SWCC: An explainer video by webdew behind their success

Project Overview 

SWCC is a big corporation in Saudi Arabia, accommodating hundreds of employees. It works on the desalination process of water and provides pure water across Saudi Arabia. The corporation involves so many planning, strategies, and changes on a daily basis. The primary concern was to increase the participation of employees in ongoing processes to fasten the building of innovation strategies.

The primary goal of the organization was to increase the participation rate in the innovation process among the employees of the institution from 5% to 50%, launch 50 innovative projects in the organization, implement 500 initiatives in the organization annually, and commercialize 50% of the patents registered in the institution. To hit the objectives, the organization planned to create an animated video for which they choose webdew. To take the project to next level, the organization shared some conditions like:

• Keep up the ethnicity of Dammam throughout the video.
• No use of female characters throughout the video.
• The voice-over of the video should be in the Arabic language.
• As Arabic is written from left to right, make sure the text in the video looks natural.
• The video should have the look and feel of Dammam, representing its culture and practices in every clip.

By considering all the shared conditions, webdew successfully delivered the project that win the heart of the client. 

Background

SWCC refers to Saline Water Conversion Corporation based in Saudi Arabia. It is a Saudi Government Corporation responsible for the desalination of seawater while producing electricity as a byproduct.

The corporation aims at mitigating the problem of severe freshwater shortages in various regions and cities of the Kingdom through the process of desalination.

The corporation also produces electric power as a by-product. The desalination of water and the production of electricity is the most important development tasks performed by the corporation.

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Challenges

• As shared by the client, webdew had to understand the ethnicity of the Arabic people for designing the graphics which took some time. 
• Writing a script that specifically targets the people of Dammam was a major concern.
• The duration of the video (6 mins) was more than the standard duration (1 to 2 mins).
• webdew had to consider the Arabic syntax and terminologies while writing the script.
• webdew had to translate the video into the Arabic language.
• webdew had to complete the video within three working days. Moreover, the duration of the video was more than the standard duration. Therefore, they  had to make a solid strategy and foolproof plan to get the results within the decided time frame.

Pathway to Result

webdew Pvt.Ltd. is known for its video marketing services globally. As soon as webdew got the project, their video artists immediately started working on the requirements of the client.

• To maintain the essence of Arabic culture throughout the video, their video artists dived into its culture to understand it from scratch.
• After a meeting with the client, webdew's project manager divided the team so that they can cover all the steps according to the plan.
• More than eight team members worked, including, voiceover artists, animators, graphics experts, scriptwriters, etc.
• As webdew does not compromise with quality, their quality assurance team repeatedly performed quality checks and asked artists to make the changes.
• webdew process is highly transparent; therefore, they always keep their client in touch with webdew throughout the process while updating the status of the video project with the client. 
• webdew just doesn't say but they actually do. You might check their best works for branded companies via their portfolio and case studies like case study Uber, case study Calendar, etc.

Results

Indeed, breaking a deadline is a cardinal sin for webdew. Therefore, they delivered a six mins video within three days which is probably next to the possible task. Fortunately, the client liked the video in the first shot. He thanked us for nodding over the project as the deadline was tight.