Imagine you're in a bustling market where many people sell different Software as a Service (SaaS) products. It's like a big store with so many options.

But how do you ensure your SaaS website stands out and gets many visitors?

Well, this guide is here to help! We'll give you a list of the best things to do when making a SaaS website.

We'll talk about making your website look excellent and using things like happy customer reviews to show that your product is great.

So, let's learn together how to create the best SaaS websites in today's digital world. Join us on this journey!

7 best practices to create the Best SaaS Websites in 2024 and beyond

1. Show your Value Proposition

Believe it or not, your “value proposition” is like the secret recipe to make your SaaS tool a superstar. It tells the world why your SaaS tool is amazing, how it can help, and all the cool things people can do with it.

So, go ahead and craft a message that shines like a spotlight on your SaaS product. Remember, a great value proposition is like a friendly invitation – it helps people see the awesomeness waiting for them. 

If you've got a cool software thing called SaaS product, you need to tell people why it's awesome. That's where your “value proposition” comes in – a snappy way to show off what your SaaS tool is, what it does, and why people should care. 

  • What's your SaaS tool all about?

Imagine your SaaS product as a superhero – it has a special power to solve problems. Your value proposition is like the superhero's introduction. Tell folks what your tool does in a clear and simple way. No fancy words, just the basics.

Shine a light: Show what your tool does and why it matters. Keep it easy to understand.

Easy does it: Use simple words so everyone can get what you're saying.

Cool features: Tell about the best things your tool can do. What makes it special?

  • How your SaaS product works wonders?

Think of your SaaS product as a magical helper that makes life better. Let's talk about how you can show off its powers:

Real-life examples: Paint a picture of how people use your tool. Like a recipe for success.

Good stuff inside: Explain how using your tool makes things faster, smarter, or more awesome.

For everyone: Share how your tool can help different people in different ways.

  • How your target audience can make use of your SaaS product?

Now, let's help people see the amazing things they can do with your tool. It's like showing them the keys to a super cool car:

Step-by-Step: Make it easy for folks to know how to use your tool. Simple steps to success.

Happy People: Share stories from people who love your tool. They're like proof that it really works.

Try It Out: Let people play around with your tool. Like a sneak peek before they decide.

This serves as a perfect illustration of everything we discussed earlier. On the homepage of the Calendly SaaS scheduling tool, you'll discover and analyze all three crucial points required to convey your value proposition clearly.

Clear value propsition on Calendly website 1 768x3406 1

2. Offer Trial Options to showcase Value

Provide potential customers with the opportunity to experience your SaaS (Software as a Service) product firsthand by offering trial options.

These trials might come in the form of free access for a limited time or versions with restricted features. This approach allows users to directly explore the advantages and functionalities of your software before committing to a purchase.

It essentially lets them “test drive” your product, enabling them to make a more informed decision about its value and suitability for their needs.

Ready for the test drive? Here is one just for example.

In this free trial illustration of Headspace, you'll notice that right in the hero section, there's a pricing option offering a 14-day free trial.

This introduces an element of contemplation for website visitors. While some initial confusion might arise, they quickly realize that since it's free, giving it a shot seems reasonable. If the experience isn't as expected, they can easily cancel without any concerns.

Free trial offer on Headspace website 600x3587 1

Let us tell you about the various advantages that this trial option on your website can offer to your SaaS business.

  • Confidence building

As users interact with and directly experience your SaaS product's tangible benefits, their confidence in its capabilities naturally deepens. 

  • Trust establishment

Trials play a crucial role in building trust with potential customers, allowing them to witness and assess your software's value firsthand. 

  • Higher conversions

Offering trials often leads to increased conversion rates as users experience the product's advantages.

  • Informed decisions

Trials enable informed decision-making by letting users assess how well the SaaS solution meets their needs.

  • User engagement

Trials encourage active user engagement and exploration of your software's features.

  • Feature showcasing

You can highlight unique features during trials, demonstrating how they address user challenges.

  • Customer-centric approach

Providing trials reflects a customer-focused approach, prioritizing user satisfaction.

