The pandemic has changed the work culture and workspaces. As people are getting adapted to the new ways of working, offices enabling work from home and hybrid work culture, there are still difficulties in communication.
It may not always be possible for employees to communicate with their colleagues face-to-face or clear doubts through online messages or video conferences. In such situations, videos can be a great tool for effective workspace communication. Corporate video inclusion will not only add value to the company, but also will help develop a strong bond between the employees and the company.
There are many types of corporate videos you can leverage to make workspace communication more effective. Explainer videos are one of the most used for workspace communication. It can be animated or non-animated videos.
No matter what type of video it is, it can transform communication within your workspace and plays a very important role in understanding employee behavior.
In this blog, I will give you reasons to use videos for workspace communication as well as how you can use videos for the same purpose.
Why use videos for workspace communication?
Communication is the essence of success in a workplace. Of course, communication can be maintained in any way. It can be through emails, video conferencing, phone calls, etc.
But then again, it might have still felt not enough. And here is why I believe that videos are one of the best workspace communication methods:
Effectiveness in communication
The video format not only functions but also performs significantly better than any alternative method. Video messages are more engaging, and as a result, they have a better rate of retention.
As more and more young people enter the workforce, the demand for video content will only get stronger in the next years. When it comes to communicating, younger generations prefer to use video and graphics rather than written words.
The fact that videos can really save companies money is perhaps the most compelling argument for increasing their usage of video. Making videos is now more affordable than it has ever been.
Equipment has gotten more affordable and widely available, allowing anyone with the correct mix of equipment to create a video independently. There are also many low-cost platforms that provide simple video-editing services that are exclusively accessible over the internet.
Human resource professionals benefit from videos since they allow them to be more flexible. If you use videos to explain benefits to employees instead of holding multiple one-hour sessions, you will have more one-on-one time with employees who have questions or will be able to devote more time to other activities.
Also worth mentioning is that these same videos may then be utilized for new employees or recruitment throughout the year, allowing for even more time to be freed up!
How can you use videos for workspace communication?
There are 5 types of videos to communicate within your workspace.
The process of finding and hiring the best-qualified candidate either from within the organization or outside an organization for job openings is called recruitment. It also includes analyzing the requirements of a job attracting employees to that job screening, selecting applicants who apply for the job, and then hiring and introducing new employees to the organization.
- Recruitment videos help improve viewers' perception of the brand or organization. It thereby draws the attention of skilled candidates to your organization.
- Candidates working in the organization also benefit when the benefits of the organization's profit.
- These videos help maintain personal and emotional connections within your workspace and employees.
The video's main idea is that working at your organization becomes one of the goals of many viewers.
Onboarding is an important task of HR and employee management. A formal orientation is essential to make a new hire understand the company on joining.
It is a continuation of the corporate image and values you portrayed during the interview process. It can be thought of as your second chance to make a great impression on your company or organization.
Employee orientation can also be designed for current staffers who are being promoted to new positions within the organization/company and might need a similar program.
Ideally, orientation is different after the employee's start date as these will create a positive impression on candidates and help them understand their company's image. These videos convey the company's value and workplace spirit and a tour of work premises.
Corporate training videos
Corporate videos help enhance learner engagement, meet the required cognition level, appeal to various learner profiles, and help understand and leverage current trends. It also adds value to all aspects of corporate training in compliance and soft skills, leadership, etc.
It is also used as an educational video to educate viewers and learn something about anything. There are days when they need to study or learn something. When employees have to learn in a corporate world, they can watch videos repeatedly and learn wherever and whatever they want in an effective way.
It also reduces time and training costs. As these types of videos have good content to understand, it engages more audience. Through these videos, they get a chance to learn from their mistakes which is one of the best ways to learn.
Here is what I mean by an announcement. It is all about launching any product or a project within your workforce. Announcing in a video helps employees know more about their work environment, new products, etc.
These types of videos are direct and concise so that everyone can understand the information quickly and easily. These videos also tend to be short and on point.
Company culture videos
Company culture is, in simple terms, the vibe you give the candidates or others about the work environment and practices of the company with the employees. It includes a tour of work premises and daily office life, work surroundings, communication, employee behavior, facilities, employee testimonial, etc.
It is all about what people feel about their work, their passion for their work, the firm's values, and motivating your workforce. These videos can make you understand the strong culture that aligns with their own beliefs and attitude on working hard or extra time to explore their potential. The company culture impacts every facet of your business.
Sometimes, customers may have doubts and questions about your brand, product, or service. And questions and doubts may come from your customers alone. It can be from your employees or colleagues too.
FAQ / Frequently asked questions videos help anyone who has doubts and questions to understand and gain clarity on their queries. And the best part is that you can watch again if you don't understand or miss out on something.
The videos should be short and to the point. These videos can help create trust between the company and the customer. These videos clarify all the doubts and problems regarding the brand, and people indeed admire the videos as they are informative and interactive and help customers clear their doubts.
Using videos to link people throughout your organization is a terrific idea. Whether you have workers that work remotely or on a project site, or if you have many offices spread across the country or around the world, videos can help you communicate more efficiently. When used properly, they are an excellent method of communicating information without diluting the message that is most vital to your firm.
Throughout the foreseeable future, videos will continue to play a critical role in disseminating critical information. It's apparent why they've become the preferred means of benefits communication, given their ability to keep employees engaged by simplifying complicated ideas and saving time and money.