11 most effective Video Marketing Tools to explore in 2023

Hey there! Have you noticed how videos have taken over the world of marketing? 

It's incredible! In fact, according to a recent report, a whopping 86% of marketing professionals reported that they used video as a marketing tool.. 📈

But here's the thing - just creating videos for the sake of it won't cut it. To ensure your videos gain reach and revenue, you must create high-quality videos with a clear message and effective promotion. That's where top video marketing software comes in handy. 

To make things even easier for you, we've compiled a list of essential video marketing tools that can help you boost your video creation and marketing power. Let's jump in. 

Go through the list of the 11 best Video Marketing Tools now!

Selecting software that produces excellent results can be among many low-quality video editing tools. We've researched you and developed the top 11 video marketing software that will suit your needs.

1. Filmora Go

Filmora Go is a popular video maker and marketing program for desktop users, which is user-friendly and equipped with many valuable features that can help you significantly enhance the quality of your video.

You have many features to play around with, like themes, transitions, editing texts, and advanced capabilities like trim, speed control, reverse voice-over, crop, and more. 

Features of Filmora Go

• Filmora Go allows you to edit videos on your mobile device. You can trim, split, crop videos, and adjust brightness, contrast, and saturation.
• The app has various effects, including filters, overlays, and transitions. You can also add text and stickers to your videos.
• Filmora Go has a library of licensed music you can add to your videos. You can also use your music.
• You can export your videos in HD quality and share them directly on social media video platforms.

Pros of Filmora Go

• Filmora Go is designed to be user-friendly and intuitive.
• There is a free version of the app that you can use to edit videos. However, the free version comes with watermarks and limited features.
• The paid version of the app is reasonably priced.
• You can get this amazing video email marketing software tool for Android and iPhone.

Cons of Filmora Go

• The free version of the app is limited in terms of features. The paid version has more features but may not have everything you need.
• While mobile editing is convenient, it may not be as efficient or powerful as editing on a desktop computer.
• The free version of the app comes with watermarks, which may not be suitable for professional use.

Pricing of Filmora Go

• The free version of Filmora Go is available on Android and iOS devices. However, it comes with watermarks and limited features.
• One-time purchase of $9.99
• A yearly subscription option for $19.99 

Used for

• Video creation and editing

2. Adobe Spark Video

Adobe Spark Video is another video creator by Adobe that makes it to the list. You can get access to its features without paying a dime for it.

It has multiple storyboards, and you get a variety of themes and layouts with this app that you can use to edit and polish your videos to enhance your video marketing campaigns.

Your only job is to get your broken pieces of media files together and compile them in the storyboard to let this program create a video from scratch. This software has a small Adobe watermark, but that does not make much difference if you are a regular user🙍.

Features of Adobe Spark Video

• Adobe Spark Video allows businesses to create engaging video content with customizable themes, fonts, and colors.
• The program offers a library of images, and videos businesses can use to enhance their videos.
• It allows businesses to record their voiceovers or add background music to every video.
• This software program allows businesses to add logos and branding to their videos.
• It lets businesses collaborate with team members to create and edit videos.

Pros of Adobe Spark Video

• Adobe Spark Video is easy to use, even for those with limited video editing experience.
• This best tool offers customizable themes businesses can use to match their branding.
• The program offers a library of images, and videos businesses can use to enhance their videos.
• It also allows businesses to collaborate with team members, making creating and editing videos easy.

Cons of Adobe Spark Video

• Adobe Spark Video offers limited editing capabilities, which may not be sufficient for businesses requiring advanced editing features and creating the best marketing content.
• While Adobe Spark Video offers customizable themes, businesses may find that the customization options are limited.

Pricing of Adobe Spark Video 

• Free version
• Paid version - $9.99 monthly

Used for

• Video making and editing

3. Wistia

Wistia is a great video marketing software for marketers who want to get their new videos out as quickly as possible. It allows you to get started with it in minutes.

There is a detailed guide you can follow that comes up with the software that will enable you to grasp all the features of Wistia quickly and how to use it to create amazing videos.

It is more than ordinary software; it also lets you collect emails 📩 and integrate other genuine marketing video services alongside the video.

Digital marketers love this tool as it provides them with much-needed tools to get their job quickly and rapidly.