3. Add effective video content on your SaaS Website 

In the dynamic era of SaaS (Software as a Service) websites, integrating compelling video content can significantly enhance user engagement and drive positive outcomes.

As per Social Media Week report, Users spend 88% more time browsing websites that have videos. This shows that videos have the power to convey complex information in an easily digestible format, making them an invaluable tool for creating a standout online presence.

Here's how you can leverage effective video content to craft a successful SaaS website:   

  • Explainer videos

Create succinct explainer videos introducing your SaaS solution's key features and benefits. An engaging SaaS explainer video can help visitors quickly understand your software's value, leading to higher user retention and conversions.

In this picture, you won't be able to watch the video, but where you see “20 million,” that's the kind of short explainer video that Animaker has put on its website.

They did this to help more people learn about the good things Animaker offers and persuade them to give it a shot, even once.

Explainer video on Animakers website 600x3649 1
  • Product demos

Showcase your SaaS product in action through detailed product demonstration videos. Walk potential users through various use cases, highlighting how your software solves their problems. This helps build credibility and instills confidence in your product's capabilities.

  • User tutorials

Develop a series of tutorial videos that guide users through the onboarding process and highlight different functionalities. This assists new users in getting started smoothly and encourages them to explore your software's full potential.

In this screenshot, you'll observe that Adobe, as a design tool, offers a Tutorial section. This resource is designed to assist both new and experienced users in maximizing the utility of its various tools.

Tutorials on Adobe Creative Cloud website 768x1387 1
  • Customer testimonials

Capture authentic testimonials from satisfied clients in video format. Genuine endorsements humanize your brand and create a sense of trust, showing potential customers the real-world impact your SaaS solution can have.

Rather than including separate videos for each customer, Zendesk made a clever decision by featuring a combined video showcasing their contented and satisfied customers.

Video testimonial on Zendesk website 600x1169 1
  • Case studies

Present case study videos illustrating how your SaaS product has positively impacted specific businesses or industries. These narratives provide concrete examples of successful implementations and can inspire confidence in potential customers.

  • Webinars and thought leadership

Host live webinars or record thought-provoking discussions on relevant industry topics. Position your SaaS brand as an industry leader and knowledge hub, attracting users seeking valuable insights beyond your product.

  • Behind-the-scenes

Offer a glimpse into your company culture and the people behind your SaaS product. Humanize your brand by sharing behind-the-scenes videos that highlight the expertise and dedication of your team.

  • Interactive walkthroughs

Design interactive video walkthroughs that allow users to explore your SaaS software's interface. This immersive experience provides a deeper understanding of your product's user-friendliness and functionality.

  • FAQ and troubleshooting

Address common user queries and provide solutions to potential issues through video-based FAQs and troubleshooting guides. This proactive approach helps users overcome challenges and ensures a smooth experience.

  • Social media integration

Share your video content across social media platforms to expand your reach and engage with a broader audience. Videos are highly shareable and can amplify your SaaS brand's visibility.

4. Add social proof to the website 

In top SaaS websites, integrating social proof is a pivotal strategy to foster trust, amplify credibility, and establish a compelling brand presence.

It uses the influence of real user experiences and endorsements to reassure potential customers of your SaaS solution's value.

Here's how you can effectively infuse social proof into your B2C or B2B SaaS website to create an exceptional online presence:

  • Customer testimonials

Display genuine testimonials from satisfied users prominently on your website. Share success stories that highlight the specific challenges your SaaS product addressed and the positive outcomes it delivered. Authentic endorsements build trust and validate the effectiveness of your solution.

  • Case studies

Showcase in-depth case studies that delve into the tangible benefits your SaaS software has brought to businesses or individuals. Detail the problem-solving journey, showcasing data and metrics to illustrate the concrete impact of your solution.

  • User reviews and ratings

Integrate user reviews and ratings from trusted review platforms. Positive reviews and high ratings serve as powerful indicators of your SaaS product's quality and reliability.

  • Logos of recognizable clients

Feature logos of well-known companies or respected organizations that have utilized your SaaS solution. Associating your brand with established entities enhances your credibility and positions your product as a trustworthy choice.

