Are you tired of juggling endless spreadsheets and sticky notes to manage your sales pipeline? 

Well, it's time to ditch those archaic methods and embrace the world of customer relationship management (CRM) software! But with a myriad of options out there, how do you choose? 

Fear not, because we're here to help you compare two of the most popular CRM platforms: HubSpot and Pipedrive.

In this ultimate CRM face-off, we'll dive into the nitty-gritty details of Pipedrive and HubSpot, analyzing their features and benefits for modern sales teams. We'll break down everything from sales pipeline management to marketing automation and customer service, so you can make an informed decision on which platform is the right fit for your business. 

So buckle up and get ready to choose the perfect CRM for your sales and marketing team!

HubSpot vs. Pipedrive: The Ultimate CRM Face-Off 

Both HubSpot and Pipedrive have their unique features and benefits. In this comparison, we'll take a closer look at what sets these platforms apart and help you decide which of these two is the most suitable fit for your business. Let's dive in!

HubSpot vs Pipedrive: Ease-of-use

HubSpot has a more complex and feature-rich interface compared to Pipedrive. While this allows for greater versatility and customization, it also means that there's a steeper learning curve for new users.

However, HubSpot CRM provides ample training resources, including a robust knowledge base, in-app guidance, and a community forum. These resources can help users get up to speed quickly and efficiently.

In addition, HubSpot's interface is designed to be visually appealing and user-friendly, with clear navigation and well-organized menus.

Pipedrive is known for its user-friendly and intuitive interface. Its drag-and-drop sales pipeline management feature is straightforward and easy to understand, making it a popular choice for sales teams who value simplicity.

In addition, Pipedrive has a clean and minimalist design, which helps users to focus on the essential information and features.

? Verdict
  • Overall, both HubSpot and Pipedrive are relatively easy to use, but Pipedrive is the winner when it comes to simplicity and intuitiveness.

Reading Recommendation: Why switch to HubSpot? Have a look at these in-depth HubSpot reviews

HubSpot vs Pipedrive: Customization and Pipeline Management

HubSpot offers sales pipeline management features, but it places a greater emphasis on automation and workflows. The platform's automation tools allow the salesperson to create custom rules and triggers to automate tasks, such as lead nurturing, email campaigns, and deal creation. This can save time and increase efficiency for sales teams.

Furthermore, HubSpot provides a range of customization options, including the ability to create custom properties, custom fields, and reports. This allows users to tailor their sales process to their unique needs and preferences.

Pipedrive is known for its highly customizable pipeline management feature, which allows users to create and tailor their sales processes to their specific needs. The drag-and-drop interface makes it easy to move deals through different stages, and the platform provides useful visualizations to help users stay on top of their sales pipeline.

In addition, Pipedrive allows for easy integration with other tools and services, thanks to its open API and extensive app marketplace. This makes it a flexible option for teams that require a more customized sales process.

? Verdict
  • In terms of customization and pipeline management, Pipedrive is the winner for teams that prioritize customization and flexibility.

The next important feature of comparison is automation capabilities. So, let's explore the workflow automation offered by HubSpot and Pipedrive.

HubSpot vs Pipedrive: Workflow Automation  

The Workflows tool in HubSpot is a highly user-friendly approach to automating procedures and communication. The platform provides a range of automation features, including lead generation, lead nurturing, deal creation, email campaigns, and follow-up tasks.

HubSpot's automation tools allow users to create custom rules and triggers that automatically move deals through the pipeline and send notifications to team members. This can save time and increase efficiency for sales teams.

Furthermore, HubSpot's integration with other tools and services allows for even greater automation capabilities. For example, users can integrate with their email provider to automatically create and send personalized emails to leads and customers.


Pipedrive offers some basic automation features, such as setting reminders and creating custom notifications. However, the platform is primarily designed to support manual processes and relies on users to move deals through the sales pipeline.

You receive an easy-to-access library of templates with Pipedrive's Workflow Automation tool to help you save time in your sales team. You might establish an activity and send an email whenever a deal is added, or you could move a deal to a different stage whenever an activity is tagged as completed. You may also set up processes based on People, Organizations, Deals, and Activities. 

Unlike HubSpot, Pipedrive has limited integrations with other tools and services, which can make it challenging to automate workflows that involve other parts of the sales process.


Source: Coupler.IO

? Verdict
  • When it comes to workflow automation, HubSpot is the clear winner. HubSpot workflows offer robust automation features and integration capabilities.

Now, let's compare the two platforms based on reporting and analysis.

