With over 3.81 billion people actively using social media, you can't just hope that your audience will fall right into your lap. Besides, only a tiny fraction of those billions of people matter to you anyway - the ones who could be your clients, prospects, or even competitors' followers.
However, even for that tiny fraction, what are the odds of you being able to actually find, reach, and engage them in the massive ocean of social media?
Sure, you've done your bit by crafting excellent content, scheduling all sorts of posts, and finally publishing them to reach your target audience. But is that enough?
Of course, you have made a pretty good start on your social media marketing goals, but what next?
Well, it's time to grab a front-row seat and see how your social media strategy performs! How? Enters, Social Dashboards!
Read on to know how businesses can benefit from using a social media monitoring dashboard.
Social Media Dashboard
There's no denying how important social media has become today in generating leads and growing your business. Every day, we spend time engaging, sharing, and interacting, be it an hour or even half the day.
And with the plethora of information available and the number of people sharing content, it's natural to get lost in the abyss of social media.
It is where social media dashboards come into play. Social media dashboards are the best way to monitor different social media accounts and keep track of hashtags, mentions, and notifications.
The sole purpose of these dashboards is to make it as easy as possible to use social media engagement to gain connections and generate leads. How? Let's see!
Benefits of Using a Social Media Dashboard
Read on to know how businesses can benefit from using a social media monitoring dashboard.
Improve Productivity
Time is the most valuable asset, my friend. So, don't waste it by getting lost in the vast ocean of social media. Use your time judiciously by integrating your platforms and notifications on one platform. And using a social media dashboard helps you make sure this happens.
However, not all dashboards are created the same. So, look for a tool that works best for you and your organization.
Monitoring and Tracking
Social media engagement is perhaps one of the best ways to gain trust, grow relationships, generate leads, and boost sales.
Besides, tracking mentions, keywords, hashtags, and competitors across all social media channels, lets you stay on top of everything.
The right social media dashboard allows you to engage easily right from your dashboard without going to each account separately.
Collaboration
Collaboration is essential to agencies handling the social media accounts of multiple clients and large businesses having many departments. It qualifies you to divide responsibilities, approve upcoming posts, and know who is responsible for particular actions.
With the collaboration tool, your team members can create social media posts and mark "Waiting for Approval." And the posts won't be shared until approved by a senior member. Easy, right?
Analytics
Believe it or not, the massive amount of data can make your head spin. However, when organized the right way, that data is the best way to judge whether your campaign is working.
Keeping the S.M.A.R.T. goals and social media KPIs in mind, you can use the social media dashboard to track all your campaigns.
You can track the analytics important to your organization, including follower trends, mentions, and when your audience is online. This way, you can restructure your strategy to ensure that your social media marketing maximizes its return.
Schedule Content
Imagine having to set the alarm to remind you to post to your social media accounts and imagine the horror when you miss it. Scary, right?
However, with a social media dashboard, all you need is a couple of hours once a week to schedule your posts in advance. Besides, another noteworthy aspect is that you can easily edit, revise times, or even add new posts without messing up the rest of your schedule. Now, that's a dream come true!
With the schedule in a bulk feature on HubSpot's Social tool, you can upload multiple posts at once and set up your account to post automatically. And, never again will you have to fear not posting anything while you were stuck in meetings all day.
Bottom Line
One has to be present on social media because media engagements are the best way to generate leads, period. And using a social media dashboard can help streamline this process.
To keep their audience engaged, one has to monitor multiple people, brands, conversations, and channels.
Besides, there must be a way to cut through all that noise and stay up to date with the fast-paced world by tracking the analytics that matter to you.
If you still need any help in social media and boosting your business via social media, feel free to contact our professionals. Our social media experts will help you boost your business and generate sales.
