. Create a new composition, drag all the sides of compositions on the timeline, and scale half of it 50%. 
  • Step 9: Select all the compositions and convert them to a 3D layer.
  • Step 10: Place the sides of the compositions as shown in the image. Change the anchor point of the top, bottom left, and right sides of the Layer.
  • Step 11: Change the view layout to 4 views. Rotate the top Layer from the X-axis as shown.
  • Step 12: Rotate the Top – Bottom & left- Right from X-axis and Y-axis, respectively. 
  • Step 13: This is how it looks after all the rotations and adjustments. Make sure you also adjust the backside layer position by moving it to the back from the Z-axis.
  • Step 14: Now, insert the null object and change the position of the anchor point to the bottom of the front side layer. 
  • Step 15: Parent link the front side layer to the null object.
  • Step 16: Select all the Layers of the sides, except the front side, and the parent links all the layers to the Front side layer as shown above.
  • Step 17: Boom…!! The pack-shot is ready. Now all you have to do is to animate it to rotate the null object.

You can then change the background as you like.

These are the basic steps to make pack-shot in after effects. You can also use a camera tool to animate it. 

Benefits of Packshots

Compared to photography, 3D packshots are preferable because of their high-quality finish and cost savings. Other benefits include using it for 3D animation, interaction, and the ability to change labels.

Consistent Quality

Consistent illumination across a variety of goods and product lines ensures the best possible lighting every time.

Colors that Pop and are True to their Shades

Regardless of the surface (foils, disappears, glossy or satin plastic, and more), colors are as accurate as you’d expect them to be.

There are Less or no Flaws

You won’t have to worry about things like blemishes, smudges, and overexposed highlights in your photos anymore. Computer-generated imagery (CGI) ensures a smooth, wrinkle-free result.

Prototyping Time is Saved

Because you will be able to see precisely what the end product will look like even before it is prototyped, you will save both time and money on the manufacturing process.

Utilize in Every Situation

Images may be reproduced up to the scale of a billboard without compromising on their overall quality. The print, online, exhibition, and other applications are all possible with this product. If necessary, products can also be animated or used in interactive apps at a later time.

Transparency with High Precision

Save time by having photographs delivered as tiffs with excellent transparency, which allows you to simply drag and drop the images into the appropriate locations without fussing with them.

In Short

A pack-shot video is a series of still or moving images of a product prepared for online consumption. Pack-shots symbolize a product’s reputation in advertising and other media. It has various benefits, which I have listed for you in this blog. 

In this blog, I have explained what pack-shot is, how to make pack-shot animations, and the benefits of using pack-shots. I hope this gave you a clear understanding of the same. 

If you are planning on making videos or looking for video editing services or would like to make an animated logo for your brand or business, feel free to contact us! To know more, visit

Frequently Asked Questions

Packshot animation refers to the process of creating dynamic and visually engaging animations of product packaging or labels, often used in marketing and advertising. These animations showcase products from various angles, highlighting their design, features, and branding elements. Packshot animations can range from simple rotations to more complex sequences that emphasize the product’s key attributes.

An example of a packshot could be an animated video that showcases a newly released smartphone from different angles, zooming in to highlight its camera features, sleek design, and brand logo. The animation would typically include smooth rotations and transitions to provide viewers with a detailed and visually appealing look at the product.

The term “packshot” is derived from the words “package” and “shot.” In the context of marketing and advertising, it refers to a photographic or animated image of a product’s packaging or label, often used in promotional materials to visually represent the product to potential customers.

A 3D packshot is a type of packshot that involves creating a three-dimensional representation of a product’s packaging or label. In 3D packshot animations, the product can be rotated, tilted, or zoomed in and out to provide viewers with a more immersive and detailed view of the product. This technique is particularly effective for showcasing products with intricate designs or unique features.

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