HubSpot vs Pipedrive: Reporting and Analytics 

HubSpot's reporting and analytics features are also robust. This all-in-one business platform provides a range of standard reports, including deal performance, revenue analytics, and sales productivity. The platform's reporting capabilities are highly customizable, allowing users to build custom reports and dashboards that track specific metrics.

Suppose your marketing and customer care teams are also using HubSpot. In that case, you can develop detailed dashboards that display the performance of the whole buyer's journey, including leads, sales, churns, and conversions at each stage. 


Pipedrive offers a range of standard reports, including pipeline performance, deal status, and sales forecast. The platform's reporting features are easy to use and provide a quick snapshot of sales performance.

In addition, Pipedrive's customizable dashboards allow users to track specific metrics and create custom reports. This makes it easy to stay on top of key performance indicators (KPIs) and identify areas for improvement.

? Verdict
  • In terms of reporting and analytics, both HubSpot and Pipedrive provide valuable insights into sales performance. However, HubSpot includes highly customizable reporting featuresand integration capabilities give it an edge over Pipedrive.

Let's check the ratings of HubSpot and Pipedrive based on their reporting and analytics features.


Reporting & Analytics









Source: G2

HubSpot vs Pipedrive: Email Deliverability 

HubSpot has built-in email marketing capabilities. The platform provides a range of email templates and customization options, as well as tools for creating personalized emails and targeted email campaigns.


In addition, HubSpot's email deliverability features are robust. The platform includes tools for monitoring and improving email deliverability, such as spam testing and inbox preview. HubSpot also has strong email authentication and encryption measures in place to ensure that emails are delivered securely.

Pipedrive offers built-in email integration, allowing users to send and receive emails directly within the platform. However, email integration is limited in terms of features and functionality. For example, users cannot create email templates or track email opens and clicks.


Additionally, Pipedrive does not offer any email deliverability tools or advanced features. This means that users must rely on their own email provider to ensure that emails are delivered successfully.

Source: outfunnel

? Verdict

Take a quick look at the ratings for both platforms.


Email Management



Campaign Management



Marketing ROI Analytics



Lead Management



Source: G2

HubSpot vs Pipedrive: Integrations

HubSpot offers a variety of integrations with third-party apps and services, including Zapier, Shopify, and Salesforce. HubSpot's free CRM now offers an App Marketplace with over 1,000 connectors spanning marketing, sales, service, and more. 

The marketplace has surpassed 500 applications, demonstrating HubSpot's dedication to creating an ecosystem that fulfills the requirements of both consumers and partners. In terms of mobile integrations, HubSpot offers a robust selection of integrations for its mobile app, including popular tools such as Slack, Zoom, and Microsoft Teams.


Pipedrive offers a wide range of integrations with third-party apps and services, including popular tools such as Zapier, Mailchimp, and Trello. These integrations allow users to automate workflows and connect Pipedrive with other tools they use on a daily basis.

One area where Pipedrive falls short, however, is the number of integrations available for their mobile app. While the desktop version offers a wide range of integrations, the mobile app has a more limited selection.


Source: Klenty blog

? Verdict
  • Both HubSpot and Pipedrive offer a wide range of integrations with third-party apps and services. However, HubSpot's app marketplace and mobile integrations give it an edge in terms of versatility and customization.

Check out how HubSpot and Pipedrive are rated based on their integration capabilities.


Integration APIs



Partner Applications



Export Tools and Data Import



Source: G2

HubSpot vs Pipedrive: Pricing

HubSpot's Sales Hub platform offers a diverse range of pricing plans tailored to different business needs. HubSpot Sales Hub pricing plans include free, starter, professional, and enterprise plans, each with varying levels of features and services.

Starter plans are available for $20 per month, while professional plans will cost you around $500 per month, while enterprise plans usually start from $1200 per month. Additionally, HubSpot offers a 30-day free trial for all of its paid plans, allowing small businesses to test it before committing to a subscription.

Pipedrive also offers four pricing plans to choose from, starting with the Essential plan at $9.90 per user per month, billed annually. The Advanced plan is priced at $19.90 per user per month, billed annually, while the Professional plan costs $39.90 per user per month, billed annually. The most comprehensive plan, the Enterprise plan, costs $59.90 per user per month.

Additionally, Pipedrive offers a free 14-day free trial for all of its plans, allowing businesses to test out the CRM before committing to a subscription. Businesses can choose a plan based on their budget and the level of features they require to manage their sales pipeline effectively.