Take a look at how Intercom effectively showcases its customer logos through a slider format, achieving two key objectives.

Firstly, it demonstrates the significant number of customers, clearly visible through the slider. Secondly, by incorporating these logos, potential clients can readily recognize Intercom's associations with reputable and well-known companies, reinforcing the idea of exceptional service provision.

Customer logos on Intercom website scaled 1
  • Video testimonials

Elevate the impact of testimonials by presenting them in video format. Video testimonials provide a personal touch, allowing potential users to see and hear authentic feedback from satisfied customers directly.

  • Trust seals and certifications 

Display relevant industry certifications, awards, or trust seals on your website. These symbols of recognition reinforce your SaaS product's legitimacy and adherence to industry standards.

  • User count and usage stats 

Highlight the number of users or companies currently benefiting from your SaaS solution. Sharing usage statistics demonstrates the widespread adoption of your software and underscores its popularity.

There's not much to elaborate on, as the example of Dropbox's website speaks for itself. It prominently highlights having over 700 million registered users, aligning with what we discussed earlier.

Dropbox website 1 scaled 1
  • Influencer endorsements 

If applicable, showcase endorsements from influencers or thought leaders within your industry. Their approval can significantly impact the perception of your SaaS product's value.

  • Live activity feeds 

Incorporate live feeds showcasing user interactions, such as sign-ups, purchases, or positive comments. These real-time updates validate your SaaS product's popularity and engagement.

  • Community and user-generated content 

Feature a community section where users can share their experiences, tips, and insights about your SaaS solution. This fosters engagement and demonstrates an active and supportive user base.

  • Comparison charts 

Create visual comparisons that illustrate how your SaaS product outperforms competitors. Clearly highlighting your advantages helps potential customers make informed decisions.

5. Optimize user flow and navigation

Create a seamless user journey by mapping out a logical flow for visitors. Guide them from landing pages to conversion points with well-placed calls-to-action (CTAs) and a coherent navigation menu.

Simplify decision-making by organizing information that naturally directs users towards taking desired actions.

  • Map out a clear path 

Think of your website like a map; your visitors are travelers seeking information. Planning a clear and organized journey makes it simple for them to navigate and find what they're looking for.

  • Strategically place CTAs 

Calls to action (CTAs) are like signposts that tell users where to go next. By placing CTAs at the right spots on landing pages or the website's homepage, such as after providing important information or near a product description, you guide users toward the actions you want them to take.

Here, you can see how JazzHR provided you with a “Request a Demo” CTA button highlighted with a different color than its background.

It urges the visitor to at least take a demo to understand how it can help and then convince the visitor to become a permanent customer.

Strategical placement of CTAs on JazzHR website 768x2957 1
  • Logical navigation menu 

Imagine your navigation menu on your SaaS website designed as road signs. Make sure it's easy to navigate and understand and logically arranged. This helps visitors quickly locate different sections of your website as a solution in a visually appealing way. It enhances their overall experience.  

  • Simplify decision-making 

Too many choices can overwhelm visitors. Create UX design and arrange information in a way that logically leads users or website visitors to the options you want them to consider. This simplifies their decision-making process and encourages them to take the desired actions.

  • User-centric organization 

Think about what your website visitors want and arrange your content accordingly. This is important for designing a great SaaS website.

It helps users find what they need easily, making their experience smooth and easy. To help people read and understand the content quickly, use fonts and text sizes that are comfortable to read.

Online, your users are the real heroes. By making your website comfortable and easy to use, you give them what they need to succeed. Your website becomes their guide on this adventure.

When users feel like heroes, they'll remember the experience and return for more, which is a win for both them and your brand.

6. Craft an ideal URL structure

Crafting an ideal URL structure might not be the first thing on your mind, but it's actually really important for how your website works and how it shows up in search results. Here's why and how you should do it:

  • User experience boost 

Think of URLs as the addresses to different places on the website of your SaaS company. When these addresses are clear and make sense, users can understand where they're going by looking at them. This makes it easier for people to navigate your site and find what they want.

