If being versatile is a talent, then Corporate video is undoubtedly the Jack of all trades! From training to entertaining, Corporate Videos serve a wide range of purposes. And therefore, brands all across the globe are now focusing on Corporate video production like never before.
Being a fun and interesting way to reach audiences, corporate videos are far more accessible today. Besides being more appealing than huge chunks of text, corporate videos are far more efficient in conveying key messages clearly and explicitly.
Now the question is, what types of corporate videos are out there? And which kind should you use?
Don't worry! To make your task easier, I have listed the best types of corporate videos for you to choose from.
6 Best types of corporate videos
Videos are all around us. From our television sets to phones and laptops to giant billboards, videos have evolved as the new paradigm for advertising. Besides, long gone are the days when corporate videos were considered a luxury reserved for only a few wealthy corporations.
Corporate videos can be the best ingredient for your marketing strategy. But while videos are practical and efficient for marketing strategies, you should always know what video is to be used and where it needs to be shared. One video may look better to you; however, it often depends on what you are sharing and what type of audience you have.
Now, without any further ado, let’s have a look at the best types of corporate videos, along with the best corporate video examples that you can add to your video marketing strategy.
This is the video that ideally sits on your homepage or about page. Therefore, it needs to represent your brand in one short, engaging video.
You can use a brand video to convey your brand story, highlight your brand values and what you stand for, or perhaps state what you do and how you stand out from your competition. A brand video should be the flagship video content that clearly conveys who you are and why they should be looking at your site.
People consider your brand as your name, and it's a sight for your organization, so before adding any video for marketing purposes, make sure that it describes your brand adequately so the audience can easily understand your ideas and motives.
Social media videos
Social media videos are primarily focused on niche-specific groups of consumers and are a very effective marketing tool. Social media videos are very short and effective. This usually encourages today's generation to share them more often.
Besides, these videos need not be focused entirely on a single product or service. Even creating videos that tie into specific events or news work can do wonders to catch the viewers' attention.
Create engaging, fun, witty, or captivating videos representing your brand well while appealing to your target market's preferences and requirements. Narrate a story, create a sequence of videos as part of your social media ad campaign, or report a fantastic experience relevant to your products or services.
Putting your video to any of the emails leads to a good increase of at least 200 percent in the click-through rate, and if that wasn't enough, simply adding the word "video" to the subject line can further increase the open rates.
Although most email services do not currently support playing embed videos. However, the best way out in such cases is to add a video screenshot with a play button on the top and hyperlink it to the original video. This way, the user will be directed to your video.
A corporate testimonial video is more than just a review. It reveals the story of how your product or service solved a customer problem. Besides, it highlights your brand and its products or services positively.
And what better way to promote your products or services than to feature someone who has already used them. An element of trust and familiarity, a testimonial video certainly goes a long way to connect with potential customers.
Testimonial videos often play a significant role in shaping a buyer's decision. Therefore, make sure to share client testimonials on your website, social media accounts, and even via email marketing to reach out to a substantial target audience.
Every website generally adds a FAQ section for the standard queries people may have regarding their brand, products, or services. This section is usually filled with simple text answers; however, you can make it more engaging by adding FAQ videos. You can either video record an employee answer all the frequently asked questions, or you can level up the game by adding a 2d character animation video or an explainer video.
Using a video for this section of your website makes it pretty quick and straightforward for visitors to find the information they might be looking for.
A webinar can be an excellent tool to increase your video marketing ROI and drive more traffic to your site. A webinar is typically an online presentation, Q&A session, or live conference, having audience participation.
It’s a fabulous way to connect with the audience, present a friendly face of the company, and provide valuable information all at once, consequently boosting brand recognition. Besides, a webinar can help a brand grow its customer base and, based on the content, establish brand authority and expertise.
You should schedule a webinar well in advance and promote it on social media and other marketing channels to create a buzz. And, even if some users miss the webinar, you can always post the recorded session on your blogs and video platforms.
While you may not find each video type entirely vital to accomplishing your business goals, a decent mix of a few can certainly be a part of your video marketing campaign.
Users today are obsessed with videos and engagement. So, put them both together in a way that makes your brand stand out from your competitors. Flaunt the perks of choosing your brand, and you'll surely come out a champion without fail.
Preferably, you may perhaps want to utilize the services of a professional video production company for the majority, if not for all the above video types. There's a whole lot of competition out there, so choose wisely. And for an incredible video that stands out and stays relevant, do get in touch with us now!
Editor: Richa Sharma