Features of Wistia

• Wistia offers reliable, fast, and secure video hosting services for businesses. It also provides unlimited bandwidth and storage for its users.
• This offers detailed video analytics that provides insights into how viewers engage with your content. It provides data on the number of views, engagement, and drop-off rates.
• It allows businesses to customize their video player to match their brand and style. Users can add their logos, colors, and buttons to the player.
• It also offers lead generation tools like turnstile and email gates, allowing businesses to collect viewer information and generate leads.
• The tool integrates with various marketing and sales tools, including HubSpot, Marketo, and Salesforce, to boost your video marketing.

Pros of Wistia

• Wistia is easy to use, and its user-friendly interface makes it a popular business choice.
• Wistia offers detailed video analytics, providing businesses valuable insights into their audience's engagement with their content.

Cons of Wistia

• Wistia's pricing may be prohibitive for small businesses. Its plans start at $99 per month, which may be expensive for businesses on a tight budget.
• It offers limited editing features, where one cannot edit the landing pages, which may not be sufficient for businesses requiring advanced video editing capabilities.
• There should be the presence of more detailed data analytics to know the scope of improvement.

Pricing of Wistia

• Free plan 
• Basic plan - $99 per month
• Pro plan - $199 per month 
• Advanced plan - $399 per month 

Used for

• Video making, management, and hosting

4. Renderforest Video

Renderforest is a video software for individuals and businesses to help them create high-quality videos.

Being a simple video email marketing software, it lets you design your logos, animated videos, promos, and more to promote your video content. 

Features of Renderforest

• A huge library of animated templates comprising great explainer videos, intros, and outros.
• A library of more than 1 million stock videos, images, and audio tracks.
• Availability of customizable animations comprising font, color, and music options.
• A simple drag-and-drop interface to create animations easily.
• A wide range of special effects comprises 2D and 3D animations.
• Built-in collaboration tools, allowing multiple team members to work on single project together.

Pros of Renderforest

• Renderforest provides comprehensive tools to design high-quality video animations, making it suitable for businesses and organizations.
• Used by some famous media houses like BBC, Sony, and Bose.
• Tools of audio capturing and audio file management.

Cons of Renderforest

• Lack of visualizing the final video on different devices and sizes.
• Presence of watermarks while using this tool.
• The software may not be best for complex projects or advanced animators, as it may have limited animation features.
• It is not a cost-effective tool compared to other ones.

Pricing of Renderforest 

• Free: 360 SD quality videos
• Lite plan: $6.99/month-billed annually 
• Amateur plan: $9.99/month-billed annually
• Pro plan: $19.99/month-billed annually
• Agency plan: $49.99/month-billed annually 

Used for

• Video creation and editing

5. Vimeo Business

A recent report revealed that around 55% of people watch online videos daily, and all credit goes to marketing video production companies.

Vimeo Business saves time for businesses enabling them to create videos without spending much time. ⏲️

It has a massive storage of 7TB and a fantastic collaboration that allows publishers to create, save quickly, and embed effective video content anywhere on the internet.

You can add images, rearrange clips, add titles, and more with Vimeo Business. It is possible to edit and publish a video of any size online.

Features of Vimeo Business

• The software program has a customizable video player.
• Video marketers can use the features of advanced analytics and insights to analyze their progress easily.
• Availability of collaboration tools for teams.
• Video management and hosting tools to provide appropriate video marketing solutions.
• Integrations with third-party apps for easy video sharing.
• Easy-to-use marketing and promotion tools to beat your competitors.
• Security and privacy controls
• Live streaming capabilities for events and webinars

Pros of Vimeo Business

• Vimeo executes privacy preferences on uploaded content to the letter without any lapses.
• High-quality streaming without ads
• Ease of use and ease of organizing all of our videos.

Cons of Vimeo Business

• Relatively expensive compared to other such video hosting platforms.
• Some features, such as live streaming, are only available with higher-priced plans.
• Limited customization options for the video player design and video embedding process.

Pricing of Vimeo Business

• Business - $20/month (billed annually) or $23/month (billed monthly):
• Premium - $50/month (billed annually) or $75/month (billed monthly):
• Enterprise - Custom pricing

Used for

• Video hosting

6. VideoScribe

VideoScribe is an online video platform that helps you create educational, business, or other video types. It is quite popular among beginners as it is not expensive, which is fantastic about VideoScribe. 