? Verdict
  • When it comes to pricing, Pipedrive plans may be a more affordable option for smaller businesses. However, the wide range of HubSpot pricing plans and features can help meet different business requirements.

Before we conclude, let's check out the average rating breakdown for both platforms.

Head to Head: Who won the Battle?

We've analyzed and compared Pipedrive and HubSpot based on their features, ease of use, customization and pipeline management, workflow automation, reporting and analytics, email deliverability, integrations, and pricing. And now, it's time for the final verdict and see which CRM is best for your business!


Overall Capability Score

4.5/5  (323 Reviews)

4.4/5  (333 Reviews)

Evaluation and Contracting

4.4/5 (322 Reviews)

4.5/5 (325 Reviews)

Deployment, Features, and Integrations

4.5/5 (323 Reviews)

4.5/5 (325 Reviews)

Service & Support

4.5/5 (323 Reviews)

4.4/5 (323 Reviews)

Source: Gartner

With 9,899 reviews, HubSpot Sales Hub has a rating of 4.4/5 stars. Pipedrive, on the other hand, has 1,600 reviews and a rating of 4.2/5 stars. So, HubSpot is the clear winner here! Ultimately, the choice between Pipedrive vs HubSpot depends on your business's unique needs and priorities. 


Source: G2

If you're looking for a CRM that offers a comprehensive suite of marketing tools and features, HubSpot might be the right choice for you. With a user-friendly interface, robust reporting capabilities, and workflow automation, HubSpot can help streamline your marketing efforts and drive growth.

On the other hand, if you're focused on sales management and want a CRM that is highly customizable and easy to use, Pipedrive could be the ideal solution. With a strong emphasis on pipeline management, customization options, and integrations, Pipedrive can help you stay on top of your sales processes and close deals faster.

Ultimately, the choice between HubSpot and Pipedrive depends on your business needs and priorities. Consider what features matter the most to you and your team, and choose the CRM that aligns best with your goals and objectives.

When to Choose PipedriveWhen to Choose HubSpot
Sales pipelines and workflow automation are your top priorities.You want to accomplish more with fewer tools.
Primarily concerned with individual usage.You want a CRM for everyone in your organization.
You need to control your budget as you scale.An all-rounder CRM is really what you need.

Ready to make a choice?

In conclusion, choosing a powerful CRM platform is crucial for modern sales teams, and it's clear that both HubSpot and Pipedrive offer unique features and benefits. While HubSpot has its strengths in marketing automation and customer service, Pipedrive's user-friendly sales pipeline management features make it a compelling choice as well.

Ultimately, the decision on which CRM to choose depends on your business's unique needs and goals. So, make sure to consider factors such as sales pipeline management, marketing automation, customer service, integrations, reporting and analytics, and pricing.

But remember, whatever you decide, effective use and implementation of the tool will be crucial in driving success for your business. So, take the time to evaluate your options and choose the CRM platform that works best for you.

If you have already made a decision and are excited to start using HubSpot, please don't hesitate to contact us!

We would be more than happy to assist you with your HubSpot journey.

Related blogs:

HubSpot vs Salesforce: In-depth comparison to make an easy decision

HubSpot vs Act-On: The Battle of Leading Marketing Automation Giants

HubSpot vs ActiveCampaign: Which one should you pick?

Frequently Asked Questions

HubSpot outshines Pipedrive with its broader range of customization options. While Pipedrive offers notable customization, HubSpot takes it further. HubSpot empowers users to adapt dashboards, reports, emails, and landing pages extensively, catering to diverse business requirements. This flexibility makes HubSpot a versatile solution for a wide array of customization needs, setting it apart from Pipedrive.

Pipedrive is user-friendly and keeps our team on track with its simplicity. It's excellent for sales management, making it accessible to all team members. However, it lacks comprehensive marketing features, requiring us to use additional tools for that aspect.

HubSpot is ideal for growing businesses looking to streamline their operations. It offers a versatile platform that covers marketing, sales, customer service, content management, and operations tools. Unlike other systems that may complicate things, HubSpot simplifies business management by providing an all-in-one solution, helping businesses efficiently manage various aspects without unnecessary complexity. Whether you're a small startup or a larger enterprise, HubSpot's comprehensive suite of services can help you scale and meet your business needs effectively.

People love HubSpot because it's a well-crafted solution designed for a great customer experience. Unlike piecemeal alternatives, HubSpot's platform is created in-house, ensuring a cohesive, customizable, and interconnected experience for users. This approach results in easier adoption and a more affordable total cost of ownership, making HubSpot a popular choice for a seamless marketing and customer relationship management solution.