Hey there! Have you noticed how videos have taken over the world of marketing?
It’s incredible! In fact, according to a recent report, a whopping 86% of marketing professionals reported that they used video as a marketing tool.
But here’s the thing – just creating videos for the sake of it won’t cut it. To ensure your videos gain reach and revenue, you must create high-quality videos with a clear message and effective promotion. That’s where top video marketing software comes in handy.
To make things even easier for you, we’ve compiled a list of essential video marketing tools that can help you boost your video creation and marketing power. Let’s jump in.
Go through the list of the 11 best Video Marketing Tools now!
Selecting software that produces excellent results can be among many low-quality video editing tools. We’ve researched you and developed the top 11 video marketing software that will suit your needs.
1. Filmora Go
Filmora Go is a popular video maker and marketing program for desktop users, which is user-friendly and equipped with many valuable features that can help you significantly enhance the quality of your video.
You have many features to play around with, like themes, transitions, editing texts, and advanced capabilities like trim, speed control, reverse voice-over, crop, and more.
Features of Filmora Go
- Filmora Go is designed to be user-friendly and intuitive.
- There is a free version of the app that you can use to edit videos. However, the free version comes with watermarks and limited features.
- The paid version of the app is reasonably priced.
- You can get this amazing video email marketing software tool for Android and iPhone.
- The free version of the app is limited in terms of features. The paid version has more features but may not have everything you need.
- While mobile editing is convenient, it may not be as efficient or powerful as editing on a desktop computer.
- The free version of the app comes with watermarks, which may not be suitable for professional use.
The free version of Filmora Go is available on Android and iOS devices. However, it comes with watermarks and limited features.
One-time purchase – $9.99
Yearly subscription – $19.99
2. Adobe Express
Adobe Spark Video is another video creator by Adobe that makes it to the list. You can get access to its features without paying a dime for it.
It has multiple storyboards, and you get a variety of themes and layouts with this app that you can use to edit and polish your videos to enhance your video marketing campaigns.
Your only job is to get your broken pieces of media files together and compile them in the storyboard to let this program create a video from scratch. This software has a small Adobe watermark, but that does not make much difference if you are a regular user.
- Adobe Spark Video is easy to use, even for those with limited video editing experience.
- This tool offers customizable themes businesses can use to match their branding.
- The program offers a library of images and videos businesses can use to enhance their videos.
- It also allows businesses to collaborate with team members, making creating and editing videos easy.
- Adobe Spark Video offers limited editing capabilities, which may not be sufficient for businesses requiring advanced editing features and creating the best marketing content.
- While Adobe Spark Video offers customizable themes, businesses may find that the customization options are limited.
Paid version – $9.99 monthly
- Video making and editing
Wistia is a great video marketing software for marketers who want to get their new videos out as quickly as possible. It allows you to get started with it in minutes.
There is a detailed guide you can follow that comes up with the software that will enable you to grasp all the features of Wistia quickly and how to use it to create amazing videos.
It is more than ordinary software; it also lets you collect emails and integrate other genuine marketing video services alongside the video.
Digital marketers love this tool as it provides them with much-needed tools to get their job quickly and rapidly.
- Wistia is easy to use, and its user-friendly interface makes it a popular business choice.
- Wistia offers detailed video analytics, providing businesses valuable insights into their audience’s engagement with their content.
- Wistia’s pricing may be prohibitive for small businesses. Its plans start at $99 per month, which may be expensive for businesses on a tight budget.
- It offers limited editing features, where one cannot edit the landing pages, which may not be sufficient for businesses requiring advanced video editing capabilities.
- There should be the presence of more detailed data analytics to know the scope of improvement.
Basic plan – $99 per month
Pro plan – $199 per month
Advanced plan – $399 per month
4. Renderforest Video
Renderforest is a video software for individuals and businesses to help them create high-quality videos.
Being a simple video email marketing software, it lets you design your logos, animated videos, promos, and more to promote your video content.
- Renderforest provides comprehensive tools to design high-quality video animations, making it suitable for businesses and organizations.
- Used by some famous media houses like BBC, Sony, and Bose.
- Tools of audio capturing and audio file management.
- Lack of visualizing the final video on different devices and sizes.
- Presence of watermarks while using this tool.
- The software may not be best for complex projects or advanced animators, as it may have limited animation features.
- It is not a cost-effective tool compared to other ones.
Free – 360 SD quality videos
Lite plan – $6.99/month-billed annually
Amateur plan – $9.99/month-billed annually
Pro plan – $19.99/month-billed annually
Agency plan – $49.99/month-billed annually
5. Vimeo Business
Vimeo Business saves time for businesses enabling them to create videos without spending much time.
It has a massive storage of 7TB and a fantastic collaboration that allows publishers to create, save quickly, and embed effective video content anywhere on the internet.
You can add images, rearrange clips, add titles, and more with Vimeo Business. It is possible to edit and publish a video of any size online.
- Vimeo executes privacy preferences on uploaded content to the letter without any lapses.
- High-quality streaming without ads
- Ease of use and ease of organizing all of our videos.
- Relatively expensive compared to other such video hosting platforms.
- Some features, such as live streaming, are only available with higher-priced plans.
- Limited customization options for the video player design and video embedding process.