To develop a video, you only need to select the pre-built template and add images and text, which is it. You can experiment with a massive library of images and music. Furthermore, you can also contact their support team 24/7. 🕛

Features of VideoScribe

• Availability of 9 background textures and 13 hand styles, including a monster hand.
• With a vast image library of over 6000 images in 40 categories, including animals, buildings, shapes, designs, etc., it has the potential to work wonders.
• It comes equipped with image customization options.
• An integrated voice-over recording option is available.
• The ability to export high-definition videos is included.

Pros of VideoScribe

• Users can receive assistance from the support team through the online tool.
• Small and medium businesses can benefit greatly from this fantastic whiteboard animation tool.
• The tool offers access to approximately 300 copyright-free audio tracks.

Cons of VideoScribe

• MP4 file is not supported.
• The audio range could be more satisfactory.

Pricing of VideoScribe

• 7-DAY free trial
• Monthly Plan – $17/month
•  Quarterly Plan – $35/3 months  
• Yearly Plan – $96/year     

Used for 

• Video animation making and editing

7. Biteable

Biteable, a marketing software, is an online video editor that allows you to edit and create videos quickly.

Its built-in templates provide various options to visitors for efficient content creation and promotion. The comprehensive premium plans enable brand promotion and service/product selling.

The software offers incredible features such as quick creation of studio videos, easy storytelling, a library of resources, attractive templates, customization of content, effortless social media sharing, and much more.

Features of Biteable

• Biteable provides users diverse video templates to choose from and tailor to their brand and communication needs.
• Its intuitive interface enables users to effortlessly incorporate text, images, animations, and music into their videos.
• Biteable features an extensive inventory of stock footage, images, and music that users can utilize in their videos.
• Users can import their footage and images to integrate into their videos using Biteable.
• Biteable offers various export formats, such as HD video, GIF, and social media, to accommodate various requirements.
• In addition, Biteable offers analytics to monitor video performance and engagement metrics.

Pros of Biteable

• Even for users with minimal video editing experience, Biteable is user-friendly.
• Biteable provides many templates and customization choices that cater to various marketing requirements.
• Biteable's stock footage, images, and music library can help users save time and money when compared to creating their content.
• Biteable's analytics feature enables users to enhance their videos' performance.

Cons of Biteable

Pricing of Biteable

• Biteable offers a free plan with limited features and watermarked videos.
• Pro - US$49 per month billed yearly $588/per year
• Teams - US$99 per month billed yearly $1188/per year

Used for

• Video creation, editing, and marketing

8. Powtoon

Powtoon is a powerful video marketing software that simplifies the process of creating high-quality presentations and videos.

Since its inception in 2012, Powtoon has gained immense popularity among businesses, educators, and individuals seeking to express their ideas with captivating animations and visuals.

By joining the Powtoon community today, you can enhance your visual communication to a new level!🆙

Features of Powtoon

• With a vast collection of expertly crafted templates, characters, props, videos, and soundtracks, this platform is ideal for producing animated cartoons.
• Easily share your media files, including videos, GIFs, images, and professional voiceovers, to engage your audience and encourage them to take action.

Pros of Powtoon

Cons of Powtoon

• The free version of the tool does not allow the removal of the watermark from the background.
• The maximum duration allowed for an imported video in the tool's free version is 90 seconds, which is a constraint.

Pricing of Powtoon

• Pro - US$89/month
• Pro+ -  US$197/month

Used for

• Video creation, editing, and marketing

9. Animoto

With Animoto, you can easily create stunning videos in minutes that will capture your audience's attention and help you reach your marketing goals. 🎯

Whether you're looking to promote a new product, showcase your brand's story, or create a video ad for social media, Animoto has everything you need to create a professional-looking video to make your brand stand out.

Features of Animoto

• A user-friendly drag-and-drop video editor
• A library of pre-designed templates, including options for specific industries and use cases (e.g., social media ads, product demos, real estate listings, etc.)
• A stock library of over 1 million licensed photos and video clips
• Music library with over 3,000 licensed tracks
• Ability to upload your media assets, such as photos and video clips
• Custom branding options, including adding your logo and choosing your brand colors

Pros of Animoto

• Animoto is easy to use and requires no prior editing video experience. Its drag-and-drop editor and pre-designed templates make it easy to create a professional-looking video quickly.
• The stock library of licensed photos and videos saves time and money on creating custom visual content.
• Animoto integrates with social media handles, including Facebook, Instagram, and YouTube, making your video publishing to your desired channels easy.

