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Imagine someone telling you about the brand you love in a dull and boring way that forcefully makes you yawn!
Will you be able to survive at that moment by not feeling angry at all?
I hope the answer would be a straight No, because who would feel happy to be in such a situation?
How about receiving a chance to watch eye-catching visuals of that brand? We bet no one will miss such an opportunity. Today, we are here to make you feel elated by watching the best 11 corporate video examples that will get permanently stuck in your mind.
If you think what a corporate video is, then let us tell you it is nothing else but a short film where it lets you understand the company's values, products or services, and overall branding in and out.
Let's not talk much and scroll down to watch the videos that will inspire you.
Watch the 11 best Corporate Video Examples now!
1. Spotify
The viewers, after watching this, will definitely say, 'WOW'!
The animation and marketing done by Spotify make it stand at the no. 1 position in this list of great corporate video examples. It is a stunning example of how animation can effectively showcase a company's brand and values.
The video begins with an eye-catching animation of the Spotify logo immediately captures the viewer's attention and sets the tone for the rest of the video.
The animation itself is highly detailed and eye-catching, with a color palette that is both vibrant and modern. The use of animation also allows the video to showcase abstract concepts, such as music discovery and curation, in a way that is visually interesting and simple to digest.
2. Slack
If you think about how a messaging app can portray itself fantastically, then you should watch this example of a great corporate video than read about it somewhere.
The company culture has been highlighted through the key features of the Slack platform, such as the ability to create channels for different teams and projects, share files and messages, and integrate with other apps and tools.
The animation effectively illustrates how these features work and look like in practice by focusing on Slack's commitment to making work simpler, more pleasant, and more productive.
3. Starbucks
One key reason this video is so inspiring is its emphasis on the magic of coffee that is present in every sip. The animation effectively showcases Starbucks' efforts to produce the ultimate essence of coffee in the lives of its consumers and tempt those who haven't been a member of its family yet.
Using animation with the blend of coffee and logo-related colors throughout the video creates an aura in the viewers' minds. Henceforth, makes it one of the most mesmerizing corporate storytelling video examples and perfect for uploading on different video hosting platforms.
4. Dover
The Dover animated visual is a striking member of corporate promotional video examples that shows how animation can effectively communicate complex ideas and solutions for recruiting the right people for your company.
The video begins with a powerful and attention-grabbing animation describing the daunting recruitment task taking it to the end of the video, where the working process of the Dover tool becomes the savior for all.
From a marketing standpoint, the video effectively positions Dover as a leader in the industry, showcasing the company's key strengths and areas of expertise to make the job easy for every recruiter and increase the whole company's productivity.
5. MMC
One can learn the technique MMC used in its quality video to reflect how animation can be used to showcase a company's values and message in a simple yet attention-grabbing way.
The video efficiently combines 2D and 3D animation to create an unforgettable experience and, thus, makes it one of the 3D animation video examples. The animation is highly detailed and intricate, with a focus on texture and depth that makes the video stand apart from the competition.
6. Microsoft
Everything you need to know about Microsoft's design and modern features is what you will learn in this killer corporate video.
One of the key strengths of this video is its focus on Microsoft's commitment to innovation and technology through its textless visual storytelling. The effective way of showcasing the company's cutting-edge products and services positions Microsoft as a leader in the technology industry.
8. Volkswagen
Animation has achieved the goal of being used by all the existing industries, and with this, I mean the car industry too.
Volkswagen, a name in car manufacturing, made a bold move by letting their cars live like us, as we saw in the movie 'Cars.'
A relatable animation highlighting the company's cars' quality, features, and luxury is how consumers will love to make Volkswagen a part of their family. Thus, choosing the fun path instead of a tech route proves to be a great marketing decision.
9. WWF
WWF is generally known for showing its responsibility toward conserving the environment, but can you ever imagine the conservation process that comes with an X factor?
If not, then WWF is here to show you something like this.
Their animated corporate video focuses on making the viewers learn about the damaging effects of marine traffic on the Bowhead Whale. This video used animation, including colorful shapes and graphic icons as the X factor, to give us a message of saving the lives of these whales by limiting human activities.
10. American Express
The company video of American Express uses a different corporate strategy, making it a great example of video marketing.
The video is also impressive because of its emphasis on inclusivity and diversity. The animation effectively showcases American Express's commitment to creating a more equitable and inclusive financial system, positioning the company as a leader in social responsibility and corporate citizenship.
The creative use of animation, compelling storytelling and emphasis on inclusivity and diversity make it a standout example of corporate animation.
11. Apple
Now it is the time for our show stopper to add glamour on the stage. OOPS, I mean blog.
Apple, there is no one who does not know about this luxurious gadget-making brand. So, keeping it at the last of the list obviously does not make it the least. This corporate animated video is an unbeatable example of how animation can be used to showcase a company's brand identity and message in a simple yet unforgettable way.
It did not use the characters to make it a little bit fancy but employed color variations, texts, and a perfect voiceover to represent its content. Hence, it is not always necessary to include characters with bright shades of colors and other additions to let a corporate animated video win the marketing game.
Set foot in Corporate video production with the great examples
In conclusion, corporate videos have become essential for companies looking to engage with their target audience and grow their businesses. The examples highlighted in this blog demonstrate how effective corporate videos can achieve these goals.
From highlighting company values to showcasing product features, these videos can help to build brand awareness, educate consumers, and inspire employees.
The key takeaway from these examples is that a successful corporate video needs to be well-planned and executed, with a clear message and engaging visuals. Whether through animation, storytelling, or interviews, the video should speak directly to the target audience and convey the desired message effectively.
By taking inspiration from these examples, companies can create engaging and inspiring corporate videos that will help to drive professional growth and connect with their audiences in meaningful ways. With the right approach and a commitment to quality, a corporate video can be a powerful tool for any business looking to stand out in today's competitive marketplace.
Still, having queries in mind? Feel free to contact us.
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