It takes more than a few contact attempts to convert leads into customers. While that might not be difficult to execute with a handful of leads, what happens when you're managing a data set of hundreds or even thousands of leads to be closed?
That's where HubSpot sequences come into play.
HubSpot sequences allow you to automate personalized one-on-one emails to your prospects until they get converted. HubSpot Sequences is accessible to businesses using Sales Hub Starter.
Want to know more about HubSpot sequences? Keep reading this easy guide to learning HubSpot Sequences' best practices and how you can create and edit HubSpot Sequences.
So, let's get started!
HubSpot Sequences
With the HubSpot Sequences tool, you can send out a sequence of targeted, timed email templates to nurture contacts over time. You can additionally create tasks automatically to remind you to follow up with your contacts.
What HubSpot Sequences do is automate bottom-of-the-funnel (BOFU) lead nurturing without losing that custom-made touch that'll keep your prospects engaged until they get converted. When a contact replies to the email or books a meeting, they will automatically get unenrolled from the sequence.
How are HubSpot Sequences Useful?
The HubSpot Sequences feature lets your sales team automate their sales outreach, keeping their communications customized at all phases of the sales process.
HubSpot Sales Sequences permit you to nurture your prospects efficiently with an email, and that too at the click of a button. You can schedule when every single email template will be sent out and set tasks and notifications, so you stay in the loop when a prospect engages with your content.
Sales teams can select a single contact or several contacts, making use of the sequence queues features. With this, you can customize the email contact for every individual, irrespective of how many contacts are being added.
Using HubSpot Sequences, you can:
How to create HubSpot Sequences
Create a sequence using a combination of email templates and task reminders. You can customize the delay between sequence steps too. As a result, emails and tasks execute when you need them to.
Add Steps to your Sequence
Generate a Task Reminder
To generate a task reminder, click on Email, Call, or To-do.
You can add steps till your sequence is complete. Every sequence is limited to five email templates, though you can add as many task reminders as required.
How to edit HubSpot SequencesÂ
You can edit your HubSpot sequence templates, update the tasks in your sequence, and change the sequence settings.
Wrapping Up
Within the fantastic picture of your business's inbound marketing and sales efforts, HubSpot sequences play an imperative role. They cover up the last stretch of ground that decides the number of prospects converted into deals. In that light, it only fits to say that your sales strategy eventually depends on how well your HubSpot sequences are designed and executed since they indirectly affect an enormous segment of your sales revenue.
That's why you should have a proactive outlook that will ensure that your HubSpot sequences are being continuously optimized to keep generating sales.
Straining to get HubSpot's sequences working for you?
Get in touch with us now! We are HubSpot Certified Diamond Partner Agency and have served thousands of clients worldwide.
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