Cons of Animoto

• Animoto's stock library is not as extensive as other tools for marketing videos.
• Some users may find the pre-designed templates limiting in terms of customization options.
• Animoto's pricing can be expensive compared to other tools, particularly for businesses with larger video production needs.

Pricing of Animoto

• Personal ($5/month)
• Professional ($33/month or $396/year)
• Team ($49/month or $588/year)

Used for

• Video creation, editing, and marketing

10. Magisto

Magisto is a cloud-based tool that offers businesses an intuitive platform to create professional-looking videos with minimal effort.

This tool provides an easy-to-use interface that allows users to choose from various templates, styles, and effects to create engaging videos.

Magisto offers a range of features that enable businesses to produce videos that boost⬆️ their brand's visibility and attract a larger audience. 

Features of Magisto

• An AI-powered video editor that analyzes your content and automatically creates a video tailored to your needs
• A library of pre-designed templates for different industries and use cases
• A stock library of licensed photos and clips that is constantly updated with new content
• Customizable editing features, including adding music, text, and transitions
• Integrations with social media handles, including Facebook, Instagram, and YouTube, to publish your videos directly from Magisto
• Analytics tools to track the performance of your videos and optimize them for better results

Pros of Magisto

• They have a great library with great themes, music, and a relatively easy-to-use platform.
• This software is easy to use and the amazing customer service.
• The tool is available as an iPhone or Android app and through a computer-based web client.

Cons of Magisto

• It would be great if Magisto would allow significantly longer videos—20 to 30 minutes
• The AI-powered video editor may not always create the video you want or need, requiring additional time and effort to edit or recreate it.
• The themes can be improved upon. Most are too busy and take away from the video.

Pricing of Magisto

• Free plan 
• Professional ($4.99/month or $39.99/year)
• Business ($34.99/month or $299.88/year)
• Premium ($69.99/month or $599.88/year)

Used for

• Video creation, editing, and marketing

11. VidIQ

VidIQ is a popular tool YouTubers use to enhance their video marketing strategy and improve their SEO (Search Engine Optimization) efforts .

It also offers a wide range of features that enable YouTubers to optimize their video content and attract more views, subscribers, and engagement.

Features of VidIQ

• VidIQ offers keyword research tools that help users identify relevant and high-ranking keywords to include in their video titles, descriptions, and tags.
• The tool allows users to track their competitors' video performance, compare their performance against theirs, and gain insights into what's working in their niche.
• VidIQ suggests optimizing video titles, descriptions, tags, and metadata to improve video ranking and visibility.
• It provides engagement metrics such as likes, comments, and shares to help users understand how their videos perform and what content resonates with their audience.
• It also offers team collaboration tools like shared annotations, commenting, and workflow management.

Pros of VidIQ

• VidIQ offers a wide range of features and tools to optimize YouTube videos for SEO and increase their visibility and engagement.
• Its interface is easy to navigate, and its features are well-organized and easy to use.
• The program offers affordable pricing plans compared to other SEO tools in the market.
• It also offers excellent customer support through email, chat, and social media

Cons of VidIQ

• Some features, such as competitor analysis and keyword research, may not provide as much data as other SEO tools in the market.
• VidIQ's comprehensive set of features and data can overwhelm beginners new to SEO and video marketing.

Pricing of VidIQ

• Free plan
• Pro Plan - $7.50/month (billed annually) or $10/month (billed monthly)
• Boost Plan - Custom pricing based on individual needs

Used for

• YouTube SEO, video marketing, and analytics

Ready to use the top Video Marketing Software in 2023?

In my opinion, I would say that there is no single best online video maker that appropriately fits all business types as per their desired needs.

Some companies prefer one software, whereas others want to go with another. It all depends on the needs, the nature of the market, and the type of videos you want to publish.

There is an excellent chance that you will get the best software for your needs if you experiment with the pieces of software.

If you create high-quality video content, other websites may link to it. Backlinks are an important factor in Search Engine Optimization, and the more high-quality backlinks you have, the better your website will perform in search results. 

Also, if you face any challenges creating videos and video content marketing, don't hesitate to contact us. Our experts are there to help you 24*7. 🕦

                                                                                                                   Editor: Vaishnavi Jain

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