Landing pages have the power to lead consumers towards a particular service/offer and motivates them to make the right choice. Creating a landing page can be very vital for a business as it builds up opportunities. Such as creating more connections and developing the consumer base.
Nowadays, online business is flourishing, and landing pages are the main part of it. It is not enough just to create a new blog or article and post it every other day or week with the hope of achieving new business.
The best landing page tools can also provide you with advanced features. Also, landing pages should and can be used for most of the sales pages as they are said to be one of the best choices in terms of effectively and efficiently recording and gaining different email addresses that are very important for email marketing.
There are some key reasons that marketers and website owners are very reluctant to use landing pages in some situations. Because-
- They take more time and are also difficult to create.
- Some of the owners don't know how to enhance their landing pages according to the changes.
These issues could be solved if the marketer's know-how and what landing page tools to use like Thrive content builder, Visual Editor, and Optimize Press.
Top 10 Landing page creator tools
Following are 10 creator tools that you can use to produce better landing pages for your website in a much easier manner and get more subscribers for your websites and build a good customer base.
Instapage
It is a service that helps you in building up landing pages for the operations like online marketing and promotional campaigns for your business in a much more easy way. It contains features like A/B Testing, an easy manner of building a landing page, and much more.
The Instapage editor is said to be much easier than the Unbounce editor (mentioned below). It can be seen as a positive point and as a negative point too according to your needs and wants.
Unbounce
Unbounce is known as one of the best creator tools of the landing page. Its name suggests that the people who visit the landing pages that Unbounce builds don't "bounce" to other meaningless sites.
It helps all the custom website development agencies or businesses to grow their relevance, leads, and also sales. It is a drag-and-drop builder that helps you in creating and publishing your own landing page without the requirement of a developer who will code them.
LeadPages
It is one of the most known landing page creator tools among business people and online sellers. LeadPages is unique in its features as it has a separate template selection.
They provide you with a large number of templates to select from, and also you could sort them on the basis of conversion rate. This is the main reason why LeadPages is the most preferred and known landing page tool.
Hello Bar
This platform has been of benefit to thousands of marketers and online businesses. In this, you collect emails and show the messages received by the potential consumers.
There is a simple thin bar that appears on the top of your website that is of use for a number of reasons and also can help you in converting your subscribers into email marketing efforts.
5 Second Test
The name suggests what they want to convey. Similarly, the visitors of your websites do not like to search or think so much about what they want and what you are offering. It should be clear and obvious to them in less than 5 seconds.
This tool helps in achieving this and uses surveys or asks questions which in turn help you to learn about your customers and vice versa.
Crazy Egg
It is one of the platforms that have a lot of reviews from a number of webmasters that will surely convince you to use it. It is built up in such a way that it helps you in understanding how your visitors make use of your website or a landing page.
Also, it is very simple to download Crazy Egg on the website. And is the reason why it is used a lot by many website owners compared to other landing tools that you may find. And also, it has a center of attention towards building content.
Browsershots
How a landing page is displayed depends upon two key factors. First is the device that visitors are using, and second is the browser which makes it necessary for you to check how your landing pages are shown in multiple browsers. Browsershots help you figure out the browsers in which your landing page is not displayed correctly.
It provides you with over 100 browsers to choose from, and it is not necessary for you to check every one of them. You can just use or pick the few latest versions of browsers you know from the best and most popular ones and check from them.
Optimizely
This helps in split testing your website and landing page. If you are thinking on creating a page from scratch, then this is a good tool for testing the efficiency of your page.
There is also a free plan provided to you so as to get used to this software. When you use this tool, it provides you with a simple code at the end of the process that needs to be copied and pasted on the head of the landing page of your business.
This content builder makes sure that the people that visit your website or landing page are divided between the two or more versions that you have built up.
Olark
This tool helps you in knowing your real visitor's responses and recording them. The people who view your landing page and who are interested in your business are those who matter. This helps in creating a little chat box on your landing page in which the visitors leave messages or feedbacks.
Olark is one of the most reputed live chat software solutions, among others as well. In this, there is no requirement for you to be the only person who talks with customers and solves their queries and answer their questions in real-time.
There are different packages provided by it, from which you can choose the one you like and can operate the live chat as a single person or as a team.
UserTesting
Many times, you need to have a much more deep review of your landing page. With this tool, the people who visit your website record voice messages related to the interaction they had with your landing page. They show up on your landing page and then search through it, and they are recording their experience, which you receive at the end.
But it is known to be very expensive so, an alternative that can be used is 'Peek' and is free. Peek includes a person that gives a review for your website and records it, but you cannot choose who will review your landing page. It is a random operation, and the videos are made at 5 minutes long, not at 15 minutes as done in UserTesting.
The Final Say
Thus, landing pages are an essential component for a successful online business. But if you are not building up landing pages for your online business because you think they take a lot of time, and then you are not reaping the full benefit of their power.
And if you are not building up high converting landing pages, then you tend to leave a lot of money and waste it. They are the best way in which you can capture the attention of customers and build up the reputation of your business in the online market too. Want some help in designing a landing page? Contact us!