You might have already seen that websites differ from each other a lot. Sometimes you experience a positive impression and want to keep observing other web pages.
Sometimes you leave a homepage within 3 seconds because its web design and content don’t bring you desired user experience. That’s because not every website owner takes care of its design and interface.
The power of a homepage
The homepage of your website is the face of your company or personal brand. It must briefly explain to a new visitor why you are worth attention. If that seems too difficult, you could reach out for professional help, or maybe hire website developer to create an ideal homepage for your site.
If your website is corporate, it must clarify why a customer should order your products or cooperate with your team. If you made a landing page for personal needs, you should also explain why to stay in touch with you.
That’s why homepage design isn’t about beauty and first impressions from your website.
Experts in web development explain that it is about reasons to convince new and regular visitors that you can provide them with relevant information or services. So you need to do your best once and reap the harvest of your user-friendly, attractive, and original design.
Let’s find out how to make your homepage address the meaning of your brand in general, including its vision, mission, principles, and values in particular.
What are the major elements of a good homepage?
If you are wondering 'how to make my homepage 'impressive and recognizable, you need to start by listing its important elements. Then you'll be able to use relevant tips and tricks to develop every part of the page that deserves only the most significant results.
So let's discuss the most important elements that must be presented on your homepage and how to use them properly. You can use the following tips comprehensively or partially to improve your website and make it more successful.
Branding is a core part of your company's development. This is a reason for users to distinguish one brand from another. For example, customers would never get confused with Coca-Cola and Pepsi because both companies have strong and very notable branding signs.
Among these elements are website logo design, colors, fonts, etc. Branding signs are essential for every company, especially if you are planning to create a website for a startup or a company that didn't have any webpage before. You aim to attract your target audience's attention, and invisible branding elements can't bring any positive results.
Talking about a good website design, the most significant branding element is a logo. It creates associations between your company and its services for potential clients. That's why it's better to place your logo in the upper part of your homepage.
The size must also be quite big to be noticeable but not as huge to cover other important design elements.
Mission and vision
You can deny the importance of placing information about your mission and vision on a homepage because these elements will be placed on the 'About us page. Yes, that's true, but you should also add these brief statements to a hero section on the main page.
The best section to place your key points is with a large image or slideshow in the center of the homepage. This part of corporate content will provide your visitors with a significant idea of who you are and what you are focused on.
Please, don't make the popular mistake at this stage: your hero section is placed on a homepage, not for a beauty purpose. It plays an important role in ensuring visitors about your trustworthiness and strong reputation. If you don't have good statements in this section, add something else here, but don't waste such a precious display area.
Navigation is another reason why visitors may leave your website within several seconds. If they don't understand how to find important information, then they will consider it useless. No one wants to waste time on trash nowadays.
There is only one exception: if your landing page contains only one page, then the navigation doesn't really matter. It must contain all content on the main page in such a situation. Sections with relevant information are placed one by one.
A website homepage requires a simple menu with 5-6 elements (the number varies depending on many factors). Let your new visitors have no issues with your web pages.
Workable CTA elements
Every website aims to increase conversation. It means you can easily transform leads into sales and revenue. That's why your homepage requires workable call-to-action elements that will encourage your visitors to do actions you expect from them.
According to statistics, most people will do nothing if you don't ask them for the exact actions. For instance, your pop-up window with an offer to subscribe to your account on Instagram will increase the number of followers multiple times.
If you don't add any extensions on your website with similar offers, then don't expect to raise activities on social media. That's why using a good call-to-action is an efficient instrument to reach good results with your marketing goals. These elements may be designed into buttons, pop-up windows, slideshow, text, etc.
All visuals will draw visitors' attention to your CTA buttons and claims. For instance, try to use contrasting colors to make your CTA visible and noticeable.
When making home pages, you should pay attention to placing your contact information. Usually, the best sections to publish your contacts are a footer (the last section on a webpage) and a special webpage.
Many website owners believe that they don't need to share contact information if they don't run a business. This is a wrong assumption because your address, phone numbers, emails, and other similar information are meant to highlight that your company is real, not fake.
In case your website has no business purposes, you can add a contact form at least. It will let your visitors contact your team. At the same time, you don't need to waste time and money on organizing a support department or outsourcing support agents.
Team of your project
People love to get acquainted with others. They visit the 'About us' webpage just to see the names and faces of your employees. That's why experts recommend adding a small section with information about your team on the homepage.
There is also no need to place detailed work descriptions and citations of your employees. You can only add their photos, names, and job positions. This is minimal information enough to satisfy the interests of your visitors. You can be sure that people will value such content.
Then make sure that your homepage will link customers to the dedicated page. Create an extended version of 'About us' and let users find out more about your team if they want.
Social media buttons
Social media platforms play an incredible role in developing any business. Every business nowadays are leveraging social media marketing for business growth. You can boost your brand awareness and the number of followers by creating impressive accounts on Facebook, Instagram, Twitter, LinkedIn, etc.
Many companies run their business only using social media platforms. But if you have a website, it's better to connect these two worlds. Just add social media buttons on your homepage and observe the rise of your subscribers' activity.
New visitors will see reviews your customers have left by visiting your social media platforms via your homepage. It will ensure them that your brand is real, trustworthy, and reputable. In general, even the fact of a brand having links to social media accounts encourages users to trust it.
Tips to improve your homepage
Now that you have enough workable tips for creating a successful website, you may also use these extra recommendations to get more spectacular results:
- It would be best if you referred to the interests and preferences of your target audience. Therefore, always define and get an idea about your target audience before you begin website creation.
- Your homepage design and content are equally important as any other page. So, make sure that you make a pleasant first impression to place trust in your visitors.
- Your goal is to catch their attention and build direct connections. You can do this by sharing your principles and values, thereby impressing visitors.
- You can build trustworthy relationships by developing a good website. So, it is essential to work on bettering design content and website performance.
- Stay in touch and process requests as quickly as possible. Your support agents play an important role in boosting your reputation.
- Even if you have an amazing and efficient website, you should keep improving it. You needn't make great updates only to say you provide changes. Add useful content, install extensions, and control the quality of your website performance.
Many useful services help to improve your website design. Each one has pros and cons, but you can definitely take advantage of using their features. Your main goal is to make your homepage represent your company’s services, offers, values, and principles. You’ll gain extended opportunities to develop your business by building an impressive brand!
So pay attention to these recommendations. Check your current website for these requirements and improve your weaknesses. You are capable of making your homepage design attractive and original!
Need a hand? Feel free to get in touch with us.