In today's competitive business environment, sales play a critical role in providing revenue, which is the lifeblood of any organization. They also help propel a company's growth and upliftment, ultimately achieving its short-term and long-term growth. However, without proper sales and marketing techniques, it can be extremely hard for a company to generate leads and reach out to potential customers. And that's where inbound sales services providers come in.
Basically, these companies help businesses draw leads towards their digital platforms using relevant, informative, and entertaining content that's helpful to their potential clients.
In this article, we are going to look at what inbound sales is, who constitutes an inbound marketing team, and the benefits of implementing inbound sales in today's digital era.
What are Inbound Sales Services?
Put simply; inbound sales services entail implementing semi-automated sales and marketing techniques to encourage customers to contact your business. Unlike an outbound sales team that mainly uses multiple automation software to reach out to customers, an inbound sales agent or team typically deals with the "soft" element of sales.
As such, the application and implementation of inbound sales help increase the efficiency and efficacy of the sales department, allowing them to prioritize their tasks better. This makes inbound sales services an interesting solution for companies finding it difficult to connect with their customers.
Who Constitutes an Inbound/Outbound Marketing Team?
For many startup businesses, financial constraints may lead to one member filling more than one role. Indeed there are business owners who occasionally find themselves operating a one-man show juggling between tasks. However, it's important to create distinct roles when it comes to the inbound/outbound marketing team. This way, it becomes easier to create an accountability system for everyone, as well as determine what roles you need to fill in the future.
Whether you're hiring an in-house team or remote experts, here are some of the team members you should consider incorporating in an inbound/outbound marketing team;
Inbound marketing strategist: The individual helps position your brand in the marketplace, develop the buyer's journey, conduct keyword research for SEO optimization, coordinate campaign planning, and implement digital marketing strategies. Ideally, an inbound marketing strategist should have a deep understanding of the client's overall strategy and have the ability to explain the "why" to the customers.
Inbound marketing coordinator: This person primarily manages accounts on behalf of the clients. A typical day of an inbound marketing coordinator entails working in HubSpot, handling social media, reporting to the clients, and managing the overall deliverables process. For this reason, they should be highly organized.
Copywriter: Basically, a copywriter is like the "central producer" in an inbound agency. Typically, they're tasked with driving inbound marketing. Along with helping relatable craft content, they also need to excel at communicating and interviewing and switch copy or content writing styles to meet the needs of different companies.
Editor: An editor ensures that all content written by the copywriter is of the utmost quality to safeguard the client's brand. Along with checking grammatical errors, a good editor should also offer suggestions to the writer on how they can improve their writing.
Graphic designer: An experienced outstaffing company offering inbound sales services should also have a designer. Ideally, a graphic designer should be versatile in terms of understanding web development, effective web page layout, and how they can better represent a company's brand through their web design.
Benefits of Inbound Sales Services Role in Digital Marketing
Compared to other forms of marketing, the fruits of inbound marketing are more valuable in the long run. Nevertheless, they are worth laboring for. This is especially the case in the area of digital marketing.
Below, we have compiled a list of some of the benefits that your business can reap by adopting inbound sales services:
Digital Sales and Marketing Approach for the Digital Age
When it comes to digital marketing, not all content is created equal. There is content that will convert much higher, while some won't just cut it. Consequently, your business could score some clients, retain existing ones, and push your product or service with ease.
However, neither you, your employees, nor loyal customers can control the dynamics outside your small bubble of mutual co-existence. As such, it is important to ensure that you create high-quality content to show prospective customers that your brand is great.
In today's world, most people consume huge amounts of content through entertainment, social media, and contemporary advertising methods embodied as inbound marketing. But truth be told, most of this content is pure advertising.
However, most customers can easily distinguish between content and videos that are 'ads' and the ones that truly represent a brand. For this reason, you need to create authentic and relevant content that resonates with your brand.
One of the positive aspects of inbound sales is that it operates within the digital sphere, leading to the curation of great, customer-oriented content. With great and relatable content, your team is able to share with your audience and loop in the audience to share with friends, ultimately building an inbound strategy that augments your brand's awareness.
Quality Traffic and Leads
The scope of inbound marketing isn't simply limited to creating and augmenting brand awareness. It also works great in attracting the right kind of traffic and leads if done correctly. With a more pinpointed, targeted, and informed marketing approach, it becomes easier to target and attract leads who are potentially interested in your solutions.
Builds Trust and Credibility
Many customers try to avoid inbound and outbound marketing tactics at all costs. And in today's data-driven world, the last thing a potential lead wants is for their busy day to be interrupted by a random email or cold call selling a product they've never heard of. Instead, they want to interact with and consume content at their own convenient time, and more so, one they can relate with.
It shouldn't come as a surprise that 86% of people skip adverts on television, 91% unsubscribe from newsletter emails, and 44% never read commercial letters.
As a business, empowering your customers to conduct their own research and discover your business organically is much better than them finding you through a pop-up screaming, "Purchase this now!"
And since top inbound marketing agencies mainly focus on persona-driven techniques, they can reach your target audience in a more effective and less intrusive fashion. This ultimately leads to an elevated trust level, and your business will be their first stop when they want to make a purchase. True to this, statistics have shown that 60% of online customers trust a company that has personalized content on its online platforms.
Educate Your Target Audience
Today, most customers investigate a business and compare it with others before making a purchase. In fact, statistics have shown that up to 70% of B2B buyers engage in purchase inquiries even before they contact sellers.
As a business owner, conducting a little research and clearly defining their buyer personas helps you understand your target audience and where they get their information from. This way, you're able to strategically distribute your content and put it in front of the relevant eyeballs.
Along with being costly and risky, mass marketing is highly ineffective in today's digital age. It's like throwing the dice and hoping everything will pan out great or shooting a golden arrow in the forest hoping it will somehow hit your target.
With a leaner, highly-targeted, and data-driven spend on inbound sales services, you can save on your marketing budget and get a higher return on investment over time.
There you have it! Five reasons why inbound sales services are important for your business.
Building the inbound marketing foundation that includes a high-ranking site, crafting high-converting articles, and growing your social media reach to target new audiences, can be challenging at first. However, once everything is laid out, it becomes easier to pitch to potential leads who have expressed interest in your products or services.