Business – $20/month (billed annually) or $23/month (billed monthly):
Premium – $50/month (billed annually) or $75/month (billed monthly):
Enterprise – Custom pricing
VideoScribe is an online video platform that helps you create educational, business, or other video types. It is quite popular among beginners as it is not expensive, which is fantastic about VideoScribe.
To develop a video, you only need to select the pre-built template and add images and text, which is it. You can experiment with a massive library of images and music. Furthermore, you can also contact their support team 24/7.
- Users can receive assistance from the support team through the online tool.
- Small and medium businesses can benefit greatly from this fantastic whiteboard animation tool.
- The tool offers access to approximately 300 copyright-free audio tracks.
- MP4 file is not supported.
- The audio range could be more satisfactory.
7-DAY free trial
Monthly Plan – $17/month
Quarterly Plan – $35/3 months
Yearly Plan – $96/year
Biteable, a marketing software, is an online video editor that allows you to edit and create videos quickly.
Its built-in templates provide various options to visitors for efficient content creation and promotion. The comprehensive premium plans enable brand promotion and service/product selling.
The software offers incredible features such as quick creation of studio videos, easy storytelling, a library of resources, attractive templates, customization of content, effortless social media sharing, and much more.
- Even for users with minimal video editing experience, Biteable is user-friendly.
- Biteable provides many templates and customization choices that cater to various marketing requirements.
- Biteable’s stock footage, images, and music library can help users save time and money when compared to creating their content.
- Biteable’s analytics feature enables users to enhance their videos’ performance.
- Users looking to create highly customized and unique videos may find the templates too restrictive.
- The pricing can be costly for users who require access to advanced features or need to create multiple videos.
- Users with specific branding needs may find the stock footage, images, and music library lacking sufficient options.
Biteable offers a free plan with limited features and watermarked videos.
Pro – US$49 per month billed yearly $588/per year
Teams – US$99 per month billed yearly $1188/per year
Powtoon is a powerful video marketing software that simplifies the process of creating high-quality presentations and videos.
Since its inception in 2012, Powtoon has gained immense popularity among businesses, educators, and individuals seeking to express their ideas with captivating animations and visuals.
By joining the Powtoon community today, you can enhance your visual communication to a new level!
- The tool can help to provide a diverse selection of pre-designed templates that can be customized to suit individual preferences, making it an invaluable aid.
- Editing with the tool is fairly intuitive and straightforward, which makes the process easier.
- The free version of the tool does not allow the removal of the watermark from the background.
- The maximum duration allowed for an imported video in the tool’s free version is 90 seconds, which is a constraint.
Pro – US$89/month
Pro+ – US$197/month
With Animoto, you can easily create stunning videos in minutes that will capture your audience’s attention and help you reach your marketing goals.
Whether you’re looking to promote a new product, showcase your brand’s story, or create a video ad for social media, Animoto has everything you need to create a professional-looking video to make your brand stand out.
- Animoto is easy to use and requires no prior editing video experience. Its drag-and-drop editor and pre-designed templates make it easy to create a professional-looking video quickly.
- The stock library of licensed photos and videos saves time and money on creating custom visual content.
- Animoto integrates with social media handles, including Facebook, Instagram, and YouTube, making your video publishing to your desired channels easy.
- Animoto’s stock library is not as extensive as other tools for marketing videos.
- Some users may find the pre-designed templates limiting in terms of customization options.
- Animoto’s pricing can be expensive compared to other tools, particularly for businesses with larger video production needs.
Personal – $5/month
Professional – $33/month or $396/year
Team – $49/month or $588/year
10. Video Marketing Blaster
- By automating optimization tasks, it saves you time and potentially reduces the need for costly SEO services.
- The software helps you understand your competition better, giving you an edge in the market.
- While designed for user-friendliness, there may still be a learning curve for users entirely new to SEO and video optimization.
- It is only compatible with Windows.
Paid version – $97 (one-time-payment)
VidIQ is a popular tool YouTubers use to enhance their video marketing strategy and improve their SEO (Search Engine Optimization) efforts .
It also offers a wide range of features that enable YouTubers to optimize their video content and attract more views, subscribers, and engagement.
- VidIQ offers a wide range of features and tools to optimize YouTube videos for SEO and increase their visibility and engagement.
- Its interface is easy to navigate, and its features are well-organized and easy to use.
- The program offers affordable pricing plans compared to other SEO tools in the market.
- It also offers excellent customer support through email, chat, and social media.
- Some features, such as competitor analysis and keyword research, may not provide as much data as other SEO tools in the market.
- VidIQ’s comprehensive set of features and data can overwhelm beginners new to SEO and video marketing.
Pro Plan – $7.50/month (billed annually) or $10/month (billed monthly)
Boost Plan – Custom pricing based on individual needs
Ready to use the top Video Marketing Software in 2023?
In my opinion, I would say that there is no single best online video maker that appropriately fits all business types as per their desired needs.
Some companies prefer one software, whereas others want to go with another. It all depends on the needs, the nature of the market, and the type of videos you want to publish.
There is an excellent chance that you will get the best software for your needs if you experiment with the pieces of software.
If you create high-quality video content, other websites may link to it. Backlinks are an important factor in Search Engine Optimization, and the more high-quality backlinks you have, the better your website will perform in search results.
Editor: Vaishnavi Jain