  • SEO magic 

Search engines, like Google, use URLs to understand what your pages are about. If your URLs have relevant keywords and hint at the content, search engines can better match your site with what users are searching for. This can help your website show up higher in search results.

  • Concise and descriptive

Imagine you're giving someone directions. You'd use clear and short instructions, right? That's how your URLs should be – concise and to the point. Long, messy URLs with numbers and symbols can confuse users and search engines.

  • Reflect content 

A good URL gives a sneak peek into what's on the page. When people see the URL, they should know what to expect. It's like a mini-summary of the page's content.

  • Easier sharing 

Have you ever tried to share a link, and it was a mile long? A neat and tidy URL is more shareable. People are more likely to click on links that look clean and trustworthy.

  • Remember the ‘www' 

Decide whether you want your site accessible with or without the ‘www' in front of your domain name. Stick to one version and set it up properly so that users don't end up on a different page.

7. Place contact details at an easy to find position 

When creating a SaaS website, it's important to ensure that people can easily find out how to get in touch with you. This helps build trust, shows you're available to help, and makes your website look more reliable. Here's how you can do it:

  • Put It where people can see 

Make sure to place your contact information somewhere on your website where people can find it without searching too hard.

  • Make It clear to read 

Use clear and easy-to-read writing so people can easily understand your contact details. Also, use colors that make the writing stand out.

  • Put it in different places 

Don't just have your contact details on one page. Put them in a few different places so that people can find them no matter where they are on your website.

  • Contact page 

Create a special page just for contact information. This can include forms people can fill out, email addresses, phone numbers, and maybe even where your office is located if you have one.

  • Easy ways to contact

Make it so that people can click on your phone number to call you or click on your email address to send you an email. This way, they don't have to remember or type the information.

  • Talk to someone right away 

Think about having a little chat box on your website so people can talk to you in real time if they need help.

  • Social media links 

If you have social media accounts for your business, you can put links to those, too. Some people might want to contact you through social media.

  • Tell how fast you'll answer 

If you can, let people know how long it might take for you to get back to them. This way, they know what to expect.

  • Works on phones 

Make sure that your contact information is easy to find on both regular computers and phones.

  • Different languages 

If your website is for people who speak different languages, you might want to have your contact details in those languages too.

In this example of the HubSpot “Contact Us” page, you can observe nearly every aspect that we previously discussed.

HubSpot contact us page 600x3491 1

Ready to make your SaaS website No.1 in the industry?

Think of the SaaS world as a busy marketplace. Your website is like a stage where you can show off your SaaS product. With these proven ways, you're ready to make a website that gets people's attention and convinces them to use your product.

Use eye-catching yet simple designs, show that other people like your product too, tell your story with interesting videos, and make it easy for people to reach you.

This will help you stand out, inspire people, and create the best SaaS website of 2024 that people won't forget. This is where your SaaS business journey to success in the SaaS industry begins.

If you're looking for a skilled agency to transform your website design and boost your SaaS business's appeal to draw in more customers, get in touch with webdew.

Frequently Asked Questions

The best website type for a B2B or B2C SaaS business is typically a dynamic and user-friendly designed SaaS platform that effectively showcases the software's features and functionalities. The SaaS web design and the content should prioritize clear communication of the value proposition, offer easy navigation, and provide comprehensive support resources.

An excellent example of SaaS is “Salesforce.” Salesforce offers a cloud-based platform that helps businesses manage their customer relationships, sales, and marketing activities. Users can access these services through a web browser, without needing to install software locally.

SaaS is not a type of website itself; rather, it's a software distribution model. SaaS refers to cloud-based applications that users can access and use over the internet, without needing to download or install anything on their devices. While SaaS applications often have websites where users can sign up, log in, and manage their accounts, SaaS itself is about the software being delivered as a service.

There are two main types of SaaS providers: Horizontal SaaS providers and Vertical SaaS providers. Horizontal SaaS offers a broad range of applications that can be used across various industries, such as project management or customer relationship management. Vertical SaaS, on the other hand, focuses on specific industries or niches, providing specialized solutions tailored to the needs of those industries, like healthcare or